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Mod 2 Lesson 6 - Fashion

This document summarizes the historical and social influences on fashion in the Philippines. It discusses how fashion has reflected significant historical events like Spanish and American colonization. Clothing styles have been influenced by Western, Japanese, and hippie cultures. The digital era now exposes Filipinos to global fashion trends through social media. Key events like World War II and the presidency of Ramon Magsaysay impacted the local textile industry and popularity of traditional Filipiniana attire.

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Laurent Alvarez
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42 views11 pages

Mod 2 Lesson 6 - Fashion

This document summarizes the historical and social influences on fashion in the Philippines. It discusses how fashion has reflected significant historical events like Spanish and American colonization. Clothing styles have been influenced by Western, Japanese, and hippie cultures. The digital era now exposes Filipinos to global fashion trends through social media. Key events like World War II and the presidency of Ramon Magsaysay impacted the local textile industry and popularity of traditional Filipiniana attire.

Uploaded by

Laurent Alvarez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Mapping

Philippine
Popular Culture:
Fashion
HUM080 Lecture by Prof. Melannie Flor Irene R. Dela Cruz
Historical and Social Context of Fashion in the
Philippines:
• The evolution of fashion in the Philippines reflect history and its
influence on culture.
• Significant events in Philippine history also influenced fashion in the
Philippines.
Characteristics of Fashion in the Philippines
• Clothes signified social status in the pre-colonial period.
• The Spanish colonization led to a change
in fashion. Fashion became Hispanized in
the Philippines.
• The arrival of European influences and the
development of economy and
globalization also affected fashion.
• Certain clothing items have been
introduced, like the panuelo and tapis,
floor-legth skirts and dresses, has
something to do with modesty / being
conservative.
• During the American
colonization period,
Western influenced
affected fashion in
the Philippines.
• Example: Women
started wearing loose
dresses and knee-
length skirts, while
men wore suit and
coat, replacing Barong Photo Source:
Tagalog. https://www.esquiremag.ph/style/fashion/filipino-mens-
fashion-a2289-20190401-lfrm6
• The effects of World War II and
the Japanese occupation affected
factories and led to shortage of
textiles. This led to tailoring
shops, clothing boutiques, and
dressmakers closing.
• Clothes became simpler. Stores
only sold monochromatic dresses
in dark colors.
• After the war, there was a lack of
dressmakers and tailors. People
also focused more on basic Photo Source: https://www.businessinsider.com/bataan-
necessities like food and shelter. death-march-photos-from-world-war-ii-2017-4
• 1950s saw a rise in economy. People started buying new clothes. New
clothes that were being bought include floral dresses, fuller knee-
length skirts (for women), sweaters, colored, printed polos, pants and
flannels (for men).
• When Ramon Magsaysay
became the president, he
often wore Barong
Tagalog in official
functions he attended.
This led to the rebirth of
the Filipiniana. Filipiniana
was often used as a
formal attire in special
events. Photo Source:
https://www.officialgazette.gov.ph/featured/t
hird-republic/
• During the late 1960s to early 1970s, Filipinos were influenced by the
hippie culture. Victorian vintage clothes also became popular.
• 1970s saw the emergence of Disco culture. Casual look became
popular.
• Loose fashion became popular during the 1990s (ex: oversized shirts
and pants). Rock music also influenced mainstream fashion.
• 21st century is a mix of different styles from different eras.
• The advent of new technology and social media in 2010 led to
Filipinos being exposed to different fashion style and brands.
• The digital era also affected the way Filipinos consume fashion.

Photo Source:
https://news.abs-cbn.com/business/10/10/19/lrt-2-cuts-free-rides-for-students-amid-shorter-revenue-operations
https://www.philstar.com/headlines/2020/06/06/2019052/covid-19-cases-philippines-exceed-21000-death-toll-nears-1000
Reference:
• “Fashion State of The Nation” by Ma. Glaiza Lee, published 2018, The
Manila Times.
• https://www.manilatimes.net/2018/06/08/weekly/the-lookbook/fashion-
state-of-the-nation/405988/

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