SEMESTER – IV

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (MBA)

Project Dissertation

Course Code: MS 202 Credits – 6

Course Outcomes:

CO1: Identify and articulate a clear research question or research problem.

CO2: Perform a thorough literature review & formulate a hypothesis.
CO3: Distinguish between different research methodologies and know when to use them.
CO4: Collect pertinent data, analyse it and communicate clearly and effectively the findings
and conclusions.
CO5: Give recommendations based on research findings in the interest of benefitting industry
and society.

Every student shall undertake a project under the supervision of an internal supervisor. The
dissertation along with a soft copy will be submitted by the students in their respective
institutions in the fourth semester. The filled questionnaires, if applicable, be also submitted in
the respective Institutions along with the report. The suggested format of the report is given
below:

- Executive Summary
- Introduction- Problem Purpose Statement
- Objectives of the Research Undertaken
- Literature Review
- Hypothesis, if any
- Research Methodology
- Data Analysis
- Findings and Conclusions
- Recommendations
- References/ Bibliography
- Appendices – to include questionnaire, if any

The student shall be required to submit progress reports as per the schedule to be announced by
the School/Institutions for assessment by the internal project guide. The total marks will be 100
out of which 60 marks will be given by the external examiner and 40 marks to be given by the
internal Project Guide. The internal assessment shall be done on the basis of a presentation by
the student as per the assessment schedule to be decided and announced by the
School/Institution. The external assessment shall be done on the basis of a Viva-Voce and the
report by an examiner to be appointed by the University.
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Corporate Social Responsibility, Human Values and Ethics

Course Code: MS 204 L - 3, Credits – 3

Objective: The course is aimed at building a perspective necessary for the application of
human values and norms in evaluating business decisions taken by a firm. The course will
primarily look at recent developments in business in the context of corporate social
responsibility paradigm.

Course Outcomes:
CO1: Learn the significance of value system and ethical conduct in business
CO2: Examine the association between corporate strategy, Corporate Social Responsibility
(CSR) and its influence on stakeholder engagement
CO3: Compare and contrast the multiple international frameworks of CSR and Sustainability.
CO4: Understand the issues that organizational leaders face as they develop their CSR and
corporate governance programs
CO5: Analyze the impact of CSR implementation on corporate culture, in the realm of
sustainable development, innovation, and solutions to business, social and environmental
problems.

Course Content
Unit I
Introduction: Values, Concepts, Types and Formation of Values, Business Ethics: Ethical
theories; Ethical Decision Making; Corporate Social responsibility (CSR): A Historical
Perspective and emerging theories of CSR; CSR and regulatory issues: Companies Law 2013,
Business Responsibility Report (SEBI), NVG Guidelines (Ministry of Corporate Affair)
(10 hours)

Unit II
Ethical Dilemma, Implications of failed corporate responsibilities: Worker rights and
health, , Human rights, Stockholders Right and Corporate Governance; Unethical Issues in
Sales, Marketing, Advertising and Supply Chain; Intellectual Property Rights, Corruption in
Business and Administration, Technology and Privacy in the workplace: Big Data and
analytics, Ethical and Regulatory Framework. (12 hours)

Unit III
International Frameworks of CSR and Sustainability: Global Compact, Caux Round Table,
OECD Guidelines for Multinational Enterprises, GRI, SA8000 Standard, BS/ISO Guideline on
CSR Management (ISO-26000), Social Audit, ILO tri-partite declaration of principles on
multinational enterprises and social policy.  (10 hours)

Unit IV
Sustainable Development: Challenges of Sustainable Development, CSR as a Strategic
Business tool for Sustainable development; Kyoto Protocol and Clean Development
Mechanism (CDM), Managing Environmental Quality, Green IT initiatives, Voluntarism,
Judicial activism, Environmental, Social, and Governance (ESG) analysis and other emerging
trends in Corporate Social Responsibility. (10 hours)
Suggested Readings: (Latest Editions)
1. Lawrence, A. T., and Weber, J., Business and society: Stakeholders, Ethics, Public
Policy. McGraw-Hill Education.
2. Blowfield, M., & Murray, A., Corporate Responsibility. Oxford University Press
3. Vertigans, S., & Idowu, S. O., Global Challenges to CSR and Sustainable
Development. Springer International Publishing.
4. Mitra, N., & Schmidpeter, R., Corporate Social Responsibility in Rising Economies.
Springer International Publishing.
5. Hartman, L. P. and DesJardins J. & MacDonald C., Business Ethics: Decision-Making
For Personal Integrity And Social Responsibility, Mc Graw Hill Education.
6. Manuel G.Velasquez , Business Ethics Concepts and Cases, Pearson Education

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Advertising & Brand Management

Course Code: MS 206 L-3 Credits: 3

Objective: The objective of this course is to provide an understanding of the basic principles
of advertising management and to develop an understanding of the brand concept.

Course Outcomes:
CO1: Understand the nature and scope of advertising management as a part of Integrated
marketing communication.
CO2: Evaluate different media and media selection for its effectiveness.
CO3: Interpret importance of strategic brand management process with help of different model.
CO4: Analyse managing global brands in different sectors.

Course Content
Unit I
Role of Integrated Marketing Communication; Process of Marketing Communication;
Definition and Scope of Advertising Management; Determination of Target Audience,
Advertising and Consumer Behavior; Setting Advertising Objectives, DAGMAR; Determining
Advertising Budgets; Advertising Strategy and Planning, Creative Strategy Development and
Implementation. (10 Hours)

Unit II
Media Planning: Setting Media Objectives; Developing Media Strategies, Evaluation of
Different Media and Media Selection; Media Buying; Measuring Advertising Effectiveness;
The Organization for Advertising; Social, Ethical and Legal Aspect of Advertising. (10 Hours)

Unit III
Brand-concept: Nature and Importance of Brand; Types of brands , Strategic Brand
Management Process; Brand Identity perspectives , Brand identity prism,Identity levels,
Concepts and Measures of Brand Equity, Brand Assets and liabilities,Aaker Model of Brand
Equity, Designing marketing programs to build brand Equity, customer based brand
equity ,Brand Loyalty, Measures of Loyalty;, ,Branding strategies – product ,line , range and
umbrella branding , Brand Personality: Definition, Measures and, Formulation of Brand
Personality; Brand Image dimensions, Stages of Concept Management for functional, symbolic
and experiential brands. (10
Hours)

Unit IV
Brand Positioning: Concepts and Definitions, 3 Cs of positioning, Brand positioning and
differentiation strategies, Repositioning, Celebrity Endorsements, Brand Extension; Managing
brands over time, Brand reinforcement, brand revitalization, managing global brands, Branding
in different sectors Case studies. (12 Hours)

Suggested Readings: (Latest Editions)

1. Wells W., Burnet J. and Moriarty S. Advertising: Principles & Practice, Pearson
Education
2. Keller K. L, Strategic Brand Management, Pearson Education Reference O’Guinn,T.
and Allen, Advertising Management with Integrated Brand Promotion, 1st Edition,
Cengage Learning, New Delhi.
3. Shah, Kruti and D’Souza, Alan, Advertising and Promotions” An IMC Perspective, Ist
Edition, Tata McGraw Hill , New Delhi
4. Aaker, David, Managing Brand Equity, Prentice Hall of India.
5. Belch, G. E. & Belch, M. A. Advertising and Promotion, Tata McGraw Hill
6. Sharma, Sangeet., and Singh, Raghuvir. Advertising: Planning and Implementation,
Prentice Hall of India.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Digital & Social Media Marketing

Course Code: MS 208 L-3 Credits: 3

Objective: This course aims at creating an understanding of the concepts and techniques of
digital marketing so as to exploit the opportunities of this medium to support the organization's
marketing activities.

Course Outcomes:
CO1: Understand the concepts. techniques and evolving strategies of internet marketing.
CO2: Assess opportunities of internet medium to support the organization's marketing
activities.
CO3: Understanding consumer behaviour on digital media
CO4: Understanding and Implementing Social Media Marketing Strategies.

