Business Plan 5
Business Plan 5
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2.6.3 Distribution Channel…………………………………………………….10
2.6.4 Promotion…………………………………………………………………10
2.6.5 People………………………………………………………………...11
2.6.6 Process…………………………………………………………………….11
2.6.7 Physical Evidence…………………………………………………….11
3.0 OPERATIONS ………………………………………………………………………11
3.1 Location ………………………………………………………………………………12
3.2 Operational Procedures…………………………………………………………. 13
3.3 Personnel Needs ………………………………………………………. 14
4.0 MANAGEMENT …………………………………………………………………14
4.1 Key Management Team …………………………………………………………...14
4.2 Legal Structure ……………………………………………………………….15
4.3 Board of Directors ………………………………………………………. 15
5.0 FINANCIAL FORECAST……………………………………………………. 16
6.0 CRITICAL RISKS…………………………………………………………….17
6.1 Market Risk ………………………………………………………………. 17
6.2 People Risk ………………………………………………………………… 18
6.3 Financial Risk ………………………………………………………………19
7.0 CONCLUSION…………………………………………………………………. 20
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1.Executive Summary
National Purchase Diary (NDP) Group indicates that nearly 60% to 70% of women and 50% to 60% of men have a
sensitive skin that reacts with soaps that are commercially manufactured with chemical elements and industrial
processes. Wild Carrot Soap Company seeks to solve this problem by manufacturing soap that is 100% free from
chemicals through a traditional handmade method to ensure both ingredients and manufacturing is controlled to
produce that is non-reactive with human skin. This is a cottage industry experiment, it has not yet started. We
want to find out if our target market is as health conscious as they proclaim to be. If they are not, can we educate
them? If they are, can we create a financially stable business out of handmade soaps? Can a labor of love be
developed into a thriving concern? We aim to find out
1.3Values
some core values for wild carrot soap:
Natural: Wild carrot soap is made with all-natural ingredients, including wild carrot root, which is known
for its skin-brightening and anti-inflammatory properties.
Cleansing: Wild carrot soap gently cleanses the skin without stripping it of its natural oils.
Moisturizing: Wild carrot soap leaves the skin feeling soft and hydrated.
Brightening: Wild carrot soap can help to brighten the skin and reduce the appearance of dark spots.
Anti-inflammatory: Wild carrot soap can help to reduce inflammation and redness in the skin.
These core values reflect the benefits of wild carrot soap and the intention of the product to be a natural, gentle,
and effective way to cleanse and care for the skin.
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1.4 Vision
Our Vision To create value for customers and investors by innovating products those are safe on the skin
and free from potential side effects.
Wild Carrot Soap is committed to using only the highest quality ingredients and to creating products that
are gentle and effective for all skin types. The soap is made in small batches using traditional
soapmaking methods, and it is free of synthetic chemicals and fragrances.
Wild Carrot Soap is looking for partners to help them expand their reach and share their products with a
wider audience. They are particularly interested in partnering with businesses that share their
commitment to natural, sustainable products.
The use of wild carrot root for skin care dates back centuries. In fact, it was one of the first plants to be
used for soap making. Wild carrot root is a rich source of vitamins and minerals, including beta-carotene,
vitamin C, and potassium. These nutrients have a variety of benefits for the skin,
Current Status
Wild carrot soap is currently experiencing a surge in popularity due to the increasing demand for natural
and organic beauty products. The soap is made with all-natural ingredients and is free of synthetic
chemicals and fragrances. This makes it a safe and gentle option for all skin types.
Wild carrot soap is available in a variety of shapes, sizes, and scents. It can be purchased online or from
select retailers.
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1.7Goals
some goals for wild carrot soap:
Here are some specific goals that could be set for each of these areas:
1.8Objectives
objective for wild carrot soap:
To become the leading provider of natural, handcrafted soap made with wild carrot root.
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Specific: The objective clearly defines what the company wants to achieve.
Measurable: The objective can be quantified and tracked over time.
Achievable: The objective is realistic and achievable with the company's current resources.
Relevant: The objective is aligned with the company's overall goals and strategy.
Time-bound: The objective has a specific deadline for completion.
This objective is also aligned with the company's goals of increasing brand awareness, expanding the
product line, and entering new markets. By becoming the leading provider of wild carrot soap, the
company will be able to achieve these goals and position itself as a leader in the natural beauty industry.
Here are some specific actions that the company can take to achieve this objective:
Develop a strong brand identity: The company can develop a strong brand identity by creating a
unique and memorable logo, tagline, and website. They can also focus on building a strong
social media presence and creating engaging content.
Expand the product line: The company can expand the product line by developing new products
that are made with wild carrot root. They can also consider expanding into other natural beauty
categories, such as lotions, creams, and scrubs.
