WHY EDIT PHOTOGRAPHIC AND VIDEO

GUIDELINES?
BECAUSE TODAY, IMAGE IS EVERYTHING

79% of TripAdvisor users choose their hotel

from its pictures

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Enjoy your reading!

CARING AND CAREFREE ECONOMY HOTELS OFFERING VIBRANT ATMOSPHERES. CARING & VIBRANT.
BRAND CHARACTER EMOTIONAL BENEFITS

CARING. CAREFREE. ENTERTAINED. FREE.

BRAND PASSION

MUSIC.

ASPIRATIONAL TARGET GLOBAL COMPETITIVE SET KEY BRAND CONCEPTS & MARKERS DESIGN DIRECTION

THE UNIVERS’ALL. COMPETITORS. SWEET BED & MISSION 15’. CONTEMPORARY HOME FEELING.
SHARING
GOOD VIBES.
 SHARING GOOD VIBES REQUIRES SPECIFIC
PHOTOGRAPHIC AND VIDEO CHARACTERISTICS

FRAMING PICTURE STYLE GENERAL TONE

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SHARING GOOD VIBES IMPLIES BEING:
VIBRANT

BRIGHT CONTRASTS. SPARKLING EFFECTS.

DYNAMIC POSTURES AND MOTION.

CARING

COSY ATMOSPHERE. HUMAN CONSIDERATE INTERACTIONS, SHOWN OR HINTED.

COLOURED DETAILS.
HUMAN

2 OR 3 PEOPLE IN A FRAME, ENJOYING A SHARED MOMENT TOGETHER. HINTED HUMAN PRESENCE, IN A DYNAMIC WAY.
DO’S: HUMAN PRESENCE

THE GUESTS THE EMPLOYEES

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REMINDER: MAKE SURE YOU OBTAIN SIGNATURES FROM EVERYONE PHOTOGRAPHED

(HOTEL STAFF, GUESTS AND MODELS) GIVING CONSENT FOR THE USE OF THEIR IMAGE.
DON’TS: HUMAN PRESENCE

THE GUESTS AND THE EMPLOYEES

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REMINDER: MAKE SURE YOU OBTAIN SIGNATURES FROM EVERYONE PHOTOGRAPHED

(HOTEL STAFF, GUESTS AND MODELS) GIVING CONSENT FOR THE USE OF THEIR IMAGE.
ASSIGNMENT OF RIGHTS

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CAUTION: NO PHOTO WILL BE ALLOWED TO BE ADDED TO

THE PHOTO LIBRARY WITHOUT THESE FORMS.
WHAT TO SHOOT/FILM?

HOTEL FRONT BREAKFAST

Wide view of the whole front, visible hotel Wide view
sign
Buffet
Focus on a detail
Situational picture
LOBBY
Focus on a detail
Wide view (if appealing)
RESTAURANT/BAR (if there is one)
Focus on a detail
Wide view
ROOM
Situational picture
Wide view for each type of room Focus on a thematic detail
Wide view of the bathroom FITNESS & LEISURE
Focus on a detail Swimