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Chapter 2

The document outlines different types of fashion retailers and their classifications. It discusses on-site retailers like specialty stores, department stores, and off-price merchants. It also discusses off-site retailers such as e-tailing (online retailers), bricks and mortar (online brand presence), and catalogue sales (purchasing from brochures). The classifications are explained with examples for different types of on-site and off-site fashion retailers.

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Dewan Ajuad Hossain Rifat
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74 views4 pages

Chapter 2

The document outlines different types of fashion retailers and their classifications. It discusses on-site retailers like specialty stores, department stores, and off-price merchants. It also discusses off-site retailers such as e-tailing (online retailers), bricks and mortar (online brand presence), and catalogue sales (purchasing from brochures). The classifications are explained with examples for different types of on-site and off-site fashion retailers.

Uploaded by

Dewan Ajuad Hossain Rifat
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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International Retailing System, Chapter-2 5/7/2023

Chapter Outline
• Introduction of Fashion Retailing,
• Types of Fashion Retailers,
Chapter-2
• Classification of On-Site Retailers,
• Classification of Offsite Retailers.
Course Title: International Retailing System
Course Instructor :
S.M. Akterujjaman
Associate Professor
Dept. of Business Administration, BUFT
E-mail: smakter2010@gmail.com
1 2
2

Introduction of Fashion Retailing Types of Fashion Retailers


• Retail refers to of the tail-end components of the supply • On Site Retailers: These refer to the retailers that
chain responsible to selling goods and services to end-
users or ultimate consumers. has a physical presence, where merchandises are
sold at retail prices. E.G. Super-Stores,
• Retailers refers to the individual or business organizations Factory/Franchise Outlets, Flagship stores, etc.
responsible for selling products or services to the end-
consumers.

• Fashion Retailing refers to the process or methods used by • Off-Site Retailers: These are retailers that does
individuals, fashion brands or superstores to sell fashion not have a physical presence but is somehow
oriented products to the ultimate consumers of the supply manifested either digitally or through references.
chain. E.G. Garments, Jewelry, Shoes, Bags, Watches and
other accessories.

3 4

S. M. Akterujjaman, Associate Professor, BUFT 1


International Retailing System, Chapter-2 5/7/2023

Classification of On-Site Retailers Specialty Stores


• Specialty Stores • Refers to a type of On-site
retailing store made
exclusively to sell one
particular brand, style,
• Department Stores accessories, etc.

• Example: Topshop for


• Off-Price Merchants BHS, Levis Denims for
Denim Product, Luis
Vuitton Bag stores
• Factory Outlets/Flagship Stores and exclusively established to
Franchises. sell bags.

5 6

Department Stores Off-Price Merchandise


• Also known as super • Refers to stores that sells
stores, where various products at lower prices
assortment of products than other retailers. This
are displayed under type of store possesses
various departments for their own MRP rights,
sale. which are used to reduce
prices of products of
• Example: WalMart different brands.
Clothing Department in
Walmart Store is a space • Example: TK Maxx, UK,
in the store that sells only has products of various
clothes. known brands sold at
lower prices.

7 8

S. M. Akterujjaman, Associate Professor, BUFT 2


International Retailing System, Chapter-2 5/7/2023

Factory Outlets/ Franchises/ Flagship


Classification of Offsite Retailers
Stores
• These are stores that are • E-tailing
exclusively owned and
operated by respective
brands. This is a very
popular and profitable • Bricks and Mortar
on-site strategy since it
helps to expand the
brand’s market share.
• Catalogue Sales
• Example: Gap Stores,
Adidas or Nike Stores,
Levis, H&M, etc.

9 10

E-tailing Bricks and Mortar


• These are online • This is a retailing
retailers which process where the said
manifests in the form of brand has an online
certain websites, where presence through pages
products are also and promotions all over
purchased through the internet.
online e-commerce
transactions. • Example: Facebook or
Twitter pages, Youtube
• Example: hm.co.uk, Channels, Blogspot, etc.
M&S.com, etc.
11 12

S. M. Akterujjaman, Associate Professor, BUFT 3


International Retailing System, Chapter-2 5/7/2023

Catalogues
• Catalogue Shopping is an
off-site retailing method
where customers are given
certain brochure-type
papers where clothing or
accessories for the running
season is displayed from
where they have the option
of choosing their preferred
style to purchase.

• Example: Season Release


Magazines.
13

S. M. Akterujjaman, Associate Professor, BUFT 4

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