Entrepreneurship Cases
Entrepreneurship Cases
Bose was awarded significant patents in two fields which, to this day, are
important to the Bose Corporation. These patents were in the area of loud
speaker design and non-linear, two-state modulated, Class-D, power processing.
Wallaces Castwright. India Piston was established in 1949. Addison Paints and
Chemicals were established in 1947. With Indian independence and
Indianization of commercial establishments in the country, the Europeans in the
board left handing the company to Indians. Consequently, Anantharamakrishnan
became the Chairman of the Amalgamations group in 1953.
Anantharamakrishnan died an untimely death on April 18, 1964 at the age of
fifty-nine.
Agarwal has travelled a long way, from the Patna lad who left school at
15 to founder, Chairman of the $10 billion conglomerate Vedanta Resources.
“One of the most thrilling moments of my life was the day I got my first
cycle,” reminisces Anil Agarwal, founder Chairman of the London Stock
Exchange-listed mining and metals conglomerate with a market cap of $10
billion. The cycle, a gift from his father, a fabricator of grills and gates in small-
town Patna in the 1960s, meant the youngster could ride to his municipal school
in style, instead of making the daily 10 km hike on foot. Much later, Agarwal
graduated to a Vespa scooter, but never made it to college. Agarwal came to
Mumbai as a scrap-metal dealer in 1976, going on to build an empire in copper,
zinc, aluminium and iron ore, recently venturing into power generation.
Vedanta Resources was the only Indian group to go for a primary listing
on the London Stock Exchange in 2003 and its subsidiary, Sterlite Industries,
was listed on NYSE in 2007 in the largest IPO in the US by an Indian company.
The tipping point came in 2003. Frustrated with the licence raj regime and the
constraints of raising capital in India, Agarwal had earlier moved to London.
From a British newspaper he learnt that Brian Gilbertson, the South African
dealmaker who engineered the $57 billion takeover of BHP
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by Billiton in 2001 to create the world’s largest mining group, had fallen out
with the merged leadership.
So Agarwal made a cold call, just like that: “I always take a chance. I told
Gilbertson that I would like him to help me list my company.” In turn,
Gilbertson asked about his hobbies, and Agarwal recollects, “I told him that my
hobbies are whatever the other man wants. Gilbertson said, ‘I do cycling.’ I
replied, ‘I do cycling too’.” The pair biked 60 km from Oxford to London, with
Agarwal trailing. Agarwal reflects, “Some strength helped me cover that
distance. Gilbertson came to India, checked out all our assets and was impressed.
I offered him a good package and he became Chairman.” Vedanta subsequently
attracted others on the board—P. Chidambaram, the late Sir David Gore-Booth
and Michael Fowle, Chairman, KPMG—and the company successfully listed on
the London Stock Exchange. With this, Agarwal became a global player in
mining and metals in less than a decade.
The person who has perhaps most influenced Agarwal’s recent thinking is
an American, Steve Elbaum, Chairman, Superior Cables, inspired Agarwal’s
2006 $1 billion pledge to set up the Vedanta University, a world-class university,
on a 3,200 ha site in Orissa. Says Agarwal: “I want to spend 20% of my time on
philanthropy, building lasting institutions the way American industrialists have
done. That’s my passion now”. His critics say the real motivation is Vedanta’s
interests in Orissa, which holds the world’s fourth largest bauxite deposits—the
mining of these has been opposed by some environmentalists and tribals,
resulting in Norway’s Government Pension Fund divesting its small holding in
Vedanta.
the hot seat, Wipro dealt with in hydrogenated cooking fats and later diversified
into bakery fats, ethnic ingredient based toiletries, hair care soaps, baby
toiletries, lighting products and hydraulic cylinders. Thereafter Premji made a
focused shift from soaps to software. Under his leadership Wipro has
metamorphosed from a Rs.70 million company in hydrogenated cooking fats to a
pioneer in providing integrated business, technology and process solutions on a
global delivery platform. Today, Wipro Technologies is the largest independent
R&D service provider in the world. Under his leadership, the fledgling US$ 2
million hydrogenated cooking fat company has grown to a US$1.76 billion IT
Services organization serving customers across the globe. In the past two years
Wipro has also become the largest BPO services provider, based in India.
Wipro’s growth continues be driven by its core values.
Wipro was the first Indian Company to embrace Six Sigma, the first
Software Services Company in the world to achieve SEI CMM Level 5 and it
also became the world’s first organization to achieve PCMM Level 5 (People
Capability Maturity Model). Premji equates Quality with Integrity – both being
non-negotiable.
by constantly raising the bar and stretching yourself and your team”, Azim
Premji.
Third, we must understand the difference between perfection for its own
sake and excellence. Time is of essence. Excellence is about doing the best we
can and speed lies in doing it quickly. These two concepts are not opposed to
each other; in fact, speed and timeliness are important elements of quality and
excellence.
Fifth, we must create processes like Six Sigma, CMM or ISO that enable
excellence. Use them because they are based on distilled wisdom and it is
imperative that we use the most modern tools to keep processes updated.
• Build up self-confidence, always look ahead and have the best around you;
Bhai Mohan Singh collaborated with Italian pharma company Lapetit Spa
and later on bought it. He made his mark in the pharmaceuticals industry in the
late 1960s when he launched his first superbrand, Calmpose, which was
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Ranbaxy Laboratories Ltd went public in 1973. Bhai Mohan Singh also
co-founded Max India with his youngest son, Analjit Singh. As a pioneer of
India's pharmaceuticals industry, 89-year-old Bhai Mohan Singh was the
survivor of many a courtroom and boardroom battles, be it to regain hold over
the company or to claim rights to products and patents.
Bhai Mohan Singh died on March 27, 2006. He was the ex-Vice
President of the New Delhi Municipal Corporation (NDMC). For his
contribution in civic matters he was awarded the Padma Shri. For his
contribution to the industrial development of Punjab, the Punjab Government
named an industrial township near Ropar after him.
His journey began in 1944 at the age of 20. He along with his three
brothers moved from his birthplace Kamalia in Pakistan to Amritsar. The
brothers started supplying components to the local bicycle business. After
partition in 1947, the family was forced to move to Ludhiana. In 1952, Munjals
made a shift from supplying to manufacturing. They started manufacturing
handlebars, front forks and chains. In 1956, the Punjab state government
announced the issue of 12 new industrial licenses to make bicycles in Ludhiana.
The Munjal brothers cashed on this opportunity. Soon Hero Cycles started
giving well established players such as Raleigh, Hind Cycles and Atlas
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Cycles a run for their money. The Hero Cycle was comparatively cheaper and
was sturdy and reliable. It gave the customers value for their money.
SEEDING A DREAM
The founder and patriarch of the $ 2.8 billion Hero Group is a classic first
generation entrepreneur. He is a man who started small, dreamt big and used a
combination of grit and perseverance to create one of the country's largest
corporate groups and the World's No.1 two wheeler company.
BUILDING RELATIONSHIPS
When Brijmohan and his brothers started out, there was no concept of
organized dealer networks. Companies just produced, and most dealers
functioned like traders. Brijmohan changed the rules of the business by trusting
his gut instincts; introducing business norms that were ahead of their time, and
by investing in strategic relationships. "Thanks to the relationships that we have
nurtured so passionately in the Hero Family, the younger generations of some of
our bicycle dealers have become dealers of Hero Honda. These relationships
have survived through generations - through bad times and good times'' the
patriarch now reminiscences.
STAYING AHEAD
In the 1980s, when all two-wheeler companies in India opted for two-
stroke engine technology, Brijmohan preferred a four-stoke engine - a
technology that dramatically increased fuel efficiency and reduced
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maintenance costs. This technology was one of the biggest reasons for Hero
Honda's stupendous success.
A CORPORATE CITIZEN
By 1971, the Munjals had set up a rim-making division for Hero Cycles
and launched another company called Highway Cycles that would make
freewheels -- it was then that Brijmohan Lal restructured and streamlined Hero’s
rapidly expanding business. Within a span of 6-7 years, production at the Hero
Cycles plant doubled and in 1975 it became the largest manufacturer of bicycles
in India.
He worked on two premises; first that all four brothers, the original four
brothers, had an equal stake in all the Munjal companies. The second premise
was that any Munjal who wanted to work, had to have a business to run. Now
what did that mean? That meant that between the 1980s, 1990s and 2000, the
business began to expand and to diversify -- they went into textile spinning, they
went into financial services . . . although not all of these succeeded.
Brijmohan Munjal is steady in his dedication towards his work. With the
widespread network of 5,000 dealers across the country, the Hero Group today is
a conglomerate with an annual turnover of Rs.10,000 crore. Highs and
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lows, rewards and backlashes have all been a part of the Hero Group's corporate
story, but downfalls did not discourage them, nor did losses kill their spirit of
entrepreneurship.
Chetan Maini began building toy cars and planes when he was eight.
And, with some nifty workmanship, he has turned his hobby into an innovative
business. He serves as Chief of Technology & Strategy Officer and Deputy
Chairman of Mahindra REVA Electric Vehicle Co Ltd. (alternative name is
REVA Electric Car Company Private Ltd.), a joint venture between Maini
Group of Bangalore and AEV LLC, USA. Mr. Maini has over 14 years
experience with electric vehicles during the course of which he has developed
over 6 electric, solar and hybrid-electric vehicles in India and US. At Stanford,
he served as the project leader.
