Iao 1 Primer V3
Iao 1 Primer V3
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ABOUT THE IAO
MISSION STATEMENT
Founded in September 2012 in Los Angeles, The Institute for Art and Olfaction is a 501(c)3 non-
profit devoted to advancing public, artistic and experimental engagement with scent. We do this
by initiating and supporting experimental projects that utilize the medium of scent, by providing
accessible and affordable education in our laboratory as well as in partnership with institutions
and community groups, and by celebrating excellence in independent, artisan and experimental
perfumery through our yearly award mechanism, The Art and Olfaction Awards. Through these
efforts, we extend the world of scent beyond its traditional boundaries of appreciation and use.
OUR PHILOSOPHY
We believe that there is no one right or wrong way to work with scent. As such, we try to present
a variety of philosophies and methodologies, and keep an open mind about the many clever
ways people can wield a pipette.
However, when it comes to safety and basic terminology, there are a few industry standards
upon which we can agree. This document is designed to help you familiarize yourself with those
very basics, and will give you a nice foundation. Read on, and enjoy!
PERFUME TAXONOMIES
Most perfumers determine the tenacity of any material by testing it themselves. We encourage
you to do the same! Dip a scent strip into the material and check it over the course of time (after
5, 15, 30 minutes, after 1, 3, 6, and 12 hours). The material is considered “gone” when the
defining character has disappeared. For example, the juicy sparkle of a citrus essential oil will last
5-30 minutes. After this point, there may be a slight residue of odor on the strip, however this
odor is not the defining character of the material. So the citrus will have “disappeared”, and thus
be considered a top note.
• Top notes: The most volatile and pronounced when first smelling a fragrance. They can last
anywhere from a couple of minutes to about a half-hour. Citrus, green and some spices are
usually top notes.
• Middle notes: The half-way point between top and base notes. These generally form the
heart of the fragrance and usually last anywhere from 1-3 hours. Heavier spices and lighter
florals are usually middle notes
• Base notes: These form the base of a fragrance and a foundation for the shorter-lived and
more dynamic top and middle notes. These notes can last anywhere from around 4 hours to
a couple of weeks. Heavy florals, woods, musks, and resins are usually base notes.
These time frames are relative: The boundary separating top from middle from base is a sliding
scale, not a hard cutoff. Some top notes last only a few minutes, whereas others last up to an
hour. Some base notes last 3-6 hours, and others last for weeks.
In addition to the strictly technical definition of volatility that creates the categories of top,
middle and base notes, it is also useful to consider when a material reveals itself in a blend.
Generally speaking, the most volatile top notes appear strongly in the first minutes of the
fragrance, which then give way to the middle notes, followed by the base notes. However, there
are some materials which have long tenacity (technically these would be middle or base notes)
that nonetheless have a pronounced presence at the top or middle of a fragrance.
For example, aldehydes are a class of molecules that give tremendous lift to the top of a
fragrance and impart a long lasting freshness. You will smell the presence of aldehydes at the
outset of the fragrance (along with the top notes), however the tenacity of those aldehydes will
keep them doing their thing long after the top notes have evaporated. We like to say - in this
case - that the material is a base or middle note that works on the top. Similarly, Hedione is a
molecule that works to create a sheer floral jasmine note which fills out the middle of a fragrance
where the other florals tend to live, but has the tenacity of a base note.
FRAGRANCE FAMILY
Another common fragrance taxonomy is what is commonly known as a fragrance family. As The
Perfume Expert explains it: “A Fragrance Family is a term used to denote particular groupings of
scent notes. Notes that are either similar or complementary are grouped into a Fragrance Family
which can then be used to easily label a particular perfume.”
In the natural world, these families can be fairly easy to define, and are somewhat intuitive: bear
in mind, though, that sometimes materials do not fall into what one could assume would be their
natural fragrance family. Parsley seed essential oil, for example would be expected to have an
herbaceous or seedy aspect; which it does in part. However, it is a very complex material that is
mostly defined by a powdery character.
With synthetic materials, the traditional fragrance family classification can be a lot harder to use.
At the IAO we’ve put in considerable efforts trying to come up with new classifications, things
like “urban landscape” and “electronic”. But for the sake of everyone’s sanity, and until a new
series of words and classifications has been created, the industry tends to defer to the natural
world. Thus Allyl Amyl Glycolate is defined as fruity / green, whereas it also has a strong note of
hot vinyl.
