SUMMER TRAINING PROJECT REPORT

ON
“NETWORK MARKETING IN KOCHIVA”

Submitted in partial fulfilment of the requirements

for the award of the degree of
Bachelor of Business Administration (BBA)
To
Guru Gobind Singh Indraprastha University, Delhi

Guide: Dr. Amit Gupta Submitted By: Karan Chaudhary

Roll No. – 02520801720

Bhagwan Parshuram Institute of Technology

School of Business Administration

New Delhi -110089

Batch 2020-2023
 S Topic  Page
No  No

1 Title page 1

2  Declaration 3

3 Certificate 4

6 Acknowledgments  5

4 Executive Summary 6

5 Objectives of the Study 7

7 Chapter 1: Introduction and Profile of the Firm/Company 8

8 Chapter 2 SWOT Analysis and Literature Review of the 38

Company

 9 Chapter 3: Data Presentation & Analysis 43

 10 Chapter 4: Summary & Conclusions 49

 11 References/Bibliography 56
DECLARATION

I hereby declare that the following documented project report titled “MARKETING IN
KOCHIVA” is an original and authentic work done by me for the partial fulfilment of
BACHELOR OF BUSINESS ADMINISTRATION degree program.

I hereby certify that all the endeavors put in the fulfilment of the task are genuine and original
to the best of my knowledge and I have not submitted it earlier elsewhere.

Karan Chaudhary
Bachelor of Business Administration
SEMESTER: V
BATCH: 2020-2023
02520801720
CERTIFICATE

This is to certify that the project entitled “MARKETING IN KOCHIVA” submitted by Karan
Chaudhary, Enroll No.- 02520801720 has been done under my guidance and supervision in
partial fulfilment of the requirement for the award of Bachelor of Business Administration.
The work and analysis mentioned in this Project Report have been undertaken by the
candidate himself and references have been recognized and acknowledged in the text of the
report.

Dr. Amit Gupta Project In-charge

ACKNOWLEDGEMENT

It is that I am acknowledging my sincere feeling towards my mentors who graciously gave

me their time and expertise.
They have provided me with the valuable guidance, sustained efforts, and friendly approach.
It would have been difficult to achieve the results in such a short span of time without their
help. I deem it my duty to record my gratitude towards the Project Guide Dr. Amit Gupta,
who devoted his precious time to interact, guide and gave me the right approach to
accomplish the task and helped me to enhance my knowledge and understanding of the
project.

Karan Chaudhary
Bachelor of Business Administration
SEMESTER: V
BATCH: 2020-2023
02520801720
EXECUTIVE SUMMARY

The Bachelor of Business Administration (BBA) is a springboard towards the management of

carriers and to develop a good manager, the theory must be supplemented by exposure to the
real environment. Theoretical knowledge only provides the foundation and is not sufficient to
produce a good manager, so practical knowledge is needed.
In accordance with the requirements of the Bachelor of Business Administration (BBA)
course, I had a summer training project in the Marketing department of kochiva
The software industry includes software development, maintenance and publishing
businesses that use a variety of business models, mainly either "license/maintenance-based"
(on-premises) or "cloud-based" (such as SaaS, PaaS, IaaS, MBaaS, MSaaS, DCaaS etc.)
The software industry expanded in the early 1960s, almost immediately after computers were
first sold in large numbers. Universities, government, and corporate customers have created a
demand for the software The industry expanded greatly with the rise of personal computers
("PCs") in the mid-1970s, which first brought desktop computers to office workers In the
early years of the 21st century, another successful business model for hosted software
emerged, called software-as-a-service, or SaaS; this was at least the third time [citation
needed] this model was tried. From the perspective of producers of some proprietary software
To maintain the Software and tech-driving role in growth, India must take appropriate action
at all critical times.
 INTRODUCTION
1. ABOUT THE INDUSTRY

The software industry includes software development, maintenance and publishing

businesses that use a variety of business models, mainly either "license/maintenance-based"

(on-premises) or "cloud-based" (such as SaaS, PaaS, IaaS, MBaaS, MSaaS, DCaaS etc.). The

industry also includes software services such as training, documentation, consulting, and data

recovery. The software and computer services industry spends more than 11% of its net sales

on research and development, the second highest share of any industry after pharmaceuticals

and biotechnology.

The first company established to provide software products and services was the Computer

Usage Company in 1955. Before that, computers were programmed either by customers or by

the few commercial computer vendors of the time, such as Sperry Rand and IBM.

The software industry expanded in the early 1960s, almost immediately after computers were

first sold in large numbers. Universities, government, and corporate customers have created a

demand for the software. Many of these programs were written in-house by full-time

programmers. Some were distributed freely among users of a particular machine for free.

Others were made on a commercial basis, and other firms such as Computer Sciences

Corporation (founded in 1959) began to grow. Other influential or typical software

companies that started in the early 1960s included Advanced Computer Techniques,

Automatic Data Processing, Applied Data Research, and Information General.

Computer/hardware manufacturers began bundling operating systems, system software, and

programming environments with their machines.

When Digital Equipment Corporation (DEC) introduced the inexpensive microcomputer, it

brought computing within reach of many more companies and universities around the world

and brought about major innovations in new, powerful programming languages and

methodologies. The new software was created for microcomputers, so other manufacturers

including IBM quickly followed DEC's lead, resulting in the IBM AS/400 among others.

The industry expanded greatly with the rise of personal computers ("PCs") in the mid-1970s,

which first brought desktop computers to office workers. In the following years, it also

created a growing market for games, apps and tools. The dominant operating system at the

time was DOS, Microsoft's first operating system product.

In the early years of the 21st century, another successful business model for hosted software

emerged, called software-as-a-service, or SaaS; this was at least the third time [citation

needed] this model was tried. From the perspective of producers of some proprietary

software, SaaS reduces concerns about unauthorized copying because it can only be accessed

through the web and by definition no client software is loaded onto the end user's PC.

SIZE OF THE INDUSTRY

The global software products market will reach USD 968.25 billion in 2021 and had a

compound annual growth rate (CAGR) of 4%. Notable companies include Microsoft, HP,

Oracle, Dell and IBM

MERGERS AND AQUISITIONS

The software industry has undergone a high degree of consolidation over the past few

decades. Between 1995 and 2018, approximately 37,039 mergers and acquisitions were

announced with a total known value of US$1,166 billion. The highest number and value of

deals was set in 2000 during the height of the Internet bubble, with 2,674 transactions worth

$105 billion. In 2017, 2,547 deals worth $111 billion were announced. There are approaches

to successfully acquiring and integrating software companies.

The business models of software companies have been widely debated. Network effects in

software ecosystems, networks of companies and their customers are an essential element in

the strategy of software companies

SOFTWARE AND TECH INDUSTRY IN INDIA

The IT & BPM sector has become one of the most significant growth catalysts for the Indian

economy, contributing significantly to the country’s GDP and public welfare. The IT industry

accounted for 8% of India’s GDP in 2020, and it is expected to contribute 10% to India’s

GDP by 2025.

India’s rankings improved four places to the 46th position in the 2021 edition of the Global

Innovation Index (GII).

India is the leading sourcing destination across the world, accounting for approximately 55%

market share of the US$ 200-250 billion global services sourcing business in 2019-20.

According to the National Association of Software and Service Companies (Nasscom), the

Indian IT industry’s revenue touched US$ 227 billion in FY22, a 15.5% YoY growth.
According to Gartner estimates, IT spending in India is expected to increase to US$ 101.8

billion in 2022 from an estimated US$ 81.89 billion in 2021.

The Indian software product industry is expected to reach US$ 100 billion by 2025. Indian

companies are focusing to invest internationally to expand their global footprint and enhance

their global delivery centres.

The data annotation market in India stood at US$ 250 million in FY20, of which the US

market contributed 60% to the overall value. The market is expected to reach US$ 7 billion

by 2030 due to accelerated domestic demand for AI.

Exports from the Indian IT industry stood at US$ 149 billion in FY21. The export of IT

services has been the major contributor, accounting for more than 51% of total IT export

(including hardware). BPM Engineering and R&D (ER&D) and software products export

accounted for 20.78% of each of the total IT exports during FY21. The ER&D market is

expected to grow to US$ 42 billion by 2022.

The IT industry added 4.45 lakh new employees in FY22, bringing the total employment in

the sector to 50 lakh employees.

