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Daesang English

Daesang was founded in 1956 in Korea and has since led the Korean food culture market for over 50 years. It was the first Korean company to develop fermented seasoning and open an overseas production plant. Through embracing constant innovation and change, Daesang aims to become a leading global food company focused on growth industries like fermentation. It strives to provide new value to customers and contribute to society through respect for human dignity and customers. The company's history shows overcoming challenges through technological advancements and expanding operations internationally.

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0% found this document useful (0 votes)
139 views23 pages

Daesang English

Daesang was founded in 1956 in Korea and has since led the Korean food culture market for over 50 years. It was the first Korean company to develop fermented seasoning and open an overseas production plant. Through embracing constant innovation and change, Daesang aims to become a leading global food company focused on growth industries like fermentation. It strives to provide new value to customers and contribute to society through respect for human dignity and customers. The company's history shows overcoming challenges through technological advancements and expanding operations internationally.

Uploaded by

Dr. MustafaAli
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 23

Contents

04 Prologue

06 CEO Message

08 History

10 Our Shared Value

12 Vision

14 Process Innovation

16 Research & Development

22 Brand & Business

30 Overseas Business

36 Social Service

38 DAESANG Networks

42 Epilogue
We see the future in the faces of young children.
We feel the depth of life in hard and rough hands.
Daesang learns from people.

We discern the order of nature by observing microorganisms.


We perceive the depth of nature in thick and rough roots.
Daesang learns from nature.

HUMAN
&
N AT U RE
CEO ME S S AG E

Becoming “a company that creates new value for customers”

We thank our customers for their steady support. Founded in 1956 entirely with Korean

capital and technology, we have led the Korean food culture market for over 50 years.

We value human dignity and self-respect, we create customer satisfaction and value, we

contribute to family happiness and the well-being of society.

Embracing constant change, Daesang aims to become 'a leading company in the global

food culture market' by focusing on future growth industries such as fermentation,

starches, and general food production and the health foods industry. In a rapidly changing

era with immense competition, we are striving to become a global company using top-

level technology, quality, and service competitiveness beyond Korea. We aim to become a

company that provides new value to customers through constant business innovation.

We thank you for your interest and support in what we are doing, and we wish you and

your family peace, health, and happiness.

Thank you.

CEO Daesang Corp. Hyung-Sup Myung

06 07
1956~
HI STORY

Embracing on going challenges and innovation, Daesang


assesses the changes of the era and envisions a healthier
1989. 8
PT. IMCI (Indomiwon Citra. Inti) tomorrow through our customers.
was established

1986. 11 1967. 12 We are the first Korean company to develop a fermented seasoning method,
Nucleotide (IMP, GMP) facility Fermented seasoning,
was established in Gunsan Miwon was KS-certified the first Korean company to open a production plant abroad, making us the
leading Korean general food product company. These achievements are the
1956. 1 results of embracing constant challenges and innovation to respond to the
Donga Hwaseong Industrial
1991. 1 1970. 10 Corporation was established
changing times and our customers’ needs.
Sunchang red pepper paste/fermented Won the Gold Prize in Best Seasoning, Never settling for second-best, Daesang continues to strive to improve the
soybean paste factory was built 9th Annual World Food Contest
quality of Korean food culture, especially of general food products. Based
1995. 1 1971. 4 on our core values of respect for human dignity, customers, and society, we
Miwon Vietnam was established Daesang Cultural Foundation was established provide goods and services to fulfill customers’ needs to become a company
that is loved and trusted by our customers.
1996. 5 1973. 11
Chung Jung One brand was launched PT. MIWON Indonesia was established

1997. 11
Changed the company name to Daesang
2012. 6 2014. 6
and advocated for the group CI 2010. 12 The Starch Research Laboratory of Daesang Starch Syrup Plant was
Daesang Corp. received the 2010 Corp. was awarded a ‘Patented Technology established in the Philippines
1998. 11 Presidential Certificate for the top 100 Prize’ the first award in the food industry
Won the Grand Prize for the Best companies in job creation
2014. 6
Company in Value Management 2012. 5 Pham Oil Plant was established
2010. 12
2004. 9 2006. 10 2008. 12 Chung Jung One ‘Hongcho’ was
Daehong Lim the founder was awarded
the Order of Civil Merit (Camellia Medal)
in Indonesia

Launched iTOP Movement and Daesang FNF Corp. was established Corp. held 'Quality is Top Priority' for his achivement and contribution
initiated Integrity Management and acquired Chongga Jip Kimchi proclamation ceremony
selected as the ‘World’s Leading Product’
by the Ministry of Knowledge Economy at the 11th Food Safety Day celebration 2014. 5
Chung June One Brand BI
2002. 1 2004. 7 2006. 4 2008. 2 2010. 1 2012. 3 was newly launched

2000~
Launched the health brand Daesang Wellife’s Chlorella selected Daesang starch factory Chung Jung One Sunchang red pepper paste, Daesang Wellife business division Daesang Corp was awarded the Presidential
'Daesang Wellife' as 'World Leading Product' by the was built in Gunsan bean paste soup, Chongga Jip Kimchi established the factory for green Award for the top exporting company by the
Ministry of Industry and Energy were officially approved as 'space food' vegetable juice in Hoengseong Ministry for Food Agriculture and Fisheries

