The Impact of Firm Performance On Annual Report Readability
The Impact of Firm Performance On Annual Report Readability
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Shuibin Gu, et al: The Impact of Firm Performance on Annual Report Readability …
Ginesti, Drago, Macchioni, & Sannino, 2018). In 2. THEORETICAL FRAMEWORK AND HY-
agreement to this concern, a growing body of POTHESES
literature states that annual report readability is Readability refers to the level at which a complex
necessary to prevent the imbalanced flow of article can be read (Yan & Sun, 2002). A readable
information and enhance stakeholders’ view of the annual report indicates how well the firm transmits
firm (Bayerlein & Davidson, 2011; Courtis, 2004). information to its stakeholders. The main objective
Previous research forgets the possible role of of the study is to examine the impact of firm
firm's performance on the readability of annual performance on annual report readability of firms
reports but centers mainly on firm-level business listed on the Ghana Stock Exchange. It can be said
strategies Habib and Hasan (2018), and the and hypothesized that firm performance has a
implications of capital market pricing of firm negative impact and relationship on annual report
disclosure opacity (Dempsey, Harrison, readability.
Luchtenberg, & Seiler, 2012). This is remarkable, as Several writers have carried out research on the
managers oversee the preparation of the annual relationship between firm performance and annual
report, scholars have the intuition that directors can report readability. Nonetheless, findings from these
alter the firm performance to influence the level of studies may vary, given the readability and firm
readability (Hooghiemstra, Kuang, & Qin, 2017; Kim performance measurement applied in these studies.
& Starks, 2016). In a financial reporting context, previous studies
Studies from Biddle, Hilary, & Verdi, 2009; Risa imply that annual report readability is likely to vary
Wahyuni et al., (2018) employed different methods with firm performance (Hasan, 2018; Li, 2010). The
in their studies and recorded that firm performance performance of the firm influences managers to
is positively related to annual report readability. publish a readable or complex annual report
Their studies centers on the impact of firm (Aymen, Sourour, & Badreddine, 2018; Lo, Ramos,
performance, investment efficiency on annual report & Rogo, 2017). Schrand and Walther (2000) back this
readability, respectively. Contrary to this, Habib & statement up by stating that, managers have the
Hasan, 2018; Li, (2008) focused on the effect of incentive to report good or bad news of the firm in a
earnings, business strategy on annual report more profitable way relative to the practice of
readability individually. Their results revealed a comparing the company’s performance to other
negative relationship with annual report readability. companies. The annual report readability of the
In the Ghanaian context, there is limited firms reflects the performance of the firm. In other to
literature relating to textual analysis. Documenting impress investors, managers write readable reports
the few, Gyasi and Owusu-Ansah (2018) examined to show good performance.
the readability of annual reports within the period Previous literature has discovered that higher
2011 to 2015 of the Social Security and National readability scores are associated with poor
Insurance Trust (SSNIT). The study demonstrated performing firms, and lower readability scores are
the readability trend in Ghana. The results were that related to good firm performance. Employing
SSNIT’s annual report is difficult to read. The lack of annual reports from 60 U.S companies,
literature has necessitated this investigation. The Subramanian, Insley, and Blackwell (1993) finds that
study primarily addresses the issue of the role firm the annual reports of firms that perform better were
performance plays in annual report readability. not difficult to read other than annual reports of
The main contribution of this study is, it adds to firms that perform poorly. Li (2008) is the first to use
the previous literature on firm performance and a large sample data from the U.S capital market to
annual report readability adopting the diverse investigate on the notion that managers can make
perspective of analysis, particularly in the case of annual report readability difficult for investors to
Ghana. In addition, the study considered the role of comprehend and to deduce the forthcoming
corporate governance in analyzing the impact of implications of cash flow in a multivariate
corporate governance on annual report readability. regression analysis. The study finds that higher
The paper follows in such a way that section annual report readability (FOG Index) for firms
two reviews the literature, section three talks about shows lower earnings persistence and profitability
the methodology; section four examines the results in the coming year.
and analysis, whereas section five concludes the
paper including policy implications and
recommendations.