Course Content
Unit I
Introduction to Digital Marketing: Meaning, origin, scope and importance of digital
marketing, Application of Digital marketing, Internet versus traditional marketing
communication: the internet microenvironment; Business to Consumer and Business to
Business Internet Marketing; E-Marketing Research; Digital marketing strategy. (10 hours)

Unit II
Online buyer behaviour and Models: The Marketing Mix in an online context; Managing
the Online Customer Experience: Planning website design, Understanding site user
requirement, site design and structure, developing and testing content, e-Service quality.
                                                                                                                                        (8 hours)
Unit III
Characteristics of Interactive Marketing Communications: Integrated Internet Marketing
Communications (IIMC); Objectives and Measurement of Interactive marketing
communication; Online Promotion Techniques: Display Advertising, Search Engine
Marketing & SEO, Online PR. Interactive Advertising, Online Partnerships, Viral Marketing,
Opt-in-e-mail, Offline Communications; e-CRM (12 hours)
Unit IV
Social Media Marketing: Meaning, Scope and Importance; SMM Plan - Goals and
Strategies, Rules of Engagement & Ethical Issues, Publishing Blogs and Webinars, Sharing
Videos/ Images, Social Networks, Microblogging; Mobile and Location based Marketing;
Social Media Monitoring; Web Analytics. (12 hours)

Suggested Readings: (Latest Editions)

1. Chaffey, D., Ellis-Chadwick, F., Mayer, R., & Johnston, K., Internet Marketing:
Strategy, Implementation and Practice. Pearson Education. New Delhi.
2. Hanlon, A., Digital Marketing – Strategic Planning & Integration, Sage Publishing.
3. Gupta, S., Digital Marketing, McGraw Hill Education.
4. Gay, R., Charlesworth, A., & Esen, R. Online Marketing: A Customer-led Approach.
Oxford University Press., New Delhi
 5. Solomon, M.R., Tuten, T., Social Media Marketing, Pearson Education.
6. Hanson, W. and Kalyanam, e-Commerce and Web Marketing, Cengage Learning, New
Delhi.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Marketing Analytics

Course Code: MS 210 L-3 Credits: 3

Objective: This course will provide the students, a solid foundation in marketing analytics so
that students can handle a variety of marketing data, build advanced analytical models, and
deliver effective visualisation products and reports.
Course Outcomes:
CO1: Understanding the basic concept of data management and data mining techniques in
marketing management
CO2: Understand the importance of marketing analytics for planning and systematic allocation
of marketing resources
CO3: Learn how to create a predictive marketing dashboard for an organisation using
marketing analytics.
CO4: Analyze data and draw conclusions from it to solve strategic marketing problems

Course Content
Unit I
Introduction: Marketing Analytics – meaning and scope, Data for Marketing Analytics,
Exploratory analysis. Descriptive analysis. Predictive analysis, prescriptive analysis. Use of
Excel for summarising marketing data. (10 Hours)

Unit II
Segmentation, Positioning & Marketing Mix: Customer analytics, benefits from customer
analytics, Segmentation analytics, cluster analysis. Perceptual mapping, umbrella brands,
Multidimensional scaling. Marketing Mix Modelling- variables and techniques. (12 Hours)

Unit III
Pricing & Customer Journey: Goals of Pricing, Bundling. Skimming, revenue management,
promotions. Customer journey mapping, Customer loyalty, Customer lifetime value- meaning
and calculation. (10 Hours)
Unit IV
Digital Analytics: Metrics and Measurement: Important web metrics, SEO and SEM, Social
Media Analytics, Networks, Viral marketing, Text Mining (10 Hours)

Suggested Readings (Latest Editions):

1. Winston, W.L., Marketing Analytics, Wiley India Pvt Ltd.
2. Gupta, S.,Jathar, A., Marketing Analytics, Wiley India Pvt Ltd.
3. Maity, M.,Gurazada, P., Marketing Analytics - For Strategic Decision-Making, Oxford
University Press.
4. Hemann, C., Digital Marketing Analytics: Making Sense of Consumer Data in a Digital
World, Pearson Education.
5. Hair, J., Harrison, D.E., Ajjan, H., Essentials of Marketing Analytics, McGraw Hill Higher
Education
6. Mike, G., “Marketing Analytics: A Practical Guide to Real Marketing Science”, Kogan
Page Publishers

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Retail Management
Course Code: MS 212 L-3 Credits: 3
Objective: This course is aimed at providing students with a comprehensive understanding of
the theoretical and applied aspects of retail management.
Course Outcomes:
CO1: Explain the retailing concept, its evolution and importance, and the forces impacting
retail development at the Indian and global level.
CO2: Explain the process of retail strategy formulation, identify the sources of sustainable
competitive advantage, develop an appropriate financial strategy and evaluate location and site
alternatives.
CO3: Demonstrate an understanding of the merchandise management process, inventory
planning, retail pricing and designing of the retail communication mix.
CO4: Evaluate store layout and design alternatives, and demonstrate an understanding of store
management as well as display a sensitivity towards the human resources, ethical and legal
issues in retailing.

Course Content
Unit I
Introduction to Retailing: Definition, Scope and Importance of Retailing; Global and Indian
Retail Scenario; Types of Retailers & Retail Formats; Theories of Retail Development;
Multichannel and Omni Channel Retailing, Information Gathering in Retail. (10 Hours)

Unit II
Retail Strategy: Retail Market Strategy; Financial Strategy; Retail Location & Site decisions;
Franchising Decision; Retail Information system, Customer Relationship Management, GAPs
Model in Retail. (12 Hours)

Unit III
Merchandise Management & Retail Promotion: Merchandise Planning; Merchandise
Buying; Retail Pricing; Retail Communication Mix. (10 Hours)

Unit IV
Store Design & Management: Store Layout, Atmospherics & Design, Visual Merchandising,
Store Management & Responsibilities of a Store Manager, Inventory Shrinkage, Customer
Services, Legal & Ethical Issues in Retailing. (10 Hours)

Suggested Readings: (Latest Editions)

1. Levy M., Weitz B.A and Pandit A., Retailing Management, McGraw Hill Education, Indai.
2. Berman B. Evans J. R. & Mathur, M., Retail Management, Pearson Education, India.
3. Pradhan S., Retailing Management – Text and cases, McGraw Hill Education, India.
4. Bajaj C., Tuli R. & Srivastava N. V., Retail Management, Oxford University Press.
5. Lusch, R.F, Dunne, P.M and Carver, J.R., Introduction to Retailing, Cengage India Pvt. Ltd,
New Delhi.
6. Vedamani, Gibson G., Retail Management: Functional Principles and Practices, Jaico
Books, New Delhi.
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Mergers, Acquisitions and Corporate Restructuring

Course Code: MS 214 L – 3, Credits – 3

Objective: The fundamental aim of the course is to prepare students to take advantage of the
current scenario and understand how corporate restructuring is implemented. At the end of the
course, the students should be able to focus on the process of restructuring, identify issues post
transaction, their implications and determine the managerial actions for decision making. The
course should be complemented with the use of analytical tools.
Course Outcomes:
CO1: Understand the process of corporate restructuring
CO2: Ability to comprehend the value of mergers, acquisitions, and other corporate
restructuring tools for the business
CO3: Develop the skillset to evaluate the opportunity for corporate restructuring
CO4: Ability to value the firms through various accounting and managerial methods
CO5: Competence to appreciate and resolve the HR and other cultural issues involved in
mergers, and acquisitions

Course Content
Unit I
Introduction to Mergers: Types of Mergers, Merger Strategy- Growth, Synergy-Operating
Synergy, Financial Synergy, Diversification, Other Economic Motives, Hubris Hypothesis of
Takeovers, Other Motives, Tax Motives, Financial Evaluation, Joint Venture and Strategic
Alliances. (12 Hours)

Unit II
Legal Aspects of Mergers/ Amalgamation and Acquisition: Provisions of Companies Act,
Regulation by SEBI, Takeover Code: Scheme of Amalgamation, Approval from Court,
Valuation of a Business. (10 Hours)

Unit III
Methods of Valuation : Cashflow Basis, Earning Potential Basis, Growth Rate, Market Price
etc., Computation of Impact on EPS and Market Price, Determination of Exchange Ratio,
Impact of Variation in Growth of the Firms, MBO, LBO, Boot Strapping, Criteria for
Negotiating Friendly Takeover, Financing of Merger. (10 Hours)

Unit IV
Defence against Hostile Takeover: Poisson Pill, Bear Hug, Greenmail, Pacman, Managing
Post Merger H.R. and Cultural Issues, Cross Border Mergers and Acquisitions, Recent Cases
of Corporate Restructuring. (10 Hours)

Suggested Readings: (Latest Editions)