In this regard, Chetan Kumar Maini, the former owner of Reva Electric
Cars is a lucky man to have built a remote-controlled toy car at the age of 8, and
won a school prize in the sixth standard. Later, he started building toy planes and
go-carts with a scooter engine. As a mechanical engineering student, he built
solar and hybrid cars. And, finally, he designed and built a battery-operated car -
India's first electric car, the Reva. He just takes three weeks to put together a
model. Today, Maini picks up most of his ready-to-assemble kits from shops in
Bangalore for Rs.6, 000 to 12,000 apiece.
"In my college days, we were four friends who were working on a solar
car together. We were always looking at starting a company, especially in the
electric vehicles space," he says. That is how he ended up working for a
company called Amerigon, which was working on the electric vehicle
technology. And that is where the idea of Reva was born.
When Maini introduced Reva in India in 2001, the auto market looked at
his electric car with amusement, some even indulged him by taking test rides,
but few took the car seriously. In late-2006, the company received an investment
of $20 million from Draper Fisher Jurveston and Global Environment Fund to
help Reva's strategic growth globally.
HDFC has reached where it is today because of sheer hard work and
shared vision.
Mr. Parekh was awarded the Padma Bhushan in 2006 for his contribution
in the field of trade and industry. On January 24, 2008, Mr. Parekh was awarded
the lifetime achievement award by Finance Asia for his
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Dhirubhai Ambani was the most enterprising Indian entrepreneur. His life
journey is reminiscent of the rags to riches story. Dhirajlal Hirachand Ambani
was born in 1932, at Chorwad, Gujarat, into a Modh family. His father was a
school teacher. Ambani started his entrepreneurial career selling “bhajias” to
pilgrims in Mount Girnar over the weekends.
After doing his matriculation at the age of 16, Ambani moved to Aden,
Yemen. He worked there as a gas-station attendant, and as a clerk in an oil
company. He returned to India in 1958 with Rs.50, 000 and set up a textile
trading company. Assisted by his two sons, Mukesh and Anil, Dhirubhai built
India’s largest private sector company, Reliance India Limited, from scratch.
Over time his business has diversified into a core specialization in
petrochemicals with additional interests in telecommunications, information
technology, energy, power, retail, textiles, infrastructure services, capital
markets and logistics.
efforts helped create an ‘equity cult’ in the Indian capital market. With
innovative instruments like the convertible debenture, Reliance quickly became
a favourite of the stock market in the 1980s.
Bombay Scottish School and later on joined Mithibai College. She was not
interested in academics and on the advice of her father ventured into TV serial
production at the age of 19. Her company has produced more than 25 serials and
each one is being shown, on an average, four times a week on different channels.
Ekta Kapoor’s serials have captured the imagination of the masses. She has
broken all previous records of TV serial production and popularity in India.
She has traversed a long way, pushing through a host of odds that have
stood her way since her first musical game show Dhum Dhamaka went on air
around 1994.
Despite the popularity of her soaps, Ekta has received a lot of criticism
for her controversial and bold scenes, the portrayal of female characters, false
sophisticated sets and repetitive, frivolous plots. In the short span of her career
this young entrepreneur of India has achieved many awards and civic honours.
She was chosen to lead the Confederation of Indian Industries' (CII)
entertainment committee. Truly, it is not Ekta Kapoor alone for the bull's eye
success of Balaji Telefilms, rather there is a strong team of more than 300
professionals who are sincerely working behind the scenes and so the familiarity
must have gone to the company and its team and not Ekta alone.
CAREER
In 1981, one year later, his elder brother Mansukhbhai, bought a plastics
unit in Ahmedabad and asked Gautam to run it. This marked the beginning of
Adani's foray into global trading by beginning to import polyvinyl chloride
(PVC), a key raw material for manufacturing plastics. After the economic
liberalization, the import duty on various goods was slashed, and profits of
Adani Exports, then his flagship company, grew immensely.
In the first half of the 1990s, the American multinational Cargill and the
small Indian company Adani Group joined hands for a project to produce and
export salt from Gujarat. The Americans exited the proposed partnership citing
management and control differences, leaving the Indian partner with 5,000 acres
of land for which it had no use. Gautam Adani could have been in trouble. But
he saw there an opportunity. Call it prescience, providence or a good gamble. In
place of the captive jetty to export the salt, now stands Mundra Port, India’s
largest private port. The surrounding land is home to the largest multi-product
special economic zone in the country. These crown jewels on the Gujarat
coastline stand testimony to Adani’s business acumen. He started with an
investment of Rs.5 lakh in 1988, and his group’s current turnover is Rs. 7,000
crore.
Adani soon saw an opportunity to import plastic and break the monopoly
of the local manufacturers. Adani Exports Ltd was formed in 1988 as a
partnership firm. The company went public in the mid 1990s, by which time it
had expanded to coal and scrap metal businesses. Says Pranav Adani,
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his nephew and Managing Director of Adani Wilmar: “What separates him from
the rest is that he can see 5-7 years ahead.”
Ghanshyam Das Birla is the man who laid the foundation of the Birla
Empire. He was a close associate of Mahatma Gandhi and advised Gandhiji on
economic policies. He was the most important pre-Independence contributor to
the Indian National Congress. He is also popularly known as the builder of Birla
Mandirs.
Born in 1894, G.D. Birla was a native of Pilani. His grandfather Shiv
Narayan Birla was a traditional marwari moneylender. Ghanshyam Das Birla
entered the business arena during the time of First World War. He established a
cotton mill in Sabzi Mandi, and later on established Keshoram Cotton Mills.
Along with cotton mills he diversified to jute business and shifted his base to
Calcutta city in Bengal, the world's largest jute producing region. He established
Birla Jute Mills in Bengal, much to the consternation of established European
merchants.
Born in Kolkata in 1930, Rama Prasad Goenka was educated at the famed
Presidency College, where he came in touch with some outstanding
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teachers of his time and picked up an abiding interest in history and economics.
Soon after his graduation, Rama Prasad Goenka became associated with the
Indian jute industry. At a very young age as Chairman of Indian Jute Mills
Association, he played a leading role in underscoring the need for modernizing
the traditional industries.
The RPG Group was set up in 1980 with jute, cable and carbon black,
with a turnover of Rs.70 crore. He, found time to have a stint at Harvard
University and later took pioneering steps to invite the renowned IMD at
Lausanne to India and set up the International Management Institute in Delhi,
where he continues as Chairman. Rama Prasad Goenka is a former Chairman of
the Federation of Indian Chambers of Commerce and Industry (FICCI) and
Chairman of the Confederation of Asia Pacific Chambers of Commerce &
Industry, where he continues as a Member of the Advisory Board.
During his colourful business career spanning more than five decades,
Rama Prasad Goenka served many public institutions. He is a former Director of
the Central Board of Reserve Bank of India, General Insurance Company of
India, Steel Authority of India and Industrial Development Bank of India.
Deemed University (IASE), Rajasthan has already honoured him with a D. Litt
(Honoris Causa) for his contribution to industry and his deep involvement in
social work.
DIVERSE BUSINESSES
Mr. Thomas became the Chairman of AV Thomas group in 1968 after his
father’s demise. Established in 1925, the group is involved in diverse businesses
including tea, coffee, rubber, spices, leather goods, food ingredients and natural
extracts, medical appliances, treated rubber wood, shipping and warehousing,
agency services and plant technology. He employs more than 11, 000 people.
Shri Om Prakash Jindal more popularly known as O.P. Jindal was born in
1930 to a farmer late Netram Jindal of village Nalwa of district Hisar in
Haryana. Since his childhood the young Jindal had interest in technical work. He
started his industrial career with a small bucket-manufacturing unit in Hisar. In
1964, he commissioned a Pipe Unit Jindal India Limited, followed by a large
factory in 1969 under the name Jindal Strips Limited.
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At present, there are twenty factories under the flagship of the Jindal
Organization, which are worth over Rs.17, 500 crores, under whose umbrella,
thousands of families directly or indirectly benefit themselves.
O.P. Jindal was the Chairman of the Jindal Organization. In 2004, Jindal
was conferred the prestigious "Life Time Achievement Award" for his
outstanding contribution to the Indian Steel Industry by the Bengal Chamber of
Commerce & Industry. According to the latest Forbes' List, O.P. Jindal has been
ranked 13th amongst the richest Indians of the country and placed 548th
amongst the richest persons of the world.
His life's mission was to help others particularly the common man in
every possible way. Shri Jindal was known for his unassuming generosity and
donates crores of rupees annually not only to known but also to needy strangers.
Numerous social and religious institution of India also received liberal donations
from Shri Jindal for noble causes.
LIFE
Born into a farmer family from north Gujarat, Karsanbhai finished his
B.Sc. in Chemistry at age 21 and worked as a lab technician, first in the New
Cotton Mills, Ahmedabad, of the Lalbhai group and then at the Geology and
Mining Department of the state Government. In 1969, Karsanbhai set up Nirma,
(named after daughter Nirupama) selling detergent powder. This was an after-
office business - the one-man company would bicycle through the
neighbourhoods selling handmade detergent packets door to door. At a price of
Rs.3 per kg, (one third the price of leading detergents), it was an instant success.
After three years, Karsanbhai felt confident enough to quit his job. Later
he said: the lack of any such precedent in my family made the venture fraught
with fear of failure. But farmers from North Gujarat are known for their spirit of
enterprise. Karsanbhai set up shop at small workshop in an Ahmedabad suburb.
The Nirma brand quickly established itself in Gujarat and Maharashtra.
The high quality and low price of the detergent made for great value.
