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Brand Royalty

This document discusses various brands and their brand philosophies as explained in a book. It evaluates whether each brand's category still resonates with its original philosophy and brand image. It also assesses each brand's current performance and image. Several brands are analyzed, including L'Oreal, Kleenex, Barbie, Subway, Samsung, Yamaha, Apple, Nike, Google, Amazon, Pepsi, Burberry and others. For each brand, it addresses the brand philosophy, image, category relevance, and current performance.

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abdullah mughal
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54 views20 pages

Brand Royalty

This document discusses various brands and their brand philosophies as explained in a book. It evaluates whether each brand's category still resonates with its original philosophy and brand image. It also assesses each brand's current performance and image. Several brands are analyzed, including L'Oreal, Kleenex, Barbie, Subway, Samsung, Yamaha, Apple, Nike, Google, Amazon, Pepsi, Burberry and others. For each brand, it addresses the brand philosophy, image, category relevance, and current performance.

Uploaded by

abdullah mughal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Submitted to Maryyam Khan

BUSN 484 (A)

BRAND ROYALTY
SYEDA MARYAM ZEHRA
ABDULLAH MUGHAL
MANEEHA QASIM
ABUZAR ALI
Submitted to Maryyam Khan
BUSN 484 (A)

BRAND ROYALTY
• EXPLAIN THE BRAND PHILOSOPHY AS EXPLAINED IN BOOK.
• EVALUATE DOES THE BRAND STILL RESONATES WITH THAT CATEGORY?
• WHY THE BRAND IS FALLING IN SPECIFIC CATEGORY? REASONING.
• BOOK HAS OLD IMAGE OF THE BRAND, SO, EVALUATE CURRENT IMAGE
OF THE BRAND.
• EVALUATE CURRENT PERFORMANCE OF THE BRAND.
Innovative Brand
- L'Oréal (the individuality brand)

DOES BRAND CURRENT


BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

acquisitions and the


creation of new brands in
different product categories.
while reaching out to more
people across a bigger range
of incomes and cultures
Pioneer Brand
- Kleenex (the disposable brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

Adapt to
customer
requirements,, and
innovate to market
requirements
Distraction Brand
- Barbie (the escapist brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

the little girl could


be anything she
wanted to be
Streamlined Brand
- Subway (the focus brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

Healthy,
Affordable and
Quality one product
stop
Evolution Brand
- Samsung (the rising brand)

DOES BRAND CURRENT


BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
Broad Brand
- Yamaha (the ignored brand)

DOES BRAND CURRENT


BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
Emotion Brand
- Apple (the cult brand)

DOES BRAND CURRENT


BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
Muscle Brand
- Nike (the sports brand)

DOES BRAND CURRENT


BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
Speed Brand
- Google (the search brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
Distribution Brand
- Amazon (the e-shopping brand)

DOES BRAND CURRENT


BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
Distinction Brand
- Pepsi (the differentiation brand)

DOES BRAND CURRENT


BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
Status Brand
- Burberry (the heritage brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
The superstar brand-
(People Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
The caring brand-
(Responsibilty Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
The beautiful brand-
(Design Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE
The uniformity brand-
(Consistent Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
The household brand-
(Advertiser Brand)
DOES BRAND CURRENT
BRAND PHILOSOPHY BRAND IMAGE WHY THIS CATEGORY
CATEGORY STILL APPLY PERFORMANCE

20
22
THANK YOU

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