PROJECT SUBMITTED FOR THE DEGREE OF B.

COM HONOURS
IN ACCOUTING AND FINANCE UNDER
THE UNIVERSITY OF CALCUTTA

ONLINE FOOD ORDERING SYSTEM :

A CASE STUDY ON –ZOMATO.

BY
HRITTIK CHAKRABORTY
STUDENT OF NETAJI NAGAR COLLEGE

Supervised by :PROF. PINAKI RANJAN DE

2022

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 PROJECT REPORT
(Submitted for the Degree of B.Com.Honours In Accounting &
Finance Under the University Of Calcutta)

TITLE OF THE PROJECT

ONLINE FOOD ORDERING SYSTEM :

A CASE STUDY ON ZOMATO LTD.

Submitted by :
Name of the Candidate : HRITTIK CHAKRABORTY
Registration No. : 055-1111-0123-19
Name of the College : Netaji Nagar College
College Roll No : 62
University Roll No. : 191055-21-0017

UNIVERSITY OF CALCUTTA
SUPERVISED BY:
Name of the Supervisor : Prof. PINAKI RANJAN DE
Name of the College : NETAJI NAGAR COLLEGE

Month & Year of Submission:

APRIL,2022

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 TABLE OF CONTENTS

SERIAL PARTICULARS PAGE

NUMBER NUMBER
1. FRONT PAGE- 1
PROJECT REPORT- 2
TABLE OF CONTENTS- 3-4
SUPERVISOR’S CERTIFICATE- 5
STUDENT’S DECLARATION- 6
ACKNOWLEDGEMENT- 7
ABSTRACT - 8

2. CHAPTER-1
1.1 INTRODUCTION 9-10
1.2 BRIEF REVIEW OF LITERATURE
1.3 OBJECTIVE
1.4 METHODOLOGY
3. CHAPTER-2
2.1 MEANING OF ONLINE FOOD ORDERING SYSTEM
2.2 ADVANTAGES OF ONLINE FOOD ORDERING 11-14
SYSTEM
2.3 DISADVANTAGES OF ONLINE FOOD ORDERING
SYSTEM
4. CHAPTER-3
3.1 MARKET TREND ANALYSIS
3.1.1 MARKET SCENARIO 14-16
3.1.2 COVID-19 IMPACT ON (OFOS)
3.2 MARKET SHARE ANALYSIS
3.2.1 INTRODUCTION TO THE MARKET RULERS
3.2.2 ZOMATO
3.2.3 SWIGGY

5. CHAPTER-4
4.1 CASE STUDY ON – ZOMATO
4.2 COMPANY PROFILE
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 4.2.1 BUSINESS PLAN
4.2.2 RESTAURANT LISTING/ADVERTISEMENT
4.2.3 FOOD DELIVERY
4.2.4 SUBSCRIPTION PROGRAMS
4.2.5 ZOMATO KITCHEN 16-30
4.2.6 MARKETING STRATEGY
4.2.7 THE SUCESSIVE FACTOR OF ZOMATO
4.2.8 FUNDING BY INVESTORS/RESULTS
4.3 SECONDARY DATA ANALYSIS
4.3.1 TARGET AUDIENCE
4.3.2 SOCIAL MEDIA MARKETING
4.3.3 PAID ADVERTISMENT
4.4 PRIMARY DATA ANALYSIS & INTREPRETATIONS
4.4.1 FINANCIAL YEARS(2019,2021)
4.4.2 2a INDIA FOOD DELIVERY
4.4.3 FOOD DELIVERY UNIT ECONOMICS
4.4.4 2b DINING OUT
4.4.5 2c B2B SUPPLIES (HYPERPURE)
4.4.6 BALANCE SHEET OF THE COMPANY
4.4.7 P/L OF THE COMPANY
4.4.8 CASH FLOW OF THE COMPANY
4.4.9 RATIOS OF THE COMPANY
6. CHAPTER-5
5.1 SOME INCREDIBLE FACTS ABOUT ZOMATO 31-33
5.2 CONCLUSION
5.3 BIBLIOGRAPHY

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 Supervisor’s Certificate

This is to certify that Hrittik Chakraborty a student of B.Com

Honours in Accounting & Finance of Netaji Nagar College under the
University of Calcutta has worked under my supervision and
guidance for his project report with the title ‘Online Food Ordering
System”: A Case Study on –ZOMATO ltd.
The Project report which he is submitting is her genuine and
original work to the best of my knowledge.

