MARKETING & INNOVATION | DS SMITH RETAIL MARKETING

Retail Round Up
June 2022
 In-store activations across the retail space in June were filled
with colour for Pride month. Many retailers celebrated with
rainbow-inspired products, food decorations, recipes, LGBTQ+
charitable events and more. Retailers also marked Father’s Day
and of course the lead up to sporting events Wimbledon and
UEFA Women’s Euros taking place in June - July.

June 2022 However, it wasn’t all fun and games as the cost of products
Overview soared to reach the highest point of inflation in 14 years, with
food inflation jumping to 5.6% compared with 4.3% in May. As
a result, consumer confidence hit the lowest-ever score since
recordings began in 1974.

Footfall patterns across the UK fluctuated dramatically in June.

The heatwave which started mid month boosted the number of
people on highstreets by 4.1% relative to the previous week,
yet strikes negatively impacted footfall by as much as -13.7%.

DS Smith – INTERNAL
 Our 2022 sixth month reflection:
As a fitting way to launch our new look Retail Round Up we reflect on the half year through some of our favourite projects and achievements

1. Sustainability 2. WOW Factor 3. Innovation

To date we have We’ve collaborated Through smart

removed the with brands & retailers design we can bring
equivalent of 9 to deliver amazing digital worlds into
million plastic bottles customer experiences. retail. Our phygital
through circular This example is one of POS offer can
design and our favourite so far educate and
alternative solutions. this year. inspire shoppers.

4. Technology 5. Nominations 6. Sales Conference

Our new IrisPOS We’re proud to have We shared best

design tool has received two POPAI practice and retail
helped enhance nominations for the marketing NPD with
visual impact and 2022 Awards. DS Smith colleagues
taken subjectivity at the Impact Centre
out of design. Sales Event.

DS Smith – INTERNAL
 Phygital Pride Father’s Day
In-store
Overview

Sustainability Sporting events Promotion

Indicates POS designed & produced by DS Smith Retail Marketing.

DS Smith – INTERNAL
 Grocery

Sainsbury’s
Wimbledon, Pride, World Gin Day, Father's Day - we saw it all in
Sainsbury's this June. A couple that stood out included Cadbury’s,
for their partnership with Prince's Trust to support young people
who have doubts and lost hope for the future, and Robinson's Fruit
Creations, with a colourful quarter pallet and messaging around
LGBTQ+ charitable donations with each purchase. Shoppers were
encouraged to buy a bottle of Johnnie Walker for 'the Dad that goes
the extra mile’ with free gift bags for Father's Day. Mega displays by
Evian and Gordon's were main attractions in-store, driving brand
presence for Wimbledon and World Gin Day (with a new exclusive
Morello Cherry Gin flavour!)

DS Smith – INTERNAL
 Grocery

Tesco
Electronic interfaces are creeping in! We're seeing these phygital
displays more and more across Tesco stores for campaigns to
promote and advertise products, e.g. Nestle Cerelac, Meal Kits and
the Jack Daniels 'make it count' campaign. The ‘Get Match Ready’
activation for the UEFA Women’s Euro’s looked great in-stores and
gave shoppers the chance to win tickets to a match. There were lots
of opportunities for shoppers to win prizes throughout June with
competition messaging on Cadbury ‘FC’ and Ribena displays too.

DS Smith – INTERNAL
 Grocery

Morrison’s
Morrison’s went all out this Pride month with modified shelf tags to
remind shoppers at all touchpoints how their money would help the
LGBTQ+ homeless community. Special edition products included
rainbow cakes and colourful ‘Proud’ T-shirts.

Co-Op
When prawn cocktail meets wotsits… behold the brand new Walkers
line advertised on their FSDU which puts a spin on shopper-
favourite, classic flavours. A Moretti truck mega display encouraged
multipack purchases for the height of the Summer, and a text-
activated competition gave shoppers the chance to win the ultimate
football experience on the Lucozade display.

