Weyland 1996
Weyland 1996
in LatinAmerica:
Unexpected Af nities
Kurt Weyland
Why have political populism and economic liberalism coexisted under Presidents Menem
in Argentina, Collor in Brazil, and Fujimori in Peru? In order to elucidate this surprising
convergence, which established conceptions of populism did not expect, this article
stresses some underlying affinities between neoliberalism and the new version of popu-
lism emerging in the 1980s. Both neopopulism and neoliberalism seek to win mass
support primarily from unorganized people in the informal sector, while marginalizing
autonomous organizations of better-off strata and attacking the "political class." They
both apply a top-down, state-centered strategy of wielding political power. Finally,
neoliberal efforts to combat Latin America's deep economic crisis yield some benefits
for poorer sectors, to which neopopulist leaders appeal, while imposing especially high
costs on many of the better-off opponents of neopopulism.
Kurt Weyland is assistant professor of political science at Vanderbilt University. His work on Brazil
and on Comparative Politics/Latin America has appeared in Journal of Inter-American Studies and
World Affairs, Journal of Democracy, and International Studies Quarterly. Correspondence address: Box
1564-B, Vanderbilt University, Nashville, TN 37235. WEYLANK@CTRVAX.VANDERBILT.EDU
Studies in Comparative International Development, Fall 1996, Vol. 31, No. 3, 3-31.
4 Studies in ComparativeInternational Development / Fall 1996
reflects underlying affinities in their sources of political support and rejection, their
strategy of using state power, and their distribution of socioeconomic benefits.
Scholars did not expect populism and neoliberalism to coexist. Indeed, established
theories postulate a basic divergence between them. Drawing on dependency theory,
Cardoso and Faletto (1979, ch.5) and O'Donnell (1979, ch.2) associate the notion of
populism with the early stage of import-substitution industrialization, when steady
growth allowed personal leaders to attract a large following by enacting mass-
incorporating, moderately redistributive policies. According to this view, populism
would not be compatible with neoliberal restructuring, which includes tough auster-
ity measures, limits the distribution of benefits and is, therefore, expected to antago-
nize the mass of poorer people. The neoliberal policies on which many Latin
American countries have embarked in the last decade should thus preclude popu-
lism. 2 Liberal economists stress the same incompatibility. Thus, Sachs elaborated an
influential definition of populism as the pursuit of expansionary economic policies
that provide benefits to a wide gamut of social groups, yet avoid imposing costs on
elite sectors and, therefore, inevitably lead to economic crises. Neoliberalism, with
its insistence on fiscal discipline, calls for the complete opposite (Sachs 1989, 7-11;
Dornbusch and Edwards 1991).
How can these theories account for the recent convergence of populism and
neoliberalism under Presidents Menem, Collor, and Fujimori? Drake's "bait-and-
switch" interpretation of contemporary populism proposes an answer (Drake 1991,
36; similar Di Tella 1990, 92-97; Roxborough 1992, 425--6). In this view, politi-
cians in Latin America's new, weakly institutionalized democracies use populist
electoral tactics to gather support among the masses and win power; yet upon
assuming office, pressures from domestic elites and international economic forces
compel them to adopt tough market-oriented measures that diverge radically from
their campaign promises. The thesis of a drastic switch from leaders' populist stance
in the campaign to their neoliberal stance in government thus embodies the assump-
tion of the incompatibility of populism and neoliberalism.
This "bait-and-switch" interpretation certainly contains some truth. For instance,
it helps account for the striking turnabout of populist Fujimori, who rejected the
neoliberal campaign proposals of his adversary, Mario Vargas Llosa, but adopted
them himself upon becoming president of Peru. Nevertheless, this argument is
inadequate in empirical and theoretical terms. While it postulates a clear-cut se-
quence of populist electoral tactics and neoliberal governmental practice, leaders
like Menem, Collor, and Fujimori have, in fact, continued to use populist strategies
of winning mass support while enacting neoliberal economic policies. This simulta-
neity of political populism and economic liberalism contradicts the claim of a radi-
cal switch and the underlying incompatibility assumption.
The "bait-and-switch" interpretation is also theoretically unconvincing. In Latin
America's politicized democracies (Chalmers 1977, Power 1991), institutional struc-
tures are too weak to guarantee a president's power. Populist leaders would mn
great risks of facing widespread opposition if they betrayed their mass base after
taking office. In addition to securing their own position, presidents need to maintain
We,/land 5
minimal support among parliamentarians or state govemors, who are often (re-)elected
during the presidents' own terms. Furthermore, leaders try to perpetuate their power
by choosing their successor or preparing their own reelection. These political calcu-
lations create strong incentives for leaders to keep employing populist strategies
when in office--even when enacting neoliberal economic policies.
The incompatibility assumption underlying influential analyses of Latin American
populism thus seems to hinder--rather than to further--our understanding of crucial
experiences, such as Menem's and Fujimori's considerable success (despite enor-
mous cost) in turning around their crisis-ridden countries and winning reelection.
This article therefore proposes a reformulation of common conceptions of populism
in order to elucidate its continued viability in an age of neoliberal economics.
363-4; Crabtree 1992, 69-77; Cameron 1994, 42-8). Thus, the mass base of
neopopulism differed significantly from that of classical populism.
Garcfa's economic policies, however, bore a similarity to classical populism. He
w a n t e d to p e r p e t u a t e the e s t a b l i s h e d d e v e l o p m e n t m o d e l of state-led
import-substituting industrialization (ISI) and refused to combat Peru's economic
crisis through market-oriented stabilization measures. Instead, Garcfa's government
stimulated growth in order to overcome the bottlenecks that it held responsible for
the constant price rises. In this way, Garcfa managed to provide benefits to a vast
range of social groups, as classical populists had done. These heterodox policies
worked for about two years, but then led to a tremendous economic crisis, which
hurt especially the poor. Hyperinflation ravaged Peru from late 1988 on (Lago
1991, 270-316; Pastor and Wise 1992, 96-108).
