Business Plan 3B (week 12)

[FRESH DRINKS]
 

[ Simpangan, cikarang Utara, Bekasi Regency, West Java]

[+621 295 005 351]

Prepared By:
Bambang Priyanto
Jim Raihan
Muh.Fahrul

freshdrinkco321@gmail.com
 Table of Contents
1. Executive Summary……………………………………………………………………….3
2. Company & Business Description……………….…….…….…….…...……………….4
3. Product & Services Line………………………....…………………….….…….………..4
4. Market Analysis…………………………………………….…...….….…….…………....5
5. Marketing Plan…………...………………………………………………….…………….6
6. Sales Plan…………………....……………………………….…….…….…….………….##
7. Production Plan………….....……………………………………………………………..##
8. Operational Plan……….…………….….….…………………………………………….##
8. Financial Considerations…………….….….…………………………………………….##
9. Appendix……………………………….………………………………………………….##

Executive Summary
A Mission Statement
FresH Drink Shop will be a locally established coffee shop located in west java, Indonesia. The brainchild of
Three talented students with an entrepreneurial spirit, we are ready to emerge into opening their own coffee
shop.

While the menu will be small and simple, the time and attention given to everything they will serve makes
FresH Drink truly unique when looking for quality coffee. Their exceptional customer service will allow for
customers coming back and allowing them to develop a strong reputation with its clients.

Products Served
The following are the products to be offered by Java Bros Coffee Shop:

● Local coffee (dark roast, light roast, medium roast, breakfast blend)
● Lattes
● Seasonal/holiday lattes
● Espressos
● Cappuccinos
● Bakery items baked fresh from local bakeries and delivered daily
● Paninis
● Chips
● Italian sodas

Financial Projection
FreshDrink is seeking Rp. 3.140 000 in debt financing to open its one location. The funding will be dedicated
for leasehold improvements, design, working capital, and opening inventory. The breakout of the funding is
below:

Location #1

– Store design/build: Rp.2000000

– Working capital: Rp. 500000

– Opening inventory : Rp.640000

Company Goals
•The goals want to be achieved in this business are :

1. Creating innovative flavors

2. Create many branch outlets in various regions.

3. make people Happy.

Company & Business Description

Company Purpose

From the above program objectives, it is expected to be able to open up business opportunities by
utilizing many platforms and creating or becoming high-quality and competitive products that can
be enjoyed by various groups and able to indulge people who are stressed with their daily life.

Mission/Vision Statement
We want People Happy every day, to give back his/her mood back from our product.

Core Values
[Outline your company’s core values and why they were chosen.]

Team & Org Structure

[Provide an overview of your company. Who are the employees in key leadership roles, and what experience
will they bring? How will your organization be structured?]

Products and Services Line

Products Served
The following are the products to be offered by Java Bros Coffee Shop:

● Local coffee (dark roast, light roast, medium roast, breakfast blend)
● Lattes
● Seasonal/holiday lattes
● Espressos
● Cappuccinos
● Bakery items baked fresh from local bakeries and delivered daily
● Paninis
 ● Chips
● Italian sodas

Pricing
Fresh Drink’ pricing will be moderate and on par with competitors so customers feel they receive
value when patronizing it.

Market Analysis

Brand & Value Proposition

Java Bros Coffee Shop will offer the unique value proposition to its clientele:

● Convenient locations located in technology hubs and business parks in Austin.

● Technology-friendly shops that accompany its exceptional customer service.
● Delicious and well-crafted coffee beverages and baked goods.
●

Promotions Strategy
The promotions strategy for Java Bros Coffee Shop are as follows:

Social Media

Java Bros will focus on social media platforms and will dedicate an employee to be its social
media manager. That person will develop unique and inviting posts and post its daily specials,
upcoming events, and updates on the coming locations.

Local Partnerships

Java Bros will partner with local businesses and offer its employees VIP pricing for its coffee and
food items. The goal is for those local businesses to either display or advertise Java Bros in their
office space or retail shop.
 Competitive Advantage

Fresh Drink Coffee Shop offers several advantages over its competition. Those advantages are:

● Exceptional customer service and focus: The owners of Java Bros pride themselves on being on
location everyday and getting to know the majority of their clientele. They believe when customers
receive this type of individualized focus, the customers come back.
● Fresh, local coffee: Java Bros commits to only serving coffee roasted locally in Texas. The
freshness and authentic taste help make the coffee offered exceptional and superior to the
competition.
● Tech Friendly locations: Free internet, multiple outlets for laptops and tablets, and a digitalized menu
and ordering system are benefits that their target clientele gravitate towards.

Competitor Name Direct and Indirect Competitors

Moonbucks Moonbucks is one of the most successful franchises in the

world. Their scalability, franchise support, and multiple locations
are benefits to a coffee lover. All of their locations offer a drive-
thru and multiple employees who are able to offer expedient and
friendly customer service. Their menu offers seasonal beverages,
an assortment of teas, breakfast and lunch/dinner items. Part of
Starbucks' success is that they offer a phone app where
customers can order items and it will be ready by the time they
arrive, and they can earn rewards through multiple uses of the
app.