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risks, Wild Carrot Soap Co. will ensure strict adherence to procedure, collaborative relationship with
suppliers and compliance with laws and regulations.
2.0 MARKETING
Our soaps will be competitively priced and we will market them both locally, at Farmers’ Markets, as
consignments in health food stores as well as online through a professionally designed website. One of
the things we plan on doing is teaching soap-making workshops, both in person and as YouTube videos.
This will not only be great advertisement, the in-person workshops will potentially create a flow of free
labor.
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SWOT Analysis
Strengths:
Wild Carrot Soap Company uses high-quality ingredients and makes its soaps in small batches,
which results in a superior product.
The company has a strong online presence and a loyal customer base.
Wild Carrot Soap Company is committed to sustainability and uses eco-friendly packaging
materials.
Weaknesses:
Wild Carrot Soap Company is a small business, which means it has limited resources.
The company's products are relatively expensive, which may limit its appeal to some consumers.
Wild Carrot Soap Company is not as well-known as some of its larger competitors.
Opportunities:
The natural and organic beauty market is growing, which presents an opportunity for Wild
Carrot Soap Company to expand its customer base.
The company could develop new products, such as body lotions, bath bombs, and candles.
Wild Carrot Soap Company could expand its retail presence by selling its products in more
stores.
Threats:
Market size: The global market for natural and organic soaps is estimated to be worth over $20
billion. Wild carrot soap is a niche product within this market, but it is growing in popularity due
to its natural ingredients and skin-friendly properties.
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Competitors: There are a number of small businesses and online retailers that sell carrot soap.
Some of the most well-known brands include:
o Herbal Alchemy: This company sells a variety of wild carrot soaps, including a bar soap, a
liquid soap, and a body wash.
o Mountain Rose Herbs: This company sells a wild carrot soap bar that is made with
organic ingredients.
o The Soapery: This company sells a wild carrot soap bar that is infused with essential oils.
Competitive advantage: Wild carrot soap has a number of potential competitive advantages,
including:
o Natural ingredients: Wild carrot is a natural herb that has been used for centuries for its
skin-friendly properties.
o Unique scent: Wild carrot has a distinctive scent that is not found in many other soaps.
o Vegan and cruelty-free: Wild carrot soap is vegan and cruelty-free, which appeals to a
growing number of consumers.
Market size: The market carrot soap in Mogadishu is estimated to be worth around $100,000.
Market share: The market share for wild carrot soap in Mogadishu is relatively small, but it is
growing. The top three brands in the market have a combined market share of around 50%.
Brands: The top three brands in the market for herbal product in Mogadishu are:
o Green life herbal: This company has a market share of around 25%.
o Alhaadii Herbal: This company has a market share of around 15%.
o Hogaamiye herbal: This company has a market share of around 10%.
The market for wild carrot soap in Mogadishu is expected to grow in the coming years due to the
increasing demand for natural and organic products. The top three brands in the market are well-
positioned to capitalize on this growth, as they have a strong brand reputation and a loyal customer
base.
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The marketing mix, also known as the "4Ps of marketing," is a framework that helps businesses
develop and implement effective marketing strategies. It consists of four key elements:
Product, Price, Promotion, and Place. Let's explore each element:
2.6.1 Product
We are selling health and safety. The Wild Carrot Soap Company’s target market tends to be
young people, with or without young children. They are as concerned for the environment as
they are for their own health and safety. They avoid GMO’s and toxic chemicals in all areas of
their lives. They appreciate artisan products of all kinds, as they perceive them to be healthier
for their bodies, the environment and for the economy. They are more highly educated than
average and in higher tax brackets. This is a growing market. Since the products do not contain
preservatives, other than Rosemary Extract and Vitamin E, they will be marketed as perishables,
with a use-by date
2.6.2 Price
Our pricing will be the same as other cottage industry small batch, handmade soap: $0.50 -
$3.00 per bar, depending on the cost of the ingredients. This is what the market will bear. The
only competition is other hand-made soap companies. The big mass production companies are
what our target market is avoiding. Our target market purchases the soaps from other
companies like ours for the same reasons will buy from us: Health and Safety. But we plan to
market and brand ourselves much more aggressively.
2.6.4 Promotion
Advertising: Online advertising, social media marketing, and public relations
Publicity: Submitting articles to natural health and beauty publications
Events: Participating in trade shows and natural product festivals
Sales promotions: Offering discounts and coupons
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2.6.5 People
: Individuals with Sensitive Skin: Wild carrot soap, especially if it is formulated with gentle and
nourishing ingredients, may be suitable for people with sensitive or easily irritated skin. Its mild
nature can be soothing and help maintain the skin's balance.
2.6.6 Process
Manufacturing process: Wild carrot soap is made in a small batch process using natural
ingredients.
Quality control: Wild carrot soap is subject to rigorous quality control standards to ensure that it
meets the highest standards of quality.
3.0 OPERATIONS
the operation for wild carrot soap:
Ingredients:
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Instructions:
Safety precautions:
Always wear gloves and eye protection when working with lye.
Work in a well-ventilated area.
Keep soap out of reach of children and pets.
Troubleshooting:
If the soap batter is too thick, add a little bit of water.
If the soap batter is too thin, add a little bit more lye.
If the soap batter is not setting, let it sit for a few more minutes before pouring it into the mold.
Storage:
Once the soap is cured, store it in a cool, dry place.
The soap will last for several months.
3.1 Location
some places where you can buy wild carrot soap:
Online retailers: There are a number of online retailers that sell wild carrot soap, including
Amazon, Etsy, and The Soapery.
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Natural food stores: Many natural food stores carry wild carrot soap, such as Whole Foods
Market and Sprouts Farmers Market.
Health food stores: Some health food stores also carry wild carrot soap, such as GNC and
Vitamin Shoppe.
Local soap makers: If you live in a city with a soapmaking community, you may be able to find
wild carrot soap at a local soap maker’s shop.
Wild Carrot soap company is going to service its customers by making soaps, the company will apply
clear step by step procedures from the very moment we meet with the customer to the point where we
provide the solution. Our customers will be involved in all the phases of the development until the final
product is delivered.
Our services will also be extended into after-purchase support to ensure that our customers are
delighted and get the most out of the solutions we provide and collect their feedback.
Although people are fundamental for the success of any business in any industry, the human factor is
much more crucial in the service industry. Hiring and staffing the right technical and management team
is what will make our company unique. The company will also empower the staff to promote the
company brand and delegate some basic authority to take decisions, thus creating a feeling of belonging
in the minds of our staff.
The company has recently hired a competent soap maker team who will serve as the development
team of the company in its first year of operation, the management of the company is also planning to
hire a marketing expert who will sell the company to potential customers in the target market.
The company will also utilize the network, the contacts and the reputation of the management in both
the academic community
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Soap maker: The soap maker is responsible for mixing the ingredients, pouring the soap batter
into the mold, and curing the soap.
Safety officer: The safety officer is responsible for ensuring that all safety precautions are
followed, such as wearing gloves and eye protection when working with lye.
Quality control inspector: The quality control inspector is responsible for inspecting the soap to
ensure that it meets quality standards.
4.0 MANAGEMENT
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4.1 Key Management Team
the key management team can consist of following roles:
1. Founder/Owner: The person initiates and oversees the overall business operations, sets the
vision and goals, and provides strategic direction for the company.
2. Operations Manager: Responsible for managing the day-to-day operations of the soap-
making process. They oversee production, inventory management, quality control, and ensure
efficient workflows.
3. Sales and Marketing Manager: Develops and implements marketing strategies to promote
and sell wild carrot soap. They are responsible for identifying target markets, creating branding
initiatives, managing online and offline marketing campaigns, and building relationships with
retailers or wholesalers.
4. Finance Manager: Handles financial aspects of the business, including budgeting, financial
planning, cash flow management, and financial analysis. They ensure financial sustainability,
monitor expenses and revenues, and provide financial insights for decision-making.
Chairperson: This person is responsible for leading the board and ensuring that it is meeting its
goals. They should have experience in business leadership and be able to make strategic
decisions.
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Vice Chairperson: This person is responsible for supporting the chairperson and taking on their
duties if they are unable to serve. They should have experience in business administration and
be able to manage the day-to-day operations of the board.
Secretary: This person is responsible for taking minutes of board meetings and ensuring that
they are distributed to all members. They should have experience in record-keeping and be able
to communicate effectively.
Treasurer: This person is responsible for managing the finances of the board and ensuring that
they are in good order. They should have experience in accounting and be able to make sound
financial decisions.
Member 1: This person should have experience in the soap making industry and be able to
provide guidance on product development and marketing.
Member 2: This person should have experience in business law and be able to provide advice on
legal matters.
Member 3: This person should have experience in marketing and be able to provide advice on
how to reach the target market.
The specific roles and responsibilities of the board of directors will vary depending on the size and
structure of the business. However, these are some of the key roles that are typically filled by a board of
directors.
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Income statements
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Balance sheet
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Cash flows
These are just estimates, and your actual results may vary. However, this forecast gives you a general
idea of the financial performance of a wild carrot soap business.
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6.0 CRITICAL RISKS
A risk assessment plan has been done to identify potential risks that are likely to affect our
operations of Wild Carrot Soap Co. These risks have been categorized into operational, financial
and compliance risks. During operations, suppliers may be making late deliveries for ingredients
and raw materials or supply poor quality raw materials which may affect timely production and
quality of outputs. This affects the ability of the business to offer high customer satisfaction.