2014~
2003. 6 2005. 3 2007. 12 2009. 3 2011. 4 2013. 4
Won the Grand Prize, Miwon Vietnam was expanded L-Glutamine was selected as the Chung Jung One Sunchang red pepper paste, Chung Jung One was awarded Chung Jung One was awarded
the Korean Marketing Company to starch industry 'World’s Leading Product' in the 2nd half of 2007 bean paste, ssamjang, Chongga Jip Kimchi ‘2011 National Brand Grand Prize’ as the Korean top 100 brands
by the Ministry of Industry and Energy was ranked as the best brand power for 2009
2005. 8 2011. 10 2013. 12
Holding company,
2009. 5 Drinking Hongcho was placed as M/S Daesang was awarded the Presidential award
Daesang Holdings was established Chung Jung One Sunchang launched No.1 in Japanese vinegar market. (CCM certified) to celebrate 'Consumer Day'
'Korean rice-based red pepper paste'

2009. 9
Daesang Corp. received the Presidential
Award on 'Social Welfare Day'

08 09
OUR
S H AR ED
VALU E
A company that creates a happy future through healthy food culture

Contributing to the well-being of our customers, family happiness, and an


abundant society has been Daesang’s core values for over 60 years. These
values have been the guidelines for our business management activities and
shared and put into practice by all employees.

Value human dignity and self-respect


Companies represent people and a company’s management should be based on sincere
respect for all people. Each person is a valuable individual with his or her own character and
rights, who deserves respect from others as well as self-respect. By respecting people, we are
fulfilling our duty to our customers, employees, company, and society, while maintaining our
own self-respect.

Create customer satisfaction and value


Customer-oriented management begins with considering our customers’ situation and
listening to their needs, while providing the best product matching their expectations.
Remembering that customer purchases reflect not only their interest in individual products
but also reflecting their benefits, we are passionate to fulfill customers’ material and ethical
needs and put our heart and soul into everything we make.

Contribute to family happiness and society


Our company’s activities are inextricably related to our employees, shareholders, affiliates, and
society. We are fulfilling our responsibility as a company when the results of those activities
make families happier and society healthier.

10 11
VI SI ON

A company that creates happy futures through promoting healthy food culture

The core competencies shaping our global future are our passion
for achieving the highest customer satisfaction while embracing creative innovation
and challenge of ongoing change.
PR O CE S S What is Process Innovation (PI)?
PI refers to all activities that innovate the working methods, systems, and

INN OVAT I O N organizations targeting entire processes covering business partners (distributors,
primary and secondary materials, and packaging materials), sales, marketing,
production, purchase, logistics, development, etc., to ensure cheaper, faster, and
timely planning, development, and supply of the best products.

Delivery of Demand
Goods Prior
Shaping Occupation of
the Market

Purchase

Developing
Speed Customers Customer-Centered Hit Products
at the Right
Management Innovation Time

Link with Customers


Supply
Planning
Product
Planning
Identifying (Cooperation with
Demand
Customer Customers)
Forecasting
Needs

Information Infrastructure
Great Work Place

First, Daesang is committed to health, safety, freshness, taste, and eco-friendliness.

Second, Daesang seeks speedy management through applying the principle of


‘capability of implementing as planned.’

Third, Daesang produces value-added products that are clearly differentiated


from those of competitors through creative thinking.

Fourth, Daesang establishes the foundation for sustained growth


with customers, business partners, and officers and employees.

Fifth, Daesang creates a great workplace (GWP) where all employees are engaged

in their work with satisfaction and passion.

14 15
R ES EA R C H & Based on our advanced technology and expert
researchers, Daesang’s R&D division is creating a new
D EV E LO P M E NT food culture. Our half-century of experience helps us
create a healthier and more abundant food culture, and
leading the future of the food industry

We create new value through advanced technology F U T U R E C O R E V A L U E


and original research and suggest a direction
for future food enterprises

Food Research Division


As a leader in creating a new food culture, we create a taste targeting not
only Koreans but also people around the world, based on our unique food
processing technology.

The Food Research Division aims to develop 'Chung Jung One' products to
globalize the brand with state-of-the-art technology such as techniques to utilize
traditional fermented pastes and sauces, and new processing techniques for retort
foods and rice. We produce fresh and healthy products with excellent ingredients
thus our products are well recognized by customers in seasoning, traditional
pastes, processed meats, drinking vinegars, sauces and conveniece meals. In
addition, we ensure taste and quality by conducting systematic sensory evaluations
and safe system monitoring from the development phase to production so that
our customers are able to enjoy safe products with confidence. Our commercial
'Shef One' brand products are targeted to achieve customer satisfaction with the
excellent quality.

16 17
Bio Research Division Health Research Division
We have produced outstanding results in the sectors of amino and We contribute to population health by developing competitive top quality
nucleic acids – which are used as food additives - by grafting cutting-edge products made from the best ingredients and based on scientific efficacy.
biotechnology into the development of industrial microbes and developing
We strive to develop high-quality health products, including 'Chlorella' (certified as
eco-friendly new biomaterials.
the World class product of Korea), 'Newcare', a customized food supplement for
In the area of bio research, we have developed world-class technological individuals and patients, green vegetable juice which protects every family’s daily
capabilitiesin microbe fermentation and separation thus accomplishing health with fresh and safe ingredients, 'Daesang Wellife' products with various
breakthroughs in the improvement of productivity in the sector of amino acids reliable functional health foods. In particular, we made it our top priority to develop
such as phenylalanine, glutamine, and arginine and in nucleic acids such as IMP safe and convenient consumer-oriented products by using natural materials,
and GMP. We have received the spotlight as a major specialized company in amino finding out the additional functions of individually recognized products, scientifically
acids by continuously developing such as branched amino acids. In addition, we evaluating clinical efficacy and diversifying dosage, and creating customer
successfully produced a product with a fermentation technique that accumulated satisfaction and value by developing products that customers want to give to their
DHA, the functional lipid in plant microalgae, at a high concentration. We aslo loved ones.
initiated the production phase by developing industrial enzymes and utilizing
biofinery, which creates eco-friendly biochemical products from biological
resources such as biomass.