Fueled by housewife-friendly advertisement jingles, Nirma revolutionized the
detergent market, creating an entirely new segment for economy detergent
powder. At the time, detergent and soap manufacture was dominated by
multinational corporations with products like Surf by Hindustan Lever, priced
around Rs.13 per kg. Within a decade, Nirma was the largest selling detergent
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in India. Since production was labour intensive, Nirma also became a leading
employer. Made without some phosphates, Nirma was also somewhat more
environment friendly.
Karsanbhai's two sons and son-in-law are now at leading positions in the
Nirma organization: Rakesh K Patel (MBA) looks after procurement and
logistics, Hiren K Patel, chemical engineer and MBA, heads marketing and
finance, while Kalpesh Patel is in human resources.
AWARDS
HER DETERMINATION
Besides her hectic professional life, Mazumdar Shaw has also penned a
coffee table book titled 'Ale and Arty'. She has made sure that Biocon has an
active corporate social responsibility and is active in the field of public health
and education. She also heads the Vision Group on Biotechnology for the state
of Karnataka and was instrumental in making Bangalore a ‘Biotech Hub’.
Pantaloon's Kishore Biyani has become India's largest retailer, but still
has several aces up his John Miller shirtsleeves. And now that he has set himself
the task of retaining control of the largest retail space in the country, he would
not let anyone - suppliers or international promoters included - catch him
slacking.
Unlike most people, Kishore Biyani makes no bones about his simplicity.
He believes in taking quick decisions. The deal with Bennett, Coleman & Co
was done in seven days flat. He has never met V. Banga of Unilever in his life,
and leaves the task of relationship building to his managers. Biyani has not
always played in the big league. Having quit the family business, which supplied
denim to Arvind Mills, in 1987, he collected Rs.7 lakh and set up a small plant
that produced 200 trousers a day.
The shift from manufacturing to retail was the critical point in Biyani's
career. Distribution costs were the reason brands were snuffed out in the market,
so Biyani decided to rewrite the rules of the game. In 1993, he experimented
with a small store format, and Pantaloon Shoppe was launched in Panjim, Goa,
"where we could make mistakes without anyone noticing them".
From the shoppe to the large store format in 1998 - this time in Kolkata
("If you can conquer Kolkata, you can conquer other markets too. Calcuttans,
contrary to perception, have money and are loyal customers. They are emotional
people and get emotionally attached to a brand.") - was a carefully crafted plot.
And he was proved right when the Kolkata Pantaloon store became a raging
success and Biyani stepped on to the turf as a super retailer.
The year 2004-05 has been eventful for Pantaloon Retail as it crossed the
Rs 1,000-crore target. But there have been other watershed years, such as 1997
when it launched its first departmental store, Pantaloons, in Kolkata and 2002,
when it opened its first departmental store, Big Bazaar. Today, Pantaloon is
poised to don a new look with a new corporate identity. From the `Knowledge
Group,' it will be now known as the `Future Group' with a new logo (a human
palm print) with the message `India tomorrow.'
“I believe that the achievements of V-Guard group are not entirely due to
my abilities. I realise that our managers, staff and other associates have played a
major role in bringing V-Guard to this level,” he says. No wonder he has set
apart four percent of the equity for his 700-odd employees.
acquired the controlling interest in the Associated Hotels of India which owned
the Cecil, and Corstophans in Shimla, and the Maidens and the Imperial in
Delhi, and a hotel in Lahore, Murree, Rawalpindi and Peshawar. He thus became
the first Indian to run the largest and the finest hotel chain.
In 1959, the Oberoi group became the first group to start flight catering
operations in India. In 1965, M.S.Oberoi opened the first modern five star
international hotel in the country, the Oberoi Intercontinental, in Delhi. In 1966,
he established the prestigious Oberoi School of Hotel Management, recognized
by the International Hotel Association in Paris. The Oberoi group opened the 35
storey International Sheraton in Mumbai. Oberoi was the first to employ women
in the hospitality sector. Today, the Oberoi group owns or manages 37 luxury
and first class international hotels in seven countries. M.S. Oberoi was elected to
the Rajya Sabha in 1962 and in 1972. He was also elected to the Lok Sabha in
1968.
Life served his lemons regularly but with even greater regularity did the
Rai Bahadur make lemonade.
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The story of the Rai Bahadur is all the more impressive because there was
nothing in his background to suggest that he would be able to create the world
class ambience and sophistication for which the group is celebrated now that he
would be able to foresee India’s current positioning in the global market, while
doffing a deferential hat to history when it was demanded.
He has received many honours and awards. In June 2000, the Asia week
magazine featured him in a list of Asia’s 50 Most Powerful People. In 2001,
Narayana Murthy was named by TIME/CNN as one of the 25 most influential
global executives. He was the first recipient of the Indo-French Forum Medal
and was voted the World Entrepreneur of the Year 2003 by Ernst & Young. The
Economist ranked Narayana Murthy as eighth on the list of the 15 most admired
global leaders (2005) and he also topped the Economic Times Corporate Dossier
list of India’s most powerful CEOs for two consecutive years - 2004 and 2005.
In the past five years Infosys has grown at breath taking speed: sales grew
at a compounded annual rate 74 per cent and profits by 78 per cent, a
performance that puts Infosys way ahead of its peers. It created history by
becoming the first Indian registered company to list on an American stock
exchange-NASDAQ–with an issue of two million American Depository Shares
that raised $ 70 million. Infosys pioneering step has paved the way for other
Indian IT companies.
of the seven partners of Rs.10, 000/- mostly borrowed from their wives.
Murthy’s HDFC- financed Shivajinagar apartment in Pune was the first
registered office.
In 1974, Naresh Goyal founded Jet Air Pvt. Ltd., to look after the Sales
and Marketing operations of foreign airlines of India. His mother sold her own
jewelry to give him money to start the business. He was involved in developing
studies of traffic patterns, route structures, and operational economics and flight
scheduling. His rich and varied experience made him an authority in the world of
aviation and travel.
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Today, the net worth of the Jet Airways promoter is over Rs.8, 100 crore,
which makes him the sixth richest Indian as per the Business Standard
Billionaire Club.
Goyal, however, has not forgotten his humble past, a reason why he
remains modest and avoids the limelight. For e.g. minutes after announcing his
decision to buy Air Sahara for Rs.2,225 crore - a deal, which gives him control
over almost half of India's domestic aviation airspace - Goyal refuses to give it
much importance and said, "It's no big deal. I am neither happy nor excited.
Such acquisitions have been the way of life in the west."
The modesty has been interpreted in many ways. While his associates say
it shows that the man has his feet firmly on the ground, others say it's his way of
avoiding controversies. He has been doing precisely that ever since he got into
the civil aviation industry 36 years back. He also has clear ideas about which
way to go. For example, he thinks low cost airlines are just a myth in India.
Along with Jet’s meteorite rise, Naresh Goyal also rose in the
entrepreneurial arena. He has won several honours and accolades. These include
Entrepreneur of the Year Award for Services from Ernst & Young in 2000,
Distinguished Alumni Award-2000 for meritorious and distinguished
performance as an Entrepreneur, Outstanding Asian-Indian award for leadership
and contribution to the global community given by the Indian
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He started on his mission for providing quality health care in India in the
eighties. It is believed that he was spurred by his failure to provide critical care
to a patient in the U.S. The patient died as a result. This incident prompted him
to start world-class affordable health care facilities in India.
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Apollo Hospitals proved that Indian doctors are no less than the best in
the world by successfully operating on a complicated cadaver transplant. Having
successfully steered Apollo hospitals in a number of locations through out India,
Dr. Reddy went on to expand operations throughout Asia. His more recent
initiative is to create a virtual Apollo centre, which is available anywhere, at any
time. This is a web based Apollo initiative. He successfully implemented
Telemedicine Technology in India which will be a key enabler in transforming
health care delivery in India.
The Apollo Group opened its first clinic in Dubai in 1999. He also has
plans for SAARC countries. He has plans for opening secondary health centers
in India. His new projects include 'Med-varsity'-a virtual medical university
providing total access to medical experts and 'MEDNET'-a hospital systems
management package. Dr. Reddy has many more dreams like setting up rural
hospitals. He recognized 23 sites in the semi urban areas. He started a clinic in
his native village to serve as a model for similar such projects for the Apollo
group to emulate throughout India. Dr. Reddy was awarded the Padma Bhushan
in 1991.
Spread across 2,000 acres, the Ramoji Film City is the biggest of its kind
in the world. The Film City where you can get ''everything from a pin to an
aeroplane’’ is Ramoji Rao's biggest project till date and is being developed as
the 'Disneyland' of India. He visualizes it as the ''gateway of tourism in India''.
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His father had come out with the sachet concept, when he entered college,
a couple of years prior to his father’s demise. He felt liquid can be packed in
sachets as well. When talcum powder was only in tin containers, he was the one
who sold it in 100 gm, 50 gm and 20 gm packs. When Epsom salt came in 100
gm packets, his father brought out salt sachets of as low as 5 gm.
After his father's death, his brothers took charge of the family business. In
1982, when he joined them after his studies, they had launched Velvette
Shampoo. Within eight to nine months, Ranganathan left the business because
his ideas clashed with theirs. As he was in the manufacturing unit, he did not
know anything about marketing or finance but, his inferiority complex
notwithstanding, he was somehow confident of doing business better.
For a week, Ranganathan could not make up his mind as to what business
to do. He knew only two things; making shampoo and rearing pets. He did not
want to venture into the shampoo business as it would initiate a fight with his
brothers. However, he decided to do the same later as he could only make
shampoo.