ABOUT THE COMPANY

KocharTech, a Technology-driven Solutions Organization, offers comprehensive solutions to

address challenges for Connected Consumers. With over a decade of experience in the

industry, the company specializes in designing & delivering solutions in BPM, Customer

Experience Management, Knowledge Management, Device Management, M2M & IoT

Solutions, and Self-care Platforms for Consumers as well as Enterprises. With its industry-

recognized service offerings, the company has served more than 3.5 billion+ transactions to

date, serving 5 out of the top 25 Global Telecom operators, leading MVNOs, Blue Chip

Organizations, Unicorn Start-ups & some of the Fortune 500 companies. KocharTech has

been recognized in Aegis Graham Bell Awards for “The Most Innovative Mobile Enterprise

Product & Solutions” and "Outsourcing Partner of the Year 2018" by Times Network.
For over 15 years, KocharTech has been the industry catalyst in enhancing customer

experiences through engagement. We specialize in digitally transforming business processes

by designing disruptive solutions using AI and Machine Learning technologies.

Started in 2003, KocharTech has been powering some of the Fortune 500 companies, MNCs

as well as Unicorn Start-ups across Asia, Africa, Europe and the Middle East. We have

grown in strength and stature from less than 10 employees to 3500+ in over a decade.

Our solutions are innovative, and scalable and are built to fit the needs of each business.

Combining both human and digital engagements, we work on Accelerating Value for our

customers–and yours.
 OBJECTIVES TO STUDY

Marketing objectives are goals set by a business when promoting its products or services to

potential consumers that should be achieved within a given time frame. In other words,

marketing objectives are the marketing strategy set in order to achieve the overall

organizational objectives. A company's marketing objectives for a particular product might

include increasing product awareness among targeted consumers, providing information

about product features and reducing consumer resistance to buying the product.

SMART Approach to Marketing Objectives

When setting objectives, it is very important to ensure that they are specific, measurable,

achievable, realistic and time-specific - or SMART for short. The SMART approach allows a

supervisor to effectively manage the marketing activities and be able to determine how

successful new objectives will be.

The SMART approach can help achieve your marketing objectives by asking the following

questions:

• Specific

Are the objectives stated in a way that is precise about what you are hoping to achieve?

• Measurable

Can you quantify each objective, i.e. can you use a unit of measure, such as a market share in

percentage or dollars, to provide a way to check your level of success?

• Achievable

Are your objectives reasonable in terms of what you can actually achieve, or are you setting

your sights too high?

• Realistic
 Do you have sufficient employees and resources to achieve the objectives you have set? If

you don't, are they likely to be unrealistic?

• Time-specific

When are you hoping to achieve these objectives? You need to define a timing plan by using

target timing for each specific objective.

VISION AND MISSION

 Vision: To be a continuously growing company, a leader in the markets we do business in,

with an international presence, that stands out for providing top-quality services, offering our

employees personal and professional development opportunities, thus making a positive

contribution to society

 Mission: To always excel, by creating a single window which delivers timely, relevant advice

and solutions to every single client. Continuously ensure that we can address a broad

spectrum of their information risk management needs.

SIZE

Kochar Infotech Limited's operating revenues range is INR 100 cr - 500 cr for the financial

year ending on 31 March 2021 and has grown in strength and stature from less than 10

employees to 3500+ in over a decade.

PRODUCT RANGE

BUSINESS PROCESS MANAGEMENT

Maximizing Customer Experience

Leveraging Artificial Intelligence and Machine Learning with People Power to

transform customer experiences and back-end operations for enterprises.

Omni Channel CX

Enhance brand reputation, and provide support at touchpoints of your end-

customer’s preference.
SaaS SOLUTIONS

Simplifying a connected ecosystem with technology

Bridging the distance between customers and enterprises with digitally advanced solutions for

every business need.

IoT SOLUTIONS

Solutions for the digitally connected customer

VSaaS platform and Internet of Things Hardware are deployed for your home and

business, so you to stay connected even when you’re away.