RESEARCH & DEVELOPMENT

Starch Research Division Food Safety Center


Based on biotechnology and precision chemical technology, Daesang We provide our customers food information gained from preliminary
has contributed to the development of eco-friendly advanced materials analyses on risks related to food safety while building customer
for green development alongside the development of high value-added confidence in various foods by performing accurate analyses on food-
functional foods and materials for industrial use. related risks in technical standardization systems and tests.

Using natural raw materials such as corn, tapioca, and raw sugar, we are striving to The Center for Food Safety was certified in October 2005 by KOLAS, an international
develop and improve the quality of denatured starch for food that renders suitable accreditation group, and has established and operated the system to verify food
properties to processed foods, digestion-resistant starch as health-oriented safety. We continue to employ talented experts and are committed to achieve
functional food materials, soluble dietary fiber and low-calorie functional sweeteners. food safety management by greatly expanding new state-of-the-art equipment
Meanwhile, we are carrying out a number of research activities in many industrial and facilities and systematically and efficiently evaluating the various ranges of
fields such as paper, paper boards, adhesives, architecture, and cosmetics to develop processes, such as the production sites of contractors to the distribution status
various products and provide solutions fulfilling customers’ needs. In addition, to of retailers. Especially, with avision of 'the establishment of a quality inspection
address environmental problems, we are focusing our R&D capabilities on developing system meeting international standards', we ensure independence and expertise
sectors such as advanced materials for starch series, biodegradable, eco-friendly on food safety by analyzing nutritional elements on export products to strengthen a
materials, and low-carbon, green advanced materials using our highly advanced global network of professional quality.
precision chemical and physico-chemical denaturation technologies.

18 19
Chung Jung One, People who understand food

We discern vitality from nature’s endless regeneration.


Daesang values interactions with customers.
We are the food experts who design foods by connecting to people’s hearts.

HU MAN
&
NAT U RE
B R A ND
General Food
& General Food Business
B U S IN E S S Starting with the introduction of Miwon, Korea’s first fermented
seasoning, in 1956, launch of Chung Jung One in 1996, and renewal as
Chung Jung One BI in 2014, Daesang Corporation has been a brand
leader in the food industry for half a century. Customer trust is our
highest value, as we pass on and develop the highest quality traditional
foods that are responsive to modern sensibilities.

Chung Jung One is the integrated brand of Daesang’s general food business.

The symbol of renewed Chung Jung One BI expressed completing an elliptical


shape of the 'C' in ‘Chung Jung One’ thus symbolizes ‘the perfect food
professionals’ and represents the distinctive skills and self-respect of the Chung
Jung One brand. Also, the empty space in the symbol formed as leaves represent
the starting points of Chung Jung One brand, purity (blue, 淸) and care (jung, 精).

Chung Jung One Brand platform

vision : Korea’s leading general food brand worldwide, loved and entrusted by customers
value : advanced life(quality of life through the provision of healthy life)
core identity : a healthy taste
extended identity : clean, stylish, and care

Daesang’s brands have led and renewed Korean food culture


Brand Symbols for Categories

The history of Daesang’s brands – ranging from Miwon, which generated


legendary stories and are referred to under numerous names such as; the
first Korean fermented seasoning, the pronoun of seasoning,Chung Jung
One, Sunchang, Haetsaldameun, Hongcho, Matseonsaeng, Shinanseom
Bobae, Curry Queen, Daesang Wellife, the reputable Kimchi brand Korean traditional Convenience-type Western food Chilled / frozen Cooking materials Organic processed
sauces (classic) products (smart) groups (cuisine) products (fresh) (essential) food groups (organic)
Chongga - it is the very history of Korean food culture!
22 23
General Food
General Food Business
Daesang Corporation is a food company that produces traditional Korean sauces sun-dried salt 'Shinanseom Bobae'. Also, we are working to provide
and pastes, as well as farm/fishery products, western foods, frozen foods, and abundant and healthy food cultures to customers with specialty brands
seasonings. We are leading the health-oriented food culture as a leading general such as health-oriented premium curry, 'Curry Queen'.
food company that provides trust to customers. As a general food company and
leader in food culture, Daesang Corporation is developing healthy and tasty organic
products such as well-being vinegar 'Hongcho', natural seasoning 'Matseonsaeng',
Produced by our vinegar fermentation technology accumulated for the past 40
www.daesang.com years, 'Hongcho' is a well-being vinegar brand that is tasty to drink and based on
100% fermented vinegar with the addition of dietary fiber, oligo sugar, etc. Firmly
based on the principle of no additional sugars, artificial sweeteners, artificial
colosr, and artificial preservatives, Hongcho continues to keep the promise of
'Sunchang' is one of the Chung Jung One paste and sauce product brands providing Chung June One on health and is the 1st reliable HACCP-certified vinegar drink on
value to our customers by developing traditional fermented sauces with clean raw the market.
materials and the traditional manufacturing process based on the spirit of the
Family Brand ‘Chung Jung One’, ‘nature and care’. Sunchang is the best site to 'Matseonsaeng' brand is a premium brand of natural seasonings that gives a hint
produce fermented products with the clean water from the Sumjin River and fresh of the professional cook’s skill onto foods with natural materials. Committed to
air where it was historically known for red pepper paste production used to prepare deliver excellent materials to produce the deep and abundant tastes of nature,
foods for the kings. ‘Sunchang’ Brand has been the leader in preserving the tradition 'Matseonsaeng' is the well-being-oriented representative brand thatprovides
of pastes based on geographic character and the traditional paste culture. healthiness while ensuring good taste and the pleasure derived from enjoying
sensory sophisticated foods.
Launched in 1997 as a soy sauce brand, 'Haetsaldameun' uses only naturally
brewing soy sauce and contains zero acid-hydrolyzed soy sauce. 'Haetsaldameun' 'Currry Queen' is a premium brand of Chung Jung One made in the Queen’s way to
soy sauce is the nation’s 1st HACCP-certified soy sauce to have passed the enjoy ‘a premium curry dish’, not a traditional yellow curry to come up for a meal.
verification system of risk elements by the Food and Drug Administration. Broth of fond de veau from boiling calves bones over 10 hours provides deeper and
Also, it is a LOHAS-certified product which promotes the health of companies more tender flavors. Chung Jung One’s expertise on spices enables customers to
or organizations andis eco-friendly. It is a brand that guarantees health and enjoy a variety of flavors as well as adjust the spiciness to their tastes and preference.
cleanliness to customers.

Sunchang - korean traditional sauces Haetsaldameun soy sauces Hongcho Matseonsaeng Currry Queen

24 25
Fresh Food Health
Fresh Food Business Health Business
The 'Chongga' brand is a Korean-style fresh food specialty brand that is Daesang Corporation is committed to developing a variety of health foods
trust-worthy and reliable. It has focused its efforts on developing safe and in order to achieve the vision of developing healthy foods to improve
convenient new products in keeping with the trend of minimizing artificial customers’ health to contribute towards creating an abundant life.
processing in the field of fresh foods according to recent industry trends.
Furthermore, it is striving to lead the development of Korea’s food industry
by internationalizing traditional food culture.

The secret to Korean-style freshness that makes good foodseven better: 'Chongga' The Korea’s top health brand, 'Daesang Wellife'

Korean-style fresh foods refer to those carrying the taste, flavor, and nutrition of Through our comprehensive health business including health foods and health-
uniquely Korean food; they are intended to make safe foods most pleasant to the related services, 'Daesang Wellife' has become Korea’s top health food brand.
Korean taste through the selection of top quality materials by local experts along Introduced in 2002, Daesang Wellife was the Korea’s first health food brand and
with Jongga’s strict principles and unique secret of freshness. Unlike foods stored contributed to our customers’ healthy and pleasant lives based on the values of
for a long time at room temperature, fresh food products have the characteristics ‘health and food science.’ These values are rooted in our 50 years of expericein
As a symbol representing the image of Chongga, the
of having to be produced, distributed, and sold within a short period of time by food research and health science. Including the development of Chlorella, our main
'Chongga' logo depicts a tiled roof showing Korea’s
maximizing the unique taste of each product and minimizing additives through traditional image, indicative of a company specializing product, exported worldwide, our customer’s daily health watch Green Vegetable
the use of high-quality raw materials and ingredients. For this reason, fresh in fresh foods and inspiring consumer trust and faith, Juice, Health Juice, Hongeuibogam (red ginseng), Nucare (special food for patients),
food products are forecast to lead the next-generation within the food market. as well as communicating cleanliness and discipline glucosamine (joint health), Gamma-linolenic acid, omega-3, vitamins, etc., Daesang
in production.
Accordingly, we will secure the next-generation growth engine through the Wellife continues to expand to various health products while obtaining unique
development of fresh foodsand eco-friendly products. expertise and specializationin each field.

Kimchi Tofu Pickles Side Dishes Spices Red ginseng Green Vegetable Juice Health Juice Nucare Chlorella

26 27
Bio Starch
Bio Business Starch Business
After initiating the production of Korea’s first fermented seasoning in 1956 Daesang’s starch and starch sugar business strives to maintain
using only Korean technology, we have grown into a top-ranking bio company continuous R&D and strategic investment to become globally competitive.
specializing in fermentation. Based on the technology we acquired in the past As a next-generation strategy, we are also focusing on developing
half-century, we are producing high value-added flavoring materials and functional food ingredients, pharmaceutical raw materials, industrial
amino acids such as nucleic acids, yeast extracts, L-Glutamine, L-Alginine, materials, and eco-friendly advanced materials based on our highly
L-Phenylalanine, Isoleusine, Chlorella, DHA, etc. advanced carbohydrate processing and precision chemical techniques.

Research and development of high value-added materials Developing food, industrial materials, and functional sweeteners

After our success with Miwon, Korea’s first fermented seasoning made from sugar We produce sugars and starches such as denatured starch for food and for industrial
cane, we have dramatically increased productivity by acquiring new technologies use as basic materials in various fields by processing various crops like corns and
for IMP and GMP nucleotides and improving our production processes. We have tapioca. We are leading the domestic market for sweeteners by improving the quality
also successfully produced yeast extracts and made related products by meeting of first-generation sugar alternatives such as fructose, starch syrup, low-sweetness
emerging customers’ needs for natural flavoring materials. By developing sugar, etc., and enhancing the technical service for them. Following the production
production technology for high value-added amino acids such as glutamine, of second-generation sweeteners that improve food properties such as refined
phenylalanine, arginine, and isoleusine as well as the sweetener aspartame, we maltose with functions of retaining moisture, fragrance, and low sweetness, etc., we
have set the foundation for becoming a global biotech company. Daesang will focus are actively developing—in keeping with the health-oriented trends –third-generation
our core competencies on developing various high value-added materials such as products such as oligo sugars with blood sugar control. We have developed and
food ingredients and amino acids with various uses, functional health materials, provided materials to meet customers’ needs and strive to launch overseas plants
bio polymer, etc. Meanwhile, our Gunsan factory, the hubof Korea’s bio industry, and compete in the global market in keeping with the globalization of food business.
is the leading factory for the bio food business. It has many certifications including Daesang obtained advanced technologies for developing biodegradable eco-materials
the 1st ISO9001 certification in the food industry and GH authentication. that use denatured starches and have developed thermos-plastically processable
starch (TPS), biodegradable garbage bags, packing foam, children’s school supplies,
and containers for ramen and box lunches.