Ranganathan named it Chik Shampoo after his father. The product did not
succeed immediately; he learnt many things during the process. In the first
month, he could sell 20,000 sachets and from the second year, started making
profits. He moved to Chennai in 1989 but his manufacturing unit continued to be
in Cuddalore. It took him three years to get the first loan because banks asked for
collateral. But one particular bank gave him a loan of
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Rs.25,000 which he rotated and later upgraded to Rs.400,000, Rs.15 lakh and so
on.
“You know what the bank manager wrote in our loan application? This
person does not have any collateral to offer but there is something interesting
about this SSI unit. Unlike others, this company pays income tax. I must say my
business never looked back because I was very particular about paying income
tax”, he says.
When Chik entered the market, Velvette Shampoo was being marketed
aggressively by Godrej. But a scheme of his became extremely successful -- he
exchanged five sachets of any shampoo for a Chik Shampoo sachet, free. Later,
he altered the scheme -- he started giving one free Chik Shampoo sachet in lieu
of five Chik Shampoo sachets only. Soon, consumers started asking for Chik
sachets only. The sales went up from Rs.35, 000 to Rs.12 lakh a month.
He continued with Chik Shampoo for seven years before venturing into
anything else. Meera Herbal powder was actually not his idea. Shaw Wallace
already had a herbal product but it was marketed very poorly. He felt there was a
demand for herbal products and he made a good product. In the third month
itself, he topped the market. In six months, he had 95 per cent market share,
while Shaw Wallace had only 4-5 per cent.
Ranganathan has great admiration for those who fight against all odds
and attain success. C. K. Ranganathan, is a successful entrepreneur and venture
philanthropist. He has set an ambitious sales target of Rs.5, 000 crore by 2012.
While a set of seven core values define the GMR Group’s distinct
organization culture, Rao has also spearheaded a “Family Constitution” model
for the group. In line with this, over a period of time, the members of the family
would provide only the strategic inputs and investment needs and counselling for
all the businesses and activities of the Group.
“Most of the people had no idea how to deal with that sudden turn of
events. But GMR decided to take advantage of a new growth area – the power
sector – and soon acquired the licence for a power project in Tamil Nadu, the
Basin Bridge power plant in Chennai, which became the first to be developed by
the group,” says BVN Rao, a long time friend and now chairman of the energy
vertical.
GMR, who cut his entrepreneurial teeth with a jute yarn facility in Rajam,
went on to display his talent in sugar and other agri-businesses, ferro-alloys, IT
and banking before he finally decided to zero in on infrastructure. Setting up a
jute yarn facility taught him a great deal about teamwork and taking his fellow
workers along. His banking experience is what he treasures the most. “Turning
around non-performing assets and building confidence among customers after a
total change in the top management was not easy. We were dealing with public
money,” he says.
about the family’s role in his companies, GMR has a confident answer: “It’s run
by family professionals. Almost 70% of the listed companies on BSE are family-
run businesses anyway.”
But even at 61, GMR, has merely written the preface of his
entrepreneurship story, it seems. He is now poised to enter the big league and if
early indications are anything to go by, getting awards too could become a habit.
Having sold his wife’s jewellery for about Rs.8, 000 in Old Delhi’s
Chandni Chowk in November 1947, Singh went to Calcutta to try his luck.
Singh set up his office at 85, Netaji Subhash Road; first to start spice trade but
later founded Bharat Steel Pipes. The rise of Raunaq Singh is considered in the
corporate world as a rags-to-riches story. He related his pre-independence
enterprise to his friends, in Lahore, how he sold old pipes to a customer for
double its price that too by getting an advance from him. His trademanship
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could be seen in procuring water pipes without investing a single rupee. His first
deal of Rs.1, 000 was the beginning of his fortune in steel pipe trade.
The noted industrialist, Raunaq Singh, who died at the age of 79 presided
over a business empire with a turnover of about Rs.2, 700 crores. A doyen of the
post-partition era of industry, he rose rapidly from being a mere trader to a
corporate giant with his flagship company Apollo Tyres.
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Mr. Raunaq Singh laid the foundation of his tyre manufacturing empire
about 40 years ago and set the stage for India to become a major tyre producer.
As a doyen of the business community in northern India as well as due to his
expertise in the automotive sector, the Government decided to appoint him as the
first Chairman of Maruti Limited. He has also held senior positions in the Exim
Bank, Export Credit Guarantee Corporation and the Indo-German Consultative
Group.
The CII President, Ashok Soota, said with Mr. Singh's passing away, the
country had lost an eminent and charismatic first generation entrepreneur. Mr.
Raunaq Singh represented the first group of post-partition businessmen in the
country. Hailing from an ordinary background and starting as a steel trader, he
went on to establish a group with a turnover of over $525 million.
Bhatia intended to get his engineering degree and go home to work. His
mother was a bank manager, and his father, Chief Administrative Officer at
Defense Research Organization. Bhatia grew up, like most Indian kids,
presuming that starting a company is impossible unless you are a superman.
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Bhatia and his colleague Smith quit their jobs at Apple Computer and
opened a tiny office in Fremont, California. By June, they were running out of
money, but the product would be ready to launch in a month. Another venture
capitalist, Dough Carlisle, was interested in investing, but Bhatia knew that if he
and Smith launched the service first, they would keep more control of the
company they created. He convinced a bank to loan them $100, 000.
In 1996, Bhatia and Smith launched their company, called Hotmail. The
morning of the launch, Bhatia and Smith wore hip beepers, programmed to flash
every hour with the number of new subscribers. The first users found Hotmail all
by themselves, then e-mailed their friends: a hundred users in the first hour, 200
the next hour, 250 in the third. By the time Sabeer went back to
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Doug Carlisle to say in effect okay. Hotmail had 100, 000 subscribers and a
valuation of $18 million.
Hotmail began to deliver news and other internet content into the e-mail
boxes of its subscribers. This was nothing new, but the way the money flowed
was. The sites supplying the content took the position. “Hey, if you want our
news for free, then you would better pay us.” But Bhatia wanted the sites to pay
Hotmail for the privilege of having its content run. Surprisingly, the businesses
agreed to these terms, and soon Hotmail was growing so fast that some content
providers could not handle the traffic that came in from Hotmail. Every morning,
he scoured the internet for signs of competition. It was six months before the
first appeared.
goal is to create the world’s largest network of human intellectual capital on the
web.
Humble beginnings seldom pay. But Sarath Babu will not buy that. For
this young entrepreneur, rags-to-riches is not just another adage. It is his very
first foundation of success. From a slum in Chennai to the top echelons of
academia with an enrolment in chemical engineering at BITS Pilani and IIM-A,
and now as the steward of his Food King Catering business, Sarath has come a
long way. His humility perhaps made him reject several high-brow offers from
MNCs after his MBA. That, in a way, was the genesis of Food King Catering -
with paltry Rs.2, 000 seed money.
Today, his food business spans six locations with a Rs.9-crore turnover to
boot and set to clock Rs.20 crore by year-end. For Sarath, his mother, who once
sold idlis on the pavements of Chennai and worked as an ayah, is a pillar of
strength. “Her sacrifice eggs me on,” says Sarath. Apart from bringing up four
children, Sarath’s mother worked as a cook for the mid-day meal scheme for 11
years and got paid just a rupee each day.
Having completed SSLC, she moved on to teach under the same scheme
for five years. Even then, her salary was insufficient. So Sarath’s mom sought
refuge in the food business to supplement her meager income. As she rolled
dough in the form of idlis, dosas, bhajjis and appams, it was Sarath’s job to sell
them in the neighbourhood. “For kids living in a slum, idlis for breakfast is
something very special,” says Sarath even to this day.
Jumping-in to kick start a business right after college should have been
tough. But this bold mindset & compulsion came from his childhood perils.
Initially, his catering business, with two units in Ahmedabad, was Rs.2,
000-per -day in the red. “But I burnt the midnight oil literally to get a solution,”
Sarath says. It’s worth a mention here that Sarath spent most of his childhood in
the dark, without electricity. He focused on volumes rather than spartan servings,
and started taking contracts from institutions and companies.
He now envisions Food King’s Palace (food malls) across cities where all
kinds of Indian food would be served at “economical rates”. Is he really worried
about inflation or price-rise in food products? When most of the restaurants have
increased their prices, Sarath sees an opportunity to serve at a cheaper price.
“Sourcing from one place makes a lot of difference. I will tap this opportunity,”
says Sarath. Today, he drives a Chevrolet to take his mother for a ride to oversee
his business units in Chennai. “Next, I want to build a house for my mother,”
says Sarath.
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The tag-line of the company he runs reads UniverCell, the Mobile Expert.
Anybody who has every shopped for a mobile phone in this part of the world
known this is no empty boast. Sathish Babu, a mathematics graduate, began his
career as a sales executive with Eureka Forbes where he steadily rose to the post
of regional sales manager during nine year tenure. He left the company in 1997
to start his own business venture, bitten by the bug to be “my own boss”.
It was still the early days of the Indian mobile phone retailing. The
industry was highly fragmented and disorganized. Mobile handsets were
expensive, the grey market dominated and there were few showrooms around to
showcase mobile products.
Using his savings and some capital from the family, Sathish started
UniverCell in 2000 in Chennai. Since then, Sathish and UniverCell have spun a
success story to be the largest mobile phone retailer and among the better known
brands in India. Statistics are available to show that one out of every
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three handsets sold in the market is from UniverCell. Its customer base stands at
a vast 5 million, with 100,000 people buying its handsets every month.
