Entrep W3
Entrep W3
LESSON PROPER:
Although there is no fixed way of writing a business plan, it includes the mission statement which answers the following
questions;
Who is the customer?
What do they want?
What’s in it for costumer?
How does the company satisfy its stakeholders?
Feasibility Study – is a major information source in making a critical decision whether to go or not to go into the business.
1. Conducting A Feasibility Study – to reduce the risk of failure and losing money, potential producers should go through the
different aspects of running their business in discussion with friends or advisers before they commit funds or try to obtain a
loan. This process is known as doing feasibility study and when the results are written down, the document is known as
business plan.
Feasibility Study Checklist. It consists of questions to be answered in order to determine the feasibility of a business plan.
o Is there a demand for the product? (Find out the characteristics required of the product and the size and value of the market)
o Who else is producing similar products? (Determine the number and type of competitors)
o What is needed to make the product? (Find the availability and cost of staff, equipment, services, raw materials, ingredients
and packaging)
o What is a cost of producing a product? (calculate the capital costs of getting started and operating costs of productions)
o What is likely profit? (Calculate the difference between the expected income from sales to an estimated share of the market
and costs of production)