Fermented seasoning Miwon L-Phenylalanine Aspartame Chlorella Corn Starch High Fructose Corn Syrup
Nucleic acids(IMP, GMP, I+G) L-Glutamine Oxidized Starch Dextrose Monohydrate
Yeast extract L-Arginine Glutinous Corn Starch Starch Syrup 82
L-Isoleusine
28 29
OV ER S E A S
B U S IN E S S
We spread the Korean taste worldwide. We touch the hearts of people DAESANG EUROPE B.V.

around the world by combining Korean traditional culture and sensibilitieson DAESANG (Beijing) Foods Co., Ltd.
CHLORELLA SUPPLY CO., Ltd.
Daesang’s philosophy of respect forpeople and nature. Daesang’s solid and DAESANG JAPAN INC.

honest heart holdsdreams and hopes stretching out into the world. Tianjin Defeng Foods Co., Ltd.

DAESANG CORPORATION Shanghai Office


During Korea’s industrialization in the early 1970s, Daesang was the first Korean company to
DAESANG(H.K.) LIMITED.
successfully export abroad to Indonesia. This was our first step into the world market. We followed
MIWON VIETNAM
with offices in Japan, Hong Southeast Asia, which carried out marketing for those regions. Ho Chi Minh Branch DAESANG AMERICA INC.
Our overseas offices in U.S.A., Europe and Japan act as hubs in global management by analyzing
DAESANG CORPORATION Thailand office
local trends, market information, creating sales networks, and acquiring local ingredients.
DAESANG RICOR

PT. MIWON INDONESIA


PT. JICO AGUNG
PT. ANEKA BOGA NUSANTARA

PT. MIWON INDONESIA MIWON VIETNAM DAESANG AMERICA INC. DAESANG JAPAN INC. DAESANG(H.K.) LIMITED. DAESANG CORPORATION Thailand office
HEAD OFFICE 3rd Floor Miwon Building Jl.Perintis HEAD OFFICE (VIET TRI FACTORY) HEAD OFFICE One University Plaza, Suite 603, 3F 301 Shinbashi, Bldg. Shinbashi 3-Chome, HEAD OFFICE Room 1208 Nan Fung Tower, Suite C, 38th floor, Ocean Tower 2, Sukhumvit Rd,
Kemerdekaan No.1-3 Pulo Gadung Jakarta Timur Song Thao Street, Tho Son Ward, Viet Tri City, Hackensack, New Jersey 07601, USA Minato-ku, Tokyo 105-0004, Japan 173 Des Voeux Road, C., Hong Kong North Klongtoey, Wattana, Bangkok 10110,
13260, Indonesia Phu Tho Province, Vietnam Phone : 1-201-488-4010 Phone : 81-3-3580-8880 Phone : 85-2-2544-9795 Thailand
Phone : 62-21-4786-3124 Phone : 84-210-3848-717~9 Fax : 1-201-488-4625 Fax : 81-3-3580-8885 Fax : 85-2-2541-5360 Phone : 070-4712-1102 / 66-85-698-7350
Fax : 62-21-4786-3146 fax : 84-210-3848-721

DAESANG EUROPE B.V. CHLORELLA SUPPLY CO., Ltd. DAESANG CORPORATION Shanghai Office Tianjin Defeng Foods Co., Ltd.
PT. JICO AGUNG Ho Chi Minh Branch PROF.J.H.Bavincklaan 5, 1183 AT Amstelveen, 1372-17, Nagohamacho, Izumoshi, Shimane, Japan Rm.1407, Tower A, Far East International Plaza, #668, Baoshan Road, ED-Area, Tanggu, Tianjin,
Jl.Perintis Kemerdekaan No.1-3 Pulo Gadung Block14, Linh Trung EPZ II, Binh Chieu W., The Netherlands Postal code : 693-0043 No.319 Xian Xia Rd., Shanghai 200051, China China
Jakarta Timur 13260, Indonesia Thu Duc Dist., Ho Chi Minh City, Vietnam Phone : 31-20-640-6080 Phone : 85-3-28-2780 Phone : 86-21-6235-1772, 1659, 1667 Phone : 86-22-2521-5155~7
Phone : 62-21-489-2908, 62-21-470-4280 Phone : 84-8-3729-2450~3 Fax : 31-20-640-1830 Fax : 85-3-28-2826 Fax : 86-21-6235-1773, 1759 Fax : 86-22-2521-5158
Fax : 62-21-471-3277 Fax : 84-8-3729-2449 / 84-8-3729-5451(Starch Biz.)

DAESANG (Beijing) Foods Co., Ltd.


PT. ANEKA BOGA NUSANTARA DAESANG RICOR HEAD OFFICE Room C-1007, Focus Square, No6,
Jl.Perintis Kemerdekaan No.1-3 Pulo Gadung HEAD OFFICE 6th floor, Legaspi Tower 200, 107 Futong East Street, Chaoyang District, Beijing,
Jakarta Timur 13260, Indonesia Paseo De Roxas, Makati City, 1200, Philippines 100102, P.R.C
Phone : 62-21-470-5762, 5765 Phone : 070-4708-5032 / 63-91-5749-6601 Phone : 86-10-8472-0420, 0428, 0755
Fax : 62-21-470-5781 86-10-8478-5918
Fax : 86-10-8472-0410

30 31
Overseas
Business
As Korea’s first company to successfully establish a plant abroad in Indonesia,
Daesang has expanded by complete localization and aggressive marketing.
We have focused on globalization by expanding our business areas into various food
industries based on aglobal network including Southeast Asian countries, Japan,
China and Hong Kong, U.S.A, and Europe.

