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Facebook Marketing Course Overview

This course provides an overview of Facebook marketing and consists of setting up a Facebook business page, learning how to navigate Facebook accounts and set up advertisements, post engaging content to promote the page, boost posts to gain attention, engage with users, and grow the Facebook audience. The course is project-based and takes approximately 2 hours to complete. It includes a graded quiz to test knowledge and earn a certificate upon scoring over 80%. Students will complete hands-on tasks in a cloud desktop to set up and promote a Facebook page using the platform's marketing tools.

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Irfan Bhatti
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288 views3 pages

Facebook Marketing Course Overview

This course provides an overview of Facebook marketing and consists of setting up a Facebook business page, learning how to navigate Facebook accounts and set up advertisements, post engaging content to promote the page, boost posts to gain attention, engage with users, and grow the Facebook audience. The course is project-based and takes approximately 2 hours to complete. It includes a graded quiz to test knowledge and earn a certificate upon scoring over 80%. Students will complete hands-on tasks in a cloud desktop to set up and promote a Facebook page using the platform's marketing tools.

Uploaded by

Irfan Bhatti
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Facebook Marketing Course Overview

Welcome!
Welcome to Facebook Marketing. This is a project-based course which should take
approximately 2 hours to finish. Before diving into the project, please take a look at the
course objectives and structure:

Course Objectives
In this course, we are going to focus on two learning objectives:

1. Create your Facebook Business Page, learn how to post engaging content, and learn the
mechanics of posting.
2. Learn to utilize Facebook's tools to develop and grow your audience and promote your
business.
By the end of this course, you will be able to create a promote a business on Facebook
utilizing Facebook Marketing.

Course Structure
This course is divided into 4 parts:

1. Course Overview: This introductory reading material.


2. Facebook Marketing This is the hands on project that we will work on in Rhyme.
3. Graded Quiz: This is the final assignment that you need to pass in order to finish the
course successfully.
4. A feedback survey.

Project Structure
The hands on project on Facebook Marketing is divided into following tasks:
Task 1: Set up a business page on Facebook to establish your company on Facebook.

Task 2: Learn how to Navigate your Facebook account including setting up


advertisements.

Task 3: Learn how to post content to promote your page.

Task 4: Learn how to boost a post to gain more attention.

Task 5: Learn how to engage with Facebook users.

Task 6: Grow your audience on Facebook.

Meet the Instructor


Kathleen began her career as a graphic designer, desktop publisher, and production
coordinator for KPMG. Kathleen then moved into developing eLearning for KPMG Consulting
and transitioned into consulting for change management, communications, and training
from there. Kathleen's experience includes driving strategic communications, training,
readiness, and change management activities for global business transformations. She has
contributed to all aspects of the program lifecycle including contributing to the vision,
designing strategy, managing teams, writing messaging, developing content, deploying
products, and analyzing results. She is passionate about providing customers, partners, and
employees with the information and tools that enable shared success.

About Rhyme
This course runs on Coursera's hands-on platform called Rhyme. On Rhyme, you do projects
in a hands-on manner in your browser. You will get instant access to pre-configured cloud
desktops that have all the software and data you will need. So, you can just focus on the
learning.

If you need help troubleshooting Rhyme, please refer to the Coursera Help Center for more
information.
Earn a Certificate
After you have completed the Facebook Marketing hands-on project, you will be able to
assess your knowledge using an ungraded assignment. Once you are comfortable with the
concepts, take the final quiz, score higher than 80% to earn your certificate.

Building a Business Presence With Facebook


Marketing
Now we will build and promote our Facebook Page using Facebook Marketing. We will accomplish this by
completing each task in the project:

 Set up a business page on Facebook to establish your company on Facebook.


 Learn how to Navigate your Facebook account including setting up advertisements.
 Learn how to post content to promote your page.
 Learn how to boost a post to gain more attention.
 Learn how to engage with Facebook users.
 Grow your audience on Facebook.
While you are watching me work on each step, you will get a cloud desktop with all the required software
pre-installed. This will allow you to follow along the instructions to complete the above mentioned tasks.
After all, we learn best with active, hands-on learning

Ready to get started? Click on the button below to launch the project on Rhyme.

This guided project uses a third-party app, Building a Business Presence With Facebook Marketing, to
enhance your learning experience. The app will reference basic information like your name, email, and
Coursera ID.

Coursera Honor Code

I agree to use this app responsibly.

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