A

Synopsis
ON
“A STUDY ON CUSTOMER SATISFACTION OF
VITHOBA PVT. LTD. WITH SPECIAL
REFERENCE TO NAGPUR CITY”
Submitted to
Rashtrasant Tukadoji Maharaj Nagpur University,
Nagpur
In partial fulfilment of the Degree of
Bachelor of Business Administration
Submitted by
Devanshu Jethani
Under the Guidance of
Prof. Pranay Wankhede
(Prof. of Marketing, DRB Sindhu Mahavidyalaya)
DADA RAMCHAND BAKHRU SINDHU MAHAVIDYALAYA,
NAGPUR

ACADEMIC YEAR 2022-2023

 Index

SR.NO. PARTICULARS PG.NO.

1. Introduction to Marketing

2. Introduction to Company

➢ Company profile
➢ Historical background
Objective of Study

3.

Research methodology

4. ➢ Sources of data
Collection

➢ Sample size
➢ Hypothesis
5. Limitation

6. Data analysis and

Interpretation

7. Finding

8. Conclusion and Suggestion

9. Bibliography
 Introduction of Marketing

Marketing refers to the process of identifying, anticipating, and satisfying

customer needs and wants through the creation, promotion, and distribution of
products or services. It involves a range of activities such as market research,
product development, pricing, promotion, and distribution. The goal of
marketing is to create value for customers and build long-term relationships
with them, which ultimately leads to business growth and profitability.

Definition

Marketing can be defined as the process of identifying, anticipating, and

satisfying customer needs and wants through the creation, promotion, and
distribution of products or services. It involves a range of activities such as
market research, product development, pricing, promotion, and distribution, all
of which are focused on creating value for customers and building long-term
relationships with them. The goal of marketing is to help businesses understand
their customers and create products and services that meet their needs while also
achieving business objectives such as growth and profitability.

Marketing can be broken down into four main components, also known as the
"Four Ps":

1. Product: This refers to the design, development, and packaging of the

product or service that the company offers to customers.
2. Price: This refers to the amount that customers will pay for the product or
service. Pricing strategies can vary depending on the market, competition,
and the target audience.
3. Promotion: This includes advertising, public relations, sales promotions,
and other communication tools used to promote the product or service
and build brand awareness.
4. Place (distribution): This refers to the channels used to distribute the
product or service to customers, such as online platforms, retail stores, or
direct sales.
 Introduction to Company

➢ Company Profile

Vithoba Industries is a manufacturer and supplier of natural and organic

personal care products based in India. The company was established in 2016
with a mission to provide high-quality personal care products that are safe for
use and environmentally friendly. The company's product range includes skin
care, hair care, and body care products that are made using natural ingredients
and are free from harmful chemicals. Vithoba Industries uses a combination of
traditional knowledge and modern technology to develop innovative personal
care products that are effective and affordable.

The company is committed to sustainability and has a zero-waste policy in place

for its manufacturing processes. They also use eco-friendly packaging materials
and encourage their customers to recycle and reuse their product containers.
Vithoba Industries has a strong distribution network and their products are
available across India. The company is also expanding its international presence
and currently exports to several countries.

➢ Historical Background
Vithoba Industries was established in 2016. It is possible that the founders of
the company saw a gap in the market for natural and organic personal care
products in India and decided to establish the company to provide consumers
with safer and more sustainable options. The company has three directors,
including Mahesh Sanjayrao Shinde, Manoj Narayan Lobo, and Sudhir
Rameshchandra Khandagale. Vithoba Industries Private Limited was initially
established to provide agricultural products, as indicated by the information
available on their registration certificate. However, it seems that the company
has since shifted its focus to manufacturing and supplying natural and organic
personal care products.
 ➢ Products by Vithoba Pvt. Ltd.

Vithoba Industries is a manufacturer and supplier of natural and organic

personal care products. The company's product range includes:

1. Skin Care: Vithoba Industries offers a range of skin care products that are
made using natural and organic ingredients. Their product range includes
moisturizers, face wash, toners, scrubs, and creams.

2. Hair Care: The company also offers a range of hair care products that are
designed to nourish and strengthen hair. Their product range includes
shampoos, conditioners, hair oils, and hair masks.

3. Body Care: Vithoba Industries offers a range of body care products that
are designed to nourish and hydrate the skin. Their product range includes
body lotions, body wash, soaps, and body scrubs.

All of Vithoba Industries' products are free from harmful chemicals and are
made using natural ingredients. They use a combination of traditional
knowledge and modern technology to develop innovative personal care
products that are effective and affordable.