Becoming a leading global company Creating a 'Second Daesang' in Southeast Asia

Daesang provides a Korean-style taste by using traditional fermentation With the establishment of PT. Miwon Indonesia (a joint venture MSG in
methods to produce red pepper paste, fermented soybean paste and soy 1973), Daesang was the first Korean company to establisha plant abroad. In
sauce and has been leading the globalization of the food industry through 1976, we founded PT. JicoAgung in charge of management and distribution
localized marketing and R&D such as producing traditional food products and became a leading company within the market with active localization
modified to suit local tastes (seasoning, seaweed, Hongcho, etc.) Daesang’s strategies. In addition, PT. Miwon Indonesia expanded its business to various
Chlorella and L-Glutamine, which are gaining popularity worldwide, were processed foods such as flavored salts, etc. In 1994, Daesang established
selected by the Ministry of Knowledge Economy as world-class products. Miwon Vietnam and opened a global network for the production and sale
Our MSG, nucleic acids, and yeast extracts, which are widely used in of MSG. In 2005, we expanded our business to produce a starch sugar
processed foods, and amino acids such as L-Phenylalanine, L-Glutamine, using tapioca in Vietnam. In 2013, we established a corn syrup factory in
L-Alginine, and L-Isoleusine used in pharmaceuticals as well as the the Philippines and became the first Korean company to compete in their
functional sweetener Aspartame; are sold to more than 80 countries around starch market. Founding Daesang Ricor Corportation in the Philippines, we
the world. Meanwhile, Daesang is developing vegan, organic, and LOHAS are expanding our overseas business by contracting with Philippines Nestle
products as well as Kosher-certified and HALAL products to meet the needs to supply five million tons of corn syrup per year. In 2014, for the first time
of consumers seeking within various life styles in the global market. Using infood industry history, we established the world’s largest palm oil factory
the specialty and knowledge of Chung Jung one, the processed food brand, which is capable of producing 35,000 tons of palm oil per year and has
we provide Korean traditional taste, a heathy taste, to local customers sought to improve profitability through new business expansion.
overseas.

Fermented seasoning, Miwon (L-Glutamine Sodium) L-Glutamine Red pepper paste made of Korean rice Beef BBQ seasoning Miwon(Indonesia) Bread Crumbs(Indonesia) Jinseng Coffee(Indonesia)
Nucleic acids(IMP, GMP, I+G) L-Phenylalanine Traditionally fermented soybean paste Sun-dried salt Bio Miwon(Indonesia) Bread Crumbs(Vietnam) fish soy sauce(Vietnam)
Aspartame L-Arginine 'Hatsaldameun' Dark soy sauce Chung Jeong fresh seaweed Miwon(Vietnam) Tempura Powder(Vietnam)
Chlorella L-Isoleusine Hongcho
32 33
By fulfilling our social responsibilities and roles,
Daesang is contributing to a society where
everyone can thrive

Reinvesting profits to society is a corporate responsibility and


duty. Daesang is faithful to its role on every level, from caring
for isolated neighbours to passing down traditional culture.
By carefully attending to even unseen and small matters, we
are working to create a society where everyone thrives and
our traditional culture can bear fruit.

S OC I A L
S ERV I CE
Social
Service
By practicing corporate social responsibility,
Daesang participates in social service activities
Scholarship Program and Traditional Culture Support
through 14 Chung Jung One housewife volunteer Established in 1997, the Daesang Cultural Institute provides equal educational opportunities and contributes to fosteringour youth

teams and 70 Chung Jung One volunteer through ascholarship program for middle and high school students living under the poverty line and college students majoring in the
humanities, basic science, and the food industries. In addition, Daesang supports the 'Jeonju Daesaseup Nori Festival' (an annual
teams under the slogan of ‘More sharing,
traditional music and culture festival) and the Honam Opera Group to pass down and develop the Korean tradition and to promote
More delicious happiness’. We have actively arts and cultural activities. Daesang also contributes to the local community by having built a Arboretum in Naejang Mountain
contributed to society on various fields. We have located in Jeongeup, Jeonbuk providing an unique environment to relax and learn about nature.
a scholarship program to help foster young
talent, support traditional cultural activities,
activate regional cultureand assist in promoting
the growth of the Korean film industry.

Helping the less fortunate


We have continuously supported the Korea Food Bank since 1998. We share with our neighbors through various activities including
sharing dishes with love, sharing trees with hope, blood donation campaigns before vacation, hope spoon with the Women’s
Foundation, forest camp experiences, year-end event package production and the Indonesia Child Rights Improvement Campaign. In
acknowledgement of these active social services and contributions, we have received the Presidential Award in Helping Neighbors' Support for the Korean Film Industry
in June 2002, a 'National Commendation on Social Welfare Day' in September 2004, and a 'Presidential Award on Social Welfare Day'
Daesang has contributed to the growth of the Korean film industry by continuously supporting the Dragon Film Awards, the most
in September 2009.
prestigious film awards in Korea. Starting from the 1st Blue Dragon File Awards in 1963, we have continuously supported the
recognition of excellent actors and actresses while expanding the capability of the Korean film industry and contributing to the
growth of the film industry through advertising cultural contents worldwide.