Place : Kolkata Signature:

Date:24.04.2022 Name: Prof . Pinaki Ranjan De
Designation :Assoc.Prof ,Dept of Commerce
Name of the college : Netaji Nagar College

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 Student’s Declaration

I hereby that the project with the title ‘Online Food Ordering
System : A Case study on ZOMATO ltd. Submitted by me for
the partial fulfilment of the degree of B.com Honours in
Accounting & Finance under the University of Calcutta is my
original work and has not been submitted earlier to any
other University for any other fulfilment of the requirement
for any course of study.
I also declare that no chapter of this manuscript in whole or
in part has been incorporated in this report from any earlier
work done by others or by me. However, extracts of any
literature which has been used for this report has been duly
acknowledged providing details of such literature in the
reference.
Signature:
Name-Hrittik Chakraborty

Address: 84/C Selimpur road

Kolkata- 700031

Cu Registration No- 055-1111-0123-19

Cu Roll No – 191055-21-0017

Place- Kolkata

Date – 24.04.2022

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 Acknowledgement

I am grateful to Prof .PinakiRanjan De, the supervisor of our

project report for his kind support and help to do this
project, without whom the project report could never have
been completed in such a short time. I am thankful to the
professors of our college who are kind enough to help me
with their valuable suggestions for betterment of this
project. I am thankful to the websites, from where I have
collected data. I want to thank my parents and friends also
for their kind and valuable support.

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 Abstact

ONLINE FOOD ORDERING SYSTEM is mainly designed

primarly function for use in the food delivery industry. This
system will allow hotels and restaurants to increase online
food ordering such type of business. The customers can be
selected food menu items just few minutes. In the modern
food industries allows to quickly and easily delivery on
customer place. Restaurant employees then use these orders
through an easy to delivery on customer place easy find out
navigate graphical interface for efficient processing.

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 Chapter - 1

1.1– Introduction

In a modern generation Online food ordering is a mobility of food

delivery or takeout from a local restaurant or food cooperative.
Now days the rapid growth in the use of internet and the
technologies associated with it, the several opportunities are
coming up on the web or mobile application. This is made
possible through the use of electronic payment system. The
payment can be done through the customer’s credit card, debit
card. It is possible for everyone to order any goods from
anywhere the internet and have the goods delivered at his/her
home. All types made be internet Ie transaction ads to the
economic of digital cash, the necessary tool for this process
telecommunication with customers. The system will become an
important tools use for restaurant to improve the management
aspect by use of computer system to connected each and every
food ordering transaction instead of data record on it. In addition,
it can also provide efficiency for the restaurant by reducing time
consuming, minimize human errors or delivery and providing
good quality and service to customers. In terms of the integrity
and availability of the system provided, it can be concluded that
this system is a suitable solution.
1.2-Breif Review of Literature.

In an automated food ordering system is proposed

which will keep track of user orders smartly. Basically, they
implemented a food ordering system for different type of
restaurants in which user will make order or make custom
food by one click only. By means of android application for
Tablet PCs this system was implemented. The front end was

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developed using JAVA, Android and at the backend MySQL
database was used. Customer using a Smartphone is considered
as a basic assumption for the system. When the customer
approach to the restaurant, the saved order can be confirmed
by touching the Smartphone. The list of selected
preordered items shall be shown on the kitchen screen, and
when confirmed, order slip shall be printed for further order
processing. The solution provides easy and convenient way
to select pre-order transaction form customers.

1.3 Objective.

1. Ton evaluate the way of interaction with customers.

2. To develop a restaurant ordering system with mobile
application based on the client application.
3. To determine the factors that influence customer when
ordering food online.
4. To computerized the food ordering system process and
display details of sales history.

1.4: Research Methodology.

