A STUDY ON FINANCIAL AND MARKETING

STRATEGY OF MBA HUB

Submitted in partial fulfillment of the requirements

for the award of the degree of

Bachelor of Business Administration (BBA)

To

Guru Gobind Singh Indraprastha University, Delhi

Guide: Submitted by:

Dr. Mohita Mathur Ansh Sharma
01824401720

1
Institute of Innovation in Technology & Management,
New Delhi – 110058
Batch (2020-2023)

CONTENTS

S No Topic Page No

1 Certificate

2 Chapter-1: Introduction

3 Chapter-2: Why Marketing Strategy?

 Objective to study

4 Chapter-3: Financial objective

5 Chapter-4: Organizational Structure

Duties & Responsibilities of Dept. Heads

6 Chapter-5: Functional Department

 Accounts Department

 Finance Department

 Marketing Department

 Human Resource Department

7 Chapter-6: Basic Marketing Formulae -

8 Chapter-7: Advertisement

9 Chapter-8: SWOT Analysis

10 Chapter-9: Conclusion

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 CERTIFICATE

I, Mr. ANSH SHARMA, Roll No. 01824401720 certify that the Project Report (BBA-

311) entitled “A STUDY ON FINANCIAL AND MARKETING STRATERGY” is

done by me and it is an authentic work carried out by me at MBA HUB partnered with

Angel One and ICIC Direct . The matter embodied in this project work has not been

submitted earlier for the award of any degree or diploma to the best of my knowledge and

belief.

Signature of the Student

Date:

Certified that the Project Report (BBA-311) entitled “A STUDY ON FINANCIAL AND

MARKETING STRATERGY TOWARDS MBA HUB” done by Mr. ANSH

SHARMA, Roll No. 01824401720 is completed under my guidance.

Signature of the Guide

Name of the Guide:
Designation:
Date:

3
4
 CHAPTER-1

ORGANISATION PROFILE

Company size:- 2-10 employees and 532 on Linkedln includes members with
current employer listed as MBA Hub, including part-time roles. Headquarters are
in Ranchi, Jharkhand. It was founded in 2022.
A community of MBA Aspriants with competitive quizzes, GDPI and Internships.
And digital school for Stock Market. It is an e-learning providers too. We are a
group of 1500+ members on telegram where we conduct a
daily quiz of all the sections present in MBA entrance
examination alongwith G.K. Alongside the group is meant
for clearing out the doubts for students regarding colleges,
forms, fees, etc. We also conduct mock GD and Pls for
preparation with individual college call holders.
The organizational was conducted at MBA HUB. The
objective of the study is: -
 to study the organisational structure
 to study about the structure and the functioning
of various departments
 to study how the management control various departments for the
attainment of the organisational objectives
While globalization and economic slowdown in the world market threw up
new challenges. The MBA HUB group is busy chalking out plans to translate
these challenges into the opportunity. The company is going to make a
centralisation system of software network that the progress of work at any
levels at any units at any centres can be view from the corporate office
itself. Each aspect of the business can be checked from the corporate office.
At present the company can later about 10% of the market requirements. In
order to later the complete needs the companies planning to increase the
production level to maximize the extent possible. The companies planning
to increase the present product level. The research and development team
are in grossed in developing new product for the international markets.

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 CHAPTER-2

Why Market Plan?

A marketing plan is a road map that a company uses to accomplished a
focused marketing goal. Several objectives are contained within a
marketing plan that include goals for personnel utilization and market
expansion. One set of marketing plan objectives that business owners
keep a close eye on are the financial objectives that determine the return
on the marketing plan and its overall profitability.

OBJECTIVES OF THE STUDY:-

 Generation of Revenue

A marketing plan is devised to generate revenue through various

advertising and sales methods. A sample revenue objective may be that
the company intends to generate $100,000 in sales during the
predetermined time frame that the marketing plan is in effect.

 Projected Costs for the Product Sold

A marketing plan begins with projected costs for the product sold. The
projected costs are made up of the elements required to manufacture and
distribute the product including material costs, shipping costs and
personnel costs. The objective of a marketing plan is to track these costs
and find ways of lowering them to make the product more price
competitive in the marketplace.