36 37
DAESANG
Networks

Green Village Corp. is a leading domestic eco-friendly and organic food brand which promotes the
distribution of domestically farmed eco-friendly organic safe foods cultivated through the hard work and
devotion of our rural farmers. It offers over 1,500 species of eco-friendly organic products via 350 stores
nationwide and through online venues. Green Village achieved the status of a national administration of
‘eco-friendly organic specialty stores’ through a thorough food safety management system and state-
of-the-art logistics system. It contributed to the popularization of pursuing a healthy lifestyle (LOHAS:
Lifestyle of Health and Sustainability) as well as improving quality of life through conveniently offering
for purchase eco-friendly organic foodsnear customers’ homes.
● Green Village Corp. Daesang Buidling 2nd Floor, 470 Myeonmok-ro, Jungrang-gu, Seoul 131-220
Tel 82-2-6715-7113 Fax 82-2-2208-6314 www.choroc.com

Established in 2005, Daesang Holdings (Corp.) provides shareholder-oriented management by Originally made for the Bokumjari family and their neighbors, Fruit Jam has now became abrand
improving corporate governance and management efficiency. Daesang Holdings (Corp.) plays a central that symbolizes quality processed fruit foods. With all kinds of carefully selected fruits harvested in
role in achieving the long-term vision of efficient management by focusing on core businesses and Korea, we strive to make foods for all families while delivering high quality products full of gratitude to
embracing independent management. It strives to increase corporate value through transparent nature. Bokumjari is committed to ensuring its global competitiveness by producing more delicious and
management to enhance competitiveness in an era of global competition. safefoods and providing top quality service to achieve a higher level of customer satisfaction through
● Daesang Holdings Olive Tower 2nd Floor, 41 Sejongdaero 9-gil, Jung-gu, Seoul 100-737 responding to even hidden needs.
Tel 82-2-2211-6553 Fax 82-2-2214-6511
● Bokumjari Corp. BYC Building # 706, 199 Simindae-ro, Dongan-gu, Anyang, Gyeonggi-do 431-811
Tel 82-31-381-8839 Fax 82-31-360-8822 www.bokumjari.co.kr

Established in 1956 using through soleyKorean capital and technology, we have grown into a top-ranking
general foods production company and one of the three top companies specializing in fermentation.
Daesang Bestco Corp. provides goods and services needed for customers in a timely manner. It puts
Succeeding in the development of glutamine acid by fermentation, Daesang Corp. launched Korea’s
the highest value on ‘Customers’ Success Solution Creation’ based on confidence, quality, hygiene and
first bio business. Afterwards, we developed production technologies for over 20 amino acids and
price. Pursuing 'a company as a companion of success in the food business offering constant faith and
nucleic acids such as MSG, L-Phenylalanine, L-Glutamine, etc. and have been recognized as the
trust', it is a general food distribution company exploring new markets. Daesang Bestco is committed
biotech fermentation company with global competitiveness. As the largest company producing sugars
to providing goods and services needed by customers at any time and to have zero customer claims by
and starches, we also produce and sell starches from corns to be used as the raw material for various
enhancing the quality education for partners and employees to ensure food safety through strict quality
processed products and snacks, fructose used in soda, oligo sugars and corn syrup. Meanwhile,
and hygiene management.
centered around Chung Jung One, our comprehensive general foods brand, we are leading food culture
● Daesang Bestco Corp. Daesang Building 1st Floor, 470 Myeonmok-ro, Jungrang-gu, Seoul 131-220
by producing traditional pastes, sweeteners, western foods, frozen/refrigerated foods, convenient foods, Tel 82-2-6925-1180 Fax 82-2-6937-1221 www.daesangbestco.com
etc. while expanding our health food business by launching ‘Daesang Wellife’ brand.
● Daesang Corp. Daesang Tower, 26 Cheonhodaero, Dongdaemun-gu, Seoul 130-706
Tel 82-2-2220-9500 Fax 82-2-2232-3719 www.daesang.com
Agricultural Marketing Company, Agronix Corp., is always with our customers, even in the ripened paddy
and field, the wholesale market in darkened dawn, and pleasant dining place with family. Agronix Corp
grows through the hard work of farmers and the passion of distributors. It strives to distribute better
Daesang FNF Corp. was launched in December 1, 2006 as Daesang Corporation took over Doosan Inc. Food
agricultural products, and contributes to eco-friendly management and social responsibility. As the leading
BG to strengthen the fresh food business. Daesang FNF Corp. strives to fulfill customers’ needs by developing
global distribution corporation standing out firmly in domestic agricultural corporations, Agronix Corp. is
convenient and safe new products to globalize the traditional foods represented by 'Jonggajip Kimchi’. In the
leading the agricultural market by embracing constant challenges and innovation towards a new future.
future, Daesang FNF Corp. will dedicate itself to R&D to improve the quality of the food industry one step
further. It will also grow as a world renowned fresh food global company through transparent management, ● Agronix Corp. 4 Daeyeonjang-gil, Jinan-eup, Jinan-gun, Jeonbuk 567-807
Seoul Office Daesang Building 3rdFloor, 470 Myeonmok-ro, Jungrang-gu, Seoul 131-220
customer-oriented corporate culture, and the ongoing development of reliable and safe products.
Tel 82-70-4035-5002~5025 Fax 82-2-6937-1221 www.agronix.co.kr
● Daesang FNF Corp. Daesang Building 3rd Floor, 470 Myeonmok-ro, Jungrang-gu, Seoul 131-220
Tel 82-2-3290-8825 Fax 82-2-433-8709 www.daesangfnf.com