Also: Consider that fragrance families designed with marketing in mind often differ from
fragrance families designed with the materials themselves in mind. Thus a citrus note like
bergamot becomes an important part of the chypre fragrance family. It’s enough to make the
mind boggle!
Regardless, here are some common fragrance families, some geared towards marketing and
some geared towards the chemicals themselves (definitions adapted from works published by
The Fragrance Society, The Perfume Expert, Mandy Aftel, and Michael Edwards):
There are many, many more of these terms, and what they are and
how they can be applied depends on who you ask.
AROMATIC CHEMICALS
In layman’s terms, an aromatic chemical is, simply, a chemical - or combination of chemicals -
that has aroma. Remember that the term chemical does not apply only to materials created in a
laboratory: Most of the natural world is made up of chemicals.
Don’t worry about this too much right now. However, what IS important to understand is that
most common smells – the smell of a (generic, Platonic) rose, for instance – are composed of
many aromatic chemicals that together create the complex aroma we know as “rose”. Thus you
might come across something called Geranyl Acetate, or Geraniol, or even Beta Ionone: These
are components of rose, as well as some other flowers. Think of them as Lego bricks which –
together – combine to make a Lego house.
NATURALS + SYNTHETICS + ACCORDS
Whether a material is considered Natural or Synthetic is a complicated discussion. Just look it up
online to see the breadth (and tone!) of the conversation. Many aspects of perfumery are
defined differently from one practitioner to the next, so let’s begin by laying out our working
definitions.
• Natural materials: Derived from a plant or animal origin and are complex blends of
molecules. These materials can consist of tens to hundreds of different individual molecules.
These materials are extracted using multiple processes, namely: Expression or Cold
Pressing, Hydro or Steam Distillation, Solvent Extraction, and CO2 Extraction.
• Synthetics: Synthetics are single isolated molecules. Most synthetics are derived from a
petroleum origin (petroleum is rich in the four elements, hydrogen, oxygen, nitrogen and
sulfur, that compose all fragrant molecules). These materials are created in a lab through a
set of chemical reactions, such as heating and enzymatic reactions. (Please note that similar
molecular processes take place in the processing of natural materials).
• Other: There is a class of synthetics called Natural Isolates or Hemi Synthetics, which are
single molecules that have been extracted from raw material that is plant or animal (instead
of petroleum) in origin. For example, Phenyl Ethyl Alcohol which is a molecule naturally
occuring in Rose, can be isolated from Geranium Leaves or Rose Petals (a natural isolate) or
the exact same molecule can be constructed from rearranging the elements derived from
petroleum (a synthetic).
• Accords: Also known as bases (and not to be confused with base notes), these represent a
combination of materials (both natural and synthetic) that create another whole. Much like a
musical chord when several notes are played simultaneously, perfumers will combine several
materials to evoke a concrete object or abstract feeling - a dewy rose, the fullness of a new
moon, a burning tree, the smell of a lover after showering. When working with commercially
available accords, make sure to do your due diligence and take note – where possible – of
the formula. The last thing you want is to use someone’s work and then lose track of the
components when that someone no longer makes it available for your use.
When it comes to materials, it often comes down to a matter of preference and aesthetic choice,
and all materials offer their own sets of pros and cons. There are very fine and expensive naturals
and synthetics, there are very inexpensive naturals and synthetics. Some of the inexpensive
materials smell amazing, and some of the very pricey materials aren’t so lovely, although many
times the higher priced materials are quite fine. It all depends on your preference and supplier
(as materials will be different depending on the producer). That being said, a natural isolate will
usually be much more expensive than its synthetic counterpart.
We believe, at the IAO, that nothing is inherently more valuable than anything else in this weird,
wonderful, multiplicitous world. In other words, no one way of working is superior to another:
However, we tend to encourage people to try everything; to work with both naturals AND
synthetics, to make use of accords if they want to, but always be open to changing their minds.
ESSENTIAL OILS, ABSOLUTES, CO2 EXTRACTS AND MORE
The process used to extract the material accounts for the naming of the resulting product. Some
raw natural materials can be extracted using multiple processes, and some will only yield a
product from a single type of process. For example, Rose and Orange Blossom petals can be
extracted by both steam distillation (yielding essential oil) or solvent extraction (yielding an
absolute), whereas jasmine petals can only be processed using solvent extraction.