Sathish Babu has promoted the brand through every available mass media
tool of advertising. Innovative marketing and a consistent presence across media
have been the hallmark of Univercell’s journey as far. Celebrity endorsement is
for instance a big part of its advertising campaigns with film actor R. Madhavan
as its brand ambassador. With effective advertising campaigns and market
promotion, Sathish Babu has made sure that UniverCell is well entrenched in the
hearts and minds of the buying public all over India. The presence of large retail
outlets, print, television, event promotions, billboards and FM radio broadcast,
are constant reminders to customers existing and prospective keeping in line
with the focus of aggressive expansion, UniverCell has started SIS (Shop in
Shop) model stress within Music World of RPG group.
UniverCell has the distinction of being the first mobile phone retailer to
provide a warranty on every purchase, keeping in mind the stiff competition the
grey market poses. Recently UniverCell launched an exclusive Mobile Theft and
Damage Insurance along with Oriental Insurance Co. Ltd. to cover all risks not
covered under the manufacturer’s warranty. It was also the first mobile retailer
to implement the touch and feel concept, besides offering several exchange
offers.
initiated five years ago has now resulted in a world-class retailing organization
that is powered as much by technology as by its people. The foundation for
growth well in place, UniverCell has its sights on replicating its success Pan
India. These same investments in technology and processes have earned
UniverCell the ISO 9000-2001 certification for quality management systems.
THE ENTREPRENEUR
Sathish and UniverCell have been cresting the wave of the Indian mobile
revolution from the retailing front, growing and evolving to become India's
largest mobile retailer and one of India's best known brands.
Sathish Babu is determined to go places. They are all set of move into the
next phase of expansion. With the Indian cell phone market still quite away from
reaching saturation, Univercell’s future looks bright.
STARTING YEARS
open to experiment with their clothes but they did not have choices at affordable
prices as designers in India were into haute couture and catering to high profile
individual clients. There was a need gap in the market. That is how seeds of
Remanika were sown. In 1994, I rented out a 100sq ft space in Kemps Corner in
South Mumbai and opened the first Remanika store selling ‘Go-sexy’- trendy
youth wear and club wear for women”, says Seema.
“When I started in 1994, I could not even afford shelves and hangers, and
all the clothes used to be displayed on the floor. I paid rent in the evening on a
daily basis from money generated through day sales. One fine day, with barely
few months into the business, I got notice to vacate the store. The following one
year was very stressful. There were times when I had to sell clothes on staircases
and loft of the mall. I had to sell my car and house to stay put in the business.
After some time I rented another 600 sq ft of space on a different floor in the
same premises. Thankfully, clients repaid my faith and business grew steadily’
she says.
TURNING POINTS
The first store was opened in 1994 and then the opening of second store
in 1999. In 2000, she started retailing the products through Pantaloon, and later
from Shoppers Stop, K-Lifestyle, and Pyramid stores. She has now 10 self-
owned stores and retails her products through 80 other outlets. The employee
strength is 400 and has grown 100% over the years.
There are perhaps few others who can stand testimony to the truth of
these words, as Shahnaz Husain, India’s pioneer in herbal cosmetics.
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An entrepreneur in the truest spirit of the word, the lady has a whopping
80 percent of the domestic herbal market, and sales counters in the best stores
internationally, be it the Seibu chain in Japan, Bloomingdales in the US, Galeries
Lafayette in Paris, Harrods and Selfridges in London … it goes on.
“Though I was married at a very young age, I always knew that I was
made for something more,” begins Shahnaz.
Not prepared to sit back as a housewife and mother the age of 16, the
young Shahnaz set about writing for magazine to earn money so that she could
fund her education. Staying with husband Nasir in Tehran, Shahnaz found the
ideal opportunity in the international beauty schools there. After studying
cosmetic chemistry in international beauty schools in certain centres including
London, Paris and Denmark for close to eight years, Husain hit upon the idea of
exploring the 4000 year old Indian ayurvedic system, so that she could research
and develop herbal cures and treatments.
“I would go to a place for one day, offer free prescriptions and advice,
inaugurate the salon, and go back,” says Shahnaz. It worked – today, there are
more than 600m salons in India and abroad.
The strategy was one she applied with great success internationally as
well – at one point, during a makeup demonstration in Russia, Shahnaz was
asked to stop as the floor was caving in under the pressure of the people who had
turned up to watch. Interestingly, Shahnaz has never advertised her products, a
fact that had Harvard in the US wanting to use her marketing system as a case
study.
17 herbal lines, with many more in R&D, Husain is busy expanding her
empire by adding health resorts, signature garments, accessory lines and more to
her portfolio.
He is a man who has proud credentials of being the one to gift India its
first Bulletin Board System with e-mail services. He is also the one to establish
country’s first online real estate database that allows every property buyer and
seeker to enroll their needs and specialties - all for free.
ON COURSE TO MORE…
BORN LEADER
SMART THINKER
If his love for information technology and internet inspired him to venture in the
world of IT services at a meagre age of twenty, his ability to smartly handle a
situation is largely responsible for his success today.
Ably supported by his brother Shashi Ruia led the company into
businesses, like shipping, marine construction, steel, power, telecom, offshore
engineering and oil exploration, which were at one point dominated by
multinationals and public sector units. The brothers, who share a very strong
bond as well as the same office, seized on every available opportunity and
helped Essar pioneer many firsts in Indian corporate history. Essar, for instance,
was the first company to set up a sponge iron plant in the west coast
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of India, the first independent power producer and among the first to introduce
mobile telephony services.
Essar draws strength from the integrated nature of its various businesses
and their collective synergies. Shashi Ruia has been the driving force behind this
integration strategy. Widely regarded as one of the architects of modern India,
he has a passion for education and mentoring young talent. He considers all
employees of Essar a part of his extended family.
Ruia said he himself was 'not an MBA but only an MBB (Marwari by
birth),' but he imbibed the spirit of enterprise from his father who took him along
wherever he went to start a business. The lessons he learnt as an understudy to
his father were productive and helped in building the Essar Group which now
has a strong presence in steel, petrochemicals, telecom, engineering and
construction, he added.
Ruia said that young graduates could draw inspiration from great
entrepreneurs like Dhirbubhai Ambani and Ratan Tata. He said India has the
potential to grow stronger and that it was true China was far ahead especially in
the fields of steel, cement and automobiles.
With total assets of more than $5 billion, and annual revenues of more
than $2.2 billion, Essar Group has become one of India's leading and most
diversified private sector conglomerates.
The Group, under the watchful eyes of Ruia has been able to utilize the
synergy and propel its growth into a large business conglomerate. In fact, after
the successful completion of its multi-crore construction project of Sardar
Sarovar Nigam Ltd (SSNL), Essar is now working on a project for the state
government-owned Gujarat State Petroleum Corporation Limited (GSPCL) for
its gas pipeline project. And with Ruia as the guiding star, even scaling sky will
not be a difficult feat for the Essar.
It's no wonder that the Essar Groups under the leadership of Shashi and
his brother Ravi Ruia who is a Vice-Chairman of the company, was ranked 37th
in the list of billionaires in the country.
Shiv Nadar has been the only entrepreneur in the last decade, apart from
Azim Premji of Wipro, to successfully manage hardware business and software
ventures. In fact Nadar has successfully straddled the entire spectrum of
Information technology: from hardware, software and services, to training.
The HCL Empire, which spawns from Japan in the east to US in the west,
was conceived in a garage in Noida near New Delhi when Nadar quit his job
with DCM and, armed with Rs.1.5lakh, started making and selling calculators in
1976. His big break came when he ventured into the hardware business.
Division. He was heading until he quit in 1975 and laid the foundation of HCL
group from an attic in Noida.
By this time the HCL team was able to gather in-house expertise for
developing the hardware, controllers, languages, systems software utilities and
even application software for its computers. Finally with the technology jump in
the next four years 8c became a museum piece, HCL was able to step in with an
advanced version, also developed in-house. This symbolized the galloping pace
of changes in the international market and HCL’s nascent efforts to move along.
Kushal Pal Singh, with a net worth of $35 billion, is the fourth richest
Indian in the world. He heads the DLF Group, India's largest real estate
developer, which has interests in Delhi, Chandigarh, Kolkata, etc.
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In 1960, Singh quit the Indian Army to join the American Universal
Electric Company, a joint venture between Universal Electric Company of
Owosso, Michigan, and Singh's family. Later he established Willard India
Limited along with a Philadelphian company ESB Inc. He joined DLF Universal
Limited as the Managing Director in 1979. Singh's greatest achievement is that
he transformed Gurgaon, a barren village then, into one of the favourite real
estate destinations of India. Today he presides over closely held DLF Group,
India's largest real estate developer with an estimated land bank of 3,000 acres in
prime city locations. Singh, who owns 99.5% of parent DLF Universal with his
family, is worth, at least $5 billion.
Despite these odds, Bhasin never regretted moving. "We got the kind of
space, both in size and quality that just was not available in the center of Delhi.
DLF really understands what companies like ours need. They are quick, and they
deliver on their word," says Bhasin. Once GE took the plunge, DLF landed other
big-name corporate tenants, including Nestle, PepsiCo, British Airways,
American Express, IBM and Ericsson.
At a time when the industry practice was to sell and not lease, DLF
offered long-term leases, which suited companies that did not want to load assets
on their books. DLF benefited from the steady rentals during a market downturn
when property sales stagnated. Singh's refusal to cut quality corners ensured that
DLF could get premium prices for its properties.