38 39
As a specialized company focusing on seasoning foods, all of Jeongpoong Corp.’s employees are Sangam Communications Corp. started as putting the top priority on achieving the expanded value
working to develop customer-oriented products under the company’s business philosophy of ‘a safe of advertisers by building a communications channel for customer satisfaction and performing a
and delicious taste for customers’ health and happiness.’ It is committed to concentrating on its core future-oriented marketing strategy. Its main business area includes marketing research, production
competencies to grow as a leading healthy company in the globalization of taste by equipping itself of advertisements, advertising agencies, public relations and events. It has provided the maximum
with production facilities, quality control systems and cold chain systems ensuring that the basic food satisfaction to our customers and advertisers with creative and effective analysis and planning
qualities of 'nature, health, and freshness’ develop into products that meet consumers’ needs. Also capabilities through accurate market research on targeted markets, thorough analysis of the products,
Jeongpoong Corp. is expanding through securing new growth engines which utilize our knowledge on and scientific consumer analysis to understand the minds of consumers. Sangam Communications
extraction and compression technologies. Corp. has created a 21st century full of dreams and touching moments by pursuing truly human-
●Jeongpoong Corp. 16 Seokgyo 3-gil, Seonggeo-eup, Seobuk-gu, Cheonan, Chungnam 330-834 oriented advertising communications.
Tel 82-41-550-7900 Fax 82-41-558-8618
● Sangam Communications Corp. Ace Tower 9th Floor, 92 Tongil-ro, Jung-gu, Seoul 100-712
Seoul Office 204 Dongjakdae-ro (4th Floor), Seocho-gu, Seoul 137-829 Tel 82-2-2262-4500 Fax 82-2-753-3052 www.sangam.co.kr
Tel 82-2-3477-5671 Fax 82-2-3477-5677

Daesang Information Technology Corp. is a comprehensive information technology service company


Sinan Sun-dried Salt Corp. is a company co-founded by Daesang Corporation and 82 sun-dried salt
mainly focusing on consulting, systems integration, and outsourcing solutions. In accordance with the
producers in Docho-myeon, Sinan-gun to promote the growth and globalization of the domestic sun-
vision of a company that has a stable income as u-Biz Leading Company leading the ubiquitous era,
dried salt business. Sinan Sun-dried Salt Corporation is leading the domestic sun-dried salt market
a company with technology and competitive capability, a company with confidence and passion, it has
through continuous R&D and aggressive marketing, ensuring competitiveness through international
focused on consulting, systems integration, and outsourcing solutions services. Daesang Information
quality certification, surpasses the French product Guerande Salt, and is targeting itself to achieve
Technology Corp. recognized the importance of solution business in the early era and obtained special
rapid expansion in overseas markets including the U.S.A., Europe, and Japan. With a focus on the
solutions such as multimedia, broadcast, mobile and will launch SI-businesses specific to solutions.
representative brand of sun-dried salt, Shinanseom Bobae, the corporation launched and is selling new
● Daesang Information Technology Corp. Daesang Building 4th Floor, 470 Myeonmok-ro, Jurang-gu, Seoul 131-220
herbal salt products and premium three-year old sun-dried salt.
Tel 82-2-3408-0165 Fax 82-2-3409-0450 www.daesangit.co.kr
● Sinan Sun-dried Salt Corp. 171 Dochobuk-gil, Docho-myeon, Sinan-gun, Jeonnam 535-892
Mokpo Office Jingseong Building4th Floor, 10-1 Hadang-ro 30-gil, Mokpo, Jeonnam 530-826
Tel 82-61-262-2001 Fax 82-61-283-5337 Daesang Cultural Institute provides equal education opportunities and contributes to fostering youth
through our scholarship program for middle and high school students living under the poverty line
and college students majoring in humanities, basic science, and food industries. In addition, Daesang
Jinyoung Food Corp.set the foundation and solidified its position as the total frozen food specializing
supports the 'Jeonju Daesaseup Nori Festival' (an annual traditional music and culture festival) and
company with incessant innovation and a policy to prioritize quality. It mainly produces Tonkatsu, fried
Honam Opera Group to pass down and develop the Korean traditionsand to promote arts and cultural
food, open-fired food, and patty products. It is committed to produce healthier, safer and more delicious
activities. Daesang also contributes to the local community by having built a Arboretum in Naejang
foods based on secure and stable quality systems. Jinyoung Food Corp. continues to create higher
Mountain located in Jeongeup, Jeonbuk providing an unique environment to relax and learn about nature.
customer value through continuous quality innovation and management innovation to deliver the right
● Daesang Cultural Institute 19 Samchung-ro 9-gil, Jeongro-gu, Seoul 110-756
foods for a healthy food culture. Tel 82-2-723-2563 Fax 82-2-723-2599 www.daesangfoundation.or.kr
● Jinyoung Food Corp. Pyeongchon Acrotower A-509, 230 Simindae-ro, Dongan-gu, Anyang, Gyeonggi-do 431-908
Tel 82-31-385-6442 Fax 82-31-385-4446

Dongseo Construction Corporation constructs housing, culture and welfare facilities such as mixed
buildings, high-rise apartments, hospitals, laboratoies and exhibition halls. It has also constructed large-
scale civil engineering facilities such as ports, roads, rails, and sewage treatment plants. With systematic
achievements in various fields, it is a construction specialist company well recognized for its quality
knowledge and skills by perfectly building social infrastructure. Dongseo Construction Corporation reflects
the diverse needs of our customers and provides the best quality from construction contract to design,
construction, operation and follow-up services. Also, through proper business ethics, we establish the
right business principles based on honesty and principles while striving to fulfill its social responsibilities.
● Dongseo Construction Corp. 697 Jungbudae-ro, Majang-myeon, Icheon, Gyeonggi-do 467-813 Tel 82-31-636-7810
Seoul Office 541 Sesin Building 3rd Floor, 541 Dosandae-ro, Gangnam-gu, Seoul 135-765
Tel 82-61-262-2001 Fax 82-61-283-5337 www.dongseoi.com

40 41
We learn warmth from humans.
We gain health from nature.

An upright and honest company that doesn’t treat


humans or nature thoughtlessly,
Daesang will remain as a clean company
for both humans and nature.

HUMAN &
N ATU RE

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