Cost of Goods Sold and Operating Expenses
Cost of Goods Sold and Operating Expenses
Once you have your revenue projections, you next consider costs.
Cost of goods sold is an important number for business owners and managers to track. That is
the absolute lowest price you can sell a product to break even. Any additional margin goes
back to covering overhead and eventually profit. If you don’t know your COGS and break-even
point, you don’t know if you’re making or losing money.
Operating Expenses
Operating Expenses
- are the costs of keeping the business running, beyond direct materials and labor.
- they’re the costs a company generates that don’t relate to the production of a product.
- are summarized on a company’s income statement. Every company has different operating
expenses based on their industry and setup.
Operating expenses typically don’t directly impact price or quality. So controlling operating
expenses can improve your bottom line without making your product worse, meaning you can
keep more cash in your business.
Accounting fees
Insurance
Legal fees
License fees
Office Supplies
Rent
Salaries and wages (other than direct labor for production employees)
Property taxes
Travel
Utilities
Vehicle expenses
The build-up method forecasts those expenses on a daily, monthly, or yearly basis as
appropriate. At this point, however, you are just trying to get a sense of the overall business
model and gauge whether this business can be profitable; showing it on a yearly basis is
sufficient.
The ‘‘devil is in the details,’’ as they say, and one problem area is accurately projecting
operating costs, especially labor costs. Constructing a headcount schedule is an important step
in refining your labor projections.
Financial analysis is really just the mathematical expression of your overall business strategy.
Everything you write about in your business plan has revenue or cost implications.
Once you have forecasted revenues and expenses, you put them together in an
income statement. You need to annualize that figure.
Note that the first line is called Total Revenues and then shows the detail that creates
that total revenues line by itemizing the different revenue categories. COGS is handled
in the same manner as revenues; you multiply the typical day by number of days in a
year to get the annual total. After determine operating expenses by most appropriate
time frame, take the operating expenses worksheet and put it into the income
statement. If you believe that you can secure debt financing, put in an interest
expense.
However, for the initial forecasts, you may not yet know how much debt financing
you’ll need or can secure to launch the business, so leave out the interest expense
until you derive a reasonable estimate. Next compute taxes. Make sure to account for
federal, state, and city taxes as applicable.
Note that the right column calculates the expense percentage of total revenues.This is
called a common-sized income statement. Although you have been rigorous in
building up your statement, you can further validate it by comparing your common-
sized income statement to the industry standards, which is where you start using the
comparable method.