In an interview Welch recalls, "K.P. was the igniter of the flame for GE
coming to India. He was the perfect ambassador because he opened our eyes to a
great country, and we fell in love with it."
The patriarch scrambled to enter the car battery and electrical motors
field, assigning K.P. Singh to make it work. Young Singh found a mentor in
George Hoddy, founder of Universal Electric in Michigan, a joint-venture
partner. Hoddy, recalls, "K.P. was not afraid to work hard. He followed
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Singh's leap of faith in Gurgaon paid off in spades. The average cost of
the 3,000 acres that DLF initially amassed in Gurgaon was $2,000 an acre--a
tiny fraction of today's market value.
"Gurgaon was deserted when K.P. first took me there to see it 25 years
ago. But he had the gumption to go relentlessly after it," says Deepak Parekh,
Chairman of home mortgage company HDFC, which started lending to DLF
early in its expansion drive. Along the way Singh insisted his buyers also be on
the up-and-up. Real estate in India is full of off-the-books transactions, the better
for tax dodges and to avoid once-prohibitive mortgage terms. Also, builders
flout codes and often see their handiwork ripped down.
After the launch of Zee TV, he commenced Siti Cable operations in 1995
and also started a joint venture with News Corporation. In 1995, he launched
two new channels, Zee Cinema and Zee News. In 2000, Zee TV became the first
service provider in India to launch Direct to Home services. In a short span of
time, Zee TV has become a big media and has given tough competition to
international media moghuls such as Rupert Murdoch.
In 2000, the Zee group of companies was positioning itself to tap the
tremendous business opportunity offered by digital communication services in
India. For instance, Subhash Chandra Goyal’s Siticable Company, which he
owns jointly with Rupert Murdoch, is gearing itself to transmit voice, video, and
data for entertainment and e-commerce purposes. Siticable, with six million
subscribers in 2000, eventually becomes the biggest provider of cable internet
services in India. Subhash Chandra Goyal is also launching a $755 million
satellite telephony venture called Agrani (Sanskrit for "staying ahead"),
establishing a Zee Internet portal, and building 18 multiplex theater-cum-
entertainment centers, called ‘E-Citi’ in six states in India at a cost of over
$ 100 million. Subhash Chandra Goyal’s vision is to turn his broadcast software
operations into a media, entertainment, and telecommunications conglomerate.
Subrata Roy Sahara is the Chairman and Managing Worker of the Sahara
Group of companies based in India. Sahara India Pariwar is today the largest
first generation conglomerate of India. The group is successfully diversified into
the fields of Finance, Real Estate, Media & Entertainment, Tourism &
Hospitality, Services & Trading and Consumables. From an asset base of $ 43 in
1978 when it was founded, the group has today exponentially grown to become a
conglomerate with assets having a market value of more than Rs.2,15,000
crores.
He has built the Bharti group, along with two siblings, into India's largest
mobile phone operator in just ten years. The UK based telecommunication giant,
Vodafone and Singapore's SingTel both own stakes in the recently renamed
flagship company Bharti Airtel. The group also has partnerships with Axa for
insurance and with the Rothschild family for exporting fruits and vegetables.
ENTREPRENEURIAL VENTURES
In 1980 he sold his bicycle parts and yarn factories and moved to
Mumbai. In 1982 he became the exclusive dealer for Suzuki Motors's portable
electric-power generators imported from Japan. The importing of telecom
equipment was banned by the Indian Government as ITI (Indian Telecom
Industry) monopoly practices and sole OEM for Department of
Telecommunication.
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The turning point came in 1992 when the Indian government was
awarding licenses for mobile phone services for the first time. One of the
conditions for the Delhi cellular license was that the bidder has some experience
as a telecom operator. Mittal clinched a deal with the French telecom group
Vivendi. Two years later, Sunil secured rights to serve New Delhi. In 1995,
Bharti Cellular Limited (BCL) was formed to offer cellular services under the
brand name AirTel. Within a few years Bharti became the first telecom company
to cross the 2-million mobile subscriber mark. The company is also instrumental
in bringing down the high STD/ISD, cellular rates in the country by rolling the
countries first private national as well as international long-distance service
under the brand name IndiaOne. In 2001, the company entered into a joint
venture with Singapore Telecom International for a $650-million submarine
cable project, the countries first ever undersea cable link connecting Chennai in
India and Singapore.
Mittal has to his credit the breaking up of the 100 year old monopoly of
state run companies to operate telecom services in India. Now he heads a
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In 2006, he struck a joint venture deal with Wal-Mart, the US retail giant,
to start a number of retail stores across India. In 2006, he attracted many key
executives from Reliance ADAG, NIS Sparta and created Bharti Comtel.
EDUCATION
a foreign education was to equip himself for serving the cause of Indian
agriculture. He returned to India in early 1954.
That was the breakthrough in the Green Revolution, but there was a lot
more work to be done. Indian farmers, immersed in traditional ways, had to be
convinced to grow the new wheat. In 1966, Swaminathan set up 2,000 model
farms in villages outside New Delhi to show farmers what his seed could do.
Then came the hardest part. He needed the government to help--specifically, to
import 18,000 tons of the Mexican seed at a time of fiscal hardship.
Swaminathan lobbied then-Prime Minister Lal Bahadur Shastri. "He probably
thought nothing could be worse," Swaminathan recalls. "Famine was imminent.
There was a willingness to take risks." The first harvest with the new seeds was
three times greater than the previous year's.
But the revolution was still incomplete. Only Punjab state had the right
irrigation for the new technologies, the state-run food collection and distribution
networks were notoriously inefficient, and new fertilizers and pesticides were
needed, along with credit lines for small farmers. Political leadership was vital to
solve that tangle of problems, and Swaminathan found it in Shastri's successor.
"Indira Gandhi was a strong nationalist," he recalls.
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"She wanted an independent foreign policy, and food was a political weapon."
Gandhi bluntly asked him how India could be free of imports and gave
Swaminathan a free hand to organize a new agricultural program. Today, India
grows some 70 million tons of wheat a year, compared to 12 million tons in the
early '60s.
Dr. Swaminathan has long held that the key to enhancing the prosperity
of India-and many other nations-is to make agriculture the cornerstone of the
economy. By taking this new information to the farmer-at the farmer's level,
with field demonstration plots- Dr. Swaminathan bypassed the stumbling block
of illiteracy and converted a generation of Indians to a belief in the effectiveness
of modern agriculture.
Dr. Swaminathan has often been noted for his understanding of the
breadth of the entire food systems. His service in government is testament to
this: in several political leadership positions, he established programs of
ecological rehabilitation, rural development and technology transfer. His
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programs effectively helped subsistence farmers reap their fair share of credit
and income while conserving national resources. "Ultimately," Swaminathan has
stated, "it is the political will of the country to have policies in place which will
stimulate production by small farmers. Without it, all research, technology...any
external advice will go in vain."
Swaraj Paul was born in 1931 in Jalandhar. His father used to run a small
factory of making steel buckets and farming equipments. Swaraj was educated at
Punjab University and obtained a master’s degree in Mechanical Engineering
from the Massachusetts Institute of Technology (MIT) in the US. He joined the
Apeejay Surrendra Group, founded by his father after his returning to India in
1953. It helped him to build up a diversified industrial group.
The twist of fate came when Swaraj went to England in 1966 hoping to
find a cure for his leukemia-stricken two-year-old daughter, Ambika. Shattered
by her death, he took over the operations of Apeejay Overseas and relocated
permanently to London. He buried himself in work and there began his
spectacular business career in Britain.
industry and founded Caparo Group in 1978. Her Majesty the Queen knighted
Swaraj Paul in the same year, thereby making him The Lord Paul of Marylebone
and a member of the House of Lords the life peer.
Lord Paul reflects on the main events of his life in his memoirs, ‘Beyond
Boundaries`. It contains the details of his business career, including his
attempted takeover of the DCM and Escorts group. It also portrays his
association with the famous and the mighty, including the Indian political
dynasty of Indira Gandhi and her sons Sanjay and Rajiv. Beyond Boundaries is a
window into the making of one of the most outstanding success stories of
modern times. He has also written the biography of Indira Gandhi and was
awarded the "Padma Bhushan" by her in 1983.
This strict vegetarian donated twenty lakh rupees to the victims of the
October 2005 earthquake in India’s Jammu and Kashmir. Swaraj Paul stepped
down from the management of the Caparo group in 1996, handing over his
empire to his three sons.
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Achievements: JRD Tata had the honour of being India’s first pilot; was
Chairman of Tata & Sons for 50 years; launched Air India International as
India’s first international airlines; received the Bharat Rathna in 1992.
JRD Tata was born in 1904 in Paris. His mother was French, while his
father was Parsi. JRD’s full name was Jehangir Ratanji Dadabhoy Tata and he
was popularly known as Jeh to his friends. His father Ratanji Dadabhoy Tata and
Sri Jamsetji Tata shared their greatness from the same great-great-grand father,
Ervad Jamshed Tata, a priest of Navasari.
JRD was the second son of four children. He was educated in France,
Japan and England before being drafted into the French army for a mandatory
one-year period. JRD wanted to extend his service in the forces but destiny had
something else in store for him. By leaving the French army, JRD’s life was
saved because shortly thereafter, the regiment in which he served was totally
wiped out during an expedition in Morocco.