In the mid- to late 1980s, Argentina and Brazil experienced a broadly similar
sequence of boom and bust, of temporary stabilization and resurgent inflation. Like
Garcfa, Presidents Ratil Alfonsfn (1983-89) and Jos6 Sarney (1985-90), who flirted
with neopopulism in 1985/86, tried to end economic crises without imposing costs
on important sectors. Poorer strata, especially in the informal sector, in fact, made
considerable gains in the early phases of these heterodox stabilization programs,
especially under the Brazilian Cruzado Plan of 1986. But the Alfonsfn and Sarney
governments failed to combat important causes of inflation, such as large fiscal
deficits, which were exacerbated by the drain on public resources caused by service
on the huge external debt. Prices soon started to explode, wrecking the economy
and undermining support for the government. In Argentina, runaway inflation trig-
gered social turmoil that forced Alfonsfn to leave office five months before sched-
ule (Baer and Beckerman 1989; Smith 1990).
These disasters suggested that the economic policies pursued by classical popu-
lists in the 1940s and 1950s and revived by the first wave of neopopulists in the
1980s were no longer viable. Resource constraints exacerbated by the debt crisis
made the distribution of benefits to a wide range of sectors unsustainable. Fiscal
profligacy was certain to boost inflation, which hurt the poor the most. There was
no easy, costless escape from the severe economic problems that had erupted in the
1980s. Austerity and other painful adjustment measures seemed to be in order.
Indeed, the failed efforts of Garcfa, Alfonsfn, and Sarney to shore up the estab-
lished development model, which used extensive governmental intervention and
protection from foreign competition to build up domestic industry, raised ever stronger
doubts about the model's continued viability. Could crisis-ridden countries afford to
sustain inefficient industries behind high trade barriers? Would these pampered
enterprises ever produce the foreign exchange required for reliably servicing the
external debt and for buying the inputs necessary for renewed development? How
beneficial to the economy was large-scale state intervention, which provided ample
opportunities for corruption and allowed special interests to obtain privileges at the
expense of the rest of society? Calls for profound economic restructuring grew ever
louder.
Thus, while populism made a comeback in several new democracies, it soon
We,/land 9
What are the affinities between neopopulism and neoliberalism? Contrary to plu-
ralism or corporatism, which stress the importance of intermediary organizations,
neopopulism and neoliberalism are antiorganizational in their majoritarian or indi-
vidualistic bent, respectively. In their conceptions of democracy, they stress count-
ing numbers ("one citizen, one vote") as the main decision criterion and, in principle,
refuse to recognize special weight, such as the economic clout of business groups. 8
Since in political practice, however, all democracies recognize special weight and
I0 Studies in Comparative International Devdopmcnt / Fall 1996
give small, yet influential groups political privileges, both neopopulism and
neoliberalism reject the established order, try to attract sectors it has left discontent,
and advance demands for change.
These shared principles give rise to three important affinities between neoliberalism
and neopopulism. First, there are some similarities in their sources of societal sup-
port. They both appeal to unorganized, largely poor people in the informal sector,
have an adversarial relation to many organized groups in civil society, and attack
the established "political class" as their main enemy. Second, their strategies of
applying power coincide in relying on a strongly top-down approach and in strength-
ening the apex of the state in order to effect profound economic reform and to boost
the position of the personal leader, respectively. Third, neoliberalism and neopopulism
have some similarities in their distribution of costs and benefits. Neoliberal adjust-
ment imposes particularly high costs on organized groups in civil society, which
neopopulist leaders seek to weaken. In contrast, by ending hyperinflation and enact-
ing targeted antipoverty programs, it benefits poorer sectors, which neopopulists
court. The following sections explain these affinities in greater depth.
Both neopopulists and neoliberals (who also have powerful supporters among
well-off groups) try to gain a mass following by appealing to the main victims of
the established development model, import-substituting industrialization (ISI). ISI
provided considerable benefits to relatively better-off strata, including the industrial
working class. But, since job creation was limited, even in industry, large numbers
of people were confined to informal activities and often remained poor. Both
neopopulists and neoliberals center their efforts at finding mass support on these
strata, who are excluded from the formal economy and who lack strong organiza-
tions to assert their full rights of citizenship.
Like classical populists (Drake 1982, 236-7), neopopulists promise to incorporate
a heterogeneous mass of people who have remained excluded from the mainstream
of development. But they adapt the strategy of mass mobilization, which classical
populists used to attract, especially the working and lower middle classes (Kaufman
and Stallings 1991,16), to Latin America's current social and organizational struc-
ture. Neopopulists see the largely unorganized "marginal mass ''9 as the primary
reservoir of people who are nowadays available for populist mobilization. They,
therefore, center their appeals particularly on the urban underclass and the rural
poor. They often bypass established intermediary organizations (such as trade unions),
which have their strongest support among urban workers and lower middle sectors.
They use the unorganized mass to outflank organized civil society (Singer 1990;
Unger I990, 57-8, 380--4; Degregori and Grompone 1991, 23-36, 42-51).
Classical populism could not draw much support from these strata and left them
excluded. In its heyday, the rural poor were unavailable for mobilization because
Weylaad 11
landed elites kept them under tight clientelist control (Conniff 1982, 15; Drake
1982, 231; Cf. Mouzelis 1985, 332-9). Yet in recent decades, elite control in the
countryside has eroded with the capitalist modernization of agriculture and (usually
limited) land reforms. Therefore, many of the rural poor are now available for
political mobilization, especially in high-profile presidential campaigns.
Since the times of classical populism, the informal sector in the cities has also
grown enormously, swelled by a huge influx of poor people from the countryside
(Infante and Klein 1991). This marginal mass has benefited little from the state-led
ISI that classical populists helped establish. Due to limited job creation in industry,
many urban residents have had to survive on "income-earning activities unregulated
by the state" (Portes and Schauffler 1993,48), such as street vending, running small
unregistered repair shops, and performing services without legal rights. Most of this
burgeoning informal sector is quite poor; only small fractions are better-off than
formal workers.
Since most people in the informal sector have remained outside national-level
organizations, they are especially available for neopopulist mobilization. The het-
erogeneity of the marginal mass has hindered efforts to organize it, especially on a
supra-local level. Most social movements that mushroomed in Brazil and Peru
between 1975 and 1985 focused on local problems and formed only tenuous links--
often of a clientelist nature--to the national political system. Also, the military
regimes which held sway before the advent of democracy weakened political parties
and prevented them from sinking strong roots in the marginal mass.
