MCD2050

Marketing 1
Tutorial 1
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Prescribed Text

▪ Elliott, G., Rundle-Thiele, S., Waller, D., Smith, S., Eades, L., and
Bentrott, I. (2021). Marketing Principles (5th Edition). Wiley.
▪ ISBN: 9780730382959
▪ Available from Wiley Business Now
https://wileybn.ipublishcentral.net/home

This is a monthly subscription-based platform that will allow you to access

market leading resources, including prescribed E-Texts, practice quizzes, student
solutions manuals, student notes and interactive learning media for a low-cost
monthly subscription – similar to your favorite streaming service.

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What to expect in a Tutorial

▪ Casual environment
▪ Expected to attend on time
▪ Silence your mobile phone and put it away
▪ Laptop and/or iPad use in class is required
▪ Be involved in tutorial activities and collaborate
▪ Be active in discussions
▪ Ask questions please

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Expectations from Teachers

▪ Your classroom tutor (me) is your first point of call for any MCD2050
Marketing related problems.
▪ We are here to support and help you, but will only do so if you put in an
equal effort towards your own study (this means attending all lectures and
maintaining a sufficient level of self study).
▪ Your teachers are who you should come to, in order to clarify doubts
regarding the subject, as opposed to your fellow peers.
▪ We will provide you with feedback for both good and bad results and will
encourage you to develop.
▪ We will expect your best efforts and will not allow for a lazy approach to
study.

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Discussion Board – Rules and Expectations

Please note – all answers/posts on the discussion board needs

to be in English.
These answers are monitored by your class teacher and must
meet the Monash College Code of Conduct for students.

Response from teachers – Teachers will provide a summary post

for the class discussions.

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Let’s Visit Our Moodlesite
▪ To access the site: https://lms.monashcollege.edu.au
▪ Log in using your authcate username and password.
▪ You may need to download the Okta verify app
– Your teachers may be able to assist you with this
– If not, please see the eSolutions desk at Monash Connect (campus centre).
▪ Once you are logged in, you will see a list of units you are enrolled in that use Moodle – please
click on the “MCD2050” unit link.
▪ We will now be going through the following folders in detail – please follow along:
– Welcome to MCD 2050 folder
– Internal Assessments Folder
– Student Resources and Unit Outline Folder
– Announcement Block
– Teacher Contact Information Block
– Week 1 Folder

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Lets Get to Know Each Other

▪ Welcome to Monash College and to MCD2050. Lets begin with an activity, in order
to get to know each other.
▪ In the next 15 – 20 minutes, you will be working on developing your own brand.
▪ What is a brand? A brand is a name, term, symbol, sign, design or a combination of
these that is intended to identify something (usually a product).
▪ Your task is to develop your own brand, something that represents or identifies you.
Something that makes you memorable and allows you to standout from your
competitors (the other students).
▪ At the end of this task, you will be required to present your brand to the class and
tell your story. Your teacher will be doing the same.

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Examples
▪ Here are some examples of professional brands:

▪ Above are some examples of past students brands:

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Icebreaker -Let's play DJ​

▪ Each student will take a turn to share their favourite

advertisement with the class.
▪ At the end of the advertisement, please share two points on
why this is your favourite advertisement.
▪ It is important the advertisement shared meets the Monash
Student Code of Conduct
▪ NOW - Let's go find the favourite advertisement!!
▪ Your teacher will call out your name shortly to present.

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Two Different Approaches – Weeks and Topics
Marketing 4th Edition (Elliott et al., 2018)
•Week 1 – What is Marketing?
•Week 2 – Marketing Environment
•Week 4 – Consumer Behaviour
•Week 5 – Market Research
•Week 6 – Product Management
•Week 8 – Promotion & Digital Marketing
•Week 9 – Place
•Week 10 – Services Marketing

Marketing 9th Edition (Kotler et al., 2012)

•Week 1 – What is Marketing?
•Week 3 – Segmentation, Targeting, Differentiation and Positioning
•Week 7 - Pricing

**ALL OF THESE READINGS ARE AVAILABLE FOR FREE ON MOODLE**

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MCD2050

Marketing 1
Tutorial 1
Unit Learning Outcomes

On completion of the unit students will:

1. Be familiar with the role of marketing within an organization;
2. Have an understanding of the relevant marketing theories;
3. Demonstrate the practical application of the theories and
concepts.