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Journal of Economics, Business, and Accountancy Ventura Vol. 22, No. 3, Desember 2019 – Maret 2020, pages 444 – 454
Similarly, results from Asay, Libby, and the annual reports of 182 Canadian listed firms in the
Rennekamp (2018) show that managers of firms that year 2013. Using multivariate regression analysis,
perform well, report readable annual report. The the result is that, companies with high CSR scores
study records that, for poorly performing firms, generate higher FOG scores.
managers make an annual report in a favorable way, A growing body of literature indicates the
which focuses on future possibilities, the use of the influence of corporate governance on the readability
causality, passive sentences and fewer pronouns. of the annual report. Whiles some study records a
These results are evidently in line with the intuition strong influence on corporate governance; others do
that managers intentionally choose the linguistic not support this result. Ginesti, Sannino, and Drago
characteristics of their annual report to impact (2017) applied the ordinary least squares (OLS)
investor decisions. Additionally, Habib and Hasan regressions model on a sample of 83 Italian listed
(2018) investigated the relationship between firm- companies of the English-written MD&A over the
level business strategies and annual report period 2008-2012. The result of the study states that
readability using the ordinary least squares (OLS) corporate governance (CEO duality) relates
regressions and firmly fixed-effect model. From the negatively to the Annual report readability (Flesch
results, firms with prospector-type business reading ease), revealing that, the presence of CEO
strategies make a complex annual report, whereas duality reduces board monitoring and increases
those with defender-type business strategies publish complexity in annual report readability. In Ginesti et
readable annual reports. al. (2018), a number of corporate governance
Dempsey et al. (2012) demonstrated the same variables were included in the study, and the results
results by examining the implications of capital revealed a negative association between board size
market pricing on the annual report readability as (B_SIZE) and annual report readability. It shows
measured by the linguistic readability of real estate that increasing the number of board member
investment trusts (REIT) annual reports. After participation improves the level of annual report
employing the ordinary least squares (OLS) readability of the firm. Cerbioni and Parbonetti
regressions model, the result states that financial (2007) support these findings by recording that
opacity had a negative relationship with firm corporate governance (CEO duality) is associated
performance. Also in the case of Enron, an with complex annual report readability. Luo, Li, and
investigation carried out showed that, during the Chen (2018) also utilized the ordinary least squares
final year before subsiding and the firm’s (OLS) regressions model and found a negative
performance started diminishing, reports by relationship between annual report readability and
directors began to be filled with obscure words and agency cost is more prominent in firms with strong
sentences (Gonsalves, 2003). corporate governance systems.
On the contrary, other studies revealed a Aymen et al. (2018) contradict these results by
positive relationship between firm performance and finding a positive association between Analyst
annual report readability. Courtis (1995), using (Corporate governance) and Annual report
relatively smaller sample size, found a positive readability (Flesch Reading Ease index) by
influence between the highest profitable firms and employing the fixed and random effect model on a
annual report readability. Accordingly, Risa sample of 163 companies. Luo et al. (2018) contribute
Wahyuni et al. (2018) analyzed their data using the that, the execution of new accounting standards in
multiple linear regression analysis and empirically 2007 is the reason for the positive relationship
finds a positive association between firm between private firms and annual report readability.
performance (ROA) and annual report readability of Consistent with these findings, Ben‐Amar and
listed firms in the Indonesian Stock Exchange Belgacem (2018) applied OLS regression of annual
between 2013-2017 with a sample of 1222 firm-years. report readability measures (FOG and Length) on
Biddle et al. (2009) also find a positive association corporate social performance and control variables.
between annual report readability and the The study recorded a positive connection between a
investment efficiency of the firm, indicating corporate social performance that determines the
that firms with readable annual report encounter level of corporate environmental, social and
less issue of overinvestment and underinvestment. governance (ESG) performance and difficulty in
In addition to these studies, Ben‐Amar and annual report readability.
Belgacem (2018) investigate the relationship
between social performance and difficulty in annual
report readability specifically the MD&A section of
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Shuibin Gu, et al: The Impact of Firm Performance on Annual Report Readability …
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Journal of Economics, Business, and Accountancy Ventura Vol. 22, No. 3, Desember 2019 – Maret 2020, pages 444 – 454
Table 1
Criteria that compose the corporate governance index
Degree of importance
No. Criteria C
(in percentage)
In its annual report, the company includes a separate section
with the corporate governance statement, that contains:
- a statement that it has voluntarily decided to comply with
C1 20%
this Code, or
- an explanation of which particular practices it departs from
and the reasons
The company publicly disseminates all the main aspects of its
C2 20%
corporate governance system
Transparency of information on risk management and internal
C3 20%
control
C4 Dissemination of board remuneration by the firm 20%
Publicly making specific reference to the diversity
C5 10%
the policy applied by the company in relation to:
Board composition and the percentage of
C6 each gender in the composition of the board and 10%
senior executive team
Table 2
Criteria that compose C2 section for the index concerning main aspects
of the company’s corporate governance system.
Degree of importance
No. Criteria C
(in percentage)
2.1 A short description of how the board operates, including:
2.1.1 The frequency of board meetings and individual board
10%
members individual attendance;
2.1.2 The frequency of board committee meetings held and
2.5%
committee members attendance
2.1.3. A brief account of the composition, terms of reference
2.5%
and main subject examined by each board committee
2.1.4 An brief account of how the performance evaluation of
2.5%
the board and its committees has been handled
2.2 Information on board members, including:
2.2.1 The identification of the chairman, the vice-chairman (if
appointed), chief executive, chairmen and members of 10%
the Board Committees
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Shuibin Gu, et al: The Impact of Firm Performance on Annual Report Readability …
The study then added the control variable as approach is as an average of ADF statistics. The unit
used by other studies (Ajina et al., 2016; Ginesti et root test has the following equation:
al., 2018; Li, 2008; Rjiba, 2015) firm size (SIZE). SIZE p
is proxies using the natural logarithm of the total Yit = ρiyi,t−1 +∑j=1 φij∆yi,t−j +Z1it+ εit (5)
assets of the firm. This was used by Luo et al. (2018) The null hypothesis indicates that all series
by investigating the association between annual within the panel have unit root H0: qi = 1 and
report and corporate agency costs and Rjiba (2015) alternatively part of the series is stationary: H1: qi <
in examining the effect of annual report readability 1.
on the cost of equity capital in French firms between
2002 and 2006. Firm size as well explains annual Fixed and Random effect method specification
report readability. Larger firms with more complex In this study, the association between firm
operations are expected to have longer and difficult performance and annual report readability is
annual report readability. empirically tested using the fixed-effects and
random-effects model. The assumption underlying
Table 3 the fixed effect model is that, in employing the fixed
Variable and Data Description effects model, the independent variable may be
Variables Unit Source influenced or biased. The fixed-effect model takes
away this effect and tabulates the net effect of the
Annual Report Ghana Stock
Number independent variable on the dependent variable
Readability Exchange
Scale (Baum & Christopher, 2006; Wooldridge, 2002)
(ARR) (GSE)
The equation for a fixed effect model is as
Firm Ghana Stock follows:
Performance Percentage Exchange
Yit = ∑ 𝛽𝛽1X it + αi + uit (6)
(FP) (GSE)
Corporate Ghana Stock Where αi is the unknown intercept for each
Number entity, Yit is the dependent variable, and β is the
Governance Exchange
Scale coefficient for the independent variable uit is the
(CG) (GSE)
error term, i = entity and t = time
Ghana Stock The fixed effect model is then modified to suit
Size
Raw Value Exchange the study in the equation below:
(Size)
(GSE)
Source: Authors Composition ARRit = β1FPit + β2CGit + β3SIZEit + αi + uit (7)
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Journal of Economics, Business, and Accountancy Ventura Vol. 22, No. 3, Desember 2019 – Maret 2020, pages 444 – 454
This section reports the empirical results on the relationship between all variables. The data set
demonstrates that the Annual report readability positively relates to Firm performance. In addition, a negative
relationship is seen between corporate governance (CG), Firm size (SIZE) and Annual report readability.
Table 6
Unit Root Results
Variable LLC Level Intercept LLC 1st Difference IPS Level intercept IPS 1st Difference
ARR 94.7682 -16.8651*** 41.2355 -7.5546***
FP -7.6741*** -12.2512*** -3.5138*** -.8047***
CG -3.3173 -1.9539** -3.1081 -6.1179***
SIZE -1.85390** -6.15877*** 2.33752 -.52835***
Notes: *, ** and *** denote significance at 10%, 5% and 1%, respectively. Source: Calculations by authors
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Shuibin Gu, et al: The Impact of Firm Performance on Annual Report Readability …
NB: *** Significant at the 1% level, **Significant at the CEO duality breaks board monitoring which intends
5% level, *Significant at the 10% level. Standard increases difficulty annual report readability.
errors are in parentheses Source: Authors Own. Similarly, results from Luo et al. (2018) with the use
of the same method showed that agency costs
Table 7 shows the summaries of the results using increases in firms with better corporate systems.
the fixed and random effect model. Based on the However, other studies disagreed with these results
Hausman test results, the random effect method was with positive findings from their investigations. In
adopted (see Table 7). It can be noticed that Firm contrast to the results above, Aymen et al. (2018) by
performance (FP) measured by Return on Assets employing the fixed and random effect model on a
(ROA) has a positive relationship with Annual report sample of 163 companies, recorded a positive
readability (ARR). This can be explained that a 1% connection between Corporate governance (Analyst)
increase in firm performance (FP) leads to more than and Annual report readability (Flesch Reading Ease
100% increase in the level the plainness of annual index).
reports on the average. This result does not provide Firm size (SIZE) is also reported to have a
enough support for the hypothesis above; thus, firm positive but insignificant association with Annual
performance has a negative impact on annual report Report Readability (ARR) reflecting that bigger and
readability. The study’s result is in line with the smaller firms produce a difficult and easier annual
findings of (Courtis, 1995; Risa Wahyuni et al., 2018). report, respectively. An increase in the SIZE of a
Courtis (1995) utilized a relatively smaller sample size company shows that the readability result of the
and discovered a positive connection between the annual report exceeds the difficult to read annual
highest profitable firms and annual report report readability score. That is FOG ≥ 18, meaning
readability. Also, Risa Wahyuni et al. (2018) the text cannot be read. By the use of ordinary least
employed Ordinary Least Square(OLS) and found a squares (OLS) regressions model, fixed and random
positive relation between firm performance (ROA) effect method, Ginesti et al. (2017); Habib & Hasan
and annual report readability of listed firms in the (2018) confirms this result, respectively. On the other
Indonesian Stock Exchange. Conversely, results from hand, Li (2008); Luo et al. (2018) does not support this
Dempsey et al. (2012) revealed a negative outcome of relationship with negative results on firm size and
capital market pricing on the annual report annual report readability.
readability. After employing the ordinary least
squares (OLS) regressions model, in the same vein, Table 8
Habib and Hasan (2018) focused on the effect of firm- Hausman Test Results
level business strategy on annual report readability Chi-Sq. Chi-Sq.
Test Summary Prob.
and recorded negative results. Statistic d.f
Additionally, in this study, corporate Cross-section
7.79 3 0.05
governance (CG) is seen to be negatively related to random
Annual report readability (ARR) and statistically Source: Authors Own
insignificant. The result indicates that robust
corporate governance systems improve the effect of The study applied the Hausman test to
annual report readability helping interested parties to determine the appropriate method to use. The
access and understand annual report. Ginesti et al. Hausman test gives a Null Hypothesis that the fixed
(2017), after applying the ordinary least squares (OLS) effect model is appropriate against the alternate.
regressions model on a sample of 83 Italian listed Based on the result from the table above the study
companies established that corporate governance rejects the Null Hypothesis at the conventional
(CEO duality) is negatively related to Annual report significance at 5%.
readability (Flesch reading ease). This means that
Table 9
Robustness Check Results
Variable Coefficient Std. Error t-Statistic Prob.
FP 6.9933 50.3240 0.1389 0.8929
CG -17.7960 45.2493 -0.3932 0.7044
SIZE -3.0914 20.3799 -0.1516 0.8832
Source Authors Calculations
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Shuibin Gu, et al: The Impact of Firm Performance on Annual Report Readability …
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