MARKETING PLAN

OF AC’S
BOUTIQUE
SUBMITTED BY:
GRACHELLE ANNE REYES
JULIANNA CHRISTINE AMAR
ALYSSA MAE SULIT
ALYZA KEI TUYA
JOSEPH VICTOR MALUBAY
I. Executive Summary
People's social and emotional requirements may be clearly seen in their
clothing. What individuals of many cultures and aesthetics seek socially is also
shown in an easily understandable visual form. Many instances of practically every
garment function may be found in the history of fashion, since it has gone through so
many quick shifts and weird extremes.

When it comes to the designs and clothing in boutiques, the requirements are
so broad that they may be adapted to meet a variety of customers, all of whom have
quite diverse tastes in fashion.

Similarly, at our store, we'll be stocking up on the latest and greatest in

fashion. Currently, we are concentrating our efforts on women aged 13 to 55.
However, we have plans to broaden its use in the near future to include other market
categories as well. In the near future, we are also planning to create a men's
boutique under the same name. We are focused on businesswomen and housewives
who have less time to read fashion publications, watch television, and so on. To help
them feel more secure in their social circles, we'll give them a place to shop for the
latest and greatest.

II. Study Background

BRIEF HISTORY OF THE COMPANY
AC's Boutique, a new boutique concept, attempts to meet market
expectations by merging elements from well-established businesses. Up until now,
the female customer has been forced to a constant balancing of pros and downsides.
Option five will be made accessible to clients at the opening of AC's Boutique,
guaranteeing that they have access to the finest of the finest. The most vital
components for success will be an ever-changing selection of unique apparel and
accessories, excellent service, a friendly and casual atmosphere, and reasonable
prices. The objective is to meet a demand in the women's clothing sector.

MISSION
“Satisfying our consumers by supplying them with high-quality products and
original designs that take their convenience and high standards into consideration.”

VISION
AC's Boutique will supply the ladies with all she needs to feel confident and
unique in their clothing. This will be accomplished by establishing a physical site first,
followed by an online store.

PRODUCT/SERVICE OFFERINGS
Our business offers a variety of designs, fashionable clothing, and comfy
shirts. We're focused on modern, ethnic, and western looks for casual, formal, and
semi-formal settings. There will be a heavy emphasis on the current trends. The
highest quality, colors, patterns, fabrics, and the best atmosphere are all things we
strive to provide, so that ladies may feel at ease and return to our boutique after their
first purchase. Women that are image sensitive, fashion conscious, and discerning
will like our clothing. As a result, women will be elevated in the eyes of their peers.
III. Macro-environmental Analysis
ECONOMIC
Clothing Industry has a huge impact on our economy due to the fact that it
acquires a lot of natural resources on its production, Man power needed for its
distribution, up to the seller and consumer. Fashion companies producing
garments left and right and gaining huge profits from it.

POLITICO-LEGAL
Just a couple of weeks ago, the national elections for the year 2022 has
come to an end. Changes in our government didn’t impose any threat towards
the business and even to the products that are involved. simply because it is not
directly affected by the said politics.

SOCIO-CULTURAL
Countless of people follow trends which can be nearly seen everywhere
on social media and is usually created by influencers, celebrities and actors. But
always remember that clothes are still one of the basic needs of us humans and
by selling products that are in demands because of those trends we can
guarantee the success of this business.

DEMOGRAPHIC
This global pandemic has been going on for a few years already that it
really brings a lot of disadvantages especially to numerous businesses that are
affected by it. But it also gave us a newly discovered way on how we can sell our
products with the use of social media. Our target market are mostly teenagers
and people on mid-twenties that are always active on the internet.

TECHNOLOGICAL
The use of technology has dramatically influenced the clothing and
fashion industry in modern age, unlike before where we can see that things like
embroidery is usually crafted by hand but nowadays fabric-cutting and sewing
robots together with the artificial intelligence (AI) algorithms that forecast fashion
trends and virtual reality clothing literally brought major changes in the
manufacturing and distribution of clothing.

NATURAL
Philippines is known for our tropical climate and because of this we made
sure that our chosen products for the said business are all well suited to the
weather this country ha. Fabrics that are Light weight and made from natural
materials such as cotton and linen are suggested, all for summer like feels here
in our country.
IV. Micro-environmental Analysis
COMPANY
AC's Boutique is a kind of business and will be organized by a group of
students from ABM SY.

SUPPLIERS
The products that we sell are from the other company, which is the main
source of the clothes, so we can be sure that our product is good and high quality, so
we can get more customers.

MARKETING INTERMEDIARIES
We will advertise our product by using social media like Facebook, Instagram,
and YouTube because nowadays people use technology for all things, but we are
going to use other connections like friends and family to help us spread our business
to others.

