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International Journal of Academic Management Science Research (IJAMSR)
ISSN: 2643-900X
Vol. 6 Issue 11, November - 2022, Pages: 32-38

Start Up Business: an Investigation of Start Up Businesses in

the City of Meycauayan Bulacan
DR. RICARDO S. JIMENEZ,ChBA1 and MR. VINCE S. CAPIL, LCB2
1
College of Business Studies, Don Honorio Ventura State University, Pampanga, Philippines
rsjimenez@dhvsu.edu.ph
2
Operations Department, Hartrodt Philippines, Pampanga, Philippines
vincesumayangcapil@gmail.com

Abstract: Startups are new companies. They are usually funded by the creators and offer a product that is either inaccessible, in
little quantity, or only available in poor condition. In the early stages of a startup's life, expenses frequently dominate income since,
well, startups don't make much money. As a result, bank or credit union loans are routinely used to obtain funding. Startups may be
eligible for government-sponsored funding as well as incubator support, which can provide both finance and mentorship. According
to the Philippine Venture Capital Report 2022, Philippine entrepreneurs raised over $1 billion in funding in 2021, up 179 percent
from the previous year. According to the report, which was produced in collaboration between venture capital firm Foxmont Capital
Partners (FCP) and global management consulting firm Boston Consulting Group, total capital raised by Philippine startups or
innovation-driven technology companies reached $1.03 billion in 2021, up from $369 million in 2020. This study was conducted to
qualitatively assess the startup businesses in the City of Meycauayan, Bulacan. Targeting small-scale businesses as the participants
of this paper. The data collection technique used was interview-questionnaires with a sample of eight (8) startup business owners.
The data obtained was analyzed using Thematic Analysis. The results of this study were expected to contribute ideas and shed some
light about the advantages and disadvantages of building and operating startup business in the City of Meycauayan, Bulacan.
Keywords— Startup, Innovation, Advantages and Disadvantages, Small scale businesses, Qualitative
well as "What economic effects do start-ups have?" " (Schick
et al, 2012). Meanwhile, in this study, the researchers aim to
1. INTRODUCTION assess what new ventures run into- may it be gains or losses,
In recent years, the concern about entrepreneurship thrives in an economy- a sluggish economy. Whilst the bequest of
as it grown importance in the economy (Jones et al, 2013). Its new businesses to development are broadly recognized,
concept encompasses a wide range of organizational and entrepreneurs encounter numerous hindrances- financial
human activities, but it is most visible in an entrepreneur's resources, managerial expertise, poor location, rules and
decision to start a new business—a start-up business. A start- regulations, general economic conditions, as well as important
up is defined in several ways. It can be defined as a business variables such as weak infrastructures, corruption, low
started by one or more founders with the goal of creating and demand for products and services, and poverty, all limit their
selling a new product or service (Grant, 2021). According to long-term survival development.
Laari- Salmela, et al., (2017), a startup is a company that has Studies on small business development show that failure
been in operation for less than ten years. Ginber (2010) rates in third-world countries are higher than in first-world
conducted a comprehensive literature review and found a few countries. As a result, experts indicate that starting a business
characteristics of start-ups. The "newness" of the firm in its is risky, and that small business owners' prospects of making
early stages of development is the first and most important it past the fiveyear mark are slim (Wynn et al, 2012).
attribute. A second aspect is the "smallness" of such a
business. The third component is environmental volatility, Meycauayan, one of the twenty-one towns in Bulacan, is a
which manifests itself in buyer and profit insecurity (Cited in first-class municipality, as it has a population of 108, 757,
Ergeer and Sigfridsson 2018). As a result, a start-up can be who’s under the governance of Mayor Jessie P. De Jesus.
characterized as a new and modest business that was Notwithstanding the fact that population can help the rate of
established to market innovative items with little resources. economic development, Meycauayan has a sluggish economic
Small business starts are encouraged by governments around dynamism of 25.35%, showing that it is not resilient in facing
the world as a means of increasing economic prosperity and turmoil and is meager for windows of opportunity
creating jobs, as well as entrepreneurship-based innovation, (Department of Trade and Industry, 2021). Regardless of this
while converting old economic structures built by major fact, numerous start-up businesses emerged and thrives in this
corporations into dynamic ones (Cho et al, 2018). town. Although there’s a great deal of study that tackles about
the chance of business growth in urban areas, these studies
In relation to this trend, researchers from different have insufficient information about the gains and losses of
perspectives-sociologists, psychologists, and economists, start-up businesses in such places that attract and underwhelm
have paid increased attention to the entrepreneurial activity new entrepreneurs.
involved in beginning a business, attempting to answer issues
such as "What conditions encourage business start-ups?" and Significance of the Study
"Why do individuals choose to become entrepreneurs?" ", as