Essentials oils (EO) are extracted from plant materials through two processes: Expression/cold
pressing and steam/hydro distillation.
• Expression/cold pressing: Used mostly on the peels of citrus fruits, which contain an
incredible amount of oil, so much, in fact, that the peels need only to be pressed to yield the
product.
• Steam/hydro distillation: A process which requires the soaking of the raw matter in water.
Heat is then added causing the fragranced oil and steam to rise up out of the mixture. Then
as the steam condenses into water, the oil and water separate, the oil produced by this
process is called an essential oil. The water which is a by product of the process contains
trace amount of fragrant molecules, and is often sold for use in beauty care and cooking, for
example, rose and orange blossom water. The water can also be concentrated to produce a
Hydrosol.
CO2 extraction involves adding the raw matter to supercritical carbon dioxide. The resulting
extraction preserves some of the more fragile and volatile compounds of the raw material. As
this is a very cold process, it yields very life-like renditions of materials. A Black Pepper CO2
smells distinctly like fresh cracked peppercorns, whereas a Black Pepper EO has some of that
familiar piquant aspect, but is also very woody and floral.
WORKING WITH SCENT
Pure materials can be diluted in a solvent (for example ethanol, DPG, IPM, benzyl benzoate,
jojoba oil, fractionated coconut oil, etc.) yielding a “dilution”, sometimes also known as a
“solution”.
Working in dilutions is more efficient, cost-effective, and easier than working with the pure
materials.
Dilutions thus allow you to save funds while experimenting, but they also help perfumers pick up
on or make use of finer nuances of materials. A 1% solution of Guaiacol is a lot easier to use with
finesse than, say, a 100% pure version of the same material.
Working with dilutions also has some pragmatic advantages: Just try getting a crystallized
powder into a pipette and this will become obvious. Solutions also allow materials to blend
more easily, saving you, for instance, from shedding frustrated tears when your powdery material
and your thick resinous material don’t get along. There’s more to it than that (safety,
sensitization, etc), but we’ll leave it at this: You get the idea. Working in dilutions is a smart way
to work.
Please note however that not all materials are soluble in all carriers, or will only be soluble up to
a certain percentage. A proper solution once mixed, will not separate out into multiple phases.
LAB SAFETY: THE BASICS
Safety is absolutely key when working with aromatic materials. Though these are generally
pleasant smelling chemicals, they are chemicals nonetheless and can do harm, if you’re not
careful.
Do not think that working only with naturals saves you from having to worry about safety: Many
natural things contain deadly poisons (bitter almonds, for instance, contain hydrogen cyanide),
and moreover can trigger allergies, sensitivities, etc.
Here are our very basic safety tips for working with scent. This is by no means meant to be an
exhaustive list, so please do further research.
• Raw materials: Pure materials shouldn’t be smelled directly from the bottle, for many reasons
to do with fatigue and our delicate human bodies. If you need to check a pure material, it’s
best to smell the cap of the bottle - or better yet, dip a scent strip in it.
• Gloves and eye masks: Gloves should always be worn when working with the materials
directly - such as with blending or making dilutions. Some, if left on the skin, can cause
chemical burns. Eye masks are often added, for extra safety from unintentional splashes.
• Fire safety: Ethanol (also sometimes called Perfumer’s Alcohol) is extremely volatile and
highly flammable. Work with it in a well ventilated area, and never put it near flames or any
electrical source. Also, never leave a container of ethanol open for an extended period of
time.
• Materials disposal: Sometimes you make mistakes while blending or diluting - it’s best not to
toss your mistakes down the drain. Doing so may damage your personal piping or make the
job harder of the treatment plant that takes care of your sewage. Place it in a stable
container, and take it to a chemical treatment facility so that they may properly process and
dispose of it.
• Spills: Spilled something? It happens all the time. If the spill happened on the table, close
any open materials, clear the area, and take a moment to clean it up. If the spill happened
on your body, wash yourself off immediately before addressing any other other spill-related
concerns. And if the spill happened near your eye or – god forbid – in your mouth,
immediately wash your eye and/or mouth out with water, and contact a doctor. But,
seriously, don’t keep your mouth near your blending station, ok?
