Recommendations

Based on the findings and conclusion presented, the following recommendations

are suggested.
1. The researchers recommend this study as a reference for future
researchers who seek to study something similar. This study contains
information that future researchers can utilize to improve their
understanding of Muslim entrepreneurs, selling schemes, and marketing
strategies.
2. The researchers recommend that future researchers to further look into
the relationship between the profile of entrepreneurs and their selling
schemes and marketing strategies. Future researchers may
3. The researchers recommend that future researchers study the relationship
between customers’ demographic profiles and the entrepreneurs selling
schemes and marketing strategies.
4. The researchers recommend that future researchers study the influence of
entrepreneurs’ demographic variables on the success of the
entrepreneur’s marketing strategy.

Direct Selling (Selling Scheme)

Most of the Muslim entrepreneur are using direct method that have frequency of
16 and 66.67 percent. Direct selling is a great approach to understand the
product and services in a better way, in terms of their appearance, taste, smell,
and personal touch. Direct selling is a popular method because it gives everyone
the opportunity to become a successful self-employed entrepreneur with the
freedom to win and lose a little (Sherin O, 2017).
https://www.grin.com/document/463945

because it allows them to create a personal connection with customers and

provide a personalized shopping experience, which increases sales and
customer loyalty. In addition, direct selling often offers flexible work options for
sellers, allowing them to work around their own schedule and potentially earn
higher profits.

Product (Marketing Strategies)

The highest priority of Muslim entrepreneurs marketing strategies in terms of
product is to offer a warranty of their products with a 3.79 mean score and
strongly agree verbal interpretation. Research suggests that customers read
warranties as a matter of habit and to learn something useful about the product,
customers are also willing to add additional payment in order to get
comprehensive coverage (Lehman and Ostlund, 1974). Warranty plays an
important role in providing assurance to customers, the thought that a company
is willing to perform necessary repair influence customers’ buying decision (Ullah,
2011). Their second highest priority in terms of product is the satisfaction of
customers, with a 3.63 mean score and strongly agree verbal interpretation.
Every business aim is to have a long-term relationship with its customers, it is
important to gain their loyalty by satisfying them, if the customers are satisfied
there is a possibility of recommendations to possible new customers ( Khadka
and Maharjan, 2017)
https://core.ac.uk/download/pdf/234684956.pdf
https://www.acrwebsite.org/volumes/5649/volumes/v01/NA-01
https://core.ac.uk/download/pdf/161421179.pdf

Promotion (Marketing Strategy)

The highest of Muslim entrepreneur marketing strategies in terms of
promotion is to offer discounts to their regular customers, it has a 3.71 mean
score and strongly agree verbal interpretation. Promotion plays an important role
in customers’ purchase decisions, the sales promotion that customers mostly
respond to, are discounts and “buy one get one free”, although some customers
may be doubtful, such promotion satisfies customers (Shekhawat, et al. 2020).
The second highest priority is to request from their previous customer to
recommend their shop. They ask their this from their previous customer because
they are the one who has experience their product and possibly satisfied with it,
and words from satisfied customers can increase the number of customers
(Khadka and Maharjan, 2017).
https://core.ac.uk/download/pdf/161421179.pdf
https://ijcrt.org/papers/IJCRT2004117.pdf

relatives with a 3.50 mean score and strongly agree verbal interpretation.
According to this data majority, They offer discount to regular customers to
reward valuable customers and to keep them engaged and happy with their
products. They asked the previous customer to recommend their shop because
the customer positive feedback serves as a powerful tool to attract new
customers, signifying the shop's excellent products or services. This helps the
shop stand out and makes people more likely to choose it over other options.

The impact of entrepreneurs demographic profile depends on various context,

literature has shown mix result regarding the impact of entrepreneur
demographic profile towards entrepreneurial behaviors and firm’s performance
(Tehseen, et al. 2015). The topic of that the demographic profile of an
entrepreneur has an impact on the success of the entrepreneur’s marketing
strategy is still highly debatable among scholars (Genty, 2017). According to
Magtubo (2021), regardless of the entrepreneurs’ age and location of the
business, the level of effectiveness of their marketing strategies is the same. In
terms of gender Zeffane (2012), provided evidence statistically proving that the
potential of both males and females in terms of their marketing strategy is the
same.
https://www.grin.com/document/1154425
http://upmsage.upm.edu.my/wp-content/uploads/2017/04/paper5.pdf?
fbclid=IwAR3WksYjyyz0oItjnFexhZdSrpCJZwMUTe0agXJyiQz_oHSHbkhtW_2O
CHs
https://sibresearch.org/uploads/3/4/0/9/34097180/riber_k15-004_36-52.pdf