Methodology used refers to the methods used to collect the
required data for data for research work. The data required has
been collected from the following source. The secondary data of
the organization helped me a lot . I have collected all the
information and data of ZOMATO Ltd, which was required
from the websites.

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 Chapter - 2

2.1 –Meaning of Online Food Ordering System.

An online food ordering system can be defined as software that
allows restaurant businesses to accept and manage orders placed
over the internet. Online ordering system generally consists of 2
main components. First is a website or mobile app for hungry
customers to view the restaurant’s dishes and place an admin
management interface for the restaurants to receive and manage
the customer’s orders.

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2.2 – Advantages of Online Food Ordering System.
Easy communicative:
The online food ordering service is a local restaurant and food cooperative
website or application for customers. Due to the rapid growth of smart
phone or tablet in the use of internet and technologies associated with the
several opportunities to communicate because of the internet and
telephone. One of the business that the internet introduced is an online
food ordering system. In today life many restaurants have focus on quick
preparation and speedy delivery orders.

TIME SAVING
The online food ordering is now days popular among the young generation
comfortable, time saving and convenient. It is survey a consumer makes a
mind to purchase online food he or she is multiple food items or menu card.
The main identified factors are time saving, and convenience. People
compare prices in online food delivery proper strategies to increase the
consumer level of satisfication.

DELIVERY PLACE
In the system design to allow customers to go online and place order for
their food single or multiple food items. Recently, most of this delivery
orders were placed over the phone app, a major breakthrough is the
wireless 2 telephone system which comes in landline telephone lines or
mobile communication and internet and have the goods delivered at
his/her home, because main function his, GPS system should be on the
facility to search service by any location and home location.

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ALWAYS OPEN RESTAURANT
In the restaurant might not be opened 24/7, but your online ordering
system surely. And it can help you make money even while you sleep. By
using an online food ordering system you give your clients the flexibility to
place and convenient time the orders. Even if that happens outside your
business hours. Because they can easily choose to schedule to prefer pickup
or delivery time open up to clients all day, everyday within your working
hour.

PAYMENT

Any food from anywhere the internet to and have the goods delivered at
home. But the transfer method cash on payment or online payment. In
other words possible to online pay digital cash. A customer will payment
can be amongst others either by credit card, more over the online payment
benefit discount, coupon, gift prize with the restaurant returning to
attractive a customer.

2.3 –Disadvantages of online food ordering system

COST OF INCREASE

Online food ordering system service know days increase your budget.
Because of need a new delivery team provide the services and you need to
spend extra charges. In this system all types expense can be transfer on
consumers.

CHANGE OF ENVIRONMENT

The main different between the online food ordering and dining in a
restaurant is the environment around us. If one person eats within home or
he may not feel a change in environment and refreshment and relax. But
comfort is really high level of online food take away. If he dine-in luxury
restaurant with super design and light music that environment gives better
relax compared to the other.

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FINDING OF THE STUDY

The Internet user of the twentieth century is young, Professional, Higher

levels of income and higher education. In the most of person suggested
online food ordering system convenience of food ordering time prime
reason from self service. The respondents are using online ordering more
than 15 in one times in a months. Fast food items like pizza, burgers, etc are
most popular menu items on the list of ordering followed by Biriyanis.

SUGGESTION

In the fastest world of today, the majority of people are frequently order
place on the customers of now days are attracted online food items and
offered, lowest price and extremely simplified navigation for the order.

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 Chapter - 3

3.1 – Market Trend Analysis.

3.1.1 – MARKET SCENARIO OF ONLINE FOOD DELIVERY SYSTEM.

The market is expected to reach INR 1,515.17 Bn by 2026 expanding at a

CAGR of 30.11% during the 2021- 2026 period. Rapid digitalization and
acceptance of online food delivery services among consumers across tier 1
and tier 2 cities propel market growth. However, low cost food and retail
products offered by local unorganized players in tier 2 and tier 2 cities, and
villages is expected to restrict the development of the organized players.
There has been a consistent rise in investments received by established
industry players such as ZOMATO and SWIGGY in the online food
aggregators market in India.