The installation of democracy, however, enfranchised the urban informal sector
and the rural poor. The extension of suffrage to illiterates in Brazil and Peru opened
up an enormous reservoir of support for neopopulists (Pea, Ducatenzeiler, and
Faucher 1992, 137; Moisrs 1993, 580-1). For these reasons, neopopulists Menem,
Collor, and Fujimori have found large numbers of poorer people susceptible to their
appeals, l~
Interestingly, influential sectors among Latin American neoliberals have also tar-
geted poor marginals in their quest to attain electoral backing for their reform goals
(De Soto 1989; Pifiera 1993, ch.2; Espinal 1992, 36-7). In their view, the informal
sector, excluded from influence on the state, has not engaged in "rent seeking,"
which is rampant in the region's "politicized market econom[ies]" (Barzelay 1986).
Indeed, these neoliberals extol members of the informal sector as model entrepre-
neurs who demonstrate in their daily life that a market system can work in Latin
America and that it enjoys support among the population (De Soto 1989; Pifiera
1993, ch.2). Even dependently employed members of the informal sector could gain
from neoliberalism, especially a deregulation of the labor market, which would give
business people in the formal sector an incentive to hire more laborers (Portes and
Schauffler 1993, 55-6).
These neoliberals hope that the growing ilaformal sector can provide a popular
base and electoral support for their efforts to push back market-distorting state
interventionism. Those who have been excluded from and disadvantaged by the
special rights that public-private collusion confers upon small sectors should be
12 Studies in Comparative International Development/Fall 1996
interested in combating these unfair privileges. Neoliberals claim that the universal-
ist rules of the market will finally create a level playing field for the informals and
eliminate the protected niches of special interest groups. 11
Other neoliberals appeal to the poor mainly out of political expediency. Since the
marginal mass constitutes a substantial part of the voting population, sometimes
even a majority, it is a decisive reservoir of electoral support. Yet this tactic is also
based on a deeper affinity, namely, the priority that neoliberal social policy assigns
to anti-poverty measures targeted to the most destitute sectors. ~2 Many neoliberal
politicians, most prominently Fernando Collor, therefore, depict themselves as the
paternalistic benefactors of the poor.13 For all these reasons, neoliberals also target
the marginal mass as a crucial source of support.
Thus, neopopulists and neoliberals coincide in their special efforts to attract the
victims of the ISI model. Neoliberal neopopulists have indeed won disproportion-
ately strong backing from the informal sector and the rural poor. The candidate who
most clearly espoused the neoliberal/neopopulist combination, Fernando Collor,
won the presidential election of 1989 with the massive support of the unorganized
poor (Singer 1990, 137--41; Kinzo 1993, 322-5; Moisrs 1993, 582-8). His main
opponent, by contrast, Lufs In~icio Lula da Silva of the socialist Workers' Party
(PT), received disproportionate support from better-off, more educated, and more
highly organized sectors. While many of Brazil's strongest trade unions, profes-
sional associations, and social movements backed Lula, the most disadvantaged
groups tended to opt for Collor. For instance, in a poll held immediately before the
first round of the election, 35 percent of the poorest stratum announced its vote for
Coilor, compared to only 14 percent of the richest (Singer 1990, 138). Yet when
Collor's stabilization plans failed--due partly to resistance from organized groups--
his backing dwindled, although it continued to remain disproportionately strong
among the poor and less educated. 14
Fujimori and Menem, who openly embraced neoliberalism only after their vic-
tory, have often gained an especially high level of support in subsequent elections
and opinion polls from poorer strata. Due to his neopopulist appeals and to lasting
Peronist loyalties among the downtrodden, Menem has almost always found stron-
ger approval among the poorest Argentines than among better-off sectors. This was
the case even during the first two years of his term, when the government had great
difficulties in stabilizing the economy. Polls on vote intentions and electoral results
also confirm that the president and his party have consistently received dispropor-
tional backing from the less well-off (and the lower middle class) (Moray Araujo
1989a, 5; 1989c,19; 1990, 4, 39; 1991, 43, 45; 1994; De Riz 1994, 8). In the
Constituent Assembly elections of April 1994, for instance, poverty and vote for the
Peronist Party were correlated both in Greater Buenos Aires and at the national
level (Centro de Estudios 1991, 8-10, 27-9).
Opinion polls (conducted mainly in Lima) reveal that Fujimori had a higher
approval rating among poorer sectors than among the better-off for about a year
after his harsh adjustment program of August 1990.15 While persistent economic
hardship depressed his support among the poor after mid-1991, it turned dispropor-
Weyland 13
tionately strong again in 1992.16 In fact, the informal sector was clearly overrepre-
sented among Limefios voting for Fujimori's party in the Constituent Assembly
election of November 1992 (Cameron 1994, 157-8). After a temporary drop in late
1993 (Cameron 1994, 162), the president has almost always encountered his stron-
gest backing among the least well-off from February 1994 on. 17 In January 1995,
for instance, 79 percent of the poorest strata approved of his performance and 52.9
percent intended to vote for his reelection, but only 47.5 percent and 34 percent of
the better-off (IMASEN 1994, 29, 11, 15).
In conclusion, neoliberal neopopulists have often succeeded in winning dispropor-
tionately strong support from the poor, many of them in the informal sector.
These leaders, however, often gain some support from organized groups in three
ways. First, they exploit rivalries and win the allegiance of weaker organizations
that hope to obtain access to governmental patronage in order to combat stronger
competing organizations. Thus, Collor attracted one faction of the union peak asso-
ciation Confederafao Geral dos Trabalhadores, which tried to block the advance of
the powerful Central Onica dos Trabalhadores (CUT). Similarly, in the internal
primary of the Peronist Party, Menem won support from the "15," a trade union
faction that had been weakened in the infighting inside the Confederacidn General
del Trabajo (CGT) (McGuire 1992, 48).
Second, neopopulists find backing in the second round of elections from interest
organizations that see them as the lesser evil than rightist or leftist opponents. In this
vein, Peruvian associations and parties mobilized votes for Fujimori in order to keep
Vargas Llosa and his conservative entourage out of power, and Brazilian business
organizations endorsed Collor in order to defeat socialist Lufs In~icio Lula da Silva
in 1989.