 Advertising Strategies and Costs

Marketing plans do not only map out advertising strategies, they also
monitor advertising costs to try and find the best value possible for future
marketing campaigns. The advertising schedule set up in a marketing
campaign is done using historical data of past campaigns and research
done into new advertising costs. When the marketing plan is complete, the

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company will analyze the advertising dollars spent and determine more
efficient ways to spend those dollars on future marketing plans.

CHAPTER-3

FINANCIAL OBJECTIVE

“Every business has two objectives: One is to make money; the other, more elusive, is to make

money consistently.”

Although making money is a financial objective, businesses should ideally set

more specific financial goals to be able to realistically achieve them.
Financial objectives are the goals or targets related to the financial performance of
a business. They are the goals that enterprises set for success and growth.

There are six main types of financial objectives:

 Revenue objectives
 Cost objectives
 Profit objectives
 Cash flow objectives
 Investment objectives
 Capital structure objectives

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 Revenue objectives

Revenue objectives are the most common objectives used by all types of

firms.

There are three types of revenue objectives:

1. Revenue growth (percentage or value). For example, aiming to grow

total revenues by 30%, reaching £1 million in annual revenue.

2. Sales maximization. For example, maximizing total sales no matter

whether they are profitable or not.

3. Market share. For example, growing market share to 40%.

Cost objectives

Cost objectives aim to simply minimize the costs without lowering the

quality of a product or service. For example, cutting variable costs to £50
per unit.

Profit objectives

Profit objectives are typically supported by revenue and cost objectives. For
example, when growing revenue and cutting costs an enterprise will
generate a higher profit.

There are four types of profit objectives:

 Specific level of profit. For example, achieving an operating profit of

£1 million.
 Rate of profitability. For example, achieving an operating profit margin
of 15%.
 Profit maximisation. For example, maximising the total profit for the
year.

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 Cash flow objectives

Cash flow objectives are typically used by small businesses and start-ups
which are not yet profitable. The objectives focus on improving the cash
flow.

This can be achieved by:

 Reducing borrowings,
 Minimising interest costs,
 Reducing inventory and credit sales,
 Reducing seasonal swings in cash flow.

Investment objectives
Investment objectives aim to increase the return on investment.

There are two types of investment objectives:

1. Level of capital expenditure. It is setting an absolute amount or

percentage of revenues. For example, investing £1 million or 5% of
revenues per year.

2. Return on investment. It is a target percentage of return. For example,

ROCE (return on capital employed) of 20%.

Capital structure objectives

Capital structure objectives are related to how an enterprise is financed and
how its capital is structured.

There are two types of capital structure objectives:

1. Higher equity. It is usually used by start-ups and companies which do not

have to pay dividends.

2. Higher level of debt. It is used when interest rates are low and profits are
high.

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Setting financial objectives
There are some simple steps that will help you to set financial objectives:

1. Decide on what you are going to use the money for

Imagine that you set a financial goal and achieve it. You earned all the
money you wanted. What now? Think about what you are going to do with
the earned money. Always try to make your money work and earn. You can
do it by for example further investments.

2. Categorize your financial goals

Segregate your financial goals regarding their length of time:

 Short-term financial goals (six months to five years)
 Mid-term financial goals (five to ten years)
 Long-term financial goals (more than ten years)

3. Set deadlines

Try to set a target date for each financial goal. For example, if you are
going to retire in 25 years, make sure you save enough money by that time.

4. Prioritize your goals

It is impossible to achieve all your financial goals at the same time.

Therefore, you should decide on which goal is the most important to you
and which you need to achieve first. For example, if you want to save
money for your child who is going to college next year and save money for
your retirement, focus on the first goal first.

5. Know how much you have now and how much you want to have

Calculate how much money you possess now and determine how much
you still need to save. You can also think about how much time you must
achieve your financial goal and calculate the amount you need to save
each month.

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Purpose and benefits of setting financial aims

Here are some of the benefits of setting financial objectives:

It makes you aware of where you are heading - Owing to setting

financial goals you are able to determine what you want to achieve and
what success means to you.

It helps to determine how much you need to save - Imagine you have
£800,000 now and by the end of the next year, you need to achieve double
this amount. Thanks to setting a financial objective you can easily calculate
how much money you still need to save. You can also calculate how much
to save each week or each month.

It allows you to follow an appropriate strategy- Depending on how big

your financial goal is, you might need to find and follow an appropriate
strategy. Having set your financial objective, you can work out a strategy
right for you.