UPSKILLING SOLUTIONS

Expert-led courses for the Dream Career

Upskilling people for a great career through industry-relevant courses along with placement

assistance

ORGANISATION STRUCTURE

Kochartech started as a small organization predominantly managed by the family in its initial

days and then saw a growth spurt in its operations during the 2010 – 2019 era. drastic growth

without limited scope for the organization to structure its growth and ensusmooth transition

Into an enterprise. Below are the Pre 2010 and post-2010 organization ststructureshich are

currently being followed

Kochartech started as a small organization predominantly managed by the family in its initial

days and then saw a growth spurt in its operations during the 2010 – 2019 era. This drastic

growth left limited scope for the organization to structure its growth and ensure a smooth

transition into an enterprise. Below are the Pre 2010 and post-2010 organization structures

which are currently being followed

Kochartech started as a small organization predominantly managed by the family in its initial

days and then saw a growth spurt in its operations during the 2010 – 2019 era. This drastic

growth left limited scope for the organization to structure its growth and ensure a smooth

transition into an enterprise. Below are the Pre 2010 and post-2010 organization structures

which are currently being followed

Kochartech started as a small organization predominantly managed by the family in its initial

days and then saw a growth spurt in its operations during the 2010 – 2019 era. This drastic

growth left limited scope for the organization to structure its growth and ensure a smooth

transition into an enterprise. Below are the Pre 2010 and post-2010 organization structures
which are currently being followed organisation STRUCTURE

ABOUT THE DEPARTMENT

Marketing is the process of intentionally stimulating the demand for and purchase of goods

and services; potentially including the selection of a target audience; selection of certain

attributes or themes to emphasize in the advertisement; operation of advertising campaigns;

participation in trade fairs and public events; design of products and packaging to make them

more attractive to buyers; selection of conditions of sale, such as price, discounts, warranty

and return policy; product placement in the media or with people suspected of influencing the

purchasing habits of others; agreements with retailers, wholesalers or resellers; and tries to

build brand awareness, loyalty and positive feelings. Marketing is usually done by the seller,

usually a retailer or manufacturer. Sometimes the tasks are outsourced to a dedicated

marketing company or advertising agency. More rarely, a trade association or government

body (such as the Agricultural Marketing Service) advertises on behalf of an entire industry

or locality, often a specific type of food (e.g., milk?), food from a specific region, or from a

city or region as a tourist destination.

Developing a marketing strategy

Marketing strategies serve as the fundamental underpinning of marketing plans designed to

fill market needs and reach marketing objectives. Plans and objectives are generally tested for

measurable results. Commonly, marketing strategies are developed as multi-year plans, with

a tactical plan detailing specific actions to be accomplished in the current year. Time horizons

covered by the marketing plan vary by company, by industry, and by nation, however, time

horizons are becoming shorter as the speed of change in the environment increases.
 Marketing strategies are dynamic and interactive. They are partially planned and partially

unplanned.

Marketing strategy involves careful scanning of the internal and external environments.

Internal environmental factors include the marketing mix, plus performance analysis and

strategic constraints. External environmental factors include customer analysis, competitor

analysis, target market analysis, as well as evaluation of any elements of the technological,

economic, cultural or political/legal environment likely to impact success. A key component

of marketing strategy is often to keep marketing in line with a company's overarching

mission statement. Besides SWOT analysis, portfolio analyses such as the GE/McKinsey

matrix or COPE analysis can be performed to determine the strategic focus.

Once a thorough environmental scan is complete, a strategic plan can be constructed to

identify business alternatives, establish challenging goals, determine the optimal marketing

mix to attain these goals, and detail implementation. A final step in developing a marketing

strategy is to create a plan to monitor progress and a set of contingencies if problems arise in

the implementation of the plan.

1.4 Types of strategies

Marketing strategies may differ depending on the unique situation of the individual business.

However there are a number of ways of categorizing some generic strategies. A brief

description of the most common categorizing schemes is presented below:

• Strategies based on market dominance - In this scheme, firms are classified based on their

market share or dominance of an industry. Typically, there are four types of market
 dominance strategies: o Market Leader o Market Challenger o Market Follower o Market

Nicher

• Porter generic strategies - strategy on the dimensions of strategic scope and strategic

strength. Strategic scope refers to the market penetration while strategic strength refers to the

firm’s sustainable competitive advantage. The generic strategy framework (porter 1984)

comprises two alternatives each with two alternative scopes. These are Differentiation and

low-cost leadership each with a dimension of Focus-broad or narrow.