1. Depamphilis, D., Mergers, Acquisitions and Other Restructuring Activities. Elseviar

Incorporation.
2. Gaughan, & Patrick, A., Mergers, Acquisitions and Corporate Restructurings. Wiley India.
3. Prasad, G. G., Mergers, Acquisitions and Corporate Restructuring. Vikas Publications.
4. Ramanujan, S., Mergers: The New Dimensions for Corporate Restructuring. Tata McGraw
Hill.
5. Kar, R.B., Minakshi, Mergers Acquisitions & Corporate Restructuring - Strategies &
Practices. Taxmann.
6. Kapil, S., Kapil, K.N., Mergers and Acquisitions: Strategy, Valuation, Leveraged Buyouts
and Financing. Wiley.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Financial Derivatives
Course Code: MS 216 L – 3, Credits – 3
Objective: The course aims at providing detailed understanding of the characteristics and
applicability of financial derivatives along with the relevant regulatory framework.
Course Outcomes:
CO1: To develop an understanding amongst students of financial derivatives about theories,
principles of derivatives pricing and models.
CO2: To understand the regulatory framework and interplay of other macro-economic and
social factors that impact derivatives market.
CO3: To develop skills required for taking corporate finance-related decisions to maximize the
firm value through inter-company derivatives investments.
CO4: To equip the students to conceive and evaluate entrepreneurial ideas in the field of
financial derivatives trading and for taking-up consultancy assignments in the field of personal
finance and wealth management.

Course Content
Unit I
Financial Derivatives: An Introduction to Financial Derivative Markets; Past and Present,
Concept, Purpose and Types of Financial Derivative Instruments; Forwards, Futures, Options,
Swaps, and Other Derivatives; Hedgers, Arbitrageurs and Speculators. Difference between
Exchange Traded and OTC Derivatives. (10 Hours)

Unit II
Financial Forward and Futures Contracts: Financial Forward Contracts; Concept
Characteristics, and Type of Financial Forward Contracts; Equity Forward, Currency Forward;
Financial Future Contracts: Concept, Characteristics, and Type of Financial Future Contracts;
Stock Future, Index Future, Currency Future; Future Market-Trading and Mechanism; Future
Pricing-Theories, Cost of Carry Model; Hedging strategies. (12 Hours)

Unit III
Financial Option and Swap Contracts: Financial Options; Concept, Characteristics and
Types of Financial Options; Stock Options, Index Options, Currency Options, Commodity
Options, Option on Futures, Interest Rate Options. Option Pricing Models-the Black-Scholes
Option Pricing Model, Binomial Option Pricing Model, (10 Hours)

Unit IV
Trading & Regulatory Framework: Trading with Option, Option Strategies; Straddle,
Strangle, Spreads. Option Greeks; Delta, Gamma, Theta, Vega, Rho; Exotic Option; Swaps;
Concept, characteristics and Types of Swaps. Regulation of Financial Derivatives in India;
Securities and Contracts (Regulation) Act (2013), Guidelines of SEBI and RBI. (10 Hours)

Suggested Readings (Latest Editions)

1. Hull, J.C. & Basu, S., Options, Future & Other Derivatives. Pearson.
2. Gupta, S.L., Financial Derivatives : Theory, Concepts And Problems. PHI.
3. Das, S., Derivatives: Principles and Practice, McGraw Hill.
4. Yaragol, P.B., Financial Derivatives: Text And Cases. Vikas Publishing House.
5. Chance, D., & Brooks, R., Derivatives and Risk Management Basics. Cengage Learning.
6. Summa, J., & Lubow, J. W. Options on Futures: New Trading Strategies. Wiley.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Behavioral Finance
Course Code: MS 218 L – 3, Credits – 3

Objective: The students are expected to understand the behavioral aspects of irrational market
participants and their influence on the market.

Course Outcomes:
CO1: The students will understand interrelationship of economic, social, psychology theories
underlying human decision making.
CO2: This course will help students develop understanding of foundations of behavioral
finance and its theories.
CO3: They will learn tools and techniques for analysing stock market behaviour and will be
able to make strategies for designing portfolios.
CO4: The course is especially useful for those learners who want to start entrepreneurial
ventures as investment consultants, advisors and investment banking.

Course Content
Unit I
Foundations of Behavioral Finance: Definition, behavioral finance micro and behavioral
finance macro, important contributors, components, difference with standard finance; Market
efficiency and anomalies; Expected Utility Theory; Agency theory; Limits to Arbitrage;
Prospect theory, basic framework; Loss Aversion, model of loss aversion; Gambler fallacy, hot
hand fallacy. (10 Hours)

Unit II
Investor Behaviour: Types of investors, objectives of investment, factors influencing Investor
decision making, factors influencing investor personality, characteristics of successful
investors; Risk Attitude, types of risk, standard finance view of risk, behavioral finance
viewpoint of risk, risk perception, factors affecting risk attitude; Investor Personality, tools,
investor models, contrarian investor, examples, strategies. (10 Hours)

Unit III
Behavioural Biases and Irrational Investing: Heuristics and Biases, representativeness
heuristic, availability heuristic, affect heuristic, similarity heuristic; Cognitive and Emotional
Biases, overconfidence bias, cognitive dissonance bias, self attribution bias, illusion of control
bias, conservatism bias, ambiguity aversion bias, endowment bias, self control bias, optimism
bias, mental accounting bias, confirmation bias, hindsight bias, recency bias, regret aversion
bias, status quo bias, Strategies to Overcome Biases; Over Reaction and Optimism; Herding
Behaviour and Mean Reversal. (11 Hours)

Unit IV
Recent Advances in Behavioural Finance: Neuro Finance, human brain, neurotechnology;
Noise Trading, Behavioural Capital Asset Pricing Model, Behavioural Portfolio Theory,
investor sentiments; Conflict of Interest and Group Psychology on Board, contract theory,
corporate governance, strategies. (11 Hours)

Suggested Readings: (Latest Editions)

1. Monitor, J. Behavioural Finance: Insights into Irrational Minds and Markets. Oxford
University.
2. Shefrin, H. Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology
of Investing. Harvard Business School Press.
3. Thaler, R. H. Advances in Behavioral Finance. Russell Sage Foundation.
4. Tvede, L. The Psychology of Finance: Understanding the Behavioural Dynamics of
Markets. Weily.
5. Chandra, P. Behavioural Finance. McGrawHill.
6. Parikh, P. Value Investing and Behavioral Finance: Insights into Indian Stock Market
Realities. McGraw Hill.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

FinTech
Course Code: MS 220 L – 3, Credits – 3
Objective: The course aims at providing basic concept of FinTech industry, its players,
products and services to equip students with latest developments in financial sector along with
the relevant regulatory framework.
Course Outcomes:
CO1: The learners will be able to have conceptual understanding of the changing financial
sector and challenges of IT-driven business environment.
CO2: They will develop the skills for analyzing the risks associated with complex fintech
businesses for strategic financial decision-making.
CO3: They will be able to demonstrate critical thinking abilities based on innovative practices,
changing regulatory framework of FinTech and its implications for business, consumers and
society.
CO4: The course will equip students with the know-how of starting a FinTech start-up venture.

Course Content
Unit I
Background: Financial System, Money and Economy, History of Financial Innovation,
Digitization of Financial Services, Evolution of FinTech, Players, FinTech and Funds,
Infrastructure, Banking and Financial Institutions, FinTech Typology, Consumer tech-
innovations, Issues and Challenges, Global FinTech Scenario. (12 Hours)

Unit II
FinTech Innovations and products: FinTech Innovations, Payments, Clearing and
Settlement, payment technology, Deposits, Lending and capital raising, Digital finance,
Alternate financing, Digital lending, Market provisioning, Investment management, Data
Analytics and Risk Management, NFT, Cryptocurrency and its types, Central banking digital
currency, InsurTech, TechFin. (10 Hours)

Unit III
Regulation and Supervision: RegTech, Evolution of RegTech; RegTech Ecosystem,
Regulatory Sandboxes; SupTech, FinTech Supervision; Indian Regulatory bodies, regulatory
initiatives; Global regulations and Indian scenario. (10 Hours)

Unit IV
Future technologies: Understanding Blockchain, process of decentralisation; Artificial
intelligence and Finance; Financial analytics; Frauds and cyber-security, Managing Fintech
Start-ups; Recent developments of Fintech in India; FinTech Case Studies. (10 Hours)

Suggested Readings: (Latest Editions)

1. Sanjay Phadke, FinTech Future, Sage Publications.
2. Hanlon, Steven et al, FinTech for Dummies, Weily Publications.
3. Swaminathan K., “Future Fintech Framework: A Vision to Simplify Understanding,
Foster Innovation & Accelerate Growth in Fintech’, Notion Press Publications.
4. Matthias Fisher, FinTech Business Models, De Gruyter Publications.
5. Bernardo Nicoletti, The Future of FinTech: Integrating Finance and Technology in
Financial Services, Palgrave Macmillan.
6. Rubini, A. Fintech in a Flash: Financial Technology Made Easy. Zaccheus.
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTERS IN BUSINESS ADMINISTARTION (MBA)

Managing Organizational Development

Course Code: MS 222 L-3 Credits - 3

Objective: The objective of this course is to equip students with the knowledge of
organizational development interventions to manage change process and grow the
organizations with the changing business scenario.