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International Journal of Academic Management Science Research (IJAMSR)
ISSN: 2643-900X
Vol. 6 Issue 11, November - 2022, Pages: 32-38

This study is made with the aim of providing information metaphor for group and organizational growth, and it was also
and knowledge awareness regarding to the qualitative analysis argued that chaos theory may be applied to the startup or new
of start-up businesses in Meycauayan, Bulacan that could be product creation process. In this work, chaos theory is defined
beneficial to the following: as complexity theory.
Entrepreneurs - this study benefits the entrepreneurs In addition, because a startup's development must begin
especially to those who are planning or those who already with an initial event, the startup's development is in a dynamic
have built a start-up business in the City of Meycauayan, state of co-evolution with management as soon as this event
Bulacan as this will give an idea in analysis of start-up occurs (Mckelvey, 2012), and it never reaches the type of
businesses in the town. equilibrium point seen in biological evolution. Furthermore,
the "Creation of order" (Mckelvey, 2014) can be seen in the
Industry- this study benefits the business industry in the evolution of a startup; using complexity theory to investigate
City of Meycauayan, Bulacan as they, as well, can get an idea a startup's development allows us to show how a new startup
in the analysis of start-up businesses in the town. constantly develops new order. How can a new business
Students- this study benefits the students of Business establish order? A complex system, according to Prigogine
Administration especially those who are planning to build (2015), is a sort of "Dissipative structure," in which "self-
their own start-up business in the City of Meycauayan, generating" and "self-renewing" processes caused by the
Bulacan. "dissipation" (rapid input and consumption) of vast amounts
of resources lead the system's structure to be maintained. A
Future researchers - this study can provide information for whirlpool, for example, is a dissipative structure, and the
their data gathering as this will be a valuable resource in the process of heating water to the boiling point is similarly
analysis of start-up businesses. dissipative. The consequence of an input of resources on a
Theoretical and Conceptual Framework complex system is that it remains in a state of "continuous
change," which is the process by which an organization can
The researchers made this study have primarily based establish new patterns in response to changes in the
totally on numerous theories that could assist to discuss the environment. A more traditional system viewpoint, on the
existing problems. other hand, would assert that "an organization is a subsystem
The researchers’ general theory is that there are several of the environment." And takes its resources from the
pros and cons of building up a start- up business in a small environment; its intention is to keep the concord and
urban town such as the City of Meycauayan, Bulacan. consistency of the gadget and environment." Startups
characteristic in a completely unique context that is
First, the abundance of small cities around the world, as characterized with the aid of using unfamiliarity and
well as the growing recognition that entrepreneurship is a unpredictability. There isn't any vicinity wherein a sturdy
crucial factor of their economic development and management is needed extra, then in a brand-new project. The
revitalization, suggest that entrepreneurial ecosystems study odds – loss of human resources, economic capital, and get
would benefit from a broader lens of inquiry. (Roundy, 2017). admission to customers – are bundled in opposition to the
Small business success must be judged in non-financial terms, leaders, making management extra important in a startup than
which encompass multiple criteria that can be boiled down to in a big firm. Creating and maintaining a brand new a success
one concept: social impact. (Spears, 2020) commercial enterprise project calls for now no longer best
Second, the disadvantage is that an entrepreneur will imaginative and prescient and economic functionality
confront significant obstacles in turning a business idea into a however additionally main others to convert that concept and
profitable enterprise. (Kurode, et al, 2016) It has been functionality into a success reality. This calls for the startup
discovered that those residing in Wales' poorer metropolitan chief to be courageous, positive, transparent, righteous,
regions have a significantly lower degree of entrepreneurial forward-searching and assisting personnel develop into
engagement. The majority of deprivation domains have a leaders.
negative impact on entrepreneurship, but a lack of services has
a positive impact and makes people more likely to start a firm
without the need for a pre-existing business community.
(Thompson and colleagues, 2012).
Lastly, theorizing those tiny cities may be able to
participate in numerous techniques to overcome their limits
and develop strong entrepreneurial communities, these start-
up enterprises in small metropolitan towns have made several
contributions. (Roundy, 2017). Local firms must be assessed
using non-financial criteria, which comprise a number of
elements that may be boiled down to one concept: social
impact. (Spears, 2020). Relevant Theories
The development of a startup is fluid, nonlinear, and
unpredictable. Bygrave (2010). Chaos theory was used as a