Third, neopopulist leaders obtain considerable support from sectors of organized
civil society if they can take over an established populist party. Thus, Menem has
controlled the Peronist Party and many party-affiliated trade unions. In Argentina,
where the informal sector is much smaller than in Brazil and Peru (Portes 1985, 22-
3), and where intermediary organizations have broader backing, neopopulists' main
support base is complemented by that of classical populism. The social and organi-
zational cleavages typical of neopopulism are muted in this case, which thus consti-
tutes a partial exception to my claims. But the leader still dominates the organization,
not vice versa. Menem has enjoyed much discretion and has deinstitutionalized his
party. 19
In sum, neopopulist leaders have had adversarial relations to many intermediary
organizations, at least in Brazil and Peru. This antagonism is congruent with neoliberal
attacks on pressure groups and their market-distorting, rent-seeking behavior.
Neoliberals depict these groups' influence on the state as the main obstacle to
economic efficiency and distributional fairness (De Soto 1989; Pifiera 1993; Castro
and Brito 1992). Therefore, Fernando Collor, for instance, refused in 1990 and early
1991 to consult with major business associations and publicly condemned cartels
that had emerged with state support. 2~ In this way, he entered into conflict with
much of organized civil society.
Many organized groups, in turn, oppose neoliberal candidates in elections and
resist governmental efforts to enact neoliberal programs. CUT-affiliated trade unions
in Brazil, unions and other popular sector organizations in Peru, and the Ubaldini-wing
of the Argentine CGT were in the forefront of protests against the neoliberal poli-
cies, such as wage cuts, dismissals of state employees, and privatization of public
enterprises. 21 Less openly, but more powerfully, the substantial sectors of business
that have profited from state subsidies and that depend on protection from competi-
tion often offer resistance to neoliberal trade reform, 22 even if they support other
parts of the market-oriented agenda, such as the flexibilization of labor laws and the
weakening of trade unions.
W~d 15
Populists need a clear enemy in order to prove their own leadership credentials
and to unify their followers ("us vs. them"), But the sectors that were the prime
targets of classical populists' attacks and the main opponents of their protectionist,
redistributive policies have turned into the strongest allies of neoliberal neopopulists:
the international financial institutions (IFIs) and the small, powerful business sec-
tors that benefit most from economic restructuring, namely competitive,
export-oriented enterprises in agriculture, mining, manufacturing, and big banks,
openly back most neoliberal policies. They also give clear political support to
second-wave neopopulists, whom they regard as the only agents capable of enacting
market-oriented reform and thus reverting the deep economic crisis and the result-
ing threat to governability.23 Populism in contemporary Argentina, Brazil, and Peru
has thus lost its traditional adversaries.
Second-wave neopopulists have, however, found a new target for attack, namely
the "political class" heading the established parties (Roberts 1995, 97-9). President
Fujimori, in particular, has systematically denigrated and undermined traditional
politicians and fueled the widespread popular aversion to them, using it to justify
his coup of April 1992. Similarly, Menem and Collor have depicted themselves as
political outsiders and independents and have criticized old-time politicians as inef-
fective, elitist, and corrupt. These attacks have helped to delegitimate the opposition
and have thus enhanced the autonomy and power of personal leaders.
Neoliberals wholeheartedly share this enmity towards established politicians, whom
they accuse of avoiding urgently needed, though painful, economic reform in order
to protect narrow electoral and patronage interests. Indeed, in neoliberal eyes, tradi-
tional politicians--with their penchant for politically driven intervention in the
economy and their willingness to give in to pressures from rent-seeking interest
groups--are among the main obstacles to the establishment of a free-market system.
Neoliberals therefore hope that neopopulist attacks on the "political class" will clear
the path for market-oriented reform. The shared aversion to traditional politicians
thus reinforces the neoliberal/neopopulist combination.
16 Studies in ComparativeInternational Development/ Fall 1996
market have undermined the strength of trade unions; economic opening has weak-
ened important ISI-oriented sectors of private business; and dismissals of state
officials have disciplined the previously uncontrollable public sector and weakened
the opposition, which had packed state agencies with its supporters when it con-
trolled the government. Neoliberal neopopulists have even turned constraints into
advantages. Thus, pressure from IFIs has boosted their clout vis-a-vis domestic
actors, including powerful business groups. This has, for instance, allowed them to
enact important tax reforms that have increased the state's fiscal strength and its
control over society. 24 In sum, Presidents Collor, Menem, and Fujimori have sys-
tematically used the opportunities that neoliberal reform provided to enhance their
personal power (Bornhausen 1991, 5-16, 23; CUT 1991, 28-32; Weyland 1993,
11-12; Acufia 1994, 51-6; Waisman 1992, 235-41; Balbi 1993; Castillo 1992;
1993; Mauceri 1995; Panfichi and Francis 1993, 17-22).
Claiming to combat economic emergencies and trying to impose their tough eco-
nomic recipes against opposition, all neoliberal neopopulists have also bent and
weakened democratic checks and balances that could constrain their personal lead-
ership (O'Donnell 1994, 60-68). They have relied strongly on their decree powers
to enact market-oriented reforms, marginalized, attacked, and--in the Peruvian case--
dissolved parliament, and--in the Argentine case--packed the Supreme Court
(Ferreira and Goretti 1994; McClintock 1994; Power 1994; Schmidt 1994). Where
neoliberal policies have attained some success in stabilizing the economy, as in
Argentina and Peru, neopopulist presidents have exploited this accomplishment by
pressing for constitutional reforms that have permitted their immediate reelection.
In all these ways, neoliberal reforms have served the political ambitions of personal
leaders.
Thus, in their political strategy--the effort to take over the commanding heights
of the state and concentrate power at the top--neopopulism and neoliberalism in
Latin America have considerable overlap. Political factors, namely neopopulist lead-
ers' struggle for power and the neoliberal need for concentrated influence, underlie
this important affinity.
Neopopulism and neoliberalism even have some commonalities in how they dis-
tribute costs and benefits among different social strata. While neoliberal policies
impose initial losses on many sectors of society, these costs pale in light of the
imminent catastrophe of full-scale hyperinflation that market-oriented adjustment
helps avert. 25 Indeed, a majority supports the tough all-out attack on the crisis,
rather than insisting on a more gradual approach that eases the pain, but extends it
over a much longer time period. 26 Also, poorer strata seem to benefit the most from
the end of hyperinflation that painful shock programs bring about. By contrast,
formal workers and state employees suffer particularly from neoliberal policies,
18 Studies in ComparativeInternationalDevelopment/ Fall 1996
such as the ffexibilization of the labor market. Finally, where neoliberal policies are
successful in stabilizing the economy, they provide resources for anti-poverty pro-
grams that are targeted to the most needy sectors. The poor, who are more likely to
support neopopulism, thus receive some rewards, while many better-off groups in
organized civil society, who are skeptical towards neopopulism, pay the highest
costs. As a result, neopopulists who enact successful neoliberal plans can retain
their mass following and bolster their personal leadership.