DS Smith – INTERNAL
 Grocery

Asda
Discovering Summer in Asda includes essentials for the season;
skincare, sun cream and deodorant. Other seasonal essentials
are of course hay fever remedies – the Allevia FSDU used
headboard messaging to inform shoppers on the best remedy for
their symptoms. Sticky dots were used as replacements for
plastic SELs here – a big step in the right direction for removing
single-use plastics. Electronic displays feature throughout the
store, this month showcasing the new Nescafe Caramelised
Honey & Toasted Biscuit coffee.

Waitrose
The ‘Summer Food Truck’ took the main stage with the bright
yellow mega display drawing attention to seasonal promotions
including flowers, plants, food and drinks. The Father’s Day
campaign also had a strong presence in-store with colourful
displays around the store to encourage (remind) gifting for the
occasion.

DS Smith – INTERNAL
 Health & Beauty

Superdrug
Superdrug stores were decked out with colourful FSDUs for
Pride to showcase their ‘United We Stand’ campaign that ran
throughout the month. Other FSDUs used abstract shapes to
embolden their designs, e.g. Essie nail varnish and Rimmell
makeup.

Boots
Exclusively at Boots, 17 makeup are offering ‘unbelievable
beauty’ for an ‘unbelievable price’ with discounted items up for
grabs on an emboldened, standout FSDU. New products are
constantly unveiled in creative ways across Boots stores - this
Urban Decay factice of their new 16+ hour setting spray setting
a good standard!

DS Smith – INTERNAL
 Various retailers

The in-store campaign for the release of the latest Batman film saw
an exciting range of 3D displays and product-holding posters. The
movie came to life with a creative 3D reconstruction of the
notorious Batmobile.

HMV HMV HMV Dreamies announced their partnership with the LGBTQ+
Foundation on their rainbow FSDU. The display emboldened phone
numbers for Talk With Pride to encourage mental health support in
the LGBTQ+ community.

Gordon’s showcased their new bottle design across multiple Gin

flavours and provided free metal straws to encourage more
sustainable drinking behaviour. Shoppers at Dunnes could also win
the ultimate BBQ bundle through a QR-activated competition
advertised on the abstract Carlsberg display.

Wilko Dunnes Dunnes

DS Smith – INTERNAL
 Is your business ready to
navigate the post-HFSS market?
Changes to the market will trigger challenges
surrounding shopper selection, product availability, the
race for space and more. Head to our website for
bespoke solutions and HFSS support:

See more

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 Retailer news

DS Smith – INTERNAL
 Tesco donates almost
£100,000 to mark Pride

• Tesco are a longstanding supporter of Pride and the

LGBTQ+ community. The supermarket has donated
almost £600,000 to charities supporting LGBTQ+
people over the last three years.

See more

DS Smith – INTERNAL
 Co-op teams up with Microsoft
to help eradicate food waste
via a new platform
• ‘Caboodle’ is set to save hundreds of thousands of
tonnes of edible food from being thrown away.
• The new platform will allow supermarkets, cafés
and restaurants to connect with community groups
and volunteers to redistribute surplus food.

See more

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 M&S trials refillable cleaning
products in store
• Customers will be able to choose from eight pre-
filled, own-brand homecare products, including
cleaning sprays, laundry detergents, fabric
conditioners and washing up liquids.
• Shoppers need to pay a £2 deposit for the reusable
bottle, which can be returned to store where
customers will receive a £2 voucher redeemable
against a second purchase which will be refilled into
the bottle.

See more

DS Smith – INTERNAL
 Asda to expand Uber Eats tie-up
with product bundles

• Asda are adding 88 extra stores to the app, and

offering bundles of products such as ‘breakfast fry
up’ and ‘build a sandwich’ for delivery.
• “We’re seeing an increasing number of customers
shopping for tonight as well as for tomorrow
through the wide range of delivery options now
available.” – Simon Gregg, Senior VP

See more

DS Smith – INTERNAL
 Motatos launches in UK offering
60% off branded items

• Swedish online discount retailer is offering 60% off

branded goods compared to supermarket rivals.