It helps to shape your everyday choices - If you are aware that next
month you will have to pay rent for your flat and you have barely the
amount needed for the rent, you are aware that you need to save and even
earn money. In such a situation, you can for example give a miss to
another drink at a pub or take one more shift at work.

It creates a sense of achievement and awareness - Knowing your

financial objectives and being aware of how to achieve them also have a
positive psychological and intellectual impact. Firstly, achieving your goal
automatically makes you feel fulfilled and secondly, the entire process
makes you more aware of how money is generated and how much effort
needs to be put there.

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Disadvantages of setting financial objectives
The disadvantages of setting financial objectives include:

 It might prevent you from spending money - Having set financial

goals and aiming to follow them, it is typical to avoid additional and
unexpected expenses. However, sometimes it is essential to spend
more money in order to increase sales and generate higher profits.

 Failing to achieve a set goal might make you feel disappointed - If

someone sets a goal, they aim to achieve it. However, it is not always
possible to be successful. You should bear in mind that some plans fall
apart and it does not have to be your fault.

Influences on financial objectives

There are two types of influences that can impact financial objectives: internal and external.

Financial Objectives: Internal influences

Size and status of an enterprise. A lot depends on how big the business
is. For example, small companies and start-ups tend to focus on survival,
rather than on setting ambitious financial objectives, whereas huge
companies are typically able to focus on growing their profits.

Business ownership. It makes a huge difference whether an enterprise is

owned for example by an individual or by the government. An individual has
more deciding power over their company and therefore bigger possibilities
than if a company was owned by the government.

Other functional objectives. Most companies consist of various

departments. These departments tend not to agree with one another and
consequently limit their ability to set financial objectives.

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 Financial Objectives: External influences

Competitors. The competitive environment has an enormous impact on

each business including its financial objectives. For example, if a firm’s
competitors grow market share, the firm needs to catch up with them and
consequently give a miss to their financial goals.

Economy. An economic downturn may hold an enterprise back from

achieving its financial objectives. Even though they have set such
objectives, their plan might easily fall apart.

Social change. Trends tend to change and people tend to drop out using
some goods and start using different ones instead. Nowadays there are
many factors that have an impact on society. Therefore, a company that
has been successfully achieving its financial goals might be easily disabled
from continuing to do it because of a change in consumer habits.

Political change. Similarly, to social change, politics may hold a company

back from achieving its set financial objectives. For example, they might
launch new taxes charging a company’s account.

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 CHAPTER-4

ORGANISATIONAL STRUCTURE

The MBA HUB group follows absolute dedicated approach. The

organization of its manufacturing operations is based on the
product divisionalisation in to group of products in which are
similar in technology or manufacturing process. Each group is
constituted by divisions or profit centres. Each of these groups are
led by absolute manager. A central manager leads the corporate
functions. Some of these functions in turn are reported to the
managing director.

 DIRECTOR

 MANAGING DIRECTOR

 GENERAL MANAGER

* FINANCE * PURCHASE

* PRODUCTION * MARKETING

* ACCOUNTS * SYSTEM

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DUTIES and RESPONSIBILITIES of Departmental Heads

 Finance Manager

He is responsible for financial matters in the organization. He

prepares financial plan. He assesses the financial needs of the
organization and sources of the finance. He should know
different tools used in the financial management ratio analysis,
fund flow analysis, cash flow analysis, budgeting etc. All these
are necessary to prepare a sound financial policy for the
organization. He is responsible for financial planning, raising
the necessary fund, controlling the use of funds, appropriation
of profits etc. Other functions include financial forecasting and
planning, procurement of funds, investment decisions,
management of income, management of cash, deciding upon a
borrowing policy, negotiations for new financing, analysis and
appraisal of financial performance, advising the top
management, co-ordinating and control, helping in valuation
decisions and tax administration.

 Accounts Manager

He is responsible for keeping the details of the day book ledger

and PF register. Moreover, he should record and maintain all
the details of the sales tax calculation and related documents
and produce them on demand.

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 Marketing Manager

He is charge of the marketing department of the organisation

the marketing department aims to increase the turnover of the
organization, market share and profile ability of the
organisation. He should know the strengths and weakness of
the firms product.