JRD Tata joined Tata & Sons as an unpaid apprentice in 1925. He had
great interest in flying. In February 1929, JRD became the first Indian to pass the
pilot’s examination. With this distinctive honour of being India’s first pilot, he
was instrumental in giving wings to India by building Tata Airlines, which
ultimately became Air India. His passion for flying was fulfilled with the
formation of the Tata Aviation Service in 1932.
In 1938, at the age of 34, JRD was elected Chairman of Tata & Sons
making him the head of the largest industrial group in India. He started with 14
enterprises under his leadership and half a century later in 1988, when he left,
Tata & Sons was a conglomerate of 95 enterprises which they either started or in
which they had controlling interest. JRD was the trustee of Sir Dorabji Tata
Trust from its conception in 1932, which remained under his wings for over
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half a century. Under his guidance, this Trust established Asia’s first cancer
hospital, the Tata Memorial Center for Cancer Research and Treatment, Bombay
in 1944. It also founded the Tata Institute of Social Sciences, 1936, the Tata
Institute of Fundamental Research, 1945 and the National Center for Performing
Arts.
JRD Tata cared greatly for his workers. In 1979, Tata Steel instituted a
new practice; a worker is deemed to be “at work” from the moment he leaves
home for work till he returns home from work. The company is financially liable
to the worker if any mishap takes place on the way to and from work. Tata Steel
Township was also selected as a UN Global Compact City because of the quality
of life, conditions of situation, roads and welfare that were offered by Tata Steel.
JRD Tata died in Geneva, in 1993 at the age of 89. On his death, the
Indian Parliament was adjourned in his memory – an honour not usually given to
persons who are not Members of Parliament.
Tulsi Tanti is the Chairman and Managing Director of Suzlon Energy, the
$10 billion worth wind power based company. He along with his three siblings
own 70% of the company. He is from Gujarat where he started his first venture
which was in textiles, and then he moved into wind energy production and
founded Suzlon Energy. He is worth $930 million as per Forbes.
In 1990, Tulsi Tanti invested in two wind turbines and realized their huge
potential. In 1995, he formed Suzlon and gradually quit textiles. Suzlon Energy
is the fifth largest wind turbine manufacturer in the world and the largest in Asia.
It is presently building what will be among the world's largest wind parks of its
kind at 1,000 MW capacity.
"Clean, green power is the best option," has been Tanti's motto and he has
been working ceaselessly towards this goal. The internationally acclaimed
`Time' magazine has recently named Tanti as one of the global "Heroes of the
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At this point, they took upon themselves to develop wind power. Initially
when the Tantis pooled together a sum of $600,000 by selling some of their
family property, they went around enthusiastically as they tried to shop for
technology. The Tanti brothers wanted to craft their own wind turbines as they
were all engineers and were qualified adequately. However, they found that no
one was ready to part with their technology if they were not being given a stake
in the Suzlon equity venture. However, Tantis did not lose heart and persevered.
As luck would have it, Sudwind, a smaller company from Germany nosedived in
1997, giving the Suzlon people an opportunity to employ the Sudwind engineers
and create an R&D centre in Germany. An additional acquisition of another
technological company further added to the self-sufficiency of Suzlon.
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At the time he was managing the family textile business in Surat, a city in
western India. The business was languishing, mainly because electricity was
extremely expensive for businesses and the power grid was plagued with
outages. It was a source of great annoyance for Tanti. In 1994, he ordered two
wind turbines from Danish manufacturer Vestas, essentially taking his factory
off the power grid.
There was only one problem. None of the four brothers, all engineers,
knew anything about wind energy. But as customers, they were all too familiar
with the inadequacies of the industry. The turbines were supplied by the
manufacturer, installed by another company and maintained by a third. By the
time a turbine was up and running, the customer was often at his wits' end.
Tanti, realizing that a change was sorely needed, came up with the idea of
offering a complete package of wind energy services. Suzlon would simply
handle everything. Customers would not even have to install wind turbines on
their own premises -- instead, a customer could buy a turbine at a faraway wind
farm and would then own that turbine's output.
WITHOUT A FIGHT
The innovative aspect of Tanti's idea had more to do with the service he
was providing than with any feat of engineering. But it was a concept that would
revolutionize the wind energy business.
give them an unbeatable competitive edge. But there was only one problem: The
leading European manufacturers were not about to give up their engineering
achievements without a fight.
Four years ago, investors urged him to sell the company. Tanti begged
off, telling them: "In a few years, Suzlon will be buying up the leading European
companies." As it turned out, he was right.
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Tulsi Tanti, till some years ago, was known for his achievements and for being
the 4th richest man in India. Now with a flourishing business and offices in the
US, Europe and Australia, he has soared even further. Suzlon Energy makes
wind turbines, which is the industry jargon for modern windmills used for
generating electricity. At present, Suzlon can be considered as being one of the
prime examples of India's manufacturing prowess.
His more established competitors in Europe realized long ago how much
of a threat this short man, with his carefully combed hair and thin moustache,
posed.
Mr. Tanti played a leading role in resurrecting the fledgling wind industry
in India, taking what was a fledgling industry just over a decade ago and
building the foundations for what is over a 2,000 MW an year market today.
This rapid growth of the market has led India to become the fourth leading wind
power market in the world.
Dr. Varghese Kurien is also called the Milkman of India. He was the
architect behind the success of the largest dairy development programme in the
world, christened Operation Flood. He was the Chairman of the Gujarat
Cooperative Milk Marketing Federation Ltd. (GCMMF). And his name was
synonymous with the Amul brand.
174
Dr. Varghese returned from US in 1948 and joined the Dairy Department
of The Government of India. In 1949, he was posted as Dairy Engineer at the
Government Research Creamery, a small milk powder factory, in Anand,
Gujarat. Around this time, the newly formed cooperative dairy, Kaira District
Cooperative Milk Producers’ Union Ltd., was engaged in a battle of survival
with the privately owned Polson Dairy, which was a giant in its field. Enthused
by the challenge, Dr. Varghese left his Government job and volunteered to help
Shri Tribhuvandas Patel, the Chairman of Kaira, to set up a processing plant.
This led to the birth of AMUL and the rest is history.
In 1965, the Prime Minister Lal Bahadur Shastri, created the National
Dairy Development Board (NDDB), under the leadership of Dr. Varghese
Kurien to replicate the success story of AMUL throughout the country. In 1973,
Dr. Kurien set up GCMMF to market the products produced by the dairies.
Under Dr.Varghese Kurien’s stewardship, India became the largest producer of
milk in the world. During his illustrious career, Dr. Kurien won many accolades
and awards. These include the Ramon Magsaysay Award for Community
Leadership in 1963, The Padma Shri, the Padma Bhushan, Krishi Ratna Award,
Wateler Peace Prize Award of Carnegie Foundation, World Food Prize Laureate,
International Person of the Year, by the World Dairy Expo, Madison, Wisconsin,
USA and the Padma Vibhushan.
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Under his dynamic leadership, the group has diversified business interest
ranging fro alcoholic beverages to life sciences, engineering, agriculture,
chemicals, IT and leisure.
In 2000, Vijay Mallya entered politics, took over as the President of the
Janatha Party and became a Rajya Sabha MP. In 2005, Vijay Mallya established
Kingfisher Airline. In a short span of time, Kingfisher Airlines has carved a
niche for itself. In 2010, it made acquisition of Air Deccan, the no-frill airlines,
the first of its kind in India.
177
Vijay Mallya has other interests too apart from business. He has won
trophies in professional car racing circuits and is a keen yachtsman and aviator.
He has also won numerous trophies in horse racing including several prestigious
Derbies.
178
CHAPTER 5
• Ajay Piramal took the company to a place among the top five
pharmaceutical companies in India through a string of overseas
acquisitions.
• Amar Bose first displayed his entrepreneurial skills and his interest in
electronics at young age, when, he enlisted school friends as co-workers
in a small home business repairing model trains and home radios.
• Anil is unafraid of risk; once he has defined his goal, he will go to do it.
That is how he has turned around his companies. More importantly, his
attitude is to plough back what he has earned.
• A pioneer who set India on the global metals and mining map.
• Led the Vedanta Group’s primary listing on the London Stock Exchange,
a ‘first’ for an Indian business house.
• These are changing times. Yet in the middle of all the changes there is
one thing that constantly determines success. Some call it leadership. But
to his mind, it is the single-minded pursuit of excellence.
• Brijmohan changed the rules of the business by trusting his gut instincts;
introducing business norms that were ahead of their time, and by
investing in strategic relationships.
• "Don't dream if you can't fulfill your dreams'' Brijmohan Lal Munjal is
often fond of saying.
• “Have an idea that you absolutely believe in. Surround yourself with
people who share that dream and focus on areas that are actually your
weaknesses”, he says.
• It was his vision and entrepreneurial acumen that enabled HDFC to create
a niche in housing finance and emerge as the market leader.
• He says “Till my last breath I will work. To retire there is only one place,
the cremation ground.”
• Remained on the top till the end by virtue of his ability to dream big and
translate it into reality through the strength of his tenacity and
perseverance.
• It was hard work, passion, and a fire in the stomach titanic struggle for
almost six long years which brought success to Ekta Kapoor.
• From the beginning she has worked, eaten and slept only with television -
thinking of concepts, casting, styling, selecting technicians, shooting and
scheduling, marketing and acquiring the new skills required to succeed.
• Success has changed her completely. She is now craving for more, open
to improvement and determined to make it to the top.
• With his intense zeal and highly focused approach, Galla Ramachandra
Naidu propelled Amara Raja Batteries in the top league of battery
companies in India.