3.1.2 – COVID-19 IMPACT ON OFDS.

The nationwide lockdown induced by the COVID-19 pandemic initially

caused some disruptions in the growth of the online food delivery market.
However, it bounced back, owing to people’s inclination toward takeaways
over dine-outs in order to comply with social distancing norms. Although
the number of online orders went up this year, sales declined in the second
quarter due to the second wave. In April, overall online food delivery sales
dropped by almost 40% to (provide April figure) from (provide fig) in
March. This was because of apprehension toward food from outside.
However, the pandemic has also resulted in the on boarding of new
customers. Due to social distancing norms, there has been an aggressive
shift toward delivery-oriented infrastructure as customers preferred
ordering food at home over dining out.

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3.2 – COMPARISON BETWEEN THE MARKET RULER OF
INDIA.
3.2.1 –INTRODUCTION TO THE MARKET RULERS.

ZOMATO & SWIGGY are the 2 most top currently fighting it out to gain the
maximum number of online food ordering APP in India. These two
websites have acquired muscles and artillery for the battle in form of
investments, which they are currently making and will be making in the
future. Lets have a look at how these websites came in to existence and
where they stand today.

3.2.2 – ZOMATO

ZOMATO is a restaurant search and discovery service founded in 2008 by

DeepinderGoyal and Pankaj Chaddah. It currently operates in 23
countries, including India, Australia and United States. It provides
information and reviews on restaurants, including images of menus where
the restaurant does not have its own website.

3.2.3- SWIGGY

SWIGGY was founded by Majety and Reddy in Bengaluru in August 2014. A

single window for ordering from a wide range of restaurants swiggy has
over 5000 restaurants on its platform that has 3000 delivery boys. Stress
upon service and customer experience being the core values of the
company. According to the Roc data filed by the company the net worth of
the company is Rs 3,86,34,590 with a turnover of Rs 7,41,702.

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 CHAPTER- 4

4.1 – CASE STUDY ON ZOMATO

4.2– Company Profile.

Zomato is an Indian group founded in Delhi NCR in 2008 by
Deepinder Goyal and Pankaj Chaddah. Zomato originally began as
a ‘Foodie Bay” but was renamed “Zomato in November 2010. Two
IIT graduates, Deepinder Goyal and Pankaj Chaddah were formed
to found Zomato. In Delhi they were Bain and co-workers.
Deepinder once saw his colleagues who were continuously
demanding food from different restaurants. That’s when
Deepinder came up with the idea to turn these restaurant menus
into a digital application.

4.2.1– BUSINESS PLAN.

Zomato is an Indian food supply company offering the search

application.

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  It assists consumers globally in discovering rates, reviewing
restaurants, and creating a network of trustworthy foodies.

4.2.2-Restaurant Listings/Advertising.

Zomato was merely a listing website and a restaurant directory in

its first avatar. This brought in revenues from ads from
restaurants that entered the network. Extending this further after
the introduction of food delivery and restaurant reservations,
zomato now charges restaurant commissions to be prominently
put on the list. Restaurants can pay for promoting their events or
deals as well as their overall banner which brings increased
visibility and conversions from users of zomato.

4.2.3- Food Delivery.

For example, Zomato charges a commission to the restaurants on

the basis of orders through its food delivery company . Although
users pay a delivery to restaurants which are then divided
between the delivery partner and the client. Restaurant
commissions differ depending on whether zomato is shipping or
whether the restaurant is using its own riders. This is said tom
add to the overall profits of the company in a limited way due to
the massive rivalry and the need for profound discounts etc.

4.2.4- Subscription programs & Live Events.

Zomato Gold for customers and guests and restaurants

subscription options, Zomato has opened up a steady revenue
stream. While users are paying a monthly fee to be part of
Zomato’sbouquet .
Zomato joined last year’s branded live events market with
Zomaland. Zomato charges an entry fee for users to visit
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Zomaland, where they can experience live musical performance
and other activites in addition to food.

4.2.5- Zomato kitchen.