Most of the marginals and the working and middle classes suffer immediate losses
from the tough adjustment programs that neoliberal neopopulists impose (Smith
1991, 67-8; Gonzales 1993, 66, 74-5; Sheahan 1994, 911-3). These costs stand in
stark contrast to the large-scale distribution of benefits that classical populists ef-
fected. Compared to the danger of deepening hyperinflation, however, many sectors
seem to see these initial losses as a lesser evil and to accept them as such. Claiming
to have no other choice, Presidents Menem, Collor, and Fujimori enacted harsh
measures in order to overcome hyperinflationary crises that threatened the vast
majority of the population with disaster and that created especially high costs for the
poorest sectors (Schneider 1989, 31-3; Lago 1991,292, 311-3; Morley and Alvarez
1992, 16-24). The imminent risk of further deterioration gave second-wave
neopopulists the latitude to impose neoliberal recipes on their countries. The im-
pending catastrophe made the bitter medicine of adjustment easier to swallow.
Indeed, many people accept draconian adjustment plans as long as they have
confidence in their success (Przeworski 1991, 164). Like surgery, market-oriented
reforms promise sustained benefits in the long run at the price of considerable pain
in the short run. Yet, given the uncertainties inherent in neoliberal efforts, anyone
betting on their success takes enormous risks. Interestingly, prospect theory, a psy-
chological theory of decision-making, has shown that people do tend towards risky
choices when they face prospects of losses (Kahneman and Tversky 1979; Thaler
and Johnson 1990): they often prefer the uncertain promise to recoup losses at
considerable risk over more prudent options that can only limit the damage, but not
avert all losses. Similarly, many victims of hyperinflation, even among the poorest
sectors, accept the ambitious, risky shock programs imposed by neoliberal
neopopulists (on Latin America, Weyland 1996). To the surprise of observers (such
as Walton and Ragin 1989), these tough policies enjoyed striking levels of support,
at least initially .27
Therefore, neoliberal adjustment is acceptable and even attractive to neopopulist
leaders, who can turn adversity to their advantage and gain widespread popular
backing as saviors of their country. Charismatic leaders generally need crises to
demonstrate their "extraordinary" qualities and gain massive backing (Weber 1976,
654-61; O'Donnell 1994, 64-67). In this vein, the imposition of daring reforms in
the context of severe crises has often enhanced the image of neoliberal neopopulists
as bold leaders, boosting their popularity. Thus, the risks inherent in neoliberal
programs seem to make them more--not less---congruent with neopopulist strategies.
Also, in the distribution of costs and benefits, neoliberal policies seem to favor
poorer strata, which are more likely to support neopopulist leaders over better-off
Weylaad 19
sectors, which are more averse to neopopulism. The end of hyperinflation, produced
by drastic neoliberal adjustment, helps especially the least well-to-do, who suffered
the most from the preceding crisis (Schneider 1989, 31-3; Lago 1991, 292, 311-3;
Morley and Alvarez 1992, 16-24). In fact, the percentage of poor residents in
Greater Buenos Aires diminished greatly from 47.4 percent at the peak of the
hyperinflationary crisis in October 1989 to 28.8 percent in May 1991--before eco-
nomic growth resumed--and to 16.1 percent in May 1994. 28 Even in Peru, where
both the economic crisis and the neoliberal adjustment program were particularly
severe, poverty diminished from an astounding 53.6 percent of the population in
1991 to 45.8 percent in 1994. 29
In contrast to these improvements for poorer sectors, better-off state employees
and industrial workers have suffered the most from market-oriented reform. Salaries
in the public sector have fallen dramatically since the imposition of neoliberal shock
programs (Frediani 1993, 147). Thousands of (para-)state employees have lost their
jobs, 3~ The neoliberal flexibilization of the labor market, that is, the cut-back of
legal benefits and protection for workers, has hurt people who already had jobs in
the formal sector (but it may over time stimulate the hiring of new workers from the
informal sector). Thus, neoliberal policies seem to strengthen popular backing for
neopopulism by favoring those sectors that personal leaders tend to attract and by
hurting especially sectors that neopopulism seeks to marginalize.
Neoliberal neopopulists enhanced the popular acceptance of their tough policies
by imposing some costs on the middle and upper classes as well. Besides the
symbolic purpose of making all strata share in the sacrifices, the very depth of the
crises called for bold steps, such as President Menem's and Collor's confiscation of
a large share of the financial assets held by better-off groups(Crabtree 1991,120-1;
124--6; Welch 1991,12-18). Similarly, the effort to install full market systems led to
the reduction of generous subsidies for private enterprises (Smith 1991,54-5). Thus,
better-off strata visibly shouldered part of the burden of stabilization, and presidents
appeared brave by defying powerful groups that their predecessors had not dared to
antagonize. Both factors enhanced the popularity of neoliberal neopopulists. 31
While poorer sectors suffered initial losses from neoliberal adjustment, the avoid-
ance of an economic disaster, the daring effort to restore growth, and the costs
imposed on better-off strata made these temporary losses acceptable to many of
them. Where these policies succeeded in reducing inflation, as in Argentina and
Peru, neoliberal neopopulists have retained a vast mass following and bolstered
their personal leadership, as the reelection of Menem and Fujimori attests. Only in
Brazil, where Collor's stabilization efforts failed, did popular support evaporate.
Thus, even in the imposition of tough shock programs, neoliberalism and neopopulism
have proven more compatible than expected.
support, neoliberal neopopulists need to distribute some tangible benefits. For this
purpose, they focus on their most likely backers, the poor in the informal sector,
who are easier to attract than the more skeptical sectors of organized civil society.
In fact, the very poverty of many people in the informal sector allows neopopulist
leaders to buy large numbers of supporters with limited resources. Organized inter-
est groups would be much more demanding. Satisfying them would endanger
neoliberal austerity policies.