 Production Manager

He is responsible for the production of goods services in the

organisation. He looks after the purchasing function and
managers reproduction design and the process. They are
responsible for plant layout, inventory management, production
control and quality control.

 Purchase Manager

He is responsible in preparing purchase budget. Receiving the

purchase requisition and ascertain the material requirements.
Responsible for ascertaining the sources of supply. Invite
tenders from the approved suppliers. Select the supplier
offering the best terms and conditions. Responsible for issuing
the purchase order to the supplier selected.

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 CHAPTER-5

FUNCTIONAL DEPARTMENTS

 FINANCE DEPARTMENT

The finance department manages funds available for the

operation for the business by making a balance between the
fund inflow and outflow. The management of all activities
related to finance requires considerable expertise and
specialized knowledge of banks, financial institutions, different
sources of finance and ways to profitability utilize these funds.
The finance manager directly does the planning, organizing,
directing, and controlling financial activities in the society.

 ACCOUNTS DEPARTMENT

The Accounts department deals with the day to day book

keeping, daily collections, salaries of all employees, etc.
Accounts department is headed by the chief accountant. He is
assisted by four assistant accountants. In each production
centres and marketing branches have an accountant and
cashier which does the daily function at the places. Chief
accountant works in the coordination with finance manager on
the fund flow issues and in cases of shortage of cash occurs.

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 MARKETING DEPARTMENT

The marketing department is entrusted with the functions of

planning and executing the conception, pricing, promotion and
distribution of ideas for good services, to create exchanges that
satisfy individual and organisational boards.

 HUMAN RESOURCE DEPARTMENT

Human Resource management involves personnel

management, personnel administration, employee welfare,
manpower planning, industrial relations etc. The human
resource department is headed by the General Manager and
assisted by all the department heads, factory managers and
branch managers and branch managers. It constitutes a series
of integrated decisions that helps to consolidate the
employment relationship and believes that their quality
contributes to the efficiency of the organisation and helps the
employees to achieve the objectives.

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 CHAPTER-6

Basic Marketing Formulae

 Ad Rank

Have you ever wondered why some businesses appear in the top search
results on a search engine even if the terms you searched for were too
generic? For example, you search for ‘toothpaste’ on google, and you’re
instantly shown pages that sell toothpaste on the first page of the search
result. This is not a self-occurring phenomenon, but rather a constant work
to move up in the search list for better visibility and favorable customer
actions.
Your ad rank is determined through two factors-

 Quality Score- this is how well your keywords work for you in search
results, the better the quality and relevance of your keywords, the
better will be your quality score.
 CPC Bid (cost per click bid)- the more you pay for being shown in the
top results, that is bid, the better will be your ad rank.
An Ad Rank is calculated by multiplying both your Quality Score and CPC
Bid.

Hence, the formula is Ad Rank = Quality Score x CPC Bid

Similarly, you can get-

Quality Score = Ad Rank/CPC Bid

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  Click to Open Rate

So, you’ve started an email campaign and are wondering if you generated
any interest in your target audience or how effective your campaign was.
Click to Open Rate which talks about the number of unique clicks that took
place vs the unique opens that took place in your email campaign.

Total Number of Clicks is the cumulative number of clicks that the link
inside your email get by the people who have opened the email.
While, Total Number of Opens is the number of times your email got
opened.

Click to Open Rate = (Total Number of Clicks / Total Number of Email

Opens) x 100
Similarly,
Total Number of Clicks = Total Number of Email Opens x Click to Open
Rate
Total Number of Email Opens = Total Number of Clicks / Click to Open
Rate

For Instance,

If the total number of clicks are 2 and the total number of opens are 100
Then your Click to Open Rate can be calculated as-
= (2/100) x 100 = 20%

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  Cost Per Engagement

 An engagement in digital marketing is different from action, as it only refers

to the audience’s engagement with your campaign and not converting it into
a purchased product or service, as it is stunted to mere views, likes and
shares(engagement). Cost Per Engagement can be calculated by dividing
the Total Amount Spent by the Total Engagements that Occurred.