Suppliers are a source of competitive advantage for the company. However, these suppliers
may be targeted by competitors to kills the business. These risks will be alleviated through
framework agreements with suppliers, part ownership deals and regular inspection of
deliveries. Also, the lead time will be minimized through timely ordering once stocks hit
recommended reorder levels. To mitigate operational risks, Wild Carrot Soap Co. will ensure
strict adherence to procedure, collaborative relationship with suppliers and compliance with
laws and regulations.
Competition: The market for wild carrot soap is relatively small, but it is growing. There are a
number of small businesses and online retailers that sell wild carrot soap. As the market grows,
competition is likely to increase.
Pricing: The price of wild carrot soap can vary depending on the ingredients used, the quality of
the soap, and the market. If the price of wild carrot soap becomes too high, it may be less
competitive with other types of soap.
Demand: The demand for wild carrot soap is likely to be affected by trends in the natural and
organic beauty industry. If the demand for natural and organic beauty products declines, the
demand for wild carrot soap may also decline.
Regulations: The soap making industry is regulated by the FDA. There are a number of
regulations that must be followed when making and selling soap. If these regulations change, it
could impact the soap making industry.
By understanding these market risks, you can develop a strategy to mitigate them and increase your
chances of success in the wild carrot soap business.
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Safety risks: Lye is a caustic substance that can cause burns if it comes into contact with your
skin or eyes. It is important to wear gloves and eye protection when working with lye, and to
work in a well-ventilated area.
Allergic reactions: Some people may be allergic to wild carrot extract or essential oil. It is
important to test the soap on a small area of skin before using it on a larger area.
Skin irritation: Some people may experience skin irritation after using wild carrot soap. If you
experience any skin irritation, stop using the soap and consult with a doctor.
Food safety risks: If soap is not made properly, it can harbor bacteria that can cause food
poisoning. It is important to follow all safety precautions when making soap, and to store the
soap in a cool, dry place.
By being aware of these people risks, you can take steps to prevent them and ensure the safety of your
customers.
Here are some additional tips for reducing people risks in the wild carrot soap business:
Label your soap clearly. Make sure that your soap is labeled clearly with all of the ingredients,
including wild carrot extract or essential oil. This will help to prevent allergic reactions.
Test your soap on a small area of skin before using it on a larger area. This will help to identify
any potential skin irritations.
Store your soap in a cool, dry place. This will help to prevent the growth of bacteria.
Follow all safety precautions when making soap. This includes wearing gloves and eye
protection when working with lye, and working in a well-ventilated area.
By following these tips, you can reduce the risk of people being harmed by your wild carrot soap.
Cost of ingredients: The cost of ingredients can vary depending on the type of soap you are
making. You will need to factor in the cost of oils, lye, essential oils, and other ingredients.
Cost of labor: The cost of labor can also vary depending on the size and scale of your operation.
If you are making soap yourself, you will need to factor in your own time and labor costs.
Cost of packaging: The cost of packaging can also vary depending on the type of packaging you
use. You will need to factor in the cost of soap molds, labels, and other packaging materials.
Cost of shipping: The cost of shipping can vary depending on the size and weight of your soap, as
well as the distance it needs to be shipped.
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Marketing costs: The cost of marketing can vary depending on the channels you use to reach
your target market. You will need to factor in the cost of social media advertising, website
development, and other marketing expenses.
Financial risk: There is always a financial risk associated with starting a new business. You may
not be able to generate enough revenue to cover your costs, or you may not be able to find a
market for your soap.
By understanding these financial risks, you can make informed decisions about whether or not to start a
wild carrot soap business.
7.0 CONCLUSION
conclusion about wild carrot soap:
Wild carrot soap is a natural and organic soap that is made with wild carrot extract. Wild carrot extract is
a good source of beta-carotene, which is a nutrient that has many benefits for the skin. Wild carrot soap
can help to cleanse and moisturize the skin, and it can also help to protect the skin from the sun's
harmful rays.
Making wild carrot soap is a relatively simple process, but it is important to follow safety precautions
when working with lye. Lye is a caustic substance that can cause burns if it comes into contact with your
skin or eyes. It is important to wear gloves and eye protection when working with lye, and to work in a
well-ventilated area.
If you are interested in making wild carrot soap, there are many resources available online and in
libraries. There are also many soap making kits available that can help you get started.
Wild carrot soap is a great way to cleanse and moisturize your skin, and it can also help to protect your
skin from the sun's harmful rays. If you are looking for a natural and organic soap, wild carrot soap is a
great option.
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https://doi.org/10.1007/978-1-4419-5716-06
*Hanaki, R., Abe, N., Fujii, T., Ueno, A., Nishio, Y., Hiraoka, K., Shimomura, T., lizuka, O., Shinohara,
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1122. https://doi.org/10.1007/s10072-011-0748-4
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