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International Journal of Academic Management Science Research (IJAMSR)
ISSN: 2643-900X
Vol. 6 Issue 11, November - 2022, Pages: 32-38

Conceptual Paradigm
As opposed to mathematics and other subjects where there Finding the correct site is critical, especially if you own a
are laws and proven theories, startup theory largely depends small retail or food business. It can influence foot traffic, the
on the entrepreneur and how they go about forming decisions business environment, and your small firm's long-term
in the founding and growth stages of their company. However, success.
there are several tested startup theories such as The Lean
Understanding the attributes to search for in a possible
Startup that have a hyper focus on specific aspects of building
facility is essential to finding the ideal site. Analyzing your
your startup. A few great examples are the minimum viable
neighborhood, reading about prospective consumer
product and gaining customer validation. These hyper focused
demographics, and thinking about where your competitors are
theories are effective in education and practice because they
located are all critical components of locating and selecting
provide entrepreneurs with building steps to making sure that
the proper site.
their startup idea is solving a real problem in the market.
(Gillivan, C.2016). According to Sherman (2019), the location of your
business has an impact on your income, expenses, and even if
Related Literatures
you're operating lawfully. Even in an age when consumers
Startups are businesses or project endeavors that are only may buy and sell on the internet and project teams can
focused on marketing a particular product or service that the collaborate from different states and countries, your
owners wish to make available to the public. These businesses company's success or failure is influenced by its location.
typically, they lack a completely defined business plan and, However, if you're launching a business or a store, location is
more significantly, adequate capital to proceed to the next crucial. The following are important questions to ask:
stage of growth. (Grant, M., 2021) A startup is a business that
• Is the population large enough to support your
aims to grow quickly. A company does not become a startup
business?
just because it was formed recently. It's also not necessary for
a company to focus on technology, receive venture capital, or • Is the economy healthy?
have a "exit"; the only thing that matters is growth. Everything
else that the founders connect with companies stems from • Do the demographics work for you? If target market
their success. The majority of these companies are started with is young couples with kids, a retirement community won't be
money from their founders. Seed cash can be used by a good fit.
businesses to fund research and the development of their • Does your style match those in the community? Do
company plans (Graham, P., 2012). A comprehensive your values match? If the neighborhood style is funky and
feasibility outlines the company's mission statement, vision, casual, opening an elegant store may be a mismatch.
and goals, as well as management and marketing strategies. A
complete business plan covers the company's mission • Can you find the workers you need in the local area?
statement, vision, and goals, as well as management and Big business, according to Lauckner (2021), can happen
marketing strategies, whereas market research helps evaluate in small places. Small towns have both a unique potential for
demand for a product or service. When it comes to getting a a concentrated market and the challenge of a small population.
startup off the ground and running, there are several variables Finding small-town business ideas that will stick is all about
that entrepreneurs must consider. Some of the most common
meeting a current demand with a great product or service.
ones are listed below.
While many people start their businesses with their own
The location of any firm may make or ruin it. It's also one
money or with money borrowed from family or friends, there
of the most important considerations for anyone starting a
are alternative choices. However, startup entrepreneurs must
business. Startups must decide whether they will operate their
be aware that raising startup capital is never easy and
business online, in an office or at home, or in a physical
frequently takes longer than expected.
location. The sort of product or service being given
determines the location. Choosing a business location, 1. Angel Financing
according to D'Angelo (2021), is one of the most significant
components of beginning a small business. Angel investors are individuals who invest in startup or
early-stage businesses in exchange for a share of the
company's ownership. Angel investing in businesses is on the
rise, and high-profile success stories like Uber, WhatsApp,