To facilitate the selection of restaurant operators to provide

kitchen infrastructure services, Zomato partners with
entrepreneurs to create and operate ZomatoKitchens under
various labels. With an investment of INR 35 lakh and more this
helps entrepreneurs finance restaurants in the right place.
Zomato says that it offers investors returns within the range of
INR 2lakh to INR 4lakh per month, with 180+ affiliate kitchens
already in service.

4.2.6- Marketing strategy.

 Festival market strategies

 Strong brand name
 Product Strategy
 Pricing Strategy
 A telephone call and direct mail promotion
 Coupons and price offer
Online delivery application

4.2.7 – The successive factor of zomato.

 Strong advertising channel.

 Efficient personnel.
 The good rating system and social media.
 Experienced sources of funds.

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4.2.8 - Funding by Investors/ Results.

2017-2019: raised by 126.7 Crore from Info Edge India.

 Zomato’s five rounds of fundraising.

 August 2017: INR 10 lac
 September 2018: INR 30 lac
 October 2018: INR 23 lac
 February 2018: INR 75.93 crore
 November 2018: INR 280 crore
November 2019 raised by INR 379.6 Crore from sequoia
capital and info edge India.

Zomato becomes one of the successful food delivery apps in India.

In the financial year ended March 31,2019 Zomato reported a
three-fold rise in sales of INR 1564.12 Crore, while the topline’s
remarkable growth was attributed to a splash of money for new
customers than before. Zomato’s perfect is a wonderfull food
order our food in a few minutes. In there office door. Even they
can pick their favorite restaurants and include food in their cart
and order. Even the customers appreciate the Zomato food
delivery apps start-up in India.

4.3–Company’s Secondary Data Analysis.

4.3.1– Target Audience.
Zomato’s target audience includes people between 18 to 35 years
of age who have access to smartphones and are comfortable in
using apps. It targets 2 kinds of customers, the first group
includes people who prefer to dine out. In lot of cases, these

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groups overlap. It offers food delivery to those who need it
delivered as well as gives incentives to people to dine out through
its Zomato Gold program.

4.3.2– Social Media Marketing.

Zomato is active on Instagram, Facebook and Twitter. As of july
2019, it has 154k followers on Instagram, 1,899,405 followers
and 1.42million followers on twitter. Let’s analyse how their posts
are.
TRENDY:
Zomato engages with the audience by posting on trendy topics.
The brand understands the audience’s nature. Hence, it promotes
content which makes users share it, comment on it and view it
again and again. It utilises trendy topics and posts simple images
in order to interact with viewers online.
One of the most noteworthy events in the field of sports is the
Olympics. During the 2016 Olympics, Zomato posted something
like this.

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Another trendy topics of the time was the game ‘ Pokemon Go”
Zomato capitalized on that as well.

4.3.3 – Paid Advertising.

Zomato runs search ads Campaign using Google Adwords . It

targets keywords related to food ordering online, names of
restaurants and much more. It targets user whose intent is to get
some food delivered to them. It also runs Google Display ads to
target users on third party websites and apps. Along with this, it
runs promotions on Facebook and Instagram to target users on
these platforms.

4.4- Primary Data Analysis and

Intrepretations.
4.4.1 – Financials Years-(2019,2020,2021)
Zomato’s revenue in FY20 grew by 105% as compared to FY19
while the costs grew by only 47% in the corresponding period.
Moving our business towards profitability was a core focus for
them in FY20 and we made significant progress along that
journey.

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In the last few quarters, as is evident from the charts above, we
fast tracked our efforts towards making our business profitable
and drive efficiency into our spends. While COVID-19 has
impacted the size of our business, it has accelerated the journey
to profitability. In terms of the size of the business, COVID-19 has
set us back by a year so- but a year is only a small blip when you
are building a company for the next 100 years. In July 2020, we
estimate our monthly burn rate to land under INR 7.5Cr , while
our revenue should land at 60% of pre –Covid peaks (150Cr per
month). We expected to make complete recovery over the next 3-
6 months while continuing to maintain tight control on
costs/profitability.

