Amazon is an American multinational technology company founded by Jeff Bezos in 1994.

It started as
an online bookstore but has since expanded to offer a wide range of products and services, including
electronics, clothing, furniture, food, and more. Amazon is known for its fast and reliable shipping, as
well as its user-friendly website and mobile app. The company has also invested in a variety of other
ventures, such as streaming media (Amazon Prime Video and Amazon Music), cloud computing
(Amazon Web Services), and artificial intelligence (Amazon Alexa).

Date 1994 - present

Did You Know?

 Of Americans who shop online and have incomes of $150,000 or more, 70% have
Amazon Prime memberships.
 Amazon shipped in excess of 5 billion items with Prime in 2017.
 About half of US households are Amazon prime subscribers.

Amazon in ecommerce:

Amazon is a major player in the e-commerce market, offering a wide range of products and services to
customers around the world. The company's success can be attributed to several factors, including its
user-friendly website and mobile app, fast and reliable shipping, and competitive pricing. Amazon also
offers a variety of subscription services, such as Amazon Prime, which provides free two-day shipping
and access to streaming media content, among other benefits. Additionally, Amazon has invested
heavily in its logistics and delivery infrastructure, allowing it to offer same-day and one-day delivery in
select areas. Overall, Amazon's e-commerce platform has revolutionized the way people shop and has
had a significant impact on the retail industry as a whole.
Amazon in retailing services:

Amazon's retail operations have also been very successful. In addition to its online offerings, Amazon
operates physical retail stores under the Amazon Go banner. These stores use technology to allow
customers to shop without waiting in lines or using cashiers. Amazon has also expanded into the
physical bookstore market with the opening of Amazon Books locations. In addition, Amazon has
acquired several physical retail businesses, including Whole Foods Market and the luxury shoe retailer
Zappos. Amazon's retail operations have allowed the company to reach customers in new ways and
offer a more comprehensive shopping experience.

Amazon AWS:
Amazon Web Services (AWS) is a major player in the cloud computing and storage market, offering a
wide range of services to businesses and organizations around the world. AWS provides scalable,
flexible, and cost-effective solutions for a variety of needs, including data storage, computing power,
and application hosting. Some of the most popular AWS services include Amazon S3 (Simple Storage
Service), Amazon Elastic Compute Cloud (EC2), and Amazon Simple Queue Service (SQS). AWS has
also expanded into artificial intelligence and machine learning with the launch of Amazon SageMaker
and Amazon Rekognition. Overall, AWS has been instrumental in driving the growth of the cloud
computing and storage market and has become a major player in the industry.

Amazon’s targeted Market & Audience:

Amazon's target market is broad and includes a wide range of customers, including consumers,
businesses, and other organizations. The company's primary target market is consumers, as it
offers a wide range of products and services for personal use, including books, electronics,
clothing, and household items. In addition, Amazon has a large business-to-business (B2B)
division that provides a variety of solutions for businesses, including cloud computing services,
advertising solutions, and logistics services.
In terms of audience, Amazon's target audience is anyone who is looking for a convenient and
reliable way to shop online. This includes a wide range of demographics, including young adults,
older adults, and families. Additionally, Amazon has targeted specific customer segments, such
as Amazon Prime members and Amazon Fresh customers, who are willing to pay a premium for
faster and more convenient delivery. Overall, Amazon's target market and audience are broad
and diverse, reflecting the company's commitment to providing a wide range of products and
services to meet the needs of its customers.

Amazon mode of selling and transportation:

Amazon offers several different modes of selling and transportation for its products. For
consumers, Amazon provides a variety of shipping options, including standard shipping,
expedited shipping, and same-day delivery, depending on the location and the cost of the item.
Amazon also offers a subscription service called Amazon Prime, which provides free two-day
shipping and access to streaming media content, among other benefits.

For businesses, Amazon provides a variety of logistics and delivery solutions, including Amazon
Fulfillment, which allows businesses to store and manage their inventory in Amazon's
warehouses, and Amazon Flex, which allows individuals to deliver packages on their own time.
Additionally, Amazon offers a program called Amazon Delivery Service Partner, which allows
small and medium-sized businesses to offer Amazon Prime delivery to their customers.

Overall, Amazon's modes of selling and transportation are designed to provide customers with a
wide range of options and convenience, allowing them to shop and receive their products in the
way that best suits their needs.