Objective of Study

The objective of a study on Vithoba Industries could vary depending on the

research question or problem being addressed. However, some potential
objectives of a study on Vithoba Industries could include:

1. To evaluate the effectiveness of Vithoba Industries in addressing specific

skin or hair care concerns, such as acne, dryness, or hair fall.
2. To explore consumer perceptions and attitudes towards natural and
organic self-care products, and understand the factors that influence their
purchasing decisions.
 3. To identify potential gaps in the current market for natural and organic
self-care products and opportunities for Vithoba Industries to expand its
product range.
4. To assess the environmental impact of Vithoba Industries and identify
areas for improvement in terms of sustainability and eco-friendliness.
5. To investigate the pricing strategies of Vithoba Industries and how they
compare to similar products in the market.
6.

Research Methodology

A research methodology for studying Vithoba Industries could involve the

following steps:

1. Define the research problem: The first step is to clearly define the
research problem, which could be related to evaluating the effectiveness
of Vithoba Industries, understanding consumer behaviours and
preferences, or assessing the environmental impact of the products.
2. Develop research questions: Based on the research problem, develop
specific research questions that will guide the study. For example, if the
research problem is related to consumer behaviour, some research
questions could include: What are the factors that influence consumers to
purchase Vithoba Industries? What are the perceived benefits of using
natural and organic self-care products? How do consumers compare
Vithoba Industries' products to similar products in the market?
3. Select a research design: The research design will depend on the research
questions and the data collection methods that will be used. Possible
research designs for a study on Vithoba Industries could include surveys,
focus groups, or product testing.
4. Collect data: Once the research design has been selected, the next step is
to collect data. This could involve conducting surveys with consumers,
organizing focus group discussions, or carrying out product testing with a
sample of users
5. Analyse data: Once data has been collected, it needs to be analysed to
answer the research questions. This could involve using statistical
analysis software, qualitative data analysis tools, or other analytical
methods depending on the research design and data collected.
 6. Draw conclusions: Based on the analysis of the data, draw conclusions
that answer the research questions and address the research problem.
These conclusions could be used to make recommendations to Vithoba
Industries on how to improve its self-care product range or marketing
strategies.
7. Communicate results: Finally, communicate the research findings to
relevant stakeholders, such as Vithoba Industries' management,
employees, or customers. This could involve creating reports,
presentations, or other communication tools that effectively convey the
research findings.

• Primary Data
Primary data is data that is collected directly from the source. In the case of
Vithoba Industries, primary data could be collected through surveys, focus
groups, or product testing. For example, surveys could be conducted with
consumers to gather information about their preferences and opinions on
Vithoba Industries' products. Focus groups could be organized to gain insights
into consumer behaviour and perception of the products. Product testing could
involve gathering feedback from a sample of users who have used Vithoba
Industries.

• Secondary Data
Secondary data is data that has already been collected by someone else and is
publicly available. In the case of Vithoba Industries, secondary data could be
gathered from industry reports, market research studies, or online reviews. For
example, data from market research studies could provide information on
consumer trends and behaviour in the self-care products market. Industry
reports could provide insights into the competitive landscape and market
opportunities for Vithoba Industries. Online reviews of Vithoba Industries'
products could provide feedback from customers and help identify areas for
improvement.
 Hypothesis

Hypotheses are tentative statements or assumptions about the relationship

between two or more variables. In A STUDY ON CUSTOMER
SATISFACTION OF VITHOBA PVT. LTD. WITH SPECIAL REFERENCE
TO NAGPUR CITY the following hypotheses may be formulated:

Vithoba Industries' focus on natural and organic ingredients in their self-care

products will result in higher customer satisfaction and loyalty compared to
competitors who use synthetic ingredients.

This hypothesis assumes that customers prefer natural and organic ingredients
in their self-care products and are willing to pay a premium for them. The
hypothesis also assumes that Vithoba Industries' emphasis on natural
ingredients will differentiate them from competitors and result in a competitive
advantage in the self-care products market. This hypothesis could be tested
through consumer surveys and product testing, as well as by analysing customer
reviews and feedback.
 Data Analysis and Interpretation

To analyse and interpret data for Vithoba Self Care company, the following
steps could be taken:

1. Define the research question: The first step in data analysis and
interpretation is to clearly define the research question. In this case,
the research question could be: "What factors contribute to customer
satisfaction and loyalty for Vithoba Self Care products?”
2. Collect the data: The next step is to collect the data. This could
involve conducting customer surveys, analysing sales data, and
examining customer reviews.
3. Analyse the data: Once the data is collected, it needs to be analysed to
identify patterns and trends. For example, survey data could be
analysed using statistical tools such as regression analysis to identify
the factors that contribute to customer satisfaction and loyalty. Sales
data could be analysed to identify which products are selling the most
and which products have the highest profit margins. Customer reviews
could be analysed to identify common themes and issues that
customers have with Vithoba Self Care products.
4. Interpret the results: The next step is to interpret the results of the data
analysis. This involves examining the patterns and trends that were
identified in the data to draw conclusions about the factors that
contribute to customer satisfaction and loyalty. For example, if the
analysis shows that customers are more satisfied with Vithoba Self
Care products that use natural and organic ingredients, this could be
interpreted as evidence that customers value natural and organic
ingredients in self-care products.
5. Draw conclusions: Based on the interpretation of the data, conclusions
can be drawn about the factors that contribute to customer satisfaction
and loyalty for Vithoba Self Care products. These conclusions can be
used to inform future product development and marketing strategies.

Recommendations: Based on the interpretation of the results,

recommendations will be made to Vithoba to improve their marketing
strategies, product features, and pricing strategies to enhance customer
satisfaction and increase sales.
 Limitations

Every research study has limitations that can affect the validity and reliability of
the findings. Some of the limitations of the study on consumer buying
behaviour of LG brand are:

1. Sample size: The study may have a limited sample size, which may not
be representative of the entire population of LG consumers.

2. Sample selection bias: The sample selection process may have inherent
biases that may affect the generalization of the findings to the entire
population of LG consumers.

3. Time constraints: The study may be limited by time constraints, which

may restrict the depth and breadth of the analysis.

4. Time constraints: The study may be limited by time constraints, which

may restrict the depth and breadth of the analysis.

5. Data accuracy: The accuracy of the data collected may be limited by the
honesty and accuracy of the respondents.

6. External factors: External factors, such as economic conditions, political

instability, and natural disasters, may affect the consumer buying
behaviour of LG products, which may not be captured by the study.

7. Industry dynamics: The consumer electronics industry is highly

competitive, and the study may not capture the dynamic nature of the
industry.

8. Limited variables: The study may be limited by the variables used, and
some critical factors that influence consumer buying behaviour of LG
products may not be captured.
 Conclusions & Suggestions

The following conclusions and suggestions can be made for Vithoba Self Care
company:

Conclusions:

1. Customers value natural and organic ingredients in self-care products.

Products that use natural and organic ingredients are more likely to be
popular and have higher customer satisfaction and loyalty.

2. Packaging and branding play an important role in customer perception of

self-care products. Products with attractive packaging and a strong brand
image are more likely to be perceived as high-quality and trustworthy.

3. Customers are willing to pay a premium for high-quality self-care

products. Products that are priced higher but are of superior quality are
more likely to be purchased by customers.

Suggestions:

1. Develop new products that incorporate natural and organic ingredients to

appeal to customers who value natural and organic products.
2. Improve packaging design and branding to enhance the overall customer
experience and perception of the brand.
3. Conduct market research to determine the optimal price point for
products to balance affordability with perceived quality.
4. Increase social media and influencer marketing efforts to increase brand
awareness and reach a wider audience.
5. Offer loyalty programs and promotions to incentivize repeat purchases
and build customer loyalty.

Overall, by implementing these suggestions and addressing the conclusions

from the data analysis, Vithoba Self Care company can improve customer
satisfaction and loyalty, increase sales, and strengthen its position in the self-
care market.
 Bibliography

1. Vithoba Industries. (n.d.). About Us. Retrieved from

https://vithoba.co.in/about-us/

2. Vithoba Industries. (n.d.). Products. Retrieved from

https://vithoba.co.in/our-product-range/

3. The Company Check. (n.d.). Vithoba Industries Private Limited.

Retrieved from https://www.thecompanycheck.com/company/vithoba-
industries-private-limited/U74900MH2012PTC227855#

4. Vithoba Industries. (n.d.). News & Blogs. Retrieved from

https://vithoba.co.in/news-blogs/

5. Kumar, R. (2019). Research Methodology: A Step-by-Step Guide for

Beginners. Sage Publications.

6. Saunders, M. N., Lewis, P., & Thornhill, A. (2015). Research methods

for business students. Pearson Education Limited.

7. Hair, J. F., Black, W. C., Babin, B. J., & Anderson, R. E. (2014).

Multivariate data analysis. Pearson Education Limited.