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Assessment
▪ Weekly Online Quiz 5%
▪ Lectorial Quiz 5%
▪ Tutorial Questions Test (Weeks 3) 10%
▪ Group Video Task (Look Around You Project) 10%
▪ Individual Essay 10%
▪ Mid Trimester Test 10%
▪ Final examination (Hurdle Requirement) 50% (45% - Hurdle)

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Weekly Online Quiz (5%)

▪ Students will complete a series of quiz questions online through

Moodle on a weekly basis.
▪ The quiz will open Monday 9am (every week) and close Saturday
(every week) at 5pm.
▪ Materials allowed – This is an open book assessment. You can use
your lecture slides, text book and your notes for this assessment.
▪ Timed: You have 60 minutes to complete this assessment from the
time you open the quiz.
▪ Attempt: Only attempt at the quiz is permitted.

Unit Learning Outcomes: 2 and 3 15

Lectorial Quiz (5%)

▪ Students will complete a series of quiz questions online

through Echo360 during the lectures on a weekly basis.
▪ Quiz questions will ONLY be conducted in the weekly
lectures.
▪ You will need to attend your allocated lectures to complete
these quizzes.
▪ Materials allowed – This is an open book assessment. You can
use your lecture slides, text book and your notes for this
assessment.

Unit Learning Outcomes: 2 and 3 16

Week 3 - Tutorial Question Test (10%)
The format of these is as follows:
▪ Student will discuss and work on a number of different question starting from week 1.
▪ The test conducted in week 3 will be based on similar questions discussed in the week
1, 2 and 3 tutorials.
▪ The test will remain open from Monday 9am to Saturday 5pm of Week 3
▪ Students are to complete the test after they have attended the week 3 tutorials
▪ Only ONE attempt is provided
▪ Test is a timed assessment of 35 minutes.

Unit Learning Outcomes: 1 and 2 17

Group Video Project & Individual Essay

This is a TWO part assessment.

Part A – Group Video Project. Students will complete this task in
groups of four (4) members.

Part B – Individual Essay. Students will write an individual essay

based on the group video project topic.

Unit Learning Outcomes: 1, 2 and 3 18

Part A: Group Video Project “ The Look Around You project” (10%)

Due Date: Week 4

Group task with your pre-allocated group
Video project on the Marketing Environment and Segmentation topic
Assignment brief available on Moodle – we will be going through this next lesson

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Part B: Individual Essay (10%)
Due Date: 11:59pm Sunday of week 6
Format: Structured Essay
Brief Purpose: The essay provides students an opportunity to incorporate the feedback
provided on the video task to the essay.
Students will write their own understanding of the video task and demonstrate their
individual knowledge on the topics.

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Mid Trimester Test – 10%
Test Date: Week 9
The test will consist of Multiple choice questions and scenario based long answer
questions.
Topics covered: All lecture topics from week 1-8 inclusive.

Unit Learning Outcomes: 2 and 3 21

Resources Available on Moodle Recap

▪ Unit Outline
▪ Internal Assessment Information
▪ Zoom Links
▪ Tutorial Discussion Boards Forums
▪ Assignment Submission Dropboxes
▪ Weekly Tasks and Folders
▪ Lecture Slides (Notes)
▪ Elliott (2021) textbook purchase link
▪ Kotler (2013) digitised readings

▪ Please familiarise with these resources

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Group Activity: What is Marketing?

▪ In your tables brainstorm what you think “Marketing” is:

– What does it involve?
– Why is it important to businesses?
– Use your devices to find specific examples of firms/brands that you feel
implement the practice of marketing successfully. Explain why.

▪ Share your group responses with the class: Brief discussion

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What is Marketing?

▪ Marketing is an organisational function and a set of processes for creating,

communicating and delivering value to customers and for managing customer
relationships in ways that benefit the organisation and its stakeholders (Armstrong,
Brown, Burton, Deans & Kotler, 2013).

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Marketing Defined

Page 4

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Tutorial Question – Individual Activity

“The common view of marketing is that, it is only about sales and

advertising”. As a marketing student you understand this is not
entirely true and there is much more the Marketing discipline.

Explain what you understand marketing is all about.

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What will Marketing look like in 2030? – Class Discussion

▪ Go to the Week 1 Folder

▪ Scroll down to the Tutorial Content label (in blue)
▪ Click on the H5P link ‘What will marketing look like in 2030?’
▪ Watch the video and answer the question.
▪ A class discussion will follow.

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A video to end the class

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