Course Outcomes:
CO1: Apply principles of system thinking and relevant theories that are fundamental to
organizational change in the context of organizational work practices.
CO2: Think analytically and creatively to diagnose issues at the organization, group and
individual level in this dynamic business environment and plan interventions for growth of the
organization.
CO3: Apply the knowledge of OD interventions creatively to design interventions for their
organization to improve group dynamics, teamwork, leadership, structure, culture and
implement them.
CO4: Develop learning organizations, lean and agile organizations which can excel
professionally and socially.

Course Content
Unit I
Introduction to Organizational Development: Nature and Characteristics of Organizational
Development, Foundations of Organisational Development, Theories and Models of
Organizational Change and Development, Managing Organisational Development Process,
Role and competencies of the OD practitioner (10 Hours)

Unit II
The Diagnostic Process and Introduction to OD Interventions: Diagnosis: At the
Organization, Group and Individual Level, Data Collection Process, Diagnostic Methods,
Challenges in Diagnosis, Diagnostic information feedback, Designing Interventions,
Characteristics of effective interventions, The Intervention Process (8 Hours)
.
Unit III
Organizational Development Interventions : Sensitivity Training, Process Consultation,
Third Party Interventions, Team Building Interventions, Intergroup Relations Interventions,
Organization Confrontation Meeting, Large Group Interventions: Grid OD , System 4
Management, Role Playing, Employee Empowerment, Performance Management Systems,
Career Planning, MBO, Employee Wellness Interventions (14 Hours)

Unit IV
Techno Structural and Strategic Interventions: Restructuring Organizations, Socio-
technical systems, TQM, Quality Circles, Learning Organizations, Self-Designing
Organizations, Building Agile Organization through Digital Transformation: Digital-
native processes (Design Thinking, Agile, Lean), Building digital-native culture and digital
native-talent, Future of OD in a VUCA world (Volatility, Uncertainty, Complexity,
Ambiguity) (10 Hours)
Suggested Readings: (Latest Editions)
1. French, W.L., Bell Jr, C.H. & Vohra, V. Organization Development: Behavioral Science
Interventions for Organizational Improvement, Pearson
2. SIA. Organization Development. SIA publishers and Distributors Pvt. Ltd.
3. Perkin, N. & Abraham, P. Building the Agile Business through Digital Transformation.
Kogan Page
4. Cummings, T.G. & Worley, C.G. Theory of Organization Development and Change,
Cengage Learning.
5. Yaeger, T.F., Head, T.C. & Sorensen, P.F. Global Organization Development: Managing
Unprecedented Change (Contemporary Trends in Organization Development and
Change), Information Age Publishing
6. Hodges, J. Organization Development: How Organizations Change and Develop
Effectively. Macmillan International

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTERS IN BUSINESS ADMINISTARTION (MBA)

Leadership and Teamwork in Blended Organizations

Course Code: MS 224 L-3 Credits - 3

Objective: The objective of this course is to equip students with the knowledge of leadership,
its development for self and others and how to develop high performing work teams.

Course Outcomes:
CO1: Assess potential leadership traits, skills & behaviours. Student will have an increased
awareness of his/her personal leadership style, e.g., interpersonal skills, team development etc.
CO2: The student will have a broad understanding from a systems perspective to identify the
ways in which organizational behaviour, structure, and culture can be changed effectively in
present day blended workspace for ensuring the success of the organizations.
CO3: The student will understand the structure of teams, stages of its building and behavioural
dynamics involved at all stages.
CO4: The student will learn the nuances of building an effective team in the present-day
blended work environment.

Course Content
Unit I
Fundamentals of Leadership: Defining Leadership, Leadership Traits, Styles and Leadership
Theories (Trait, Skills, Behavioural and Situational Approach), Leadership Strategies.
(10 Hours)
Unit II
Practicing Leadership: Sights on the Right Target and Vision as a Leader, Empowering
People, Building Trust, Coaching, Mentoring, Team Leadership, Collaboration: Fuel for High
Performance, Organizational Leadership: Determining the Appropriate Leadership Style for
Your Organization, Diagnosing Your Organization’s Development Level, Matching
Leadership Style to Your Organization’s Development Stage, Applying the Appropriate
Leadership Style at Each Development Level, The Importance of Diagnosis and Matching,
Determining Your Leadership Point of View: Elements of a Leadership Point of View,
Developing Your Own Leadership Point of View, Become a Higher Level Leader. Leading
Blended Organizations (12 Hours)
Unit III
Understanding Basics of Teams: Workgroup Vs. Teams: Transforming Groups to Teams;
Types of Teams; Stages of Team Building and its Behavioral Dynamics; Team Role;
Interpersonal Processes; Goal Setting and Problem Solving, Team Networking and Social
Capital (8 Hours)

Unit IV
Processes and Issues in Teams : Factors of Team Effectiveness, Team Communication and
Collective Intelligence, Managing Team Conflicts, Creativity and Innovation in Teams: Delphi
Technique; Nominal Group Technique; Brain Storming (Traditional, Electronic and Negative),
Developing Collaboration in Teams: Functional and Dysfunctional Cooperation and
Competition; Interventions to Build Collaboration in Organizations; Social Loafing, Synergy in
Teams, Evaluating and Rewarding Teams, Virtual Teamwork, Self-Managed Teams
(12 Hours)
Suggested Readings: (Latest Editions)
1. Northouse, P.G. Leadership: Theory and Practice. Sage Publishers
2. Blanchard, K. Leading at a Higher Level: Blanchard on Leadership and Creating High
Performing Organizations. Pearson Education
3. Thompson, L.L. Making the Team: A Guide for Managers. Pearson Education
4. Griffith, B.A. & Dunham, E.B. Working in Teams: Moving from High Potential to High
Performance. Sage Publications.
5. AIMA. Leaders on Leadership: Insights from Corporate India. Sage Publications
6. Singh, P., Bhandarkar, A. & Rai, S. The Leadership Odyssey: From Darkness to Light.
Sage Publications

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTERS IN BUSINESS ADMINISTARTION (MBA)

People Analytics

Course Code: MS 226 L-3 Credits - 3

Objective: The objective of this course is to equip students with the knowledge of people
analytics to improve human capital management decisions by applying advanced analytics and
"Big Data" technologies and processes.

Course Outcomes
CO1: Secure the right piece of information through analytics and take an informed decision
that will benefit organization or business.
CO2: Develop ability to resourcefully use analytical information to improve the organization
and its people
CO3: Develop a culture and of analytical and critical thinking by applying analytics in the
people functions of the organization
CO4: Effectively measure the success of people activities and processes by overall
performance and efficiency generated out of successful implementation of analytics.