Most of the number of muslim entrepreneur are in the age of 21-30 that
have frequency of 9 with 37.50 percent and age of 31-40 that have frequency of
8 with 33.33. According to this data, majority of Muslim entrepreneur engage in
business, range from age 21-40, it's where Muslim Entrepreneur have the skills,
energy, patience and manpower to handle the business unlike in the age below
21 years old because they are too young to handle or to own their own business
and for those above 40 years old they are too old to handle business because of
their age specially selling gadget. According to Reynolds (2000), the people most
active in entrepreneurship were in the 25-44 age range. Due to their high energy
levels, young entrepreneurs have a significant impact on a firm’s performance
(Tanveer et al., 2013).

In terms of sex most of the Muslim entrepreneurs are female, with a

frequency of 15 that is 62.50 percent. According to this data, the majority of
Muslim entrepreneurs engaged in business are female because they are more
skilled in entertaining customer while male muslim entrepreneur with a frequency
of 9 that is 37.50 percent are mostly engage in gadgets repairing shop.
In the study of Hussein & Firky 2011 it shows that most of Muslim entrepreneurs
are female in their study out of 100 respondents 72 percent of them are female.
A few recent studies also revealed that females are more interested in
entrepreneurial activities in the middle east and other developing countries
(Madichie & Gallant, 2012).

According to the table below, there is no significant relationship between Selling

Scheme and Marketing Strategies. Direct selling and indirect selling are two
common selling schemes use by many firms in industry. However in a long term
marketing strategy a firms selling scheme can change after both firms and
customers learn more about the product because of a firm's market uncertainty
and the customers' product fit uncertainty a firm’s long term marketing strategy in
terms of their selling scheme is uncertain in the multiple period setting (Dong, C.,
Yang, Y., et al. 2018)
Using the two-period model, a firm can either use direct or indirect selling in each
period. Because of
 ABSTRACT

This thesis explores the selling schemes and marketing strategies

employed by Muslim entrepreneurs in the Siniloan Public Market. The study aims

to provide insights into the demographic profile, selling schemes, and marketing

strategies of Muslim entrepreneurs, and examine the relationship between these

variables. The research utilizes the marketing mix theory and transaction cost

theory as the theoretical frameworks. The study's significance lies in its potential

to contribute to the understanding of how Muslim entrepreneurs operate their

businesses and provide guidance for future research in selling strategies and

marketing techniques. The study employs a quantitative approach, gathering

data from a maximum of 30 respondents through surveys and questionnaires.

The findings will benefit students, teachers, entrepreneurs, customers, and future

researchers in gaining knowledge about the strategies employed by Muslim

entrepreneurs and their impact on business operations. The study's scope is

limited to Muslim entrepreneurs in Siniloan, Laguna, focusing on direct and

indirect selling methods and marketing strategies related to product, price, place,

and promotion. The operational definitions of terms are provided to clarify the key

concepts used in the study. The review of related literature encompasses studies

exploring challenges faced by Muslim entrepreneurs, the relationship between

religious identity and marketing strategies, selling strategies used by Muslim

entrepreneurs in different contexts, and the importance of cultural and religious

factors in shaping marketing approaches. The study's findings will contribute to

the existing body of knowledge on marketing strategies and provide practical

insights for Muslim entrepreneurs operating in Siniloan Public Market.