4.4.2- 2a – India Food Delivery

FY20 was a defining year for food delivery in India. While FY19
saw hyper-competition between 4 well-funded food delivery
players, FY20 ended with a two player market structure.
Zomato’s FY20 India Food Delivery GMV grew by 108% over
FY19.
ZOMATO acquired UBER EATS India business in January 2020
which helped propel us to market leadership in this hotly
contested space. The transaction of Uber Eats India to Zomato
was swift, and so well coordinated by both the terms that they
were able to transfer and retain 97% of the combined GMV on the
Zomato app.
Right after the rise of Covid-19 cases in India towards the end of
March, our food delivery GMV hit its lowest point in two years-

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GMV was 80% down in the last week of march 2020, compared to
our peak pre COVID-19 week.

The unit economics of their food delivery business have improved

consistently over the last 18 months. In Q1 FY20, they used to
make a contribution margin of -47 rupees per order. In FY21, they
made a contribution margin of +27 rupees per order.

4.4.3 – Food Delivery Unit Economics

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Zomato do not belive that the current contribution margin in our
business is sustainable in the long term. Over time, they expect
contribution margin per order to normalise between +15-20
rupees per order. EBITDA for this business segment is expected to
improve, as the growth in order volume here on should offset any
corresponding drop in contribution margin.

4.4.4 – 2b Dining Out.

Zomato’sdining out business grew steadily in spite of headwinds
(e.g. logout campaign against Zomato Gold by restaurants in
India) with significant gains in EBITDA margins across India and
our international markets in FY20.

This business is fast moving towards being a transaction-led

business where the focus is to close-the-loop with restaurants by
encouraging users to pay their eating-out bills through the
Zomato app. To help our industry, they have launched
‘Contactless Dining’ in India and 8 more countries. With

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contactless dining, users can enjoy visiting a restaurant without
touching any menu cards or interacting with the restaurant staff.

4.4.5 – 2c B2B Supplies (Hyperpure)

Hyperpure is growing strongly and itbelieve that they have early

indications of strong product market fit. Until now, it has only
been serving Delhi and Bangalore with Hypure. Zomato have
covered a lot of ground in the last 2years , and now expanding
rapidly into new cities.

4.4.6 – BALANCE SHEET OF THE COMAPANY

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FINANCIAL YEAR-(2019,2020& 2021).
Particulars(in Cr.) 2021 2020 2019
EQUITIES & LIABILITIES
SHAREHOLDER’S FUNDS
Equity Share Capital 0.03 0.03 0.03
TOTAL SHARE CAPITAL 0.03 0.03 0.03
Reserves & Surplus 7,754.50 601.41 2792.09
TOTAL SHAREHOLDERS 7,754.53 601.44 2964.52
FUNDS
NON-CURRENT LIABILITES
Long Term Borrowings 0.00 0.00 0.00
Deferred Tax 0.00 0.00 0.00
Liabilities(Net)
Other Long Term Liabilities 46.69 1,456.06 48.96
Long Term Provisions 19.73 12.87 10.94
TOTAL NON CURRENT 66.41 1468.93 59.90
LIABILITIES
CURRENT LIABILITIES
Short Term Borrowings 0.00 0.00 0.00
Trade Payables 274.07 256.80 315.63
Other Current Liabilities 193.45 400.83 228.11
Short Term Provisions 4.85 4.95 2.29
TOTAL CURRENT 472.37 662.57 546.03
LIABILITIES
TOTAL CAPITAL & 8,748.24 2,985.35 3,814.16
LIABILITES
ASSETS
NON-CURRENT ASSETS
Tangible Assets 57.54 93.39 34.32
Intangible Assets 1,392.97 1,486.12 0.13
Capital Work-in-progress 0.00 0.00 0.32
Other Assets 0.00 0.00 0.00
FIXED ASSETS 1,450.64 1,580.28 35.19
Non-Current Investments 311.74 200.31 664.24
Deferred Tax Assets (Net) 0.00 0.00 0.00
Long Term Loans & 0.00 0.00 0.00
Advances