• Human fatigue: If your nose is becoming fatigued,or if you’re feeling weak and tired, just
stop. Don’t push yourself. This is not a football match, and pushing yourself won’t make you
a better perfumer. At the bare minimum of negative impact, you’ll be unable to pick out the
nuances of a fragrances. Smelling stamina comes with time so until then, take a break and
allow yourself to recuperate.
• Skin safety, regulations, etc: We can’t cover all the intricacies of skin safety, materials safety
and regulations here, so please do your research. IFRA keeps an updated list of regulated
materials (and explains why they’re regulated), and your suppliers will be able to provide
Materials Safety Data Sheets (a.k.a. MSDS or SDS sheets).
• Note also that some materials benefit from the addition of anti-oxidants, which helps with
shelf life and can help preserve the formulations, in addition to other important potential
safety advantages.
• Pipettes: Essentially miniaturized turkey basters, pipettes are used in the lab to transport
liquids from one container to another in smaller, more precise amounts than simply pouring.
• Scent Strips: Sometimes called scent blotters, scents strip are nifty little pieces of paper cut
in a peculiar shape to facilitate smellings of liquid scents. The thinner length of the strip is
dipped lightly into the material, bent at the meeting point of the thin and wide lengths, and
labeled with the material name on it’s wide base. Essentially, you’re creating a 45-degree
angle with the material-soaked part in the air so that it isn’t touching and contaminating your
work surface.
• Scales: Any number of variations of scales can be used, depending on the intricacies of each
perfumer’s practice. At the IAO we use a digital scale that accommodates a minimum
measure of 0.001 grams, and allows up to 200 grams of liquid. A scale that goes to 0.01 is
acceptable, too!
• Beakers: Beakers are lab glassware that are heat-resistant and marked to show the amount
of milliliters of fluid contained within it. Beakers are generally used to mix aromatics, or to
make dilutions.
SMELLING STRATEGIES
Some techniques for sniffing on scent strips with minimal burn-out:
• The Bunny Sniff: Try small rapid short inhales: our brains are wired to respond to smell as an
early warning system against danger and to know from a distance if something is edible or
poisonous, if another creature is a threat or a potential mate...first impressions count.
• The Long, Slow, Gentle Inhale: This helps move the molecules differently over the scent
receptors. You may notice a change in the odor from the beginning of the inhale to the end.
Breathing in this way also keys you into certain stimulations of the trigeminal nerve. In
addition to the odor, you may notice a touch-like sensation in the nose, mouth or face, from
the soft tickle of a feather to a rough scratching of sandpaper. You may also find activation
of your salivary glands, or other sensations.
• The Fly By: Try moving the strip in a slow sweeping motion across the width of your face.
Airflow can have a pronounced effect on scent, and can help you to detect harder to smell
materials.
• The Mouth Breather: Try opening your mouth slightly while smelling (especially helpful if
your nose is congested). We smell as air passes from the nostrils up to the olfactory bulb,
but also from the back of the throat upwards (this retronasal smelling contributes to a large
portion of what we perceive as taste).
Remember, any kind of excessive inhalation has the potential to make you lightheaded. If you
experience dizziness (or other symptoms such as headache or stomach ache) for pete’s sake:
Take a break immediately! Let these unpleasant sensations pass! And when you return to
smelling, be mindful of not over-inhaling or otherwise overtaxing your system.
IAO BEST PRACTICES
Here are some helpful tips and practices to ensure that you work consistently and efficiently so
you have more time to engage with your creativity:
• While there is nothing wrong working with drops - especially when blending in smaller
amount - it helps to translate this over to weight at some point when finalizing your formulas.
Dilutions, however, should always be done by weight and not volume.
• Save your blending trials even if you don’t like them; blends can, and usually do, evolve over
time - something you don’t like today may become your favorite blend a week from now.
• Take notes of everything; you think you’re going to remember it, but we can assure you
(from personal experience) you won’t.
• It’s best to work in dilutions based off of powers of ten - e.g., 10%, 1%, 0.1%, etc. This way
it’s easier when you have your finalized formula and are blending with pure materials.
Lastly, remember that this is an art form. Although there are many proven ways to succeed, we
believe that – other than being rigorous about health and safety for yourself and for the people
who get to enjoy your work - there is no “correct” way to make an aromatic blend.
In other words (and again, excluding lab safety), what we’ve listed here are helpful tips, not
words of law. So: Listen to your own instinct, do your research, take opinions with a grain of salt,
and enjoy exploring this beautiful and vast aromatic world.