CUSTOMERS
Our target customer is from people who use social media because our
generation is so modern because, even though the person is too far from the seller,
we can use technology for transactions to give their products, and we all know that to
have this kind of business, you need more connections so you can have more
customers.

COMPETITION
Our big competitors should be the ones who have big connections from their
social media, like the seller who has more followers so they can have all the
customers by using their popularity.

PUBLICS
This business is common in social media, but we are going to find some ways
to distract people from your products so your business will be known to make more
customers so they can suggest our product to others and we can be successful.

V. SWOT Analysis
STRENGTHS
● Quality of Products
● Loyal Customer
● Good ambiance of a place
● Highly qualified staff
● Adaptability to newness

WEAKNESSES
● Many competitors
● Poor design development
● Less supportive financial and government institutions
● Lack of idea sharing
● High rates and prices
 OPPORTUNITIES
● Find professional who know how to create a new trends clothes
● Acquire more market
● Enter new product market
● Expand into emerging economy
● To expand and known in different social media platforms

THREATS
● Brand cannibalization
● New Entrants
● Competitors
● Substitute
● Lack of Knowledge
● Expensive fabrics

VI. The Market

MARKET SIZE
A total of 5,000 people make up our target market, which also includes
walk-in consumers and Facebook friends.

MARKET NEEDS
Our product fills a market need for a trendy item that is currently
fashionable. That item is a crop top. For those who adore crop tops, there is a
market called AC's Boutique. Our primary offerings are Made in Bangladesh
goods, which are well-known for their ability to be produced at lower costs than
other garments. The most popular apparel items exported from Bangladesh
include t-shirts, crop tops, and other items.

MARKET TRENDS
Many people in the clothing industry have established their own kinds of
design and quality, such as PH Repro, which was created by a tailor who just
duplicated the design from the original companies and added a label and hangtag
to it. Croptops are currently a major trend in the Philippines.

VII. Market Objectives

● To make as much money as possible and get more positive reviews from
consumers as necessary.
● We want to make our company a must-visit boutique in our province.
● To add new designs in every season
● To increase monthly sales
VIII. Marketing Strategies
Since we are currently dealing with a pandemic and want to keep
ourselves safe while still earning money by posting and continuing to live on our
page that we created, that is our marketing strategy. This marketing strategy will
benefit our company by increasing the number of people who are informed of it
and the demand for the products and services of a business. It enables us to sell
more easily at the same time we're still safe and alive.

IX. Tactical Implementation

Tactics Operating Details Timetable

Establish a Boutique stall Find a suitable location for the June 2022
in the neighborhood of company. It must be close to the
Cabanatuan City Senior target market.
High School, Emilio
Vergara Highway, Sta.
Arcadia, Cabanatuan City.

Get a business permit Acquire the necessary permits to July 2022

conduct the company legitimately.

Purchase equipment and Purchase appliances or equipment for July 2022

materials required for the production of goods and fabrics.
manufacturing.

Employee participation in Attending product knowledge training July 2022

product knowledge ensures that every employee has
training sufficient information to produce the
required items and provide
satisfactory customer service.

Open the business Start the company in accordance with July 2022
its goal and vision.

X. Marketing Budget
This chapter details the overall cost of our product's advertising. It covers the
costs associated with generating fliers, social media marketing, and point-of-
purchase items.

Marketing Expenses

Tarpaulin ₱1,000

Flyers (150pcs) ₱300

Mannequin ₱1,000

Social Media promotion (Tiktok, ₱1,000

Facebook and Instragram
 Rent ₱10,000

Total ₱13,300

XI. Financial Projections

In order to sell trendy clothes we will be needing:

Ringlight ₱300
Hanger ₱250
Clothes Rack ₱350
Decorations ₱400
Total Operating Expense ₱1,300

PRICES:

Product Sizes

PH REPRO S-XL 30-40

PH REPRO-BANGLA S-XL 50-65

QUALITY

ORIGINAL MADE IN S-XL 150-200

BANGLADESH

Due to the pandemic, we are unable to hold the business exhibition; thus, the following are
the expected costs associated with online selling of fashionable clothing:

Receipt Paper ₱25

Adhesive plastics ₱150
Sticker ₱30
Paper Bag w/ printed logo ₱300

PRODUCT NUMBER TARGET ESTIMATED TOTAL TOTAL

OF ITEMS SALES PER TARGET ESTIMATED ESTIMATED
SOLD UNIT REVENUE SALES REVENUE
PER UNIT

PH REPRO 150 ₱35 ₱22 ₱5,250 ₱3,750

PH REPRO- 100 ₱65 ₱55 ₱6,500 ₱5,500

BANGLA
QUALITY
ORIG MADE 40 ₱180 ₱150 ₱7,200 ₱6,000
IN
BANGLADE
S
ESTIMATED REVENUE FOR 290