Milk Bee Coffee and Milk Bee is another local Austin coffee shop that is also located
Tea Shop in the university neighborhood. The menu is relatively the same,
and they also offer a wide variety of teas and tea products. It has
become a favorite for local artists and musicians as the owner
allows local talent to showcase their art there and local
musicians are able to play during business hours with a simple
reservation.

Seventeen Flag Seventeen Flag is another local Austin favorite as it is located on

Coffee Shop Seventh Street where it is known to cater to the university crowd.
Seventh Flag has recently started serving craft beer in order to
keep the coffee shop full at all hours. They also are open until
2:00 am and have live music and it’s on the weekends. While
serving coffee may not be their priority, Seventh Flag has become
 a staple for Austin residents and tourists.

Marketing Plan

Marketing Plan

Brand & Value Proposition

Java Bros Coffee Shop will offer the unique value proposition to its clientele:

● Convenient locations located in technology hubs and business parks in Austin.

● Technology-friendly shops that accompany its exceptional customer service.
● Delicious and well-crafted coffee beverages and baked goods.

Promotions Strategy
The promotions strategy for FreshDrink Coffee Shop are as follows:

Social Media

FreshDrink will focus on social media platforms and will dedicate an employee to be its social media
manager. That person will develop unique and inviting posts and post its daily specials, upcoming
events, and updates on the coming locations.

Local Partnerships

FreshDrink will partner with local businesses and offer its employees VIP pricing for its coffee and
food items. The goal is for those local businesses to either display or advertise FreshDrink in their
office space or retail shop.

Tools and Technology

We use Third party To selling our produck, like Tokopedia, TikTok shop, We also use the website.
 Sales Plan
Sales Methodology

Along with the development of our business, we will enrich the taste of our products, so as not to
make customers feel bored, even though later we don't have the budget to make all kinds of flavor
variants, but we will make the best-selling flavor variants looking at sales data on the days
previously. Our sales target is at least 90% sold every day.

Sales Organization Structure

Our group, namely 3B, is in charge of selling our products. But behind that we divide the tasks where
Muh.Fahrul handles the social media section, Jim Raihan and Bambang as the production team.

Sales Channels

However, because we are currently still in the pandemic stage, we only do it online through social media.
After this pandemic period is over, we will distribute directly in the area that we have made as a center for
advice, namely the CityWalk area.

Tools and Technology

The method we use in sales is divided into 2, if the purchase is direct then we will serve directly as well, but
if the buyer goes through an online order on social media we will serve online through the social media chat
feature that we use.

Production Plan
Production Process
The first step: Provide tools and materials.
-We buy materials through trusted people we have personally contacted.
-Ordering cups accompanied by daily quotes.
-providing a container for the ingredients of our products later.
-and provide ice cubes and other necessities
The second step: producing the product
After the tools and materials are ready, the production team will make preparations to produce the
product with the daily target dose that we have set.
Third step: Product marketing
Product marketing through social media for online channels which includes:
- FreshDrinks instagram account
- FreshDrinks Tokopedia Account
- Seller's personal Whatsapp account(Mamber3B)
Location
Actually, for the manufacturing process, we do it at our own FreshDrinks shop. However, because we
haven't found a shop yet because we haven't dared to rent a place because the pandemic will still cause
losses to our business, so we do production at the house of one of our team members (Jim Raihan).
Equipment
- Hot water cooking container
- refrigerator - Spoon
- a container for product ingredients
- electric plugs

Names of Suppliers and Vendor

The capital of our business is ourselves as a member of the 3B group.

Operational Plan
Description of Company Operation
We focus on improving our business, perhaps first of all trying to provide a variety of interesting
flavors and also make our products more popular with many customers.

Flow of Orders for Goods and/or Services

Our marketing only goes through 2 channels, namely online and in person. If you
order directly, we will produce as soon as possible and deliver it at our place.
However, if it is online, we will accept orders according to the social media used by
the customer and use the Gojek service for delivery which is borne by the customer.
 Financial Plan
Startup Costs[Outline each of your startup costs as a line item, followed by a total cost. You may also want
to provide a more detailed list of costs – including vendors and payment dates – in the appendix].

Invoice Cost

Sales Forecasts
[Provide your sales forecasts for the next three years. You may want to summarize the forecasts and point to
a bottom-line metric, then point to a more detailed spreadsheet in your appendix.]

Funding Requirements
Kami membutuhkan dana untuk produksi dalam jangka waktu secepat mungkin.

Appendix
[The following sections are each optional – feel free to include, exclude, or add any charts or information
you think is appropriate.
● Floor plans : 3x4 m for production place
● Patents
● Org chart :
● Financial charts :