Scribd
Upload
176 views

MKT101 - Group Assignment

This assessment for the MKT101 marketing principles course has two parts: a group report and presentation. For the report, students will analyze the marketing mix (4Ps) of an existing Vietnamese business, evaluate its marketing strategy, and propose a marketing plan for the next year. The report should include an introduction, environmental analysis, target market analysis, marketing mix evaluation, proposed plan, and conclusion. It must be 3,000 words with appropriate structure and formatting. For the presentation, groups will deliver the contents of the report in a 20-minute engaging presentation with 10 minutes for Q&A. Effective verbal and non-verbal communication skills are important for delivering the presentation.

Uploaded by

Thảo Phương
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
176 views

MKT101 - Group Assignment

This assessment for the MKT101 marketing principles course has two parts: a group report and presentation. For the report, students will analyze the marketing mix (4Ps) of an existing Vietnamese business, evaluate its marketing strategy, and propose a marketing plan for the next year. The report should include an introduction, environmental analysis, target market analysis, marketing mix evaluation, proposed plan, and conclusion. It must be 3,000 words with appropriate structure and formatting. For the presentation, groups will deliver the contents of the report in a 20-minute engaging presentation with 10 minutes for Q&A. Effective verbal and non-verbal communication skills are important for delivering the presentation.

Uploaded by

Thảo Phương
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 3

MKT101– MARKETING PRINCIPLES

Group Assessment Guideline – Report & Presentation

This assessment has two parts: Part A is a group report and Part B is group presentation

Part A – Group Report


As a group, you will choose and analyze the marketing mix (4Ps) of an existing business
operating in Vietnam which you are familiar with. Your task is to investigate, articulate and
evaluate the elements of the marketing environment, targeting and positioning strategy, and
marketing mix of the chosen business. Based on your analysis and the theories acquired from this
course, you will develop the marketing plan of the company/ organisation for the next year of
operation.

How to Start

- Choose a company, please make sure that the company/ organisation* is different from
other groups.

*It is highly recommended that you contact a real (small) company/ organisation who needs a
marketing campaign. They can provide you practical issues, necessary data of the market and
real-life experiences, which will help you build a better and more practical plan.

- Mapping the current environment conditions, which include macro and micro-
environment, and analyzing its influence on the marketing strategy of your company/
business
- Identifying, analysing and evaluating the target market and positioning of the business
- Analysing and evaluating the effectiveness of the marketing mix
- Suggesting the marketing plan for your company/ business. Please note that you don’t
need to provide a detailed plan of key activities, expected revenue and budget in the
marketing plan, but general phases in the plan will be enough.
Structure

The marketing analysis report should include (but not limited to) these following components:

1. Introduction/ Overview of the company, i.e., the history of the organization/corporation


and aspects related to their product
2. Marketing environment analysis, i.e., macro-environment and micro-environment
analysis
3. Target customers and Positioning, i.e., consumer behavior analysis and how the company
executes Segmentation/Differentiation/Targeting/Positioning
4. Analysis of the marketing mix, i.e., 4P (Price/Product/Promotion/Place)
5. Marketing plan for the next year
6. Conclusion
7. References
8. Appendices

Format
The report must be presented and complied with:
- Font: Times New Roman, 11-point font, double-spaced.
- Word count: 3000 words (+/-10%) (maximum of 10 pages), excluding references and
appendices
- Report cover must include course name and code (MARKETING PRINCIPLES –
MKT101), title of the report, information of group and students (name, ID).
Part B: Presentation

As a group, you will deliver a presentation of Part A. Teams are required to allocate roles and
ensure effective time management and flow of content. Students will be assessed on their ability
to deliver a maximum 20-minute presentation in an engaging, timely, and professional manner.
The group will have 10 minutes to field questions from the audience.

Overview

Communicating your message - This assessment task is about delivering engaging presentation.
Your verbal and non-verbal delivery is just as important as the content that you provide.

Verbal communication – is about how you project your voice (speaking clearly and confidently),
how quickly you speak and how you pronounce and engage your audience with words. If you are
reading out your part, you will find it very difficult to engage the audience. Instead,
communicate through lively examples, stories, interesting facts/quotes, etc (i.e., make use of
rhetorical strategies).

Non-verbal communication: Body language – are you enthusiastic and confident? You will need
to make your audience feel comfortable and you can do this by making eye contact & addressing
the audience with positive body language.

Visuals – You may use electronic aids such as PowerPoint, Prezi or other presentation programs
to support your visual delivery. However, please refrain from text-heavy slides - be creative in
their design. Ensure that during delivery, the slides of team members and transitions are coherent
and flow in a logical manner.

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy