http://www.stevescottsite.

com/book-marketing

1. Email Marketing

Clicks: 254 / Sales: 22 / Conversion Rate: 8.66%

Analysis: After testing a dedicated email to my author page (strategy #4), I changed the scope
of the message and created a “blind” link that recommended my latest book. The idea here is I’d
have a permanent autoresponder that encouraged readers to check out special deals and
offers. All I had to do was swap out the link whenever I had something new to offer.

I’m currently testing this strategy, but so far I’ve only seen so-so results. Again, there is a cost to
being too promotional with your email list. Frankly, I don’t think 22 sales in a month is worth this
cost.

Grade: C

2. Kindle Countdown Deal “Solo Email”

Clicks: 497 / Sales: 89 / Conversion Rate: 17.9%

Analysis: Now we’re starting to talk about the benefits of having a large email list. Last month, I
tested the strategy of sending a “solo email” for a book that’s going through a Countdown Deal
(“70 Healthy Habits”). In the past, I resisted this idea because I thought that most subscribers
wouldn’t be interested in my older books, but this one test showed that it’s smart to promote
your older titles to an email list.

The trick, I feel, is to occasionally promote a Countdown Deal—no more than once or twice a
month. Plus, you want to send this message to the subscribers who have completely gone
through your engagement-building autresponder sequence (more on this later.)

Overall, I’m loving this strategy so far and will continue to test it.

Grade: B

https://www.amarketingexpert.com/rock-solid-book-marketing-2018/

3. Social Media
Creation of videos on the book’s topic – These could be little snippets of information on the era
or location of your fictional book, or how-to guides around a niche topic, such as social media.
Designing an infograph around the book – Infographs are something people like sharing and it
can spark the person’s interest towards finding out more about the topic of your book.
You can even make these for a fictional eBook. For example, an infograph around the book’s
characters or even the topic or location. If your book deals with mental health, for instance, you
can create informative infographs on the subject matter.
You should also consider whether your eBook could be turned into a series. You can keep the
readers more engaged if they know there’s something to look forward to.

4. Price your books to sell

5. Make sure your cover matches your genre

6. Connect with your readers

Now, more than ever, you need to be connecting with your reader. Connect with them, share
insights with them, treat them like they are part of your exclusive tribe because they are and if
they aren’t, they should be. Start a newsletter list if you don’t have one and do consistent
outreach to let your reader know they are always in the forefront of your mind! We covered a
post not too long ago about thinking about yourself as a small business that should sound
familiar.

7. Maximize Amazon
You’ve thought about it, maybe you’ve even taken one of my classes or bought my book and
thought: Maybe I’ll try this someday. Someday is now. You need to make sure that you’re
seeking absolutely everything you can out of Amazon because it’s going to matter so much in
the new year and the sooner you start, the sooner you can start reaping the benefits of this.
Book marketing starts and often ends with Amazon, so maximize it in the new year, you’ll be
glad you did! If you don’t know how to do this on your own, we have a great Amazon
Optimization program that can help you get better searchability.

8. Build your fan base

If you don’t have a fan base, or haven’t started building one, or don’t have a newsletter – the
time to start is NOW. With so many books being published you can’t rely on getting blogger
attention – or getting as much attention as you saw a few years ago. If you haven’t started
building your tribe, now is the time to do it.

9. Be clear on your genre

I mention this because in the new year it’s going to be insanely important to pick a genre and
cater to it. By “cater” to it I mean making sure your cover aligns with the genre, that your book
speaks to that genre, and that you actually pick the right genre for your book. A lot of authors I
speak to aren’t clear on their genre. You shouldn’t even be considering publishing unless you
know, without question, what genre you’re in. Book sales only happen when your book is in a
clearly defined market. Don’t make the reader try to guess what your book is about or where it
belongs!

10. Be aware of your brand

One thing that often confuses authors is the term “brand” and that’s why it’s worth mentioning
here. Your brand is who you are. So, let’s use Coke an example. When you think of Coke you
think of soda, right? But what if Coke started producing cheese, you’d find that confusing,
wouldn’t you?

The same is true of an author brand. Maybe you want to publish across different genres and
that’s fantastic. Keep in mind that if you do this, straight out of the gate, it can confuse your new
reader. As well, covers are important to a brand, what’s the “look” you are going for? Are all
your books themed a certain way, do they need to be? Keep in mind that the more consistent
the “look” of all the work you do, the less you will confuse your reader. This includes your
website and social media.

11. Support other authors

When was the last time you reached out to other authors in your genre? If you haven’t,you
should. Get a network going and start to share ideas, tips and also share each other’s stuff. Get
out there and network with similar genre authors because it is great business sense. You’ll want
to make sure that you all stick together as markets become more competitive and new
marketing ideas emerge.

12. Collaborate
I saw this a lot in 2017. I predict you’re going to see even more of it in the new year. Authors
collaborating on book projects, or marketing ideas. So whether that’s offering a big, bundled
promotion, doing a contest, or whatever. Collaboration is a great way to not just drive
considerably more attention to whatever it is you are promoting. Working together will also get
the benefit of each other’s audiences, too!

13. Giveaways and Contests

Freebies and contests on that era. If users answer more than 7 questions correctly then give
them a free ebook.
Give a free chapter or a short story with an ebook.

14. Make a Video

People love YouTube. And people love to know the authors behind great content. Make a short
video talking to the camera about the ways in which your e-book can help other people. Talk
about the takeaways of your e-book in your video and then show a link to your e-book at the
end of your video. Share your video on your YouTube channel, with a post on Facebook,
LinkedIn and tweet the link. You can repeatedly use your video as a marketing tool by changing
the teaser content you post along with the video URL. I made several for myself and here is an
example.