Total Engagement- The interaction of consumers with a campaign through

likes, clicks, shares and comments

CPE = Total Amount Spent/ Total Engagements Occurred

Similarly,
Total Amount Spent = CPE x Total Engagements Occurred
Total Engagements Occurred = Total Amount Spent / CPE

For Instance, If the total amount you spent on an ad campaign is Rs. 500,
and the total engagements you get on that ad are 1000. Then your CPE
comes out to be-
=500/1000 = 0.5

 Install – Rate
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Install Rate determines the rate at which your mobile applications are
downloaded as compared to the number of clicks your application ad
receives in a campaign. The metric lets you know the effectiveness of your
ad campaign for the particular application.

Total Measured Clicks = The number of clicks that were received on your
application ad
Total Measured Installs = The number of application installs that were
received from your ad campaign

Install Rate (IR) = (Total Installs / Total Clicks) x 100

Similarly,
Total Installs = Install Rate x Total Clicks
Total Clicks = Total Installs / Install Rate

For example, if the total number of installs that came for your applications
after your ad campaign was run are 169, and the total number of clicks that
the particular ad received are 1761. Your install rate can be calculated as –

IR = (169/1761)*100
= 9.56%

Hence, your Install Rate after that ad campaign comes out to be 9.56%

 Follow Ratio

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Follow Ratio is an exclusive social media metric and refers to the ratio of
the followers on a page to the number of accounts that are followed by that
page. It is also referred to as Followers to Following Ratio and represents
how good an account is performing. So, higher the ratio, the better the
account is performing.

Followers = The number of accounts following your page

Following = The number of accounts that your page is following

FR = Total Followers / Total Following

Similarly,

Total Followers =FR x Total Following

Total Following = Total Followers / FR

For example, your page on Instagram has a total of 2000 followers and you
follow 100 accounts. Then your Follow Ratio for Instagram can be
calculated as

= 2000/100
= 20

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  Average Cost of Sale

ACOS typically gives you the percentage of your revenue that was consumed in
running your advertisement.

Total Revenue- The total money that a business makes owing to its ads that are
run on digital media

Total Cost- The total cost incurred for running ads on digital media

ACOS = Total Cost/ Total Revenue

Similarly,

Total Cost = ACOS x Total Revenue

Total Revenue = Total Cost / ACOS

For example,
If the total revenue that you earned through an ad campaign is Rs. 87,000, while
the total cost that you incurred in running that campaign is Rs. 5500. Then your
Average Cost of Sales can be calculated by-
= 5500/87000 = 0.063
Hence, for every Rupee you earn, you spend Rs. 0.063, that’s your Average Cost
of Sales.

 Return on ad spend
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When discussing models like ROI and effective costs, one cannot choose
to reconsider the overall revenue that an ad has generated vs the total
money that has been spent on that ad. Calculating the ROAS, lets you
know how profitable a particular campaign has been for you.

Total Revenue- The total money that a business makes owing to its ads
that are run on digital media.

Total Cost- The total cost incurred for running ads on digital media

ROAS = Total Revenue/Total Cost

Similarly,

Total Revenue = ROAS x Total Cost

Total Cost = Total Revenue / ROAS

For instance, if the total amount you spent on running of a particular ad was
Rs. 5500 and the total revenue that ad earned you is Rs. 68000, then your
ROAS can be calculated as-
= 68000/5500
= 12.36
Then your Revenue on ad spend will be Rs. 12.36

 Cost per Click (CPC)

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CPC is a sister model of the CPM that calculates your advertising expense
for you. The formula also remains the same, however, the only difference is
that a Cost per Click is calculated when you only desire to pay for the clicks
that you receive on your ad and not for all the impressions/views. A CPC is
calculated by dividing the amount of money spent/by the number of clicks
on the ad.

Total Number of Clicks- The number of times your ad was clicked by the
viewers
CPC = Total Money Spent/ Total Clicks

Similarly,
Total Money Spent = CPC x Total Number of Clicks

Total Number of Clicks = Total Money Spent / CPC

Now, for instance, if you invested Rs. 1000 in an ad, and the ad got 250
clicks in total. Then the CPC can be calculated as-

=1000/250 =4
Hence, the Cost per Click for your Ad will be Rs. 4

 Average Order Value

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Another cost metric that informs you about the average cost incurred per
conversion. This helps in creating a realization about your ad campaign
designs and their effectiveness in generating revenue for you.

Conversion- An action by a lead taken towards your business ad that brings

you profit.

