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Marketing Plan

The marketing plan is for a new business called Siomailab that will sell siomai, a Filipino dumpling. The plan outlines the company description including its mission to satisfy customers with delicious siomai. It discusses marketing goals like prioritizing customer satisfaction and providing an affordable snack. The 4P's of marketing are described - the product is pork and vegetable siomai, the price will be affordable, the place will be a food cart in a busy area of Imus City, and promotion will use flyers, social media, and in-person encouragement.

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Gian Pascual Agdan
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97 views7 pages

Marketing Plan

The marketing plan is for a new business called Siomailab that will sell siomai, a Filipino dumpling. The plan outlines the company description including its mission to satisfy customers with delicious siomai. It discusses marketing goals like prioritizing customer satisfaction and providing an affordable snack. The 4P's of marketing are described - the product is pork and vegetable siomai, the price will be affordable, the place will be a food cart in a busy area of Imus City, and promotion will use flyers, social media, and in-person encouragement.

Uploaded by

Gian Pascual Agdan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 7

A Marketing Research

A Marketing Plan presented to:

Ms. Grace Maceda

Presented By:

Aquino, Rhea Anne

Bolano, Anne Gaelle

Camia, Alyssa

Dones, Ana Marie

Elen, Adrian

Legaspi, Micah Ruth

Salomeo, Dhey
Table of Contents

I. Company Description

Nature of the Business

Objectives of the Business

Company Logo

Company’s Vision

Company’s Mission

Core Values

I. Marketing Goals and Objectives

4P’s of Marketing

Demand

Historical Demand

Projected Demand

Supply

Historical Supply

Projected Supply

Demand and Supply Gap

Market Share

Market Analysis

Target Market Analysis


S.W.O.T Analysis

III. Technical Analysis

Product Description

Product Operation Process

Product Preparation and Procedures

Quality Control Measures

Environmental Control Measures

Packaging

Advertising Materials and Photos, Social Media Account

Campaign Materials

Store/ Manufacturing Facility Location

Store/ Manufacturing Facility Location Map and Store Floor Plan

IV. Financial Analysis

Budget

Schedules and Financial Statements

V. Socio-Economic Analysis

Waste segregation

Corporate and social responsibility (CSR) of the business


l. Company Description

Nature of the Business

Siomailab's exists to serve its customers' and needs. We can offer healthy,
delectable and affordable siomai to a diverse range of target markets, including people
of all ages, genders, races, and so on. Siomailab's business is to satisfy customers'
cravings for our products by providing them with a Siomai.

Objectives of the Business

The main objective of the business is to provide the customers satisfactions,


delicious and craving satisfying food product by offering them a Siomai.

Siomailab aims to:

 Prioritize customer satisfactions


 Provide the best service for customers
 Provide an affordable a delicious snack
 Generate income and gain profit
 Offers the great meal deal

Company Logo

The Company logo is a Siomai because


that our company offer to see how delicious our
product. We also put the company’s name
together with our tagline is “Siomai that
everybody loves” because you feel the love with
just a bite of siomai.
Company’s Mission

Siomailab mission is to give our customers cravings and bring satisfaction of


every bite of the product, and give them a good service and cleanliness

Company’s Vision

Siomailab Vision is to be popular food cart globally and to improve happiness,


comfort and meet the expectations of the customers and community.

Core Values

TRUST

The components assure its customers a


safe and trustworthy quality of both product
and services

CORE VALUES

PRIMENESS Customer Concentration

Giving and providing product and Prioritizing customer


services at its best satisfaction
II. MARKETING GOALS AND MARKETING

The top priority of our business is to provide a unique and innovative food
product that will bring satisfaction in every bite of Siomai to the people of Barangay IV
Bucandala through establishing an enterprise that will provide these:

4P’S
Product

Siomailab was originated created as a food cart/stall and offers Soimai This
type of dumpling can be seen and tasted all over the Philippine’s Streets. Siomai is one
of the variety of food choices that you can sell easily to people who are on the go.
Siomai is a homemade food that can make a pleasant meal. In fact, you can eat siomai
whether it’s for breakfast, lunch, and snack. There are a lot of people was addicted
eating siomai because it’s a good taste and also can satisfy your cravings.

Siomailab Menu:

 Pork Siomai
 Gumalan Juice

Price

People nowadays are obsessed with Siomai that is affordable. This will
determined whether Siomai will be marketable. We also seek partnership with the other
store to build reach people interested in our product. Our product is in low price and
good to start Siomailab will offer a satisfying, affordable, tasty food that will make you
buy again.

Place

The proposed of the business location is in Villa Fatima Bucandala IV Imus


City, Cavite in front of King Home. The production facility of the product will be also at
the store. The location of our business is good since it besides a school, market, mall
that attracting to the people who wants to buy.
Promotion
Siomailab aims to get the attention and strategies of the customers.

 Flyers
 Advertising
 Social Media Makerting/Online Selling
 Personal (Human) Encouragement

Siomailab will use a Facebook or any Social Media Platforms to spread our
product to our beloved customers.

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