(A a Reg. No. + Question Paper Code : 70169 M.B.A, DEGREE EXAMINATIONS, NOVEMBER/DECEMBER 2019 Second Semester BA5207 - MARKETING MANAGEMENT, (Regulations 2017) Time : Three Hours Maximum : 100 Marks 12. OMPARX*A ONE Answer ALL questions PART—A (10x2=20 Marks) Write any two benefits of scanning the marketing environment. Differentiate consumer needs and wants. What is B2B marketing ? . Briefly explain flank attack strategy. . Name the three major activities involved in target marketing. What is Niche marketing ? What do you mean by variety seeking behavior ? . In terms of online-buyer behaviour what is showrooming and what is webrooming ? . What is Green Marketing Myopia ? |. What is cause-related marketing ? PART-B (5*13=65 Marks) . a) How does environmental intervention affect the marketing system ? Explain. (OR) b) Explain the prospects and challenges of marketing in the present global environment. a) What are the distinctive features of services marketing ? Elaborate the importance of additional marketing mix elements appropriate for the services marketing. (OR) b) Explain various strategic marketing mix components.X 85167 6. 10. (ANAL Give the Mathematical formulation of an assignment problem. r programming Write some of the practical applications of integ The payoff matrix of a game is given below. Find the solution of the game. Ali oo Write short notes on Laplace criterion, A particular item has a demand of 9000 units/year. The cost of one procurement is Rs. 100 and the holding cost per unit is Rs. 2.40 per year. The replacement is instantaneous and no shortages are allowed. Determine the economic lot size. Distinguish between individual replacement and group replacement policies. Workers come to tool store room to receive special tools for accomplishing a particular project assignment to them. The average time between two arrivals is. 60 seconds and the arrivals are assumed to be in Poisson distribution. The average service time is 40 seconds. Determine the mean waiting time of an arrival. PART-B. (5x13=65 Marks) 11. a) Use the Simplex Method to solve the following LPP : Maximize Z = 2x,+ x, Subject to the constraints 2x,—x, 8; 2x, + x, $12; —x, +x, 3andx,,x,20. Find also an alternative optimal solution, if it exists. (OR) \mane a X 85167 b) Solve the following LP problem by the Dual Simplex Method. Minimize 2 = Sx, + 5x, + 635+ 7%, ‘Subject to the constraints : x,tx,+ 2x,+ 5x28 5x,— 6x, +x,2 10 “Bx, + 4x,+ 5x, + 6x,2 12 and x,.X,,%,,x,2.0 : the following transportation problem. Use VAM to find the initial basic solution. (OR) ompany has one car at each of 6 depots A, B, C, D, E, F. A customer ns 1, 2,3, 4,5, 6requires a car. The distance (in kms) between ad the towns is given in the following distance matrix. How should ed to the towns so as to minimize the distance travelled? (5) q aa= @ >, Shot on Y176 cility atits 4 other factors: rate of 5 ships Per ‘X 85167 15. a) APetroleum Company refinery. Due to random variation Ships arriving at the refinery tow week. The service rate is 10 ships per week. Assume is considering expansion of its one unloading fa in weather, loading delays 2” nload crude oil arrive at arrivals follow @ Poisson process and the service time is exponential. its cargo yefore beginning to deliver @) o @ §) Find the average time a ship must wait b to the refinery. ii) Ifa second berth is rested what will be the ___ before being unloaded ? - iii) What would be the average time a ship rths ? “adage nasines of saps TRS would wait before being unloaded @) (OR) 10000 resistors. When any resistor fails, it 3 replaced. a resistor individually is Re. 1 only. [fall the resistors are time, the cost per resistor would be reduced to $5 paise. icing resistors say S(t) at the end of month t and the re P(t) during the month t are as follows = 2 38 4 5 6 mes, 15 | 0. 0.20 0.40 0.15 0.15 e@ lacement plan ? (1x15=15 Marks)Pa lal>) Kola APA ~2 Vivo Al cameramam ve se TTT) Question Paper Code : 70163 MB.A. DEGREE EXAMINATIONS, NOVEMBER/DECEMBER 2019 Second Semester BA5201 - APPLIED OPERATIONS RESEARCH (Regulations 2017) ‘Time : Three Hours Maximum : 100 Marks Answer ALL questions : PART-A (10*2=20 Marks) 1. What are the major assumptions of Linear programming ? E __2, Define sensitivity analysis. be What is a unbalanced TP ? How is it solved ? isthe Hungarian method beter than other methods fr solving an asignment the role of lower bound and upper bound in the branch and bound method. you mean by dominance Rule and Saddle Point ? i are used to solve decision-making problems under uncertainty ? simulation ? line. situations which make the replacement of items necessary?70163 , (ANN b) Acompany produces, three products : P, Q and R from three raw materials A, Band C. One unit of product P requires 2 units of A and 3 units of B. A unit of product Q requires 2 units of B and 5 units of C and one unit of Product R Fequires 3 units of A, 2 units of A, 2 units of B and 4 units of C. The company has 8 units of material A, 10 unite of material B and 16 unite of material C available to it, profits per unit of products P, Q and R are Re. 3, Re. 6 and Rs. 4 respectively, #) Formulate this problem as an LP problem. b) How many units of each product should be produced to maximize profit? (3) ©) Write the dual of this problem. 