Revenue- The total money that a business makes owing to its ads that are
run on digital media

AOV= Total Revenue / Total Conversions

Similarly,

Total Revenue = AOV x Total Conversions

Total Conversions = Total Revenue / AOV
For instance, if your total revenue was Rs. 75000 while your conversions
were 15, then your AOV can be calculated by-
= 75000/15
= 5000

Then your AOV is calculated to be Rs. 5000.

 Effective cost per mille

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e-CPM is an extension of the traditional CPM model that provides you with
the cost incurred for every thousand impressions. While, the e-CPM, is an
ad performance metric that provides you with the revenue that your ad
campaign generated from those thousand impressions. It is thus called
RPM or Revenue per Mille and is calculated by dividing the gross revenue
generated by the number of impressions and multiplying the result by 1000.

Total Revenue- The total money that a business makes owing to its ads
that are run on digital media.

Total Impressions- The total number of times the ad was viewed by

audience.

e-CPM = (Total Revenue / Total Impressions) x 1000

Similarly,

Total Revenue = e-CPM x Total Impressions

Total Impressions = Total Revenue / e-CPM

Now, for instance if the total revenue that you generated through your ad
was Rs. 110000, and you received a total impressions of 1,83,668. Then
your e-CPM can be calculate as-
= 110000 / 183668 = Rs. 0.59

So, your e-CPM will be Rs. 0.59

 Effective cost per action

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This metric comprehensively analyses how effective a CPA campaign has
been, as it calculates the total revenue generated by an ad campaign from
each action that was taken on the website.

Total Revenue- The total money that a business makes owing to its ads
that are run on digital media.

Action taken- Any action that was taken on the website by a visitor after
viewing the ad run by a company.

e-CPA = Total Revenue / Total Number of Actions Taken

Similarly,

Total Revenue = e-CPA x Total Number of Actions Taken

Total Number of Actions Taken = Total Revenue / e-CPA

Now, say for example if the total revenue that your ad campaign generated
is Rs. 1,20,000 while the total number of actions that were taken are 1560.
Then you can calculate your e-CPA by-
= 120000 / 1560
= Rs. 77
Hence, your e-CPA is Rs. 77

 Email bounce rate

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Email Bounce Rate can be understood as that percentage of emails that
failed to be delivered to its recipients out of the total number of emails that
you sent. Calculating your bounce rate is also a part of understanding your
email marketing effectiveness. Email Bounce Rate can be calculated by
dividing the number of bounced emails by the number of total emails sent
and multiplying the result by 100.

Bounced Emails- The number of emails that failed were sent by an

advertiser but failed to be delivered to the recipient.

Total Emails Sent- The total number of emails that were sent out in an ad
campaign by an advertiser
Email Bounce Rate = (Bounced Emails / Total Emails Sent) x 100

Similarly,
Bounced Emails = Email Bounce Rate x Total Emails Sent
Total Emails Sent = Bounced Emails / Email Bounce Rate

Now, for instance, if the total emails that you sent out were 10,000,
however 75 of those bounced. Then your email bounce rate can be
calculated as –

=75/10000 x 100
=0.75%

Hence, your email bounce rate is 0.75%

CHAPTER-7
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 Advertisement
In the case of advertisement is the most glamour element of the
promotion mix. It covers all the activities connected with the giving
of publicity regarding goods and services offered for sale.
Advertising is transmitting through mass media such as television,
newspaper, magazines, etc.

ADVERTISING POLICY
‘Each potential customer must see an
advertisement ‘
Brand awareness is not much with the customers. Brand
awareness to be created, it is in growth stage. Advertisement
focused on creating the brand image and promoting the brand for
their entire product. Earlier advertisement was exhibited at district
headquarters and important junctions. Presently, apart from
above mentioned places, at areas of potential customers, each
retail and whole sale outlet etc.

MODE OF ADVERTISEMENT
1. Earlier as wall paintings, banners etc. now changed to huge flex hoardings

Reason for change is:-

(a) Attractiveness

(b) New technology acceptance with change in market

(c) Real and clear image of product

(d) Quality advertisement gives better company image

DISTRIBUTION CHANNEL
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 Manufacturer

Wholesalers

Retailer

Consumer

ADVERTISEMENT BUDGET
Budget of advertising depends mainly on market needs as it is the
growth stage need to promote the brand. Once established the
budget could be reduced followed poly is 3-5 % of net profit.