Course Content
Unit I
Understanding the Fundamentals: Why People Analytics? Adoption of Analytics, HR’s
Contribution to Business Value, HR Decision Making and Analytics, HR Business Process and
Analytics (8 Hours)

Unit II
Establishing an Analytics Culture:  Enable Analytical Thinking, Role of Leader in creating
analytic culture, Overcoming Resistance to People Analytics, Communicate with Storytelling
and Visualization (8 Hours)
.
Unit III
Understanding Data and Basic Analytic Tools: Know Your Data, A Pragmatic View of
Data, Solving Data Quality Challenges, Data Types and Sources, Data Governance, Creating
HR Dashboards using Microsoft Excel, Applying Pivot Tables to HR data, Application of
Tableau in HR Data Visualization (12 Hours)

Unit IV
Analytics in Various Functions and Processes: Staffing Analytics, Analytics in Manpower
Planning, Training and Development Analytics, Analytics in Performance Management,
Engagement Analytics, Analytics in Absenteeism, Turnover, Case Studies on various analytics
(14 Hours)

Suggested Readings : (Latest Editions)

1. Bhattacharya, D.K. HR Analytics: Understanding Theories and Applications. Sage
2. Banerjee, P., Pandey, J. & Gupta, M. Practical Applications of HR Analytics: A Step-
by-Step Guide. Sage
3. Guenole, N., Ferrar, J. & Feinzig, S. The Power of People: Learn How Successful
Organizations Use Workforce Analytics to Improve Business Performance. Pearson
4. Sesil, J. C. Applying Advanced Analytics to HR Management Decisions: Methods for
Selection, Developing Incentives, and Improving Collaboration (Paperback). Pearson
FT Press
 5. Dhir, S. & Pal, S. Human Resource Analytics: Theory and Application Techniques.
Cengage
6. Edwards, M.R. & Edwards, K. Predictive HR Analytics: Mastering the HR metric.
Kogan Page

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTERS IN BUSINESS ADMINISTARTION (MBA)

Managing Diversity and Inclusion

Course Code: MS 228 L-3 Credits - 3

Objective: The course aims at inculcating inclusive leadership skills to explores the diversity
paradox and unpacks how leaders can leverage diversity to increase innovation and
creativity for competitive advantage
Course Outcomes
At the end of the course, a student will be able to
CO1: Articulate the types of issues related to diversity and inclusion that can arise in a global
workplace 
CO2: Understand socio cultural dimensions of diversity in India and globally
CO3: Learn to manage cross cultural diversity
CO4: Create creative policies to encourage inclusion in the workplace

Course Content
Unit I
Introduction and Conceptual framework: Meaning of Diversity; Challenges of Managing
Diversity in a Global Context; Diversity and Exclusion: A critical workplace problem;
Inclusive Workplace Model (10 Hours)

Unit II
Global Context for Diversity Management: Diversity Legislation in Global Perspective;
Discrimination, Equality and Fairness in Employment; Global Demographic Trends: Impact on
Workforce Diversity; Socioeconomic Transitions (10 Hours)

Unit III
Social Psychological Perspectives of Workplace Diversity: Diversity in global context:
Prejudice and Stereotypes; Culture and communication in global workforce; Interpersonal
Relationship in Global Work Context; Inclusive Policies and Practices at various Workplace
levels (12 Hours)

Unit IV
Diversity Management: Definition: Characteristics and Limitations; Diversity Management
Paradigms; Theories on Diversity and Intergroup Relations (10 Hours)

Suggested Readings: (Latest Editions)

1. Mor Barak, M.E. Managing Diversity: Toward a Globally Inclusive Workplace. 4rth
Edition. SAGE Publications
2. Syed, J. & Ozbilgin, M. Managing Diversity and Inclusion: An International
Perspective. SAGE Publications
3. Triana, M. Managing Diversity in Organization. Routledge
4. Harvey, C. & Allard, M.J. Understanding and Managing Diversity: Readings, cases and
exercises. 6th Edition. Pearson
5. Kirton, G. & Greene. A.M. The Dynamics of Managing Diversity and Inclusion.
Routledge
6. Carr-Ruffino, N. Managing Diversity: People skills for a Multicultural Workplace.
Pearson
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTERS IN BUSINESS ADMINISTARTION (MBA)

Advanced Business Analytics & Predictive Modelling

Course Code: MS 230 L-3 Credits - 3

Objective: The objective of this course is to introduce students to the capabilities and
applications of machine learning, R and Tableau.

Course Outcomes:
CO 1: Develop an understanding of preparing data for applying predictive analysis
CO 2: Learn predictive data analysis and advanced Business Analytic techniques
CO3: Understand how to model data to solve management problems and create effective
solutions
CO4: Be able to apply predictive analysis and advanced analytical tools to solve organizational
problems using a systematic and analytical decision-making approach

Course Content
Unit I
Machine Learning: Unsupervised Learning, Supervised Learning, Advanced Optimization
and Simulation, Natural Language Processing, Neural Networks. (8 Hours)

Unit II
Advanced Analytics Tools: Advanced Analytics with R, RStudio, Core Essentials of R
Programming, Data Structures in R, Control Structures in R, Introduction to Tableau.
                                                                                                                                     (14 Hours)
Unit III
Advanced Analytics Application: Prediction with R and Tableau using regression,
Classifying Data with Tableau, Modeling in R, Clustering in Tableau. (8 hours)

Unit IV
Advanced Predictive Analytics: Data Mining, KDD Process, CRISP-DM, SEMMA,
Algorithms for Predictive Analytics. (12 Hours)

Suggested Readings: (Latest Editions)

1. Stirrup, J. & Ramos, R.O. Advanced Analytics with R and Tableau. Packt Publishing
2. Larose, D.T. & Wali, O.P. Data Mining and Predictive Analytics (An Indian Adaptation),
Wiley
3. Delen, D. Predictive Analytics: Data Mining, Machine Learning and Data Science for
Practitioners, Pearson
4. Prince, J.T. & Bose, A. Predictive Analytics for Business Strategy - Reasoning from Data
to Actionable Knowledge, McGraw Hill
5. Bonaccorso, G Mastering Machine Learning Algorithms: Expert techniques for
implementing popular machine learning algorithms, fine-tuning your models, and
understanding how they work, Packt Publishing
6. Kelleher, J.D., Mac Namee, B., & D’Arcy, A. Fundamentals of Machine Learning for
Predictive Data Analytics, MIT Press
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTERS IN BUSINESS ADMINISTARTION (MBA)

Information Security
Course Code: MS 232 L – 3, Credits – 3
Objective: To enable students to identify the emerging security issues in a digital networked
environment including security technologies, solutions, IT audit and related cyber laws.
Course Outcomes:
CO 1: Understand the need for Computer Security & Security Mechanisms
CO 2: Explore information and cyber security threats & other related issues
CO 3: Understand various methods and techniques for information security
CO 4: Apply preventive measures for controlling information threats in business

Course Content
Unit I
Information Security: Introduction to Information Security, Elements of Information
Security, Security system development life cycle, Security professionals and organisations,
Business Need for security, Threats and attacks- Natural, IPR Software, Hardware, QoS
attacks, Professional, Legal and ethical issues in security. (10 Hours)

Unit II
Managing IT Risk: Introduction to Risk Analysis, Risk Assessment, Risk Analysis
Techniques and Methodologies, Risk Mitigation, Business Continuity Planning.
Cyber Security: Cyber Crimes, Classification, tools and methods of Cyber Crimes. Social,
Political, Ethical issues in cyber security. Concept of Computer Forensics, Forensics of Mobile
& Wireless devices. (12 Hours)

Unit III
Security Technologies: Wireless, VPNs and Firewalls, Access Controls. Prevention Systems:
Honeypots, Honeynets, Intrusion Detection and Prevention (IDPS), Digital Signatures and
Certificates. Encryption, Decryption, Cryptanalysis, Ciphering methods. (10 Hours)

Unit IV
IS Auditing: Foundations of Information System Auditing, Objectives, Scope, Audit Process
Management, Controls and Application Controls.
Information Technology Law: IT Act - Definition, Important terms under IT Legislation,
Electronic records, Certifying authority, Jurisdictional Issues Cyber Regulation Appellate
Tribunal, Offences and Penalties. (10 Hours)

Suggested Readings: (Latest Editions)

1. Michael E. Whiteman and Herbert J Mattord, Principles of Information Security,

Cengage Learning India Pvt. Ltd.
2. Pachghare, V.K., Cryptography and Information Security, PHI.
3. Gupta, Prakash C., Cryptography and Network Security, PHI.
4. Martin Borrett, Practical guide to Staying ahead in the Cyber Security Game
5. Mark S. Merkow and Jim Breithaupt , Information Security: Principles and Practices,
Pearson Education.
 6. Hossein Bidgoli, Handbook of Information Security, Wiley.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Data Modelling with PYTHON

Course Code: MS 234 L-3 Credits-3
Objective: To enable the students to know about the information needs of Management, to
introduce the concepts of data analysis methods, to have hands-on training of Statistical Data
Analysis through Python Programming
Course Outcomes:
CO1: Understand Python as a useful scripting language for data analysis.
CO2: To have hands-on training of Statistical Data Analysis through Python Programming
CO3: To Design and implement object-oriented applications.
CO4: To develop the ability to write data mining applications using Python