See more

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 Boots freezes prices to help
customers cope with cost-of-
living crisis
• Asda are adding 88 extra stores to the app, and
offering bundles of products such as ‘breakfast fry
up’ and ‘build a sandwich’ for delivery.
• “We’re seeing an increasing number of customers
shopping for tonight as well as for tomorrow
through the wide range of delivery options now
available.” – Simon Gregg, Senior VP

See more

DS Smith – INTERNAL
 Design single-use plastic and
excess material out of your
supply chain to make your
business more sustainable.
We’re here to help you create responsibly. Our Circular
Design Metrics identify your carbon load, supply chain
optimisation, recycled content & more. Scan the QR
code to see a demo:

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 Would carbon food labels
change the way you shop?

• “We know that a very significant portion of the

population has shifted their diet, or tried to shift
their diet in the last 12 to 18 months in order to
become more sustainable.” - Robin May, chief
scientific adviser for the UK’s Food Standards
Agency.

See more

DS Smith – INTERNAL
 Brand trends

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 Primark may be late to the
online party but it could bring
fizz.
• Primark has finally bitten the bullet and ventured
into the world of online shopping.
• It will offer a click-and-collect service

See more

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 Crew Clothing reveals
partnership with Thrift+ to
resell items
• In a commitment to sustainability, the Thrift+
service became available to customers on June 8 in
line with World Oceans Day.

See more

DS Smith – INTERNAL
 Apple launches BNPL product
to take on Klarna and Clearpay
• Apple has launched finally launched its own buy
now, pay later (BNPL) product as part of a bid to
take on the sector’s giants Klarna and Clearpay.

See more

DS Smith – INTERNAL
 Heinz partners with Tesco to
create recyclable snap-pots

• Heinz and Tesco has collaborated on a soft plastics

recycling trial to produce recyclable packaging for its
Heinz Beans Snap Pots.
• The trial set to start in July, will see soft plastics
returned to Tesco by customers re-purposed by a
team of specialists and the retailer to create the
classic Heinz pot with 39% recycled soft plastics.

See more

DS Smith – INTERNAL
 Quiz unveils first
environmentally-friendly
clothing line Quiz Eco
• In a bid to reduce its impact on the planet, Quiz has
launched its first environmentally friendly clothing
line as part of its sustainability road map.
• The Quiz Eco collection consists of 16 items
including summer products such as dresses and
midi skirts.

See more

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 H&M opens new Metrocentre
shop

• The new shop focuses on sustainability with a new

interior look and feel to put the customer
experience first.
• With more emphasis on product placement and
what the store looks like, there is less stock here
than in normal stores.

See more

DS Smith – INTERNAL
 Amazon taps into augmented
reality for Virtual Try-On for
Shoes feature
• The new feature comes as an attempt to attract
sneakerheads to its site as it looks to create more
immersive experiences for fashion shoppers online.
• Customers will be able to visualize how a pair of
shoes will look on themselves from multiple angles
using their phone cameras before buying.

See more

DS Smith – INTERNAL
 Frozen poultry sales have
UK footfall fell by 3.9%
risen by 12% while rice and
in the week to 26 June
grains have also jumped
when compared to the
11%. Canned beans and
previous four weeks.
pasta rose by 10%.

See article See article

Consumer
trends Smaller grocery bills were Moonpig has posted a
the main factor behind a significant decline in online
0.5% drop in retail sales in sales as shoppers returned
the UK last month. to bricks-and-mortar shops.

See article See article

DS Smith – INTERNAL
Thank you

Marketing & Innovation Team

To leave feedback or request further information

please contact: DSSRM.MI@dssmith.com

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