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International Journal of Academic Management Science Research (IJAMSR)
ISSN: 2643-900X
Vol. 6 Issue 11, November - 2022, Pages: 32-38

and Facebook have prompted angel investors to make several few businesses working on the same idea, competition is
stakes in the hopes of outsized profits. always fierce. (Grant, M., 2021).
2. Crowdfunding
Crowdfunding is the method of raising money from a large Statement of the Problem
number of people, usually through popular crowdfunding
platforms. Crowdfunding allows entrepreneurs to generate The study's core principle is to conduct a qualitative
beginning capital for their businesses and can also aid in the assessment of start-up businesses or new enterprises in the
promotion of a company's products or services. It is not City of Meycauayan, Bulacan. It also discusses the advantages
difficult to start a crowdfunding campaign. You create a and disadvantages of developing it in a small metropolitan
profile on a crowdfunding website, outlining your business town like Meycauayan, as well as how it will benefit the local
and the amount of money you want to raise. economy.

3. Small Business Credit Cards This researcher answered the following:

A variety of credit card companies cater particularly to 1. Company profile

small businesses, and many offers unique incentives such as 1.1 Business Name
cash back, airline miles points, and other bonuses.
1.2 Business Address
4. Venture Capital
1.3 Website Address (if any)
Venture capital (VC) firms are frequently used by startups
seeking funding. These companies offer cash, strategic 1.4 Date of Creation
advice, introductions to possible clients, partners, and 2. Business Details
workers, and more. Venture capital funding is difficult to
come by. 2.1 Main Products/Services
5. Small Business Loans 2.2 How long the business been operating?
A vast variety of traditional and alternative lenders offer 3. Research Questions
small business loans. These loans can help your company
3.1 What made the owner decided to become an
expand, fund new research and development, expand into new
entrepreneur in the
markets, improve sales and marketing activities, hire new
employees, and much more. City of Meycauayan, Bulacan despite being small town?
3.2 What experiences did the owner had in building a
startup business in terms of:
Advantages and Disadvantages of Startups.
3.2.1 Location
Small business loans are available from a wide range of
traditional and alternative lenders. These loans can help your 3.2.2 Legal Structure; and
business expand, fund new research and development, enter
new markets, increase sales and marketing, hire new 3.2.3 Funding
personnel, and much more. By their very nature, startups are 3.3 What gains or advantages have the owner
more laid-back, making the workplace more communal experienced in operating a startup business in the City of
through flexible hours, employee engagement, and flexibility. Meycauayan, Bulacan?
In addition, startups are more likely to provide greater
workplace benefits such as child care, free food, and shorter 3.4 What losses or disadvantages have the owner
workweeks. Working at a startup can also be more rewarding experienced in operating a startup business in the City of
since managers promote creativity and give skilled Meycauayan, Bulacan?
employees more freedom to pursue their ideas. 3.5 What else the owners would like to share about their
One of a company's most serious disadvantages is increased experiences in operating a startup business in the City of
risk. This is especially true when it comes to the success and Meycauayan, Bulacan?
longevity of a startup. New businesses must prove themselves
and raise funds before they can begin producing money.
The researchers selected to qualitatively examine this
Maintaining investor satisfaction with the startup's success is
type of business functioning in an urban town like the City of
critical. There is always the risk of closing or not having Meycauayan, Bulacan, because location is one of the most
enough finances to continue operations before generating a crucial variables that startup owners must consider as they get
profit. Long hours are usual with startups since everyone has their business off the ground and begin operations.
the same aim in mind: to see the firm succeed. This might lead
to high-stress conditions and pay that isn't always proportional CONCLUSION AND RECOMMENDATION
to the number of hours worked. Because there are usually a

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International Journal of Academic Management Science Research (IJAMSR)
ISSN: 2643-900X
Vol. 6 Issue 11, November - 2022, Pages: 32-38