Course Content
Unit-I
Introduction :Features of Python, Python as a data science platform, Introduction to Spyder,
Setting working Directory, Creating and saving a script file, File execution, clearing console,
removing variables from environment, clearing environment, Commenting script files,
Variable creation, Arithmetic and logical operators, Data types and associated operations:
Strings, Lists, Arrays, Tuples, Dictionary, Sets, Range, Introduction to Numpy
(10 Hours)
Unit-II
Introduction to Jupyter notebook : Environment setup, Pandas dataframe, Reading files,
Exploratory data analysis, Data preparation and preprocessing, Data visualizations with
matplotlib :scatter plots, line plots, box plots, bar charts and histograms (10 Hours)

Unit-III
Control structures: if-else family, for loop, for loop with if break, while loop, Descriptive
statistics, Hypothesis testing, correlation and covariance, Linear and multiple Regression,
classification, Logistic Regression (12 Hours)

Unit-IV
Introductory overview of Text Mining: Data Mining vs. Text Mining, Text Mining and Text
Characteristics, Predictive Text Analytics, Text Mining Problems, case studies using different
data sets. (10 Hours)

Suggested Reading : (Latest Editions)

1. Miller, Thomas, W. Modelling Techniques in Predictive Analytics with Python and R:
A Guide to Data Science, Pearson
2. McKinney, William, Python for Data Analysis: Data Wrangling with Pandas, NumPy,
and IPython, O’Reilly
3. Downey, Allen and Elkner, Jeffrey and Meyers, Chris Learning with Python,
Dreamtech Press
4. Nageswara, Rao R.. Core Python Programming, Dreamtech Publications.
5. Madhavan, S., Mastering Python for Data Science, Packt Publishing
 6. Dipanjan, Sarkar, Text Analytics with Python: A Practical Real-World Approach to
Gaining Actionable Insights from Your Data, Apress
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Business Intelligence and Applications

Course Code: MS 236 L-3 Credits - 3

Objective: This course is intended to expose the students to the latest tools of
Business Intelligence and applying those tools for effective decision-making.

Course Outcomes:
CO1: Understand the concept of business intelligence and business decisions and
different tools for decision making.
CO2: Understand the concept of data warehouse and its architecture.
CO3: Implement SQL for creation modify and display data from DBMS.
CO4: Analyse the concept of data mining and knowledge discovery and their application.
CO5: Analyse the concept of knowledge management and issues in business intelligence.

Course Content
Unit I
Business Intelligence and Business Decisions: Decision Support Systems; Group Decision
support and Groupware Technologies, Expert Systems. (10 Hours)

Unit II
Data Warehousing: SQL for data analysis , Creating Databases and Tables, Constraints,
Data Manipulation Language, OLTP & OLAP, Data Marts, Data Warehousing, Data
Warehouse Architecture, data representation in data warehouse: star schemas, type of star
schemas Success factors of Data Warehousing. (12 Hours)

Unit III
Data Mining and Knowledge Discovery: Phases of knowledge Discovery in Data Bases
(KDD); Data Mining Techniques: K-N-N, neural networks, decision tree Market Basket
Analysis, Applications of Data Mining. (10 Hours)

Unit IV
Knowledge Management: Types of Knowledge, Knowledge Assets, Knowledge Generation,
Knowledge Storage, Knowledge Utilization, Knowledge Management Technologies, Emerging
Issues in Business Intelligence. (10 Hours)

Suggested Readings : (Latest Editions)

1. Turban E. and Aronson E., Decision Support and Business Intelligent Systems.,
Pearson Education.
2. Anahory S. and Murray D., Data Warehousing in the Real World, 12/e, Pearson
Education.
3. Ponniah P. (2010), Data Warehousing Fundamentals, 2/e, John Wiley
4. Miller, Thomas, W. ,Modelling Techniques in Predictive Analytics with Python and R:
A Guide to Data Science, Pearson
5. Awad, M. A., Ghaziri H M, Knowledge Management, Pearson Education.
6. Adriaans P. and Zantinge D., Data Mining, 1/e, Pearson Education.
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Global Competitiveness and Strategic Alliance

Course Code: MS-238 L-3, Credits-3
Objective: The purpose of the course is to familiarize students with the basics of global
competitiveness and learn strategies to gain competitiveness in world markets. The course also
aims at exposing the students to the forms and success ingredients of strategic alliances, which
are fast emerging as basic tools for business success.
Course Outcomes:
CO1: Understand the concept of strategic alliances and acquaint themselves with the
worldwide trends in this area.
CO2: Explain the factors responsible for the rise of strategic alliances.
CO3: Develop an awareness of costs and benefits of alliance arrangements.
CO4: Explain the process of planning successful alliances and responsibility of the alliance
partners

Course Content
Unit I
Global Competitiveness: Framework for Assessing Competitiveness – Various Approaches;
International and National Competitiveness Studies. (12 Hours)

Unit II
Developing Competitiveness –Government Policy and Competitiveness, Role of Quality and
Productivity in achieving World Class Competitiveness; Science, Technology and Innovation
Policy, Human Capital and Competitiveness, Role of Information Systems in Building
Competitiveness, Industrial Clusters and Business Development, Strategic Management of
Technology and Innovations. (10 Hours)

Unit III
Global Competitiveness of Indian Industry – Status; Cause of Uncompetitiveness; Strategic
Options for Building Competitiveness, Selected Case Studies of Globally Competitive Indian
Companies. (10 Hours)

Unit IV
Strategic Alliances – Value Creation through Alliances, Management of Strategic Alliances;
Strategic Alliances in Indian Context. (10 Hours)

Suggested Readings : (Latest Editions)

1. Momaya Kiran.International Competitiveness: Evaluation and Enhancement, Hindustan
Publishing Corporation (India).
2.   Ajitabh, Global Competitiveness; Excel books (India).
3. Marcela, Vivian Walsh, International Competitiveness and Technological Change, Oxford
Press.
4. Hamel G. and Prahlad C.K, Competing for the future. Harvard Business Press.
5. IMD, World Competitiveness Year Book, Latest issue.
6. World Economic Forum, Global Competitiveness Report, Latest report.
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

WTO and Intellectual Property Rights

Course Code: MS 240 L-3 Credits - 3
Objective: The course is intended to sensitize the students about the importance of WTO and
Intellectual property in the global economy.
Course Outcomes:
CO1: Understand the working and significance of world trade organization in liberalised era.
CO2: Be familiar with the concept of intellectual property rights and their application
CO3: Appreciate the impact of WTO on Indian Economy
CO4: Understand Trade Related Aspects Of Intellectual Property Rights (TRIPS) & Trade
Related Investment Measures (TRIMS) in context of international business

Course Content
Unit I
GATT and Evolution of World Trade Organization (WTO): Role of WTO in International
Trade, Main Features of WTO, Agreements as a part of WTO: Environment, Investment,
Competition Policy, Government Procurement, Trade Facilitation, Social Clause, Labour
Standards; Implementation and Implication. (10 Hours)
Unit II
General Introduction in the Intellectual Property Law: The Notion of Intellectual Property,
Historical Background, The Main Fields of Intellectual Property, Industrial Property Law:
Inventions, Industrial Creations Characterized by Relative Novelty (innovations), Know-How,
Industrial Designs and Models, Utility Models, Layout-designs of Semiconductor Integrated
Circuits (semiconductor chips), Plant Varieties, Trademarks, Geographical Indications, Trade-
names, Emblems, Other Distinctive Signs; Scientific Discoveries and Neighbouring Rights.
(10 Hours)
Unit III
IPR and Economic Development: Copyright Law ("Rights of Authors"), Correlation of
Intellectual Property Law with Unfair Competition, Common Features of the Intellectual
Property Rights, Legal Nature of the Intellectual Property Rights, Position of the Intellectual
Property Law in the Legal System. (10 Hours)
Unit IV
International Protection of Intellectual Property: World Intellectual Property Organization,
TRIPS, Paris Convention for Protection of Industrial Property, Patent Cooperation Treaty, The
Hague Agreement on Deposit of Industrial Designs, International Convention for Protection of
New Varieties of Plants, Budapest Treaty on International Recognition of Deposit of
Microorganisms, Madrid Agreement on International Registration of Trademarks and Protocol
Relating to Madrid Agreement, Trademark Law Treaty, Berne Convention for Protection of
Literary and Artistic Works, Rome International Convention for Protection of Performers,
Producers of Phonograms and Broadcasting Organizations, The Geneva Convention for
Protection of Producers of Phonograms. (12 Hours)