• Innovation strategies - this deals with the firm's rate of the new product development and

business model innovation. It asks whether the company is on the cutting edge of technology

and business innovation. There are three types:

• Growth strategies — in this scheme we ask the question, “How should the firm grow?”

There are a number of different ways of answering that question, but the most common gives

four answers:

• Horizontal integration

• Vertical integration

• Diversification

• Intensification

A more detailed scheme uses the categories

• Prospector

• Analyzer

• Defender

• Reactor
• Marketing warfare strategies - This scheme draws parallels between marketing strategies and

military strategies.

➢ 1.5 Strategic models

Marketing participants often employ strategic models and tools to analyze marketing

decisions. When beginning a strategic analysis, the 3Cs can be employed to get a broad

understanding of the strategic environment. An Ansoff Matrix is also often used to convey an

organization's strategic positioning of their marketing mix. The 4Ps can then be utilized to

form a marketing plan to pursue a defined strategy.

There are many companies especially those in the Consumer Package Goods (CPG) market

that adopt the theory of running their business centered on Consumer, Shopper & Retailer

needs. Their Marketing departments spend quality time looking for "Growth Opportunities"

in their categories by identifying relevant insights (both mindsets and behaviors) on their

target Consumers, Shoppers and retail partners. These Growth Opportunities emerge from

changes in market trends, segment dynamics changing and also internal brand or operational

business challenges. The Marketing team can then prioritize these Growth Opportunities and

begin to develop strategies to exploit the opportunities that could include new or adapted

products, services as well as changes to the 7Ps.

1.6 Real-life marketing

Real-life marketing primarily revolves around the application of a great deal of

commonsense; dealing with a limited number of factors, in an environment of imperfect

information and limited resources complicated by uncertainty and tight timescales. Use of

classical marketing techniques, in these circumstances, is inevitably partial and uneven.

Thus, for example, many new products will emerge from irrational processes and the rational

development process may be used (if at all) to screen out the worst non-runners. The design

of the advertising, and the packaging, will be the output of the creative minds employed,

which management will then screen, often by 'gut-reaction', to ensure that it is reasonable.

For most of their time, marketing managers use intuition and experience to analyze and

handle the complex, and unique, situations being faced, without easy reference to theory.

This will often be 'flying by the seat of the pants', or 'gut-reaction'; where the overall strategy,

coupled with the knowledge of the customer which has been absorbed almost by a process of

osmosis, will determine the quality of the marketing employed. This, almost instinctive

management, is what is sometimes called 'coarse marketing'; to distinguish it from the

refined, aesthetically pleasing, form favored by the theorists.

SWOT ANALYSIS

A SWOT analysis is a method for determining a company’s strengths, weaknesses,

opportunities, and threats.

 Strength is defined as any internal asset, technology, motivation, finance, business

links, etc that can help to exploit opportunities and to fight off threats.

 Weakness is an internal condition which hampers the competitive position or

exploitation of opportunities.

 Opportunity is any external circumstance or characteristic which favours the demand

of the system or where the system is enjoying a competitive advantage.

 Threat is a challenge of an unfavourable trend or of any external circumstance which

will unfavourably influence the position of the system.

It’s a great tool for figuring out where the company excels and where it falls short,

developing countermeasures, and figuring out how the company can grow. So, here is

Amway’s SWOT analysis:

  STRENGTHS

 Kochartech has been powering some of the Fortune 500 company MNCs as well as Unicorn

Start-ups across Asia, Africa, Europe and the Middle East.

 Grown in strength and stature from less than 10 employees to 3500+ in over a decade.

 Introduced Device Max -Patented Mobile Device Solution

 4 Won Aegis Graham Bell Award for Mobile Enterprise Solution

 Solutions are innovative, and scalable and are built to fit the needs of each business

 Acquired 80% market share in L2 Telecom Support in India

 Won Aegis Graham Bell Awards for Device Diagnostics

WEAKNESSES

 The product segment is not relatively impressive

 Low operating margin of other group of companies

OPPORTUNITIES

 Emerging Interest in Cloud Computing Digital technologies and high-speed internet

access have evolved. In fact, spending on cloud services will rise at a CAGR of 19% over

the next five years. Society is shifting towards cloud-based solutions.

