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UNYS Amazon PPC Report

The campaign summary metrics show that for the period of Feb 12-25: Impressions were down 44% to 1.2M, clicks were down 39% to 4.1K, conversions were down 35% to 294, and sales were down 34% to $11.87K. Spend was also down 38% to $2.93K. The top performing campaign was an All Products campaign with 15 conversions and $564 in sales. Sponsored products campaigns accounted for 94.9% of total conversions.

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0% found this document useful (0 votes)
115 views1 page

UNYS Amazon PPC Report

The campaign summary metrics show that for the period of Feb 12-25: Impressions were down 44% to 1.2M, clicks were down 39% to 4.1K, conversions were down 35% to 294, and sales were down 34% to $11.87K. Spend was also down 38% to $2.93K. The top performing campaign was an All Products campaign with 15 conversions and $564 in sales. Sponsored products campaigns accounted for 94.9% of total conversions.

Uploaded by

Panfletinho 2
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Feb 12, 2023 - Feb 25, 2023 ▼

Targeting Ty… ▼ Type ▼

Loja ▼
Status ▼
Campaign ▼

Campaign Summary Metrics

Impressions Clicks Conversions (30d) Sales (30d) Spend

1.2M 4.1K 294 $11.87K $2.93K


-44% -39% -35% -34% -38%

Conversion Rate Cost per Click ROAS ACOS

7.3% $0.72 $4.05 24.71%


7% 1% 7% -6%

Performance Trend Comparison Conversions by Campaign Type


click icon above for
more metrics!
Spend Spend (previous 14 days)
600
Sponsored
Products
400
Sponsored
Brand Video
200
Sponsored
Display
0
Feb 12 Feb 13 Feb 14 Feb 15 Feb 16 Feb 17 Feb 18 Feb 19 Feb 20 Feb 21 Feb 22 Feb 23 Feb 24 Feb 25
94.9%

Top 10 Campaigns Performance


Campaign Conversions (30… Sales (30 days) Conversion Rate Clicks Cost per Click Impressions ROAS

1. SP | UNYS Campaing | All Produ… 15



$564

11%

131

$0.67

36.7K

$6.47

2. TAMGHGYNY | T MX Gray | SBV … 14



$431

10%

134

$0.66

4.4K

$4.88

3. PXFSLGDLR2 | P Gray 2 DN | AU… 13



$500

13%

103

$0.99

8.4K

$4.91

4. APNTCHBWTBWL | NT Chocolat… 12

$410

9%

133

$0.70

37.9K

$4.38

5. PXFSLBDLR2 | P Blue 2 DN | AU… 12



$533

10%

115

$0.88

33.2K

$5.27

6. APNTOBKCBKL | NT Opaque Bla… 12



$363

8%

155

$0.68

22.8K

$3.47

7. PXFSLMGNTLR | P Green TW | A… 11

$437

16%

67

$0.88

8.8K

$7.42

8. CGHDGWXLS | CG LS WX Gray … 10

$465

12%

86

$1.16

42.8K

$4.66

9. SSAPBKD | SS Black DN | AUTO … 10



$287

10%

102

$0.79

33.5K

$3.58

10. LSXAPBK | LX Black | AUTO | Oc… 10



$587

8%

122

$0.82

29.1K

$5.89

click on a campaign to filter the other charts

Top 5 Portfolios: Budget Information Auto Targeting Type

Portfolio Budget State Budget Amount* Spend** ▼


Remaining
Policy Budget***

1. Super Simples Ap… dateRange enabled null


$389

null

2. Pottery Aprons dateRange enabled null


$340

null

3. X Cross Back Apr… dateRange enabled null


$323

null

4. No Tie Aprons dateRange enabled null


$318

null

5. Essentials Aprons dateRange enabled null


$283

null

click on a portfolio to filter the other charts

Spend to Budget Conversions by Attribution Window

Conversions (1 day) Conversions (7 days) Conversions (30 days)


40

30
44%
20

10

0% 20% 40% 60% 80% 100% 120%


0
Feb 12 Feb 13 Feb 14 Feb 15 Feb 16 Feb 17 Feb 18 Feb 19 Feb 20 Feb 21 Feb 22 Feb 23 Feb 24 Feb 25

Product Type Conversions by Campaign (30 day attribution window) Top 10 Ad Groups


Conversions
Same SKU Different SKU Ad Group (30d) ▼
Clicks Cost per Click

SP | UNYS Campaing | All Products | 1. KW | BRANDED | HIG… 15



131

$0.67

6 9
Feb 6, 2023
10 4 2. SBV | TMX Gray | Ex… 14

134

$0.66

PXFSLGDLR2 | P Gray 2 DN | AUTO | 3. SP | P Blue DN | RES… 13



115

$0.88

7 6
311022
1 11 4. SP | P Gray 2 DN | RE… 13

103

$0.99

PXFSLBDLR2 | P Blue 2 DN | AUTO | 5. SP | NT Chocolate Br… 12



133

$0.70

3 9
311022
5 7 6. NT Opaque Black T… 12

155

$0.68

PXFSLMGNTLR | P Green TW |
4 7 7. SP | P Green TW | RE… 11

67

$0.88

AUTO | 311022
3 7 8. SP | CG LS WX Gray … 10

86

$1.16

SSAPBKD | SS Black DN | AUTO |


2 8 9. SP | LX Black | RESE… 10

122

$0.82

311022
4 6 10. SP | SS Black DN | R… 10

108

$0.79

0 2 4 6 8 10 12 14 16

Advertising Spend Efficiency ROAS by Ad Type

Spend Sales (30 days) ACOS


1.5K 60%
Products Brands Display Video

1K 40%
$4.04 - - $5.24
500 20%

0 0%
Feb 12, 2023 Feb 14, 2023 Feb 16, 2023 Feb 18, 2023 Feb 20, 2023 Feb 22, 2023 Feb 24, 2023
Feb 13, 2023 Feb 15, 2023 Feb 17, 2023 Feb 19, 2023 Feb 21, 2023 Feb 23, 2023 Feb 25, 2023

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