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Other Non-Current Assets 3,009.91 22.70 10.33
TOTAL NON-CURRENT 4,772.29 1,803.29 709.76
ASSETS
CURRENT ASSETS
Current Investments 2,194.11 323.92 2,134.25
Inventories 0.00 0.00 0.00
Trade Receivable 123.71 132.72 62.66
Cash & Cash Equivalents 765.18 279.38 152.51
Short Term Loans & 40.00 31.02 4.16
Advances
Other Current Assets 852.95 415.03 750.83
TOTAL CURRENT ASSETS 3,975.95 1,182.06 3,104.41
TOTAL ASSETS 8,748.24 2,985.35 3,814.16

4.4.7 - PROFIT& LOSS OF THE COMPANY

( FY-2021, 2020 & 2019).
PARTICULARS FY-2021 FY-2020 FY-2019
Total Revenue 2118.42 2,742.74 1,397.01
Total Revenue -22.76 +96.33 +187.99
Growth (%)

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Total Expenses 2,608.78 5,006.31 3,598.04
Total Expenses -47.89 +39.14 +508.39
Growth(%)
Profit after Tax(PAT) -812.82 -2,367 -955.52
PAT Growth(%) - - -
Opening Profit -86.41 -162.93 -24.08
Margin(%)
Net Profit Margin(%) -40.76 -90.87 -72.79
Basic EPS(RS) -5.42 0.03 -1.51

4.4.8 – CASH FLOWS STATEMENT(FY-

2021,2020,2019)
PARTICULARS FY-2021 FY-2020 FY-2019
Net Cash flow from -1,017.93 -2,143.63 -1,761.84
Operating Activities
Net Cash used in -5,243.62 1,735.22 1,276.26
Investing Activities
Net Cash flow from 6,401.90 358.91 3,150.12
Financing Activities
Net Cash Flow -45.22 112.02 139.35
Closing Cash & Cash 306.55 167.20 212.42
Equivalent
Closing Cash & Cash +83.34 -21.29 +111.58
Equivalent Growth
(%)
4.4.9 –RATIOS OF THE COMPANY

PARTICULARS FY-2021 FY-2020 FY-2019

Return on -10.63 -517.54 -40.39
Equity(%)
Return on Capital -5.86 -103.27 -80.94
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Employed
Return on -81.61 -9.33 -28.83
Assets(%)
Interest Coverage -47.64 -178.14 -34.30
Ratio(X)
Asset Turnover 22.90 89.80 39.60
Ratio(X)
Price to - - -
Earnings(X)
Price to Book(X) - - -
EV/EBITDA(X) - - -
EBITDA Margin(%) -17.17 -83.18 -160.98

CHAPTER-5

5.1 – INCREDIBLE FACTS ON ZOMATO

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 1. In nine months, it grew to be Delhi’s largest & most popular
restaurant directory.
2. In 2010, Foodie bay is rebranded as Zomato.
3. Zomato’s IPO will be India’s Largest IPO by a startup.
4. Zomato is available in over 10,000 cities worldwide.
5. Biriyani is the most popular dish on the app in India.
6. Zomato is the only food delivery app available in 24
countries.
7. During the pandemic 2020, it delivered nearly 22 Biryanis
every minute.
8. The most expensive order placed on the app was around 2
lakh rupees.
9. The company receives an average 0f 12 lakh orders per day.
10.It has excellent marketing campaigns, if it is red it is
most likely a Zomato advertisement.

5.2 - CONCLUSION
The continued success of zomato is a testimony to its stellar
Business strategy. Zomato established itself as a reliable food
service when there weren’t any other food services like this
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available, talking full advantage of the low completion being the
first mover. Duo to its strong vision and results, Zomato has
managed to receive heavy funding for its expansion. It has built a
very strong network of Valets and Restaurant, managing to get
the most popular restaurant on their list. Last but not the least,
Zomato has never stopped aggressively marketing it self. TV,
Newspaper, Social Media, Search Engines you name it and you
will see a zomato advertisement there.

5.3 – Bibliography.
SOURCE:-

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WEBSITES-
 www.ZOMATO.COM
 https://www.moneycontrol.com
 https://www.economictimes.indiatimes.in/
ZOMATO-LTD
 https://blog.learneca.com
 https://cybercityexpress.in
 www.pintrest.com
 www.wikipedia.com

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