• He always took bold decisions. When the company was started, he made
a decision to depend heavily on fresh recruits.
• He owes his success to opportunities that came knocking on his door, but
more so to those he saw when no one else did.
• He values management expertise above all and has built a strong team of
professionals to drive the group’s rapid growth.
• He may use his instinct to spot an opportunity, but after that everything is
well planned.
• Throughout his life, Rama Prasad Goenka has taken keen interest in
building business bridges for India with leading countries of the world
and attracting technology and investments from abroad.
• He had a sharp business mind and made friends for life and kept his
word.
• Jindal always had the conviction that India should be self-reliant in every
sector of industry. He visited several foreign countries to elicit latest
industrial technical development and know-how. He acquired a great deal
of knowledge, which he aptly applied to enhance production of his
industrial establishments.
• Jindal's mantra was “where others saw walls he saw doors”. Then
whether it was opening doors or breaking down walls he always led the
way.
• Wavetel gave Chennai the concept of the first retailer delivering mobile
phones to doorsteps.
• They are also the first store (in the mobile market in Chennai) to get ISO
certification for all their chain stores.
• He brought in many innovative schemes like ‘buy one get one free’ in the
mobile industry and that sort revolutionized the trade.
• He is the first mobile retailer in the country to start a 24x7 call centre for
the customers which other dealers across the country followed.
• Dr Reddy’s Labs has been credited with turning the Indian bulk drug
industry from dependence on imports to self reliance and finally into the
export-oriented industry that it is today.
• He saw to it that the moment they got into a city, they started as many
stores as possible there. Only that made business sense.
• As founder and its Chairman, it is his fervent wish that the innovative
spirit shall endure and will be passed on to the successive generations of
chemists and others and that this will form the backbone of this great
institution.
• He believes that through efficiency, they are helping the consumers save
more.
• Nirma focuses on cost reduction strategies to make a place for itself in the
market.
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• Nirma has always been known for offering quality products at affordable
prices and thus creating good value for the consumer’s money.
• Apart from other educational institutions, Nirma has also set up Nirma
labs , which prepares aspiring entrepreneurs to effectively face the
different business challenges.
• He is the man you are most likely to ignore at the Pantaloon or Big
Bazaar store, as he stands in a corner observing the way you shop. But
make no mistake; what he may lack in sartorial style, he more than makes
up through his observation powers.
• Kochouseph had a clear vision and foresight about the market potential
for voltage stabilizers in the days to come because of the poor quality of
power available and the potential for electronic items.
• Oberoi can be aptly termed as the father of the Indian hotel industry.
• He was among the first to recognize the potential of the tourism industry,
its ability to contribute to India’s economic growth and
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• Certainly he did not give much of the credit to luck. True, he stood at the
right time at the right place to confront his destiny, but this was just
physical happenstance.
• Narayana Murthy had the vision to forge ahead in the computer and IT
industry and rightly picked up his colleagues who later became his co-
promoters of Infosys.
• The life lessons he has learnt are the importance of learning from
experience, the power of chance events, a growth mindset, and self-
knowledge what ultimately helps develop a more grounded belief in
oneself, courage, determination, and, above all, humility, all qualities
which enable one to wear one's success with dignity and grace.
• Following the bad times in the airline industry, Naresh Goyal joined
hands with his prominent rival Vijay Mallya's Kingfisher Airlines, thus
making Jet Airways-Kingfisher not only the largest market player, but
also enabling both the airlines that would otherwise head for a collapse to
economize and save. This shows his business acumen keeping business
interests above personal interests.
• Ramnath Goenka took over the loss-making Madras edition of The Free
Press Journal, drove the delivery van himself to dispatch the papers and
started publishing it successfully.
192
• He founded the Indian Express. Following this, both the Indian Express
and Ramnath Goenka openly challenged the British Raj.
• His critics believe that his passion for politics was the fire that led the
newspapers from Indian Express Group on a blazing trail.
• He knows that there is no substitute for hard work. ''I set a goal and then
go ahead with dogged determination till I have accomplished what I set
out to achieve.''
• He has the ability to take a risk and the ability to take a step forward.
193
• He would like to be known for creativity and for injecting and spreading
the 'I can' spirit.
• G.M. Rao has laid a strong emphasis in building a transparent and system
driven organisation.
players were left guessing how the numbers worked, he has a will to win.
• “My father has always believed in focusing on one project till such time
that we secure it,” says G.M.Rao’s younger son. “This is why we have
managed to be successful in whatever we have taken up. Perseverance
and single-point focus is the clear message for all of us.”
• Passion for challenge has not only seen G.M. Rao scripting his own story,
but also changing his characters and goals to cope up with changing
scenarios.
• He strived to put the Indian industry on the global map and worked
diligently towards this goal until the last day of his life.
• Ask what he does, and he will tell you only that he works in hi-tech, just
like hundreds of thousands of other young people in the Valley.
• What really set Sabeer apart from the hundreds of entrepreneurs is the
gargantuan size of his imagination or dream.
• Food business is not just about selling but also taking care of quality and
the people associated with it, Sarath points out. And how does he manage
his team? “I ask them to write their dreams on a piece of paper and advise
them to think of developing themselves,” says Sarath.
• Have a long-term vision, and remember time is never lost for following
your passion.
• Shahnaz Husain has become known for her specialized clinical treatments
and therapeutic products for specific problems.
• The lady invented a marketing style uniquely her own; she decided to
make the brand a personality-driven one, flying in to various cities to
lecture on herbals and Ayurveda, inaugurating Shahnaz franchises and
salons, and returning the same day.
• He performs silently and continues to let his works talk for them.
• Shamit faced every challenge that tried to hinder his progress with
inerrant determination.
198
• Shamit Khemka has a knack of playing the lead role in every activity that
he indulges himself in.
• To walk with the pace of time, and stay ahead of it, he garners
information by reading books and browsing through the net. He keeps his
eye on latest trends and styles and encourages every member of his team
to enhance their knowledge base.
• Like a true leader, he keeps his team aware of any impending challenge
and motivates them to achieve the newer height by conquering the limits.
• Shashi Ruia imbibed the spirit of enterprise from his father who took him
along wherever he went to start a business.
199
• The story of great businesses in the history of world has not been written
by wealth but by innovation, enterprising attitude, skill and an ability to
see beyond the present. Shashi Ruia probably is one such individual, who
has written his own history by dint of his courage and never-say-die
attitude.
• Ruia has not only masterminded the group's business strategy but has also
consolidated a whole range of activities through backward and forward
integration.
• While most others prefer a hands-on approach, he is the man who does
the least himself, apart from strategic thinking or prioritizing and leaves
200
it to his team to find the best path to capture the objective. But is not that
leadership is all about.
• The bearded high tech entrepreneur nurtured HCL in his signature style
of decentralized management making it a billion dollar group with 100
offices worldwide. In the process, he created wealth for himself, his
associates and investors.
• In all these years, Nadar never lost sight of being a visionary. The
corporate restructuring he undertook over the years resulted in several
companies, each with a chosen professional head.
• In a short span of time, Shiv Nadar has reached pinnacle of success by his
hard work, vision and entrepreneurial spirit.
• Singh says that observing Welch's toughness with GE's managers in close
quarters provided a model for running DLF: Think big and be a sector
leader.
• DLF always aims for the very best from day one.
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• Subhash Chandra Goyal was the first in India who sought to harness the
huge business potential of satellite television channels.
• It was Subhash Chandra’s vision that helped give birth to the satellite TV
industry in India and inspired others to follow suit.
• The company is the vision of a man who thinks he is the father of all his
employees.
• Subrata Roy believes he is the guardian of this family who has the right to
love and scold all members.
• The Sahara website says – “Our employees are not employees. They are
family members. All belong to Sahara and Sahara belongs to all.”
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• Sunil Bharti Mittal was one of the first Indian entrepreneurs to identify
the mobile telecom business as a major growth area and launched
services in India.
• In spite of his deep involvement in work, Mittal the man is calm, seldom
ruffled and very down to earth.
• ‘We are very fair to the people we work with (suppliers, buyers, staff).
We wanted to prove that even with meagre capital we could do bigger
things. Now a corporation, we are working to make it an institution.
There is no employee-owner situation here. Everybody is a co-owner and
now owns stock. It is a very enabling environment. There is no hire-and-
fire here’ he says.
• Dr. Swaminathan has proven that he is not only a brilliant scientist, but a
capable administrator as well.
• His company developed into one of the leading producers of welded steel
tube and spiral-welded pipe in the UK.
• Lord Paul lives a very simple life despite being one of the richest people
in the UK.
• Mr. Tanti is recognized for his personal vision and leadership in creating
Suzlon – one of the world’s leading wind power players.
• Tulsi is a tiger with a burning desire to play on the global stage. He wants
Suzlon to be among the top three wind energy companies in the world.
He has the determination of an uncannily shrewd businessman to be the
biggest renewable energy player in the world.
• Despite his serious demeanor and modest appearance, Tanti is known for
his cunning and aggressive takeover tactics.
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• He is one of the very few people who are not money driven in their cause
but work round the clock to bring about a change for the common man.
• Mallya is known for his myriad interests, his flashy flamboyant style of leadership and
his unorthodox style of management. His entrepreneurial style, his trade acquisitions
etc., reveal sharp business acumen.
• On entering the new millennium, the UB Group is considerably more focused and has
dramatically increased value for its shareholders through its various operating
businesses.
• Under his dynamic leadership, the group has grown into a multinational conglomerate
of over sixty companies. During this process, UB acquired several companies abroad.