 Transformation of the Digital Universe Because the world is becoming more digital,

business forces are altering the digital economy. 

 Solutions for mobility with a rising mobile worker population and the increased usage of

sophisticated mobile devices, enterprise mobility solutions are expected to be driven by

business applications. 
 THREATS

 Competition is fierce

IT firms such as Infosys, Wipro, Capgemini, Deloitte, Accenture, and others confront fierce

rivalry. As a result, the industry is experiencing price wars and has a restricted market share

 A high rate of attrition

The Indian IT sector has a high rate of turnover, which raises the expense of providing new

workers with skills and leadership development and has a negative impact on the company’s

reputation.

 The Constraints on Immigration

With immigration regulations, increasing H-1B visa fees, and changing political situations in

the US, Indian IT firms are anticipated to suffer as they increase their costs and damage

profitability, posing a risk to the sector.

 Large multinational corporations 

Large multinational corporations are expanding into India and competing for a worldwide

clientele.
LITERATURE REVIEW

The marketers are finding very difficult to differentiate their products from the competitors.

The tastes of the consumers are changing frequently. Therefore, the companies must always

take this into consideration about brands the products in order to create image in the customer

mind. So, the company has to fulfill the needs and wants of the customers. Brand is the

personalities of the product and brand positioning is a key to the success of marketing in any

company. Branding not only gives separate identity and easy recognition to the product but also

creates special brand preference. Branding is an instrument of demand creation and demand

retention.

Angus, et al, (2003) studied the evaluation of the internship experience has two objectives: to

evaluate the student's performance as to skill development, knowledge and experience

acquisition, work accomplished and to evaluate the effectiveness of the various elements of

the total program in accomplishing its goals.

Ann E. Person, et al, (2006) examined how education influences work Outcomes, fewer

scholars have questioned whether or how school–labour market relationships might influence

educational outcomes. With their rising enrolments and growing occupational programs, 2-

year colleges are an increasingly important site of the school-to-work transition. Using

interview and survey data from a local sample of 14 public and private 2-year colleges, they

describe the employer linkages forged at different types of 2-year colleges, how institutional

contexts shape linking activities, and how college–employer links are related to students’

efforts at college and confidence about degree completion.

Baines, (2004) state that although field experiences have different forms and Structures, they

should primarily have one purpose: to Promote learning. A work experience that does not

contain learning cannot be called an educational device.

Beinstein, et al, (2006) studied that the students frequently learned complex skills best in

isolation, but performed those best in the presence of others. This would indicate that the

student's transition from the classroom to adult working roles can be facilitated by field

education. The increasing awareness by students of the difference between "knowing" and

"knowing about" points toward the irrelevance of many traditional forms of education; this

may be the strongest force for experiential education.

Bounou, et al, (2006) stated that career-related experiential learning objectives include:

learning about the world of work, learning how to apply classroom learning to practical

situations, learning how to relate one's academic major to one's chosen career, learning about

different careers and exploring the fit between oneself and different careers, developing skills

in job seeking and retaining employment, developing independent living skills, developing a

firmer self-identity, and value clarification.

In a study by Castaldi, (2004), the fields of sociology, journalism/mass media, and retailing

were listed among the top ten types of organizational sponsors for internships. There are

consistent characteristics within each of these disciplines. All involve at least three parties:

the student, a faculty and/or administrative supervisor, and a 14 receiving organization

supervisor.

Chickering, et al, (2009) studied learning and human development are additive, and a set of

clearly identifiable cognitive skills, interpersonal skills, and motivational characteristics can

ensure effective performance in the world of work.

CHAPTER -3

DATA PRESENTATION AND ANALYSIS

Marketing Research

Marketing research is the function, which links the consumer, customer and public to the

marketer through information.

Information used to identify and define marketing opportunities and problems: generate,

refine and evaluate marketing action, monitor marketing performance, and improve

understanding of market as a process.

Marketing strategies of one plus vary in their specific objectives. They may be used to correct

new customer, to reward loyal customer’s ad to increase the repurchase rates of occasional

users. Sales promotion usually targets brand switchers because non-users of other brands do

not always notice a promoting

Sources of Data

In this study the for most data collection instrument used is the questioner’s method. The

questioner has been designed with both open ended and close ended questions. Apart from

this, the research instrument consists of primary and secondary data collected for the study.