12, a) Consider the following Unbalanced transportation problem : To ; 1 23. Supply From 1 [5 7] 10 eee | (6 4 6] 80 fe 3 | 3 IES le 15 a5 nd 20-50 ‘hot enough supply, some of the demands at these destination may Suppose there are penalty costs for every unsatisfied demand iven by 5, 3.and 2 for destinations 1, 2 and 3 respectively. Find ‘ion. (OR) yy has requested bids for sub contracts on five different ies have responded, their bids are represented below : ent of subcontracts to bidders, assuming ‘one contract. Pinplane algorithm. i) Max =x, + 2x (6) Subject to i) 2xy7 ii) xj +x,27 f iii) 2x, 211 and x,, X 2 0 and integers ii) Max z= 3x, + 2x5 + 5x3 Subject to i) Bx, + Bxq + 7x3 $28 ii) 4x,+ Sx, + 5x3 $30 and x), X. , Xj 2 0 integers iii) Max z = 4x; + 8x2 Subject to i) x, + 2xy<4 ii) 2x, +X_S6 - and x,, x, 2 0 and integers (OR) the assumptions underlying game theory. Describe the role of theory “* 4 frst Ses mak ae e EOQ and the total variable costs for the following items : ] ‘mda * 70163 13. a) Solve the following all integer programming problems, using Gomory’s cutting é (4) (3) 12% per annum ence rate = 6% per annum ‘the total variable cost that would result for the item if an i 12.80 were used. =70163 “4 AO 15. a) Explain the basic queuing process. What are the important random variates in Queuing system to be investigated ? (OR) b) Explain how the theory of replacement is used in the following problems i) Replacement of items whose maintenance cost varies with time. ii) Replacement of items that fail completely. PART-C (1x15=15 Marks) 16. a) The mean rate of arrival of planes at an airport during the peak period is 20 per hour and the actual number of arrivals in any hour follows a Poisson distribution. The airport can land 60 planes per hour on an average in good weather and 30 planes per hour in bad weather, but the actual number landing in any hour follows a Poisson distribution with these respective averages. When there is congestion, the planes are forced to fly over the field in the stack awaiting the landing of other planes that arrived earlier. a) How many planes would be flying over the field in the stack on an average in good weather and in bad weather ? b) How long would a plane be in the stack and in the process of landing in good and in bad weather ? (OR) truck owner from his past experience estimated that the maintenance cost er year of a truck whose purchase price is Rs. 1,50,000 and the resale value Df will be as follows : Maintenance Cost (Rs.) Resale value (Rs.) 10,000 1,30,000 15,000 1,20,000 20,000 1,15,000 25,000 1,05,000 30,000 90,000 40,000 75,000 ,00 60,000 50,000 ch it is profitable to replace the truck.(HH HA Reg. No.:[ t] (lols Lt lal blz tt [ole lg Question Paper Code : 70047 M.B.A. DEGREE EXAMINATION, APRIL/MAY 2018 Second Semester M.B. BA 5201 — APPLIED OPERATIONS RESEARCH (Regulations 2017) @ Time : Three Hours Maximum : 100 Marks Answer ALL questions PART-A (10x2=20 Marks) 1. How will you solve an LPP graphically ? 2. Whatis the role of slack variables and surplus variables in the simplex method ? 3, Find the basic feasible solution of the following transportation problem. 1 2 3 4 Supply 1 2 3 11 7 6 2 1 0 1 1 3 5 8 15 9 10 Bemand) 7 6 3 2 €é 4, Write the mathematical formulation of travelling salesman problem. 5. Write the some of the applications of integer programming. 6. Find the optimal strategies and game value of the following game : Player B eka) godn1 Hie 1 ‘4 ‘ ciemae,, | 19 7. Explain the following terms in inventory management : i) Carrying cost ii) Shortage costs. 8. Differentiate between decision making under conditions of uncertainty and risk. 9. In a bank, 20 customers on the average, are served by a cashier in an hour. If the service time has exponential distribution, what is the probability that it will take more than 10 minutes to serves a customer. 10. Distinguish between individual replacement and group replacement policies.aoe 2 (OAM PART-B (5x13=65 Marks) 11. a) Use duality to solve the following LPP : Minimize Z = x, —x, Subject to 2x, —x, 22 x hoy et and x,, x, > 0. (OR) b) Solve the following LPP : Maximize Z= 1000x, + 4000x, + 5000 x, Subject to 3x, + 3x, < 22 X, + 2x, + 3x, <14 Sx, + 2x, <14 and x,, x, 2 0. 12. a) A company manufacturing aircoolers has two plants located at X and Y places with a capacity of 200 units and 100 units per week respectively. The company supplies the air-coolers to its four showrooms situated at A, B, C and D which have a maximum demand of 75, 100, 100 and 30 units respectively. Due to the differences in raw material cost and transportation costs, the profit per unit in rupees differs which is shown in the table below. Plan the production programme so as to maximize the profit. The company "may have its production capacity at both plants partly or wholly unused. < ; A B ic D cate. 90 90 100 110 50. 