CHAPTER-8
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 SWOT ANALYSIS

SWOT stands for Strengths, Weaknesses, Opportunities, and Threats,

and so a SWOT analysis is a technique for assessing these four
aspects of your business.
SWOT Analysis is a tool that can help you
to analyze what your company does best
now, and to devise a successful strategy
for the future. SWOT can also uncover
areas of the business that are holding you
back, or that your competitors could exploit
if you don't protect yourself.
A SWOT analysis examines both internal
and external factors – that is, what's going
on inside and outside your organization. So some of these factors will
be within your control and some will not. In either case, the wisest
action you can take in response will become clearer once you've
discovered, recorded and analyzed as many factors as you can.
In this article, video and infographic, we explore how to carry out a
SWOT analysis, and how to put your findings into action. We also
include a worked example and a template to help you get started on a
SWOT analysis in your own workplace.
Why Is SWOT Analysis Important?
SWOT Analysis can help you to challenge risky assumptions and to
uncover dangerous blindspots about your organization's performance.
If you use it carefully and collaboratively, it can deliver new insights on
where your business currently is, and help you to develop exactly the
right strategy for any situation.
For example, you may be well aware of some of your organization's
strengths, but until you record them alongside weaknesses and threats
you might not realize how unreliable those strengths actually are.
Equally, you likely have reasonable concerns about some of your
business weaknesses but, by going through the analysis
systematically, you could find an opportunity, previously overlooked,
that could more than compensate.
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Doing a SWOT analysis is important because:

 It gives you the chance to worry and to dream. Adding the SWOT
analysis as an important step in your strategic process, you're giving
yourself the space to dream, evaluate, and worry before taking action.
Your insights in this regard then turn into assets as you create the
roadmap for your project or initiative.

 It forces you to define your variables. Instead of diving head first into
the planning and execution, you're taking inventory of all your assets
and roadblocks. These can help you create a more specific and
effective roadmap.

 It allows you to think more critically and account for mitigating factors.
As you identify weaknesses and threats, you're better enabled to
account for them in your roadmap, improving your chances for
success.

 It helps you keep a written account. As your organization grows and

changes, you'll be able to strike things off your old SWOTs and add
new things as the industry changes. It can be illuminating to look back
to where you started as you look ahead at what's to come.

STRENGTH

1. The company has good brand image among the consumers.

2. Products accepted all over the world for its quality.
3. Multi - Unit Multi – Product organization catering all products.
4. Global presence in Middle East Asia, Europe, Africa.
5. The company has the direct marketing network with well
established distribution system.
6. Dedicated marketing force with effective promotion strategy.
7. Committed work force guided by technically skilled superiors,
maintaining warmness in relation helps in delivering a
combined effect.
8. Stringent quality measures adopted, backed by a strong
quality control.

WEAKNESS
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 1. Organization is flexibility
2. Limited branches
3. Advertisements are done through print media only
OPPORTUNITIES

1. Immense opportunities as infrastructure development in

India are growing at a faster pace.
2. There are large untapped opportunities in Government
sector (eg Govt. is giving subsidies to farmers for buying
agriculture equipment’s).
3. Growth of real estate on account of nuclear families.
4. Agriculture promotion schemes by government and other
agencies.

THREATS

1. Sudden fluctuations in crude price, causing fluctuations in

raw material price makes difficult in pricing strategy.
2. Industry is one among those with greater competition.
3. In the changing world of technology, sometimes a better
substitute over any emerge.
4. All the competitors are changing their strategies and
formulation new ones to capture new markets.

CHAPTER-9

CONCLUSION

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The study conducted at MBA HUB helped in getting a wider
outlook about the business environment and managing an
organisation. It was a general study regarding all the functions
and aspects of the organisation. It is found that the company has
a good working environment and cordial relationship is maintained
between all the other departments for the smooth functioning and
achievement of the organisation goal of maintaining the
company's brand image among the customers. In this period of
study, we analysed the threats of the entry of new competitors
and substitute products or services the bargaining power of the
customers and the suppliers and intensity of competitive rivalry.
SWOT analysis is also done to analyse the Strengths, Weakness,
Opportunities and Threats of the organisation.

Observed the research and development team of MBA HUB

group is engrossed in developing new products for the
international markets this has helped them to gain valuable
insights that prompt the group to search alternative ways for
manufacturing better products in a cost-effective manner.

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