Suggested Readings : (Latest Editions)

1. Das Bhagirath Lal , The WTO and the Multilateral Trading System: Past, present and future,
Third World Network and Zen Books.
2. David Bainbridge , Intellectual Property, Pearson Education.
3 Maskus Keith E., Intellectual Property Right in the global economy, Institute for
International Economies, Washington.
4. Ganguli, Prabudha , IPR-unleashing the Knowledge Economy, 1/e, McGraw-Hill Education.
5. Ramappa, T. , Intellectual property rights under WTO: Task before India, Wheeler
Publishing.
6. Jain N.K, WTO: Concepts, Challenges and Global Development, Cambridge University
Press

GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

MASTERS IN BUSINESS ADMINISTARTION

International Human Resource & Cross Cultural Management

Course Code: MS 242 L-3 Credits - 3

Objective: The course will help students understand issues and practices pertaining to the
major HRM functions with special focus on cross cultural management.
Course Outcomes:
CO1: Demonstrate an understanding of concepts and practices within the field of IHRM
CO2: Identify and appreciate the significance of social responsibility and ethical issues in HR
practices and the management of people in cross-cultural environment
CO3: Examine international negotiation and foresee challenges of practical aspects of
negotiation and decision making
CO4: Critically evaluate evolving nature of international employment and its role in shaping
human resource practices in MNCs

Course Content
Unit I
Nature of International IHRM: IHRM compared with domestic HRM; Growing interest in
IHRM; New Dimensions. Social Responsibility and Ethics- Sources and role of ethics; Ethical
initiatives in MNCs and social responsibility of IHR Manager (12 Hours)

Unit II
Global Human Resources Management: Staffing- Recent trends in international staffing;
Training- Strategies for training, trends in training for competitive advantage. Compensation
for Global Operations- Strategy and issues in international compensation; Developing a Global
Management Cadre; Motivating and Leading. (12 Hours)

Unit III
The Cultural Context of Global Management: Understanding the Role of Culture;
Communicating Across Cultures; Cross-Cultural Negotiation and Decision Making
                                                                                                                              (9 Hours)

Unit IV
Future of International HRM: Developing and retaining “A” players, Workforce
Rationalising. Evolving nature of international employment. Gender Diversity. Maintaining
Competitiveness. Building service oriented organizations. (9 Hours)

Suggested Readings : (Latest Editions)

1. Deresky Helen. International Management- Managing Across Borders & Cultures, Text and
cases. Pearson
2. K.Aswathappa & Sadhna Dash. International Human Resource Management. McGraw Hill
3. Browaeys & Price. Understanding Cross -cultural management. Pearson
4. Dowling, Festing &Engle. International Human Resource Management
5. Luthans & Doh. International Management: Culture, Strategy, and Behaviour. McGraw Hill
6. Gooderham & Nordhaug. International Organisations and Management. Wiley-Blackwell

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GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI

MASTER OF BUSINESS ADMINISTRATION (MBA)

International Marketing
Course Code: MS 244 L-3 Credits – 3
Objective: The course aims at acquainting students with the concepts and procedures for
international marketing and trains them to develop and implement plans and strategies for
entering international markets and managing overseas operations.
Course Outcomes:
CO1: Apply basic international marketing theories and concepts to understand the
environment
CO2: Understand international environment in order to develop appropriate international
marketing objectives and strategies
CO3: Develop unique international marketing plans
CO4: Design and implement effective market access strategies
Course Content
Unit I
International Marketing: Meaning, Scope and Importance; International Marketing
Orientation: E.P.R.G. – Approach: An overview of the International Marketing Management
Process; International Marketing Environment. International Market Segmentation and
Positioning; Screening and Selection of Markets; International Market Entry Strategies:
Exporting, licensing, Contract Manufacturing, Joint Venture M & A, Setting-up of Wholly
Owned Subsidiaries Aboard, Strategic Alliances. (10 Hours)

Unit II
International Product and Pricing Strategies: Product Designing: Product Standardization
Vs. Adaptation; Managing Product Line, International Trade Product Life Cycle, New Product
Development; Pricing for International Markets: Factors Affecting International Price
Determination; Price Quotations and Terms of Sale. (10 Hours)

Unit III
Managing International Distribution and Promotion: Distribution Channel Strategy –
International Distribution Channels, their Roles and Functions; Selection and Management of
Overseas Intermediaries; International Distribution Logistics; Building brands in International
markets; International Promotion Mix – Advertising and other Modes of Communication,
Standardization Vs Adaptation, Global Advertising Regulations, Media and Message
Considerations ; Planning for Trade Fairs and Exhibitions (10 Hours)

Unit IV
Emerging Trends in International Marketing: Regionalism v/s Multilaterism; Trade Blocks;
Important Grouping in the World; Legal Dimensions in International Marketing (Role of IMF
and WTO); Marketing Research for Identifying Opportunities in International Markets. Use of
Online Channels for International Marketing Operations (12 Hours)

Suggested Readings (Latest Editions)

1. Cateora, Philip R. and Graham John L. International Marketing, Tata McGraw- Hill,
New Delhi .
2. Czinkota, Michael R., and Ronkainen, Ilkka A.International Marketing, Cengage
Learning, New Delhi.
3. Hollensen, S., Global Marketing, Pearson Education.
4. Onkvisit, Sak and Shaw Johan J., International Marketing- Strategy and Theory, Taylor
and Francis.
5. Keegan, Warren J., Global Marketing, Pearson Education, New Delhi.
6. Joshi, R M, International Marketing, Oxford University Press

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GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI

 MASTERS IN BUSINESS ADMINISTARTION (MBA)

Business Process Management

Course Code: MS 246 L - 3 Credits - 3

Objective: The course objective is to impart knowledge of business process so as to enable the
students understand its significance in improving the operational efficiency and apply their
knowledge and skills for Business Process Reengineering.
Course Outcomes:
CO1: Demonstrate conceptual understanding of business process re-engineering and appreciate
its evolution.
CO2: Analyze the drivers and triggers of business process management and appreciate the
limitations of automation while transforming organizations
CO3: Ability to identify the critical success factors of business process management and
appreciate the relevance of strategy and process architecture in implementation of business
process management
CO4: Demonstrate the knowledge of business process management implementation framework
and its components.

Course Content
Unit I
Introduction to Business Process Management and its evolution: BPM models and
methodologies, Main Streams of BPM: Business Process Thinking, Automation of Workflow,
Quality Thinking, First Wave i.e Scientific Management, Second Wave i.e Business Process
Reengineering, Third Wave i.e Synthesis of Business Process Thinking, Automation and
Quality Thinking, (12 Hours)

Unit II
BPM Implementation: Defining Business Process Management(BPM), Significance and
Scope of BPM, Demystifying Business Process Management, Drivers and Triggers of BPM,
Integrating BPM with ‘management’, Process Improvement, BPM Implementation: Role of
Organization Strategy and Process Architecture, Internal Marketing of BPM Technology,
Critical Success Factors of BPM Project. (12 Hours)

Unit III
Implementation of BPM Solutions: Critical Implementation Aspects- Regatta® Metaphor for
Implementing BPM, Structured approach for Implementing BPM, BPM Project Framework
and Overview of various Phases in BPM Implementations, BPM Project Essentials- Project
Management, People Change Management, Leadership. (10 Hours)

Unit IV
Selection of BPM Projects: Strategy Driven Approach, Operational Initiative Approach, BPM
Project Scenarios and their Characteristics, BPM Maturity, Typology and Model, Embedding
BPM within the Organization. (8 Hours)

Suggested Readings: (Latest editions)

1. Jeston, J., Nelis, J. Business Process Management: Practical Guidelines to
Successful Implementations. Butterworth-Heinemann, Elsevier.
2. Smith, H.,Fingar, P. Business Process Management – The Third Wave. Meghan-
Kiffer Press.
3. Van de Berg, H. and Franken, H. Handbook of Business Process Engineering. Bizz
Design B.V.
4. Burlton, R. T. Business Process Management. Sams Publishing.
Harmon, P. Business Process Change. Morgan Kaufmann.
5. Scheer, A.-G., Abolhassan, F., Jost, W. and Kirchmer, M.. Business Process
Change Management. Springer
6. Dumas, M., La Rosa, M., Mendling, J., & Reijers, H. A. Fundamentals of business
process management. Heidelberg: Springer.
 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, DELHI
MASTERS IN BUSINESS ADMINISTARTION (MBA)

Advanced Business Analytics & Predictive Modelling

Course Code: MS 248 L - 3 Credits - 3

Objective: The objective of this course is to introduce students to the capabilities and
applications of machine learning, R and Tableau.