70 130 85 (OR) y has a team of four salesmen and there are four districts where wants to start its business. After taking into account the salesmen and the nature of districts, the company estimates per day in rupees for each salesman in cach district is as District (8) 6)(iv 70047 4. ) Find the optimal order quantity for a product for which the price breaks are as follows Quantity (4) Unit cost (Rs.) 0 1. ) PART -C (1x15=15, Marks) 46 a) ABC printing company is facing a tight financial squeeze and is attempting vag ‘costs wherever possible. At present jt has only one printing contract e ‘ly, the book is selling well in both the handcover and the paperback has just received a request to print more copies of this book er the handcover or the paper back form. The printing cost for the er books is Rs. 600 per 100 ‘books while that for paperback is only xr 100. Although the company js attempting to economize, it doesnot any employee. Therefore, it feels obliged to run its two printing II, at least 80 and 60 hours per ‘week respectively. Press I can handcover books in 2 hours or 100 paper ack books in 1 hour. ce 100 handover books in 1 Hour or 100 pay backs books ne how many books of each type should be printed in (Use Big M method). three claim adjusters in its branch office: People pany are found to arrive in a Poisson fashion, at an our day. The amount of time that an adjuster spends jave exponential distribution with a Mean service yare processed in the order of their appearance. n adjuster expect to spend with imants ? 8 docs a claimant in the branch office ?ill Reg. No. :[ Question Paper Code X 85172 M.B.A. DEGREE EXAMINATIONS, NOVEMBER/DECEMBER 2020 Second Semester BA 5206 ~ OPERATIONS MANAGEMENT (Regulations 2017) Time : Three Hours Maximum : 100 Marks Answer ALL questions PART -A. (10x2=20 Marks) 1. Outline the scope of production management. What is a supply chain ? i Define the meaning of demand forecasting. During what circumstances do you decide on multiplant location ? ‘What are the objectives of product design ? §. Define method study. “How will you caleulate the standard time to complete a job? Define JIT. What are the time estimates used in PERT ?co‘ Shot on Y1712. (a) ) 13. (a) () M4. (a) ) 15. (a) () 16. (a) ) Describe the steps involved in selecting the facility location. (13) Or Enumerate the various tools for capacity planning in detail (13) Explain the factors influencing the product design. (a3) Or (13) Discuss the steps involved in process planning. Briefly explain in detail the methods of demand forecasting with nae examples. Or Alpha Industry needs Rs. 15,000 units / year of a automobile component, which will be used in its main product. The ordering cost is Rs. 125 per order and the carrying cost per unit year is 20% of the purchase price per unit, which is Rs. 75. Find @) OQ 3) (i) Number of orders per year. (3) (ii) Time between successive orders. 2 Explain the Deming’s 14 principles in detail. (13) Or (13) Discuss in brief the new quality management tools. PART C — (1x 15 = 15 marks) Write an essay about the production planning and prepare the production (15) planning for automobile manufacturing industry. Or ‘The demand for a certain perfume bottle at a department store is 30 per day. The store opens 250 days a year. The ordering cost from the tnaaufacturer is estimated at $6 per order and the yearly holding cost at $3 per bottle. Assume a simple EOQ (Bconomic Order Quantity) Javentory model. Round your answers to zero decimal digits. (@ If the manager decided to order 300 bottles made, the length of an inventory order cycle is? every time an order is ® (i) If the store manager decided to order 200 bottles each time an order is made, then the manager will incur an increase in the total o annual holding and ordering inventory cost of? 90079 “\IU Reg. No. + Question Paper Code :X 85170 M.B.A. DEGREE EXAMINATIONS, NOVEMBER/DECEMBER 2020 Second Semester BA 5204 — HUMAN RESOURCE MANAGEMENT. (Regulations 2017) ‘Time : Three Hours Maximum : 100 Marks Answer ALL questions PART-A (10x2=20 Marks) List any two roles of Human Resource Manager. What do you mean by Human Resource Accounting ? Define Recruitment. What do you mean by job offer ?X 85168 ‘CATE 12, a) Explain the different types of research design, (OR) b) Distinguish between nominal and ordinal scale as well as between interval Seale and ratio scale. Elaborate with suitable examples. 18. a) Define the various steps involved in drafting a research report. (OR) b) Describe the difference between di lependency technique and interdependency techniques. Give examples when would you choose dependency techniques. 14. a) What are the steps involved while designing the questionnaire? (oR) e b) Write notes on the following : i) Factor analysis. @ ii) Cluster analysis. 6) 15. a) Discuss in detail the methods of collecting primary data in business research. ’ Cor) b) Role of Theory in Research. ; PART-C (1*15=15 Marks) Enumerate and explain about ethics in res search and ethical behavior in ‘a sample questionnaire to collect relevant data from consumers. (8) ide a |. es Shot on Y17