For these reasons, neoliberal neopopulists have created special benefit programs
for the urban and rural poor to soften the social impact of economic adjustment.
Initially, these programs were limited severely by the constraints of fiscal discipline
(Kruse 1992,40-2; Graham 1994,106-12). They were particularly sporadic in Brazil
under Collor--one reason the unorganized poor failed to defend their erstwhile hero
when he faced corruption charges in 1992. 32 Yet, as the dire economic situation
improved and electoral needs intensified, neoliberal neopopulists announced more
substantial anti-poverty efforts.
In order to prepare his reelection, in 1993 President Menem started a range of
targeted spending programs and promised huge social investments for his second
term. Since 1991, the Argentine government has also transferred to the governor of
Buenos Aires province US$ 600 million per year for discretionary social spend-
ing. 33 In an even more politicized fashion, President Fujimori created an emergency
fund (FONCODES) that committed U S $ 1 7 0 million to social projects in 1994 and
that plans to spend up to US$ 320 million in 1995 (FONCODES 1995a; 1995b, 2,
5--6). Fujimori's most widely publicized social program, the construction of hun-
dreds of school buildings, had clear electoral purposes; indeed, he eagerly attended
numerous festive inaugurations in poor urban and rural areas. Since 1993, the min-
istries in charge of social policy have also increased their targeted expenditures
(Presidencia del Consejo de Ministros 1995; interview, Abugatt~is 1995).
Interestingly, these neopopulist spending programs correspond closely to the tar-
geted anti-poverty measures advocated by neoliberals, such as Milton Friedman
(1982, 190-4). Even the Chilean military regime--the protagonist of neoliberal
policies in Latin America---enacted some social programs for the poorest and most
vulnerable sectors, such as minimal employment schemes and extensive basic health
care (Graham 1994, ch.2). Similarly, Mexico's PRI-regime instituted a broad-ranging
anti-poverty program (PRONASOL) in order to alleviate the costs of its neoliberal
reforms and rebuild its support base after the electoral challenge of 1988 (Cornelius,
Craig and Fox 1994). In fact, international financial institutions have asked govern-
ments to adopt anti-poverty measures in order to cushion the social impact and
enhance the political viability of neoliberal policies at limited economic cost, that is,
without endangering fiscal discipline (Nelson 1992, 234-5; Glaessner et al. 1994,
xiv-xv; interview Durand 1995).
Thus, in their politically motivated distribution of benefits to poor sectors, Latin
American neopopulism and neoliberalism also have considerable affinities.
Neopopulist leaders use targeted spending programs to strengthen their mass fol-
lowing, and neoliberals advocate them in order to make harsh adjustment and
Weyland 2l
Conclusion
Latin Americanists have had difficulty coming to grips with populism and
neoliberalism. The concept of populism has been defined so vaguely and applied so
broadly that scholars have questioned its usefulness (De la Torre 1992, 386-7;
Viguera 1993, 49). When authors have applied this notion to Latin America's new
democracies (Dornbusch and Edwards 1991; Rea, Ducatenzeiler, and Faucher 1992),
they have paid insufficient attention to the differences between neopopulism and
classical populism. Liberalism, in contrast, has appeared so alien to Latin America's
state-dominated economies and deeply unequal societies that its recent advance in
the region has created much puzzlement and consternation. The current coexistence
of neopopulism and neoliberalism is particularly confusing because it contradicts
established approaches that identify populism with non-liberal economic policies. 35
This article has tried to clarify both neopopulism and neoliberalism by explaining
their current coexistence and elucidating their affinities. For this purpose, I have
invoked the political incentives of gaining and maintaining power under democracy,
given the opportunities and constraints created by the legacies of state-led
import-substituting industrialization and its terminal crisis. This development model
benefited the middle and lower classes in the formal sector of the economy, which
commanded considerable organizational capacity and managed to extract many fa-
vors from the state. Yet a growing mass of poor people were excluded from the
mainstream of development and deprived of significant political influence. Both
neopopulists and some neoliberals have tried to gain the support of this disadvan-
taged mass. Low organizational capacity has made many marginals susceptible to
the appeals of neopopulist leaders, who depict themselves as benefactors of the
poor. Sectors of neoliberalism, in turn, have hoped that the informal sector, which
has lacked rent-seeking influence on the state, would support the creation of a level
playing field through the installation of universalist market principles. Conversely,
many better-off, organized groups are wary of the mass manipulation of neopopulism
and reject the market reforms promoted by neoliberalism, which endanger their
state-guaranteed well-being. For these reasons, neopopulism and neoliberalism have
had important points of commonality in their (targeted) sources of mass support.
Neopopulists and neoliberals have also coincided in their principal political strat-
egy to concentrate power at the apex of the state. In order to overcome deep
economic crises and to remove entrenched obstacles to a full-fledged market economy,
neoliberals have relied on top level leadership and have tried to strengthen presi-
22 Studiesin ComparativeInternationalDevelopment/ Fall 1996
dents and their close aides. This effort has played into the hands of neopopulist
leaders, who have used their positions as heads of state to enhance their personal
standing. In fact, these leaders have exploited neoliberal attacks on established
interests to increase their own autonomy and power.
Finally, neoliberal policies may provide benefits to the primary mass constituency
of neopopulists, the poor in the informal sector, and may hurt especially the lower
and middle class in the formal sector, which is less receptive to neopopulist mobili-
zation. Although tough adjustment measures impose initial costs on most strata,
they can prevent an economic catastrophe that would hit the poorest sectors hardest
and would completely destroy their livelihood. The most needy strata also benefit
from the targeted anti-poverty programs that neoliberal neopopulists tend to enact
sooner or later. Thus, the social distribution of the benefits and costs of neoliberal
reforms may help neopopulist leaders to maintain their fragile mass support, while
weakening the sectors of organized civil society that view them with skepticism.
These affinities contradict established theories that depict populism and liberalism
as polar opposites. Yet, while the received wisdom is incomplete and misleading, it
is not entirely unfounded. Despite the commonalities this article underscores,
neopopulism and neoliberalism diverge in significant ways. For instance, the ben-
efits that neoliberalism provides to internationally competitive enterprises do not
follow from the political logic of neopopulism. Conversely, the limits to the politi-
cal distribution of patronage that neoliberal adjustment imposes create constraints
on neopopulist leaders that only the severe economic crisis makes them accept.