Course Outcomes:
CO1: Develop an understanding of preparing data for applying predictive analysis
CO2: Learn predictive data analysis and advanced Business Analytic techniques
CO3: Understand how to model data to solve management problems and create effective
solutions
CO4: Be able to apply predictive analysis and advanced analytical tools to solve
organizational problems using a systematic and analytical decision-making approach

Course Content
Unit I
Machine Learning: Unsupervised Learning, Supervised Learning, Advanced Optimization
and Simulation, Natural Language Processing, Neural Networks. (8 Hours)

Unit II
Advanced Analytics Tools: Advanced Analytics with R, RStudio, Core Essentials of R
Programming, Data Structures in R, Control Structures in R, Introduction to Tableau.
                                                                                                                                      (14 Hours)
Unit III
Advanced Analytics Application: Prediction with R and Tableau using regression,
Classifying Data with Tableau, Modeling in R, Clustering in Tableau. (8 hours)

Unit IV
Advanced Predictive Analytics: Data Mining, KDD Process, CRISP-DM, SEMMA,
Algorithms for Predictive Analytics. (12 Hours)

Suggested Readings: (Latest Editions)

1. Stirrup, J. & Ramos, R.O. Advanced Analytics with R and Tableau. Packt Publishing
2. Larose, D.T. & Wali, O.P. Data Mining and Predictive Analytics (An Indian Adaptation),
Wiley
3. Delen, D. Predictive Analytics: Data Mining, Machine Learning and Data Science for
Practitioners, Pearson
4. Prince, J.T. & Bose, A. Predictive Analytics for Business Strategy - Reasoning from Data
to Actionable Knowledge, McGraw Hill
5. Bonaccorso, G Mastering Machine Learning Algorithms: Expert techniques for
implementing popular machine learning algorithms, fine-tuning your models, and
understanding how they work, Packt Publishing
6. Kelleher, J.D., Mac Namee, B., & D’Arcy, A. Fundamentals of Machine Learning for
Predictive Data Analytics, MIT Press
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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Project Management

Course Code: MS 250 L - 3, Credits - 3

Objective: The course is multi-dimensional in approach and covers the areas of management
of project in the context of management and financing, resource allocation, and risk analysis.
The course is aims to impart knowledge on project related activities to prepare the students for
organisational responsibilities.

Course Outcomes:
CO1: Appreciation of concept of project activity as distinct from routine activities and their
role in business decision making.
CO2: Capacity to generate new project ideas and evaluate the same for sustainable growth of
business.
CO3: Ability to plan and execute large scale projects with time and cost efficiency.
CO4: General awareness of project life cycle and specific requirement of different stages of
projects.
CO5: Acquaintance with project scheduling. monitoring. control, and termination of projects.
CO6: Acquisition of skills necessary to manage risk associated with project activities.

Course Content
Unit I
Project Identification and Selection: Introduction, Project Identification Process, Generation
and Screening of Project Ideas, monitoring the environment and identifying investment
opportunities, Project Initiation, Pre-Feasibility Study, Feasibility Analysis- Technical, Market,
Financial, Economic, Project Break-even point and its managerial implications. (10 Hours)

Unit II
Project Planning and Recourse Consideration: Introduction, Project Planning, Need of
Project Planning, Project Life Cycle, Roles, Responsibility and Team Work, Project Planning
Process, Resources Considerations in Projects, Resource Allocation, Scheduling, Project Cost
Estimate and Budgets, Project Scheduling/Network Techniques in Project Management: CPM
and PERT Analysis; Float Times; Crashing of Activities; Contraction of Network for Cost
Optimization, Updating; Cost Analysis of Resources Allocation. (12 Hours)

Unit III
Organizational Structure and Quality Issues: Introduction, Concept of Organizational
Structure, Roles and Responsibilities of Project Leader, Relationship between Project Manager
and Line Manager, Leadership Styles for Project Managers, Conflict Resolution, Team
Management and Diversity Management, Change management, Project Quality Management,
Quality Concepts, Value Engineering process. (10 Hours)
                                                          
Unit IV
Project Risk Management, performance management and control: Introduction, types of
Risks, risk Management, Role of Risk Management in Overall Project Management, Steps in
Risk Management, Risk Identification, Risk Analysis, Reducing Risks, Project Performance
Measurement, Performance Measurement Matrix, Productivity, Project Performance
Evaluation, Benefits and Challenges of Performance Measurement and Evaluation, Controlling
the Projects-Project Execution, Project Control Process. (10 Hours)
Suggested Readings : (Latest Editions)
1. Chandra, P. Projects: Planning, Analysis, Selection, Financing, Implementation, and
Review, McGraw Hill Education.
2. Pinto, J.F., Project Management: Achieving Competitive Advantage, Pearson
Education.
3. Panneerselvam. R., & Senthilkumar. P. Project Management, PHI Learning Pvt. Ltd.
4. Larson, E., & Grey, C. Project Management: The Managerial Process, McGraw Hill
Education.
5. Choudhury, S., Project Management, Tata Mc Graw Hill Publishing Company.
6. Patel, B., Project Management: Financial Evaluation with Strategic Planning,
Networking and Control, Vikas Publishing House Pvt. Ltd.

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 GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY, NEW DELHI
MASTER OF BUSINESS ADMINISTRATION (MBA)

Supply Chain Analytics

Course Code: MS 252 L - 3, Credits - 3

Objective: The course aims at imparting the knowledge of supply chain analytics for
designing, measuring and evaluating the performance of supply chains.
Course Outcomes:
CO1: Understand the evolution of Supply Chain Management and develop appreciate its
relevance and significance from multiple perspectives.
CO2: Demonstrate the knowledge of various forecasting techniques and assess the impact of
bull-whip effect on supply chain performance.
CO3: Appreciate various elements of supply chain networks and demonstrate the ability to
design local and global supply chain networks.
CO4: Demonstrate an understanding of supply chain analytics and use them for making supply
chain decisions.

Course Content
Unit I
Introduction to Supply Chain Management: Evolution of Supply Chain Management,
Analytics in Supply Chain Management, Supply Chain Planning, Different Perspectives of
Supply Chain Management, Supply Chain Strategy, Supply Chain Drivers, Developing Supply
Chain Strategy, Strategic Fit in Supply Chain. (12 Hours)

Unit II
Demand Forecasting: Bull-whip Effect and Time Series Forecasting, Exponential Smoothing
Method in Forecasting, Measuring forecasting Errors, Tracking Signals and Seasonality
Models, (8 Hours)

Unit III
Network Design in Supply Chain: Network Design of Global Supply Chain, Alternative
Channels of Distribution, Location Decisions in Supply Chain, Network Optimization Models,
Uncertainty in Network Design, Flexibility in Supply Chain (10 Hours)

Unit IV
Optimum Level of product availability in Supply Chain: Time Value of Money in Supply
Chain, Different Types of Analytics in Supply Chain, Predictive Modeling for Supply Chain
Forecasting, Uncertainty in Supply chain and Decision Tree Analysis, Modeling Flexibility in
Supply Chain, Supply Chain Challenges and Emerging Trends in Supply Chain Management
(12 Hours)
Suggested Readings : (Latest Editions)
1. Bhattacharya, R., Bhattacharya, A. M. Supply Chain Analytics: Strategies, Models and
Solutions, Sage Publications India Pvt Ltd
2. Chopra, S., Meindl, P. Supply Chain Management: Strategy, Planning and Operation,
Pearson
3. Warsing, Jr., Ravindran, A. R. Supply Chain Engineering: Models and Applications.
Taylor & Francis
4. Srinivasan, G. Quantitative Models in Operations and Supply Chain Management. PHI
Learning Pvt Ltd
5. Vijayaraghavan, T. A. S. Supply Chain Analytics. Wiley.
6. Robertson, P. W. Supply Chain Analytics: Using Data to Optimise Supply Chain
Processes. Routledge.