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Module 8 - Digital Marketing Planning Unit 1 1

The document provides a template for creating a digital marketing plan, including sections for conducting a SWOT analysis, defining objectives and key performance indicators, identifying target audiences, developing messaging and content strategies, and selecting marketing channels. The template is demonstrated using an example client, Dilmah Tea, and their goal of expanding online sales in Sri Lanka.

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17 views26 pages

Module 8 - Digital Marketing Planning Unit 1 1

The document provides a template for creating a digital marketing plan, including sections for conducting a SWOT analysis, defining objectives and key performance indicators, identifying target audiences, developing messaging and content strategies, and selecting marketing channels. The template is demonstrated using an example client, Dilmah Tea, and their goal of expanding online sales in Sri Lanka.

Uploaded by

VMP
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Module 8

DIGITAL MARKETING PLANNING

UNIT 1 : PLANNING APPROACH FOR DIGITAL


MARKETING

Certificate in Digital Marketing | Sept 2022


What is a digital marketing plan?
Step 01
How to conduct a SWOT
Breakout
Rooms
Select an organization –
create a SWOT (15 min)
Step 02
Step 3: Define the Marketing Strategy

Segmenting your target audience – Creating Personas

Positioning:

Content strategy – (Social and Other channels | SE0 | PPC)


Name – Stacy
Lives in – Colombo
Age – 24 years
Occupation – Marketing Manager
Income level – 250k per month

Interests- clothing fashion travelling

Social media – Instagram / linkedin


Websites – Daily mirror / economy next / pulse
Module 8
DIGITAL MARKETING PLANNING

UNIT 2 : Sample templetes for a digital media plan

Certificate in Digital Marketing | February 2022


Strategy
UNIQUE BRAND EXPERIENCE
Sample Digital Marketing Planning Template

Client name - Dilmah Tea

Campaign – Expanding the online sales in Sri Lanka


Sample Digital Marketing Planning Template
SWOT Analysis
Brand reputation Distribution
Culture Trending coffee culture
Pricing Cost of production
Product quality
Not having different products
Varaity (product mix)
High proces
Experience (both local and foreign)
Infrastructures

SWOT
Small players are finding difficulties Intensity of competitors
Moving from coffee to tea High taxes
People moving to Healthy options Inflation
Political instability
More home brands
Supermarkets brands
Sample Digital Marketing Planning Template
SMART Objectives

Create smart objectives for the campaigns

Objective 1 – Get 10,000 monthly visits to the websites in next 6 months


Sample Digital Marketing Planning Template
Define Customer Audience
People who are willing buy healthy tea products online
Demographics

20 – 40 / Male & female / Urban & Sub urban areas in Sri Lanka /

Mid and senior level employees Internet behaviors/ social media usage /
Interest and Behaviors
• Tea enthusiastic Professional conversations
• Health buffs linkedIn / Twitter / Facebook/ Instagram
• Fitness Daily mirror / news wire / forbes / wion
• Sports / travel / Posd paid connection
• On-line active Wifi
Sample Digital Marketing Planning Template
Messaging
Benefits and the convenience & quality

Define your communication strategy here in summary

Tone - Personal
Language
Personality

Platforms – Facebook / Twitter / Youtube / Direct websites /E mail

Control – user count / traffic /


Sample Digital Marketing Planning Template
Channels
Instagram/FB/Google/ YT/ TikTok / Twitter / Display ads / Search

Medium Content Objective Budget Duration


KPI
Video ( 4 ) 6 months 5000
FB Static (8) traffic 4000 USD visitors

Videos – 6 sec /15 sec / 1 2000


YT mins traffic 3000 USD 6months visitors
Collaborations
Sponsorships

Banner traffic
GDN (static/gif/AMPHTML 3000 USD 6
Digital Marketing Planning
Template

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