This chapter summarizes the findings based on the data Business Clearance, DTI, Mayor’s Permit, Fire Safety
gathered from the study. On the basis of these findings, Inspection Certificate and BIR. Legal Documents for a
conclusions are drawn and recommendations are offered by business play an essential role in protecting the interests of a
the researchers. business and the business owners over the course of a
company’s lifetime.
Theme 4, on the other hand, had only two (2) same
Summary answers from the respondents. While there are alternative
The main concern of the study is to conduct a qualitative ways to fund your firm, such as angel financing,
assessment of start-up businesses or new enterprises in the crowdfunding, small business credit cards, venture capital,
City of Meycauayan, Bulacan. The researchers used Thematic and small business loans, everyone has provided the same
Analysis which sought to answer the following questions and answer. They all launched their businesses using money they
identified patterns in meaning across the data to derive had on hand and personal savings.
themes. They also used coding of qualitative data into clusters On Theme 5 the respondents gave four (4) identical
of similar entities, or conceptual categories and the answers to question 5 about the firm's advantages in operating
identification of consistent patterns and relationships between a startup in Meycauayan. There is no rivalry in Meycauayan
themes, so as to come up with a theoretical explanation of the because there are few businesses. They also stated that having
phenomenon under study. your business close to your home is advantageous for simple
access and monitoring. They also sell a one-of-a-kind product
in Meycauayan that might be found in other localities. Finally,
Figure 3. Analysis of Themes 4, 5 and 6 having your business in your hometown has the advantage of
having a large number of friends that support you.
Summary of Findings Lastly, on theme 6 the participants all gave the same five
(5) replies. It asked about the disadvantages of doing business
The main concern of the study is to qualitatively assess the in Meycauayan. First, they all said that Meycauayan floods
start-up businesses or new enterprises in the City of
Meycauayan, Bulacan.
To summarize, the respondents gave five (5) similar quickly on wet days, which has an impact on their
replies to the theme 1 which questions about what motivated business. The Meycauayan River is a tributary of the greater
them to start a business in Meycauayan. Despite being a small Pampanga River, and the town of Meycauayan is a natural
town, the owners acknowledged that they are aware of the catch basin for flood waters coming from Nueva Ecija and
potential opportunities in Meycauayan. It is beneficial Pampanga, according to the Department of Environment and
because it demonstrates that small-town prospects are fast Natural Resources (DENR). Second, because they are still
expanding as a result of many residents starting businesses new and unknown, they only receive a tiny salary. They also
based on their needs and abilities. Entrepreneurs not only claimed that residents are hesitant to try new things. The
generate new company ideas and think beyond the box, but drawback of a small City is also mentioned. Finally, some
they also stimulate development and employment. In terms of City people choose to visit nearby malls or businesses.
deciding to start a business in a small town, particularly in
Meycauayan. They also stated that Meycauayan is their
hometown, making it simple for them to access and manage Conclusions
their operations. They further claimed that, despite its small Based on the Interview Questionnaire findings, the
size, Meycauayan had a large population. following conclusions are drawn.
The participants gave four (4) identical replies to the 1. Majority of the respondents are Food Businesses.
theme 2 which asked about their experience in looking for Others are Clothing Line and Medicine. The starting year of
location. First and foremost, finding a place to rent in creation are 2018-2022 and the operating days/years in
Meycauayan was simple due to the abundance of available business are 22days - 3 years. Majority in their business
places. Some of the respondents live in the website address are 16.7%. While the others are 33.3%.
heart of Meycauayan, in Barangay Poblacion, near the 2. For the question of why did they decided to become
market, where a large number of people pass by. They also an entrepreneur in the City of Meycauayan, Bulacan despite
stated that Meycauayan has good foot traffic. The number of being a small town? Majority of participants said that they
customers who enter a store, mall, or other site is referred to know the possible opportunities in Meycauayan despite being
as foot traffic in the business world. Store owners in certain small town. They also answered that Meycauayan is their
retail businesses, such as department stores, keep a close eye hometown so it will be easy for them to access and monitor
on foot traffic counts. (Kenton, W. 2021). their business. They also said that there were many residents
In theme 3, it accumulated six (6) same legal papers they in Meycauayan despite being a small town.
had to pass in the local City for them to be able to operate their 3. For the second question, what are experiences that
business. Business Permit, Barangay they’ve had in building their startup business in terms of