Primary Data

Here first-hand information is obtained by distributing printed questioners to the marketing

executives of the company. Data was also obtained from the observation and interviews
techniques adopted by the researchers. Moreover, information was disseminated by the

departmental heads.

Secondary Data

Here the information is obtained from the brochure of kochiva group books, websites,

newsletter, generals, magazines, newspaper, etc.

SAMPLE DESIGN

BASIS OF SAMPLING PLAN AND SAMPLE SIZE

Sampling is the component of our research design. A Sample is a subgroup of the

population for participation in the study.

Target population – everyone having at least a phone. The target market for kochiva is

youngsters. Young people mainly in the age group of 18- 35 years and catering to their wants

will serve large portion of market share. Age group above 40 till 60 was considered to gain

comprehensive picture of the Indian smartphone market

Sampling technique - Judgmental sampling was used.

Judgmental sampling is a type of non-probability sampling. Population elements are selected

on the basis of judgment of researcher. Researcher chooses elements to be selected in the

sample. Of all sampling types, convenience sampling is least expensive and least time

consuming.

Non-Probability sampling procedure was used. Non-Probability Sampling relies on the

personal judgment of the researcher rather than chance to select sample elements. Researcher

decides which elements to take in the sample. Because there is no way of determining the

probability of selecting any particular element for inclusion in the sample, the estimates
obtained are not statistically projectable to the population. For data gathering purposes

friends, relatives, were surveyed.

SAMPLE SIZE

Sample size refers to the number of elements to be included in the study. Determining the

sample size is complex and involves several qualitative and quantitative considerations.

Import qualitative features that we considered in determining the sample size include

Number of People: 50
CHAPTER 4

SUMMARY AND CONCLUSION

Profile and job description of Marketing intern

Responsible for helping the Marketing Manager with various tasks such as preparing

marketing proposals and surveying customers. They also research consumer opinions on

different topics, determining how those trends may impact their company's business strategy.

They will monitor social media platforms that can influence public opinion about the

products their company makes.

responsible for measuring consumer satisfaction with products and services, developing tools

to collect data or conduct surveys/opinion polls, and then analysing it according to trends.

They help determine what's working well and provide insights into future industry plans

through research conclusions drawn from their data analysis.

SUGGESTIONS

• Company should concentrate on improving the after sales

service of products as it is a important factor for the sales of
consumer products.
• Company should constantly get innovative in advertising its
products, mainly focusing on Value it will bring to the
customer after buying the product
• Company can use some of the marketing tactics like
distributing free key chain, calendar, t-shirts for making brand
popular among people

• Company should undertake repeated advertising as it is an

effective till to reach the consumers.
• Company should/may undertake more innovative advertising.
• Company should improve its picturization techniques for
advertising.
• Dealer’s desire more advertisement to be done through local
newspaper and cable TV ads to make consumers aware about
the product.

• Advertisements of the company’s products should focus on

quality and main features.
• Proper Segmentation should be done and accordingly
marketing strategies should be planned for premium products.
CONCLUSION

In conclusion, this internship has been an especially useful experience for me. I can safely

say that my understanding of the job environment has increased greatly. this internship has

been an excellent and rewarding experience. there has been a lot I’ve learnt from my work,

the technical aspects of the work I’ve done are not flawless and could be improved

provided enough time. As someone with no prior experience with Node.js whatsoever my

time spent in research and discovering it was well worth however, I do think that there are

some aspects of the job that I could have done better and that I need to work on. I need to

build more confidence in applying accounting principles. I realized that I could have

completed the work earlier than I did. Also, the technical parts of the job were a bit flawed,

and I was asked multiple times to correct it. The two main things that I learned after my

experience in this firm are the importance of time management and being self-motivated.
REFERENCES

https://www.kochartech.com/

https://maxicus.com/

https://igzy.com/

https://kochiva.com/

https://www.studocu.com/in/document/indian-institutes-of-management/design-

organisation/kochar-infotech-project-report/4937269

https://www.ambitionbox.com/overview/kochartech-overview

https://in.indeed.com/cmp/Kochartech/reviews
QUESTIONAIRE FOR SELF ANALYSIS