 Table of Contents

TITLE PAGE

APPROVAL SHEET

DEDICATION

ACKNOWLEDGEMENT

ABSTRACT

TABLE OF CONTENTS

CHAPTER 1

Introduction

Background of the Study

Theoretical Framework

Conceptual Framework

Statement of the Problem

Hypothesis

Significance of the Study

Scope and Limitations

Operational Definition of Terms

CHAPTER 2

Review of Related Literature

CHAPTER 3

Research Design
 Sampling Technique

Research Instrument

Data Collection Analysis

CHAPTER 4

Profile of the Respondents

Selling Scheme Implemented

Marketing Strategies

Relationship between Profile and Selling Scheme

Relationship between Profile and Marketing Strategies

Relationship between Selling Scheme and Marketing Strategies

CHAPTER 5

Summary of Findings

Conclusions

Recommendations

BIBLIOGRAPHY
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(2017). “Entrepreneurial Intentions from an Islamic Perspective: a Study of
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Chapter 4
Jahana, S. O. (2019, March 24). A Study on Effectiveness of Direct Selling
Companies. Retrieved from. https://www.grin.com/document/463945

Islam, R., & Ullah, S. (2011) “Effects of Warranty on Purchase Decision of

Electronic Products: An Empirical Research from the Perspective of Bangladesh”
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Exploratory Study.
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Khadka, K., & Maharjan, S. (2017) “Customer Satisfaction and Customer Loyalty”
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Shekhawat, K., Puri, A., et al. (2020) “A Study on the Impact of Discounts on
Consumer Buying Behaviour” Retrieved from
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owned Businesses during the COVID-19-Pandemic. Retrieved
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Genty, KI. (2017) “Relationship Between Demographic Factors, and

Entrepreneurial Training on Entrepreneurs’ Success in Nigeria” Retrieved from
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Tehseen, S., Sajilan, S., & Hadi, NU. (2015) “Impact of Entrepreneur’s
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The table shows the relationship between the selling scheme and
marketing strategies of Muslim entrepreneurs. In terms of price in marketing
strategy and selling scheme, the data shows that it has a 0.800 chi-squared
value and a P-value of 0.670, this represents that there is no significant
relationship between the two variables. In terms of place in marketing strategy
and selling scheme, it has a chi-squared value of 3.429 and a P-value of 0.180,
which shows that the two variables have no significant relationship. When it
comes to the relationship between marketing strategies in terms of product and
selling scheme, it has a chi-squared value of 2.400 and a P-value of 0.301,
indicating that there is no significant relationship between the two variables. As
for the relationship between promotion in marketing strategy and selling scheme,
it has a chi-squared value of 2.401 and a P-value of 0.301, indicating that there is
no significant relationship between the two variables. Overall this table proves
the hypothesis that there is no significant relationship between selling schemes
and marketing strategies of Muslim entrepreneurs. According to Tung et al.
(2012), both direct and indirect selling method has its own advantageous and
disadvantageous effect on marketing strategy, an example of this is that direct
sales can have higher labor cost while indirect sale have higher transportation
cost.

This Study focuses on identifying the Selling Scheme in terms of direct and
indirect selling methods and Marketing Strategies in terms of product, price,
place, and promotion of Muslim Entrepreneurs in Siniloan, Laguna with a
maximum of 30 respondents. Participation in the study is optional, the
researchers takes into consideration the Muslim entrepreneurs willingness to
participate
The Study takes into consideration the subjects identifying information, including
their name (optional), age, gender, place, and education level. As a part of the
study, Muslim Entrepreneurs will each get a survey and reference questionnaire.
The researcher will be able to determine, using their approach, the Selling
Scheme and Marketing Strategies of Muslim Entrepreneurs
This Study focuses on identifying the Selling Scheme in terms of direct and
indirect selling methods and Marketing Strategies in terms of product, price,
place, and promotion of Muslim Entrepreneurs in Siniloan, Laguna with a
maximum of 30 respondents. Participation in the study is optional, the
researchers takes into consideration the Muslim entrepreneurs willingness to
participate
The Study takes into consideration the subjects identifying information, including
their name (optional), age, gender, place, and education level. As a part of the
study, Muslim Entrepreneurs will each get a survey and reference questionnaire.
The researcher will be able to determine, using their approach, the Selling
Scheme and Marketing Strategies of Muslim Entrepreneurs

This study identifies the selling scheme in terms of direct and indirect

selling methods and marketing strategies in terms of product, price, place, and

promotion of Muslim Entrepreneurs in Siniloan, Laguna. Through optional

participation, the study gathered a total of 24 respondents.

The study involved the subjects information, including their name

(optional), age, gender, place, and education level. As a part of the Study, each

Muslim Entrepreneurs got a survey and reference questionnaire. Through this

approached, the researchers were able to determine, the Selling Scheme and

Marketing Strategies of Muslim Entrepreneurs.