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The document provides guidelines for using Netflix's logo when partnering with other brands. It states that the Netflix logo should appear first and be equally prominent as the partner logo, with appropriate spacing between the logos following Netflix's clear space guidelines. When choosing which Netflix logo to use, the N symbol is preferred if the partner uses their symbol, while the full wordmark is preferred if the partner uses their full logo. A separator, usually a red rule, is used between the logos and can take different forms based on the partnership context.

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Reyes González Luque
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19 views2 pages

Logo 4

The document provides guidelines for using Netflix's logo when partnering with other brands. It states that the Netflix logo should appear first and be equally prominent as the partner logo, with appropriate spacing between the logos following Netflix's clear space guidelines. When choosing which Netflix logo to use, the N symbol is preferred if the partner uses their symbol, while the full wordmark is preferred if the partner uses their full logo. A separator, usually a red rule, is used between the logos and can take different forms based on the partnership context.

Uploaded by

Reyes González Luque
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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We’re a confident brand.

We never crowd our logos and always give them room to breathe and stand out. The
clear space around the N Symbol is the width of one leg of the N. The clear space around the Wordmark is the
width of the T.

We’re a confident brand. We never crowd our logos and always give them room to breathe and stand out. The
clear space around the N Symbol is the width of one leg of the N. The clear space around the Wordmark is the
width of the T.

We’re a confident brand. We never crowd our logos and always give them room to breathe and stand out. The
clear space around the N Symbol is the width of one leg of the N. The clear space around the Wordmark is the
width of the T.
Some
Some partnerships may be approved for the creation of a Netflix-partner logo lock-up. If approved, try to
ensure that the Netflix logo appears first, there is a complete parity of size, placement and prominence in the
partner materials, and that there is appropriate spacing between the logos per the Netflix clear space guideli-
nes.

Generally, if a Partner is using their symbol, the N Symbol should be used. If a partner is using their full logo,
use the full Netflix wordmark. Alternatively, you can consider the level of awareness within your region when
choosing to leverage the wordmark or N Symbol (ie. Higher-awareness markets tend to choose the N Symbol
due to high familiarity).

The design element that separates the two marks is flexible in form and color based on the context of the
partnership, but our default is the red rule. We have provided a few examples of different separators below to
showcase this flexibility.

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