Also, neoliberalism tries to consolidate the universalist rules of a full-fledged mar-
ket system, but neopopulist leaders want to retain discretion in order to build sup-
port by meting out particularistic favors or sanctions (see, in general, Waterbury
1993, 266--7). For these reasons, the current combination of neopopulism and
neoliberalism is fraught with tension.
Whether these tensions will undermine neoliberal neopopulism or whether the
affinities emphasized above will keep it a viable combination remains to be seen.
Much will depend on the long-term economic success and social impact of the
neoliberal model, which are uncertain at this point (Haggard and Kaufman 1992,
332-50; Acufia and Smith 1994, 41-9). Neoliberal neopopulists' risk of failure is
high, as indicated by President Collor's impeachment. 36 Yet, effecting a deep eco-
nomic transformation under democracy constitutes an enormous challenge. After
all, Chile's experience with the Pinochet regime seemed to suggest that neoliberal
restructuring "required" authoritarian rule. 37 In this light, even the limited, precari-
ous achievements of neopopulist neoliberalism are worthy of note.
Notes
An earlier version of this article was presented at the 90th Annual Meeting of the American Political
Science Association, New York, 1-4 September 1994.1 would like to thank David Bartlett, William
Canak, Paul Drake, Laura Golbert, Wendy Hunter, Robert Kaufman, Gerardo Munck, Aldo Panfichi,
Nancy Powers, Kenneth Roberts, Cynthia Sanborn and anonymous reviewers for many important sug-
gestions; Mema Montero Barr6 (Moray Araujo, Buenos Aires), Paula Vanin Cencaig (CESOP, UNICAMP,
WMand 23
Campinas), Guilliermo Loll (Apoyo, Lima) and Martin Siinchez (Imasen, Lima) for crucial opinion poll
data; and the University Research Council of Vanderbilt University for generous support for my field
research.
1. Neoliberal policies and important traces of political populism can also be found in the governments of
Fernando Belaunde in Peru (1980-85), Leon Febres Cordero in Ecuador (1984-88) and Victor Paz
Estenssoro in Bolivia (1985-89) (Conaghan and Malloy 1994, especially 136--7). By contrast, Carlos
Andr6s P6rez's government (1989-93) was not populist because Venezuela's political parties are very
strong (Coppedge 1994, ch. 2), set tight limits to leaders' latitude and thus restrict the chances for the
emergence of populism (see, in general, Kaufman and Stallings 1991, 24).
2. O'Donnell 1993,1356. In order to analyze neoliberal neopopulist governments, O'Donnell (1994) there-
fore elaborates the notion of "delegative democracy."
3. Nowadays, this quasi-direct connection is established especially via TV and opinion polls. On Fujimori's
skillful use of polls, see Conaghan 1995.
4. McGuire (1995: 20(O1,210--1,219, 231-2) emphasizes Peronism's low level of party institutionaliza-
tion.
5. Sartori 1970. Thus, I use "populism" as a classical, hierarchical category, whereas Roberts's innovative
reconceptualization (1995, 88-9) draws on Collier and Mahon's (1993,848-53) notion of "radial catego-
ries." In my view, classical categorization is preferable for clarifying contested concepts.
6. See chapters by Enrique Zuleta-Puceiro, Venicio A. de Lima, Joseph Straubhaar, Organ Olsen and Maria
Cavaliari Nunes, and Carlos Eduardo Lins da Silva in Skidmore (1993).
7. For Menem, see Catterberg and Braun 1989, 369-73; for Collor, Singer 1990, 137-41; Kinzo 1993, 322-
5; Mois6s 1993, 582-8; for Fujimori, Degregori and Grompone 1991, 37, 42-51, 102-3; Cameron 1994,
138-41, 158.
8. For this crucial distinction in democratic theory, see Dahl 1956, ch.4; Schmitter and Karl 1992, 55-8; on
Latin America, Weyland 1995, 127-30.
9. I use "marginal mass" as a synonym for "informal sector" mainly for stylistic reasons. Despite strong
criticism of its dualistic implications (Perlman 1976), "marginal" is widely applied in Latin American
social science (e.g., Tironi 1990; Weffort 1992, 22-6).
10. For Menem, see Catterberg and Braun 1989, 369-73; for Collor, Singer 1990, 137-41; Kinzo 1993, 322-
5; Mois6s 1993, 582-8; for Fujimori, Degregori and Grompone 1991, 37, 42-51, 102-3; Cameron
1994,138-41,158. The left has had much less success in attracting the poorest sectors, especially in rural
areas. Its strategy of collective empowerment and bottom-up pressure faces strong obstacles, such as the
dispersion of the population and fear of repression. Under these constraints, support for neopopulists,
who depict themselves as paternalistic benefactors, appears as a more realistic option for the destitute.
11. In this vein, Brazilian neoliberals use attacks on politically granted privileges and promises of equal
opportunity and full citizenship to appeal to the poor (Castro and Brito 1992: x, 39, 53-9).
12. See section on "The Distribution of Targeted Benefits" below.
13. Collor's campaign programs on TV, which I witnessed in late 1989, presented in a seemingly sincere
manner elaborate proposals for addressing long-standing social problems of Brazil's poorest strata. Parts
of Mario Vargas Llosa's Frente Democrdtico also tried to mobilize support among Peru's poorest strata
(Robles 1989, 52-6), though with limited success (Cameron 1994,110, 116, 136-8). Even sectors of
Argentina's neoliberal Union del Centro Democrftico pursued in the late 1980s a "popularization"
strategy targeting less well-off sectors (Gibson 1992, 255-67).
14. Datafolha 1991, 1992. As Weber (1976,656) observed, charisma is by nature fragile and depends on
verification via success ("probation").
15. APOYO (August 1990), 4, 8; (September 1990), 4, 12; (October 1990), 3; (November 1990), 3; (Decem-
ber 1990), 3; (January 1991), 3; (May 1991), 7; IMASEN 1990, I-A, 14-E.
16. In mid-1992, for instance, 75.8 percent of lower-class people who reported their intended vote in the
upcoming Constituent Assembly election leaned towards Fujimori, compared to 64.8 percent of better-off
strata (Rubio 1992, 7). See also IMASEN 1992, 2-A, 19-C, 21-C; APOYO (May 1992), 8; (December
1992), 9. On Fujimori's apt political use of these poll results, see Conaghan 1995.
