BEER IN VIETNAM - DATAGRAPHICS

Country Report | May 2021

Market Sizes

Sales of Beer Sales Performance of Beer

Total Volume - million litres - 2006-2025 % Y-O-Y Total Volume Growth 2006-2025

4,234 Forecast
-13.8%
6,000 30%

5,000
20%

4,000
10%
3,000

0%
2,000

-10%
1,000

0 -20%
2006 2020 2025 2006 2020 2025

Sales of Beer by Category Sales of Lager

Total Volume - million litres - 2020 Growth Performance Total Volume - million litres - 2006-2025
Click on a Category to update Sales Chart

Dark Beer 6,000 30%

-
Lager
4,212.6 5,000
20%
Non/Low Alcohol Beer
21.4 4,000

Y-O-Y Growth
Stout 10%
-
3,000
-20% 1040% 2095%
0%
BEER 4,234.1 CURRENT % CAGR % CAGR 2,000
YEAR % 2015-2020 2020-2025
GROWTH
-10%
1,000

0 -20%
2006 2020 2025

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Off-trade vs On-trade
% Breakdown by Volume 2015-2020
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2015 2016 2017 2018 2019 2020

Off-Trade Volume % On-Trade Volume %

Distribution

Channel Distribution for Beer

Off-trade Volume 2020 and Percentage Point Growth - 2015-2020

2.2% Convenience Stores

21.6% Modern Grocery Retailers 5.8% Hypermarkets

13.6% Supermarkets

97.7% Store-Based Retailing 97.7% Grocery Retailers

8.6% Food/drink/tobacco specialists

76.1% Traditional Grocery Retailers

2.3% Non-Store Retailing 2.3% E-Commerce
67.5% Independent Small Grocers

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Beer Brand Shares of Beer

% Share (NBO) - Total Volume - 2020 % Share (LBN) - Total Volume - 2020

Saigon Alcohol Beer & Be... 36.9% Tiger 24.3%

Heineken Vietnam Brewery... 36.3% Saigon Export 14.4%

Hanoi Alcohol Beer & Bev... 10.1% 333' export 12.8%

Hue Brewery Ltd - HBL 5.1% Saigon Lager 8.8%

Carlsberg Vietnam Tradin... 2.4% Hanoi 8.4%

San Miguel Brewery Vietn... 1.2% Larue 5.2%

Sapporo Vietnam Co Ltd 1.0% Huda 5.1%

Thanh Hoa Beer JSC 1.0% Heineken 4.6%

Anheuser-Busch InBev NV 0.4% Tiger Crystal 2.2%

Dong Xuan Liquor Co Ltd 0.2% Bia Hoi Ha Noi 1.6%

Halida 1.6%
Bitburger Braugruppe Gmb... 0.1%
Sapporo 1.0%
SABMiller Vietnam Co Ltd 0.1%
Thabrew 1.0%
Others 5.3%
Saigon Special 0.9%
San Miguel 0.8%
Carlsberg 0.5%
San Mig Light 0.4%
Carlsberg Draught Beer 0.3%
Budweiser 0.2%
Others 5.9%

5-Year Trend
Increasing share Decreasing share No change

Company Share Performance in Beer

% Share (NBO) - Total Volume - 2011-2020
Vietnam Trading

Anheuser-Busch
Hue Brewery Ltd

Thanh Hoa Beer

Beverages Corp

Beverages Corp
Saigon Alcohol

Vietnam Co Ltd
Brewery Co Ltd

Hanoi Alcohol

Vietnam Ltd
San Miguel
Carlsberg
Heineken

(Habeco)

InBev NV
(Sabeco)

Sapporo
Vietnam

Brewery

Others
Beer &

Beer &

Co Ltd
- HBL

50% JSC

40%

30%

20%

10%

0%

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Retail Sales Performance by Company Company Performance vs Market
Total Volume (NBO) - million litres 2020 - % CAGR 2015-2020 % Y-O-Y Growth (NBO) 2011-2020
Click on company to compare against market Saigon Alcohol Beer & Beverages Corp (Sabeco)

2,000 15%

10%

1,500
5%

0%
1,000
-5%

-10%
500
HANOI ALCOHOL BEER & BEVERAGES CORP (HABECO)
-15%

CARLSBERG VIETNAM TRADING CO LTD

0 -20%
-10% -5% 0% 5% 10% 15% 20% 25% 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Beer Saigon Alcohol Beer & Beverages

Corp (Sabeco)

Market Concentration of Beer by Company

% Share (NBO) - Total Volume - 2011-2020

100%

80%

60%

40%

20%

0%
2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Top 3 Companies Others

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