36
International Journal of Academic Management Science Research (IJAMSR)
ISSN: 2643-900X
Vol. 6 Issue 11, November - 2022, Pages: 32-38

funding? According to the result of the survey, it was easy starting up a business the participant said that everyone must
looking for location to rent here in Meycauayan because there be settled and popular with the people. Also need good in
were many available spaces for lease. Some respondents are communication. The participant said that in terms of sales
located in the heart of Meycauayan which is Barangay aren't always high, sometimes they experience the sales goes
Poblacion where the market is, so there are a lot of people who down.
pass by there. They also said that the foot traffic here in
Meycauayan is good. Foot traffic is a term used in business to In general conclusion, starting a small business is difficult.
describe the number of customers that enter a store, mall, or That's why small business should have to done their business
location. Foot traffic numbers are heavily monitored by store plans. In different words, how a whole lot you want to rate to
owners in particular retail stores, such as department stores. fulfill your working costs, and what to do to show a profit.
Ask friends, different enterprise proprietors, or experts to
4. For the third question, what were the legal papers study your marketing strategy earlier than you are looking for
they had to pass to the local government in order for their financing. Consider and expand your advertising and
business to operate? The participants said that legal papers marketing approach the use of social media to help your
they need to pass are Business Permit, License of their business to grow. If you’re thinking about beginning a
Pharmacist, FDA business, ensure you do your studies earlier than you spend
your cash.
Approval, TAX, DTI Registration, Barangay Business
Clearance, Mayor's Permit, Fire Safety Inspection Certificate,
BIR, and ARC.
Recommendations
5. For the fourth question, what are the experiences that
they had in building their startup business in terms of funding? Based on the aforementioned findings and conclusions,
The owners all started their companies with the capital on the following suggestions are worth to mention:
their hand and their personal savings. 1. A feasibility helps to figure out where your business
6. For the fifth question, what are the advantages they is going, how it will overcome any potential difficulties and
have experienced in operating a startup business in the City of what you need to sustain it.
Meycauayan Bulacan? Majority of the participant said that 2. In Startup business they need to refine their idea,
there is lack of competitors in the municipality. They also said assess their finances, determine their legal business structure,
that it is an advantage to have your business near your house register with the government and IRS, purchase an insurance
for easy access and monitoring to the business. They also sell policy, build their team, brand yourself and advertise, grow
unique product in Meycauayan which could have an identical their business.
in near municipalities. And lastly, it is an advantage to have
your business in your hometown because they have a lot of 3. Develop a startup feasibility to avoid greater losses.
friends who supports their business. 4. Business owners should be more creative and
7. For the sixth question, what are the disadvantages innovative for further development and stand out in
they had in operating a startup business in the City of competitions in business.
Meycauayan Bulacan? Majority of the participants said that 5. Business owner should be able to balance the risk
the disadvantages the City of Meycauayan gets flooded easily because of having a business in a small town.
Second, they only get small income because they are still 6. Starting a new business in a small town comes with
starting and unknown. gains and consequences wherein one entrepreneur must
They also said that residents don’t really want to try handle as it can lead to either a success or failure, dealing with
something new. Small City is also said to be a disadvantage. such need’s full attention and openness for new ideas for both
And lastly, some residents of the City prefer to go to malls or continuation and innovation.
business in near municipalities like Malolos or Apalit. 7. It is recommended for startup business owners,
8. For the seventh question, what else would they like especially the participants to be consistent in what they are
to share about your experiences in operating a startup business doing to keep the balance and secure the success.
in the City of Meycauayan, Bulacan? Majority of the 8. For future researchers, it is recommended to further
participants said that being with the good team plays the most study what start-up business are facing as it can be a great
important role in the success of the business. If their team is contribution not just for present and future entrepreneurs but
motivated, they believe that everything will help the business also, for the economy, as businesses, whether big or small, are
to grow. vital to an economy.
Others are to know the needs of the customers is very 9. It is recommended for future researchers of the topic
important. Meycauayan is mostly overlooked by investors, to combine and find more information about having a start-up
but there are lots of emerging MSE's in the municipality. That business in a small town.
means regardless of its laid-back vibes and geographic
location, they said that Meycauayan is a feasible location as 10. The researchers also recommend to the future
long as you can provide quality products and services. In researchers to do this study with a larger scale of sample size

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International Journal of Academic Management Science Research (IJAMSR)
ISSN: 2643-900X
Vol. 6 Issue 11, November - 2022, Pages: 32-38

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