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Revou Mini Ourse

- Content marketing mini course discusses content marketing goals of educating and entertaining customers to increase awareness, engage audiences, convert customers, build loyalty, and retain customers in a cost-effective way over the long term. - It explains how to set SMART goals for content marketing by defining specific, measurable, attainable, relevant, and time-bound objectives aligned with company and marketing goals. Metrics like social media engagement, website sessions and traffic are discussed. - The course covers audience analysis, using the example of Indomie, to understand target audiences and their problems and needs in order to create relevant content that positions the brand and products. Different content idea generation techniques are presented.

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Ganorien
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29 views3 pages

Revou Mini Ourse

- Content marketing mini course discusses content marketing goals of educating and entertaining customers to increase awareness, engage audiences, convert customers, build loyalty, and retain customers in a cost-effective way over the long term. - It explains how to set SMART goals for content marketing by defining specific, measurable, attainable, relevant, and time-bound objectives aligned with company and marketing goals. Metrics like social media engagement, website sessions and traffic are discussed. - The course covers audience analysis, using the example of Indomie, to understand target audiences and their problems and needs in order to create relevant content that positions the brand and products. Different content idea generation techniques are presented.

Uploaded by

Ganorien
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as TXT, PDF, TXT or read online on Scribd
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Revou mini course day 1

Intro to digmar

What is digmar?
- Speaker Fauzan Akbar
Internet users in Indonesia 204.7 million in jan 2022
73%
7 hours a day in indo, 405 waking life online

aktivitas pemasaran yang dilakukan secara online

CONCEPT AIDA

posting rajin tapi sosmed sepi

- tidak relevan dengan target audience


-
dengan budget seadanya untuk paid channel?

megang semua marketplace termasuk specialist

Cara memasarkan sesuatu yang jarang laku di pasaran? furniture dan susu bayi?
- demand sedikit, solusi = menciptakan permintaan
contoh sewa mobil, tidak semua orang butuh, caranya buat target market sadar bahwa
butuh solusi itu alias sadarin bahwa mreka butuh sewa mobil.
- strategi marketing yang salah, furniture. Target orang orang yang suka kosan
aesthetic, orang baru pindahan atau baru punya rumah

Meta bussiness suite buat ads termasuk paid channels? apakah harus bisa analisis
hasil paid ads nya sendiri?
- MBS adalah tools dari FB atau meta untuk melihat performa dari konten dan ads
nya.
-harus bisa analisis hasil paid ads nya.

Certification Test RevoU

COntent marketing mini course day 3 week 1

- Bukan content biasa


What is content marketing?
attract & deepetn trust from audience by producing valuable, relevant and
consistent content

Goal
educate/entertain customers and help them understand priduct kita (tidak hanya
promote)

Why is it important?
- Increase awareness & atrract customer
- Engage & build credibility
- Convert Customer
- Build loyalty & retention
- Cost cheap in the long term

Content marketing is a mindset/approach which u can implement in across marketing


channels
Step 1
Setting up goals
- SMART model
Specific,Measureable, Attainanble, Relevant, Time Bound

what is your brand goal?


what do u want to achieve?
Main target cusomer?

3 ways to bangun goals


- Company goal?
- Marketing objectives?
- How Content can contribute to bigger goals?
- Identify content marketing metrics
a. stage marketing funnel?
b.. success look like in numbers?

Some CM metrics?
- Liat di discord tlolmbb

Key learning audience analysis


Problem-Solution-Brand-Product aware

case 1

Goal target audience

1. about the brand, what is indomie?


go to indomie website, visit indomie instagram or other sosmed

indomie adalah...
BUssiness goal to sell product accross indonesia di segala platform (marketplace,
warung, modern trade)
marketing obj attract people from various platform
COntent marketing obj For people to get consider indomie and buy as necessity

Instagram&tiktok + followers growth & engagement rate


Blog Session time & traffic

TARGET AUDIENCE
Cari data dari berbagai sumber

detail liat di discord tlollmb

bisa liat industry trend liat dari google trend

Week 1 day 5

How to ngide ngide konten yang mantul?

1. brand breakdown
2.business competitors
3. Mimic what other big brands doing
4. Observe trending topic

UNDERSTAND YOUR BRAND -


Liat discord tlollmb
brand breakdown Demo - Cimory

Bikin di whimsical.com liat yutub lagi dan discord tlommb

produk, industri, produsen, perilaku konsumen

Setelah ini anda punya:


multiple topics & verticals
Closer relevancy to brand
ideas u didnt imagine
A guide

BUSINESS COMPETITOR/COMPARABLE ANALYSIS

Social media channels = Instagram, tiktok


Blog
Digital PR

OBSERVER OTHER BIG BRANDS

OBSERVE WHATS TRENDING

DOUBLE CHECK IDEAS

CV review seek2 day 1 10 april

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