17. IMASEN no.18 (February 1994), 13, 24-5; no.19 (March 1994),13, 23; no.20 (April 1994),10, 24, 28;
no.21 (May 1994), 13, 24-5; no.22 (June 1994), 12, 22; no.24 (August 1994), 21, 25; no.25 (September
1994), 11,18-19; no.26 (October 1994), 12,18-19; APOYO (August 1994),7,19; (September 1994), 7,13-
15; (December 1994), 7, 9,13, 26.
18. As explained below, this argument does not hold for populist organizations, such as Argentina's Peronist
Party.
24 Studies in ComparativeInternational Development / Fall 1996
19. McGuire 1995, 200-01,231-32. Menem won the Peronist Party's internal primary to select the candi-
date for the 1989 presidential election against a current that wanted to institutionalize the party.
20. Interview Temporal 1992; Bornhausen 1991, 5-16; "A FIESP n,~o 6 mais a mesma." Jornal do Brasil, 15
March 1990, 3.
21. Interviews Miguel 1995; Ubaldini 1995; "Execuq,~o Complicada." lstog Senhor, 6 June 1990,20-2;
"D'emissSes, Volver." Ibid., 20 June 1990,16-22; "Wave of Strikes Led by the State Sector." LAWR, 27
September 1990, 4; "Is Union Protest Starting to Wane?" LAWR, 4 July 1991, 8-9; Bolofia 1993, 130-
31.
22. For Argentina, see Smith 1991, 55-7, 69-70; Waisman 1992; for Brazil, IEDI 1990; Bornhausen 1991,
6-16; interviews Collor 1995, Moreira 1992; also Sola 1994, 156-57; for Peru, Bolofia 1993, vii, 94,
130-31,162-63, 201-02; SNI 1991, 6-7, 14-15; Castillo 1992, 1993; Kruse 1992, 39.
23. This backing became obvious in the alliance between President Menem and the Bunge y Born conglom-
erate in Argentina in 1989 (interview Ferreres 1995) and the decision of Peruvian business leader Jorge
Camet to join the Fujimori government in 1992 (interview Aguirre Roca 1995).
24. Ministerio de Economfa 1995, 4, 11; SRF 1994, 43-4; SUNAT 1994, gr~ifico 2. Stronger control of tax
evasion has figured prominently in tax reforms enacted under all three presidents. That these control
powers can be used for political purposes, for instance to silence business critics, is an open secret that a
top official of Brazil's Secretaria da Receita Federal confirmed in a confidential interview with the
author in Brasflia, 1989.
25. Przeworski 1991, 164; Drazen and Grilli 1993. In opinion polls conducted before the enactment of
neoliberal shock programs, Latin Americans pointed to inflation as their biggest concern: Moray Araujo
1989b, 8; IBOPE 1989, question 8; APOYO (June 1990), 35; (October 1990), 7; see Catterberg 1991,
26.
26. Mora y Araujo 1989a, 4-5; Datafolha 1990, questions 1, 9; IBOPE 1990, questions 6B, 7; APOYO
(August 1990), 9; (September 1990), 12; (October 1990), 15; (November 1990), 13-14. In Venezuela, by
contrast, where President P6rez imposed tough adjustment before the country's problems led to
hyperinflation, popular acceptance always remained low: "Changes Result in Confusion." FBISLAT, 16
June 1989, 67; Templeton 1995, 83-5.
27. See note 26.
28. INDEC data based on income surveys, reported in Ministerio de Economfa (1994, 53). Unpublished
calculations by the Secretarfa de Desarrollo Social (February 1995), which take unsatisfied basic needs
into account, show an improvement from 41.1 percent of households in poverty in 1989 to 30.9 percent
in 1991 and 25.1 percent in 1993.
29. FONCODES 1994, 13-20; similar Cu,4nto 1994: 12. Data for August 1990--the appropriate base line for
assessing the impact of neoliberal adjustment--is unavailable.
30. While substantial severance payments made these lay-offs more palatable in Argentina and Brazil, many
former public employees have found it difficult to establish a new livelihood, as growing unemployment
in Argentina seems to suggest (interview Ros 1995).
31. In a 1993 poll, 35.8 percent of Brazilians agreed to make a sacrifice in order to support stabilization "If
the sacrifice were equal for all" and another 21 percent "If the sacrifice were bigger for the rich;" only 25
percent accepted a sacrifice unconditionally ("O Brasil Quer Paulada." Isto E, 22 September 1993, 26).
32. Collor 1991, 80-90; "Collor dar~'i US$ 4 bilh6es para prote~ao ~ts crian~as." Jornal do Brasil, 11 August
1991, 19; "Adeus/~s Bases." Istog Senhor, 13 February 1991, 24-5; Weyland 1993, 23.
33. Comisi6n Nacional 1995, 13-30; Menem 1995, 22, 27-9; interview Amadeo 1995; Ciarfn, 29 December
1994, supplement. In early 1995, Governor Eduardo Duhalde and President Menem attended inaugura-
tions of social projects and other public works almost daily.
34. Thus, when asked about Fujimori's qualities, 38 percent of the poorest Peruvians mentioned his concern
for the poor (APOYO [September 1994], 9; multiple answers allowed). As the most important reason for
their support, 28.9 percent of his backers among the poorest Limefios mentioned his "public works" or
his "support for education," probably referring to his school building program (IMASEN no.25 [Septem-
ber 1994], lt).
35. The only systematic efforts to analyze neoliberal neopopulism are Ducatenzeiler, Faucher and Rea
(1993), Leaman (1994) and Roberts (1995).
36. While the impeachment was officially justified by presidential corruption, the economic problems caused
by neoliberal reforms and Collor's excessive strive for personal predominance fueled the widespread
animosity that forced his ouster (Weyland 1993).
37. Foxley 1983, 16,102. Fujimori's suspension of democracy was not required for pushing his neoliberal
economic agenda (McClintock 1994, 8-11).
Wo,land 25
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Acronyms
FBIS-LAT Foreign Broadcast Information Service--Latin America
LARR Latin American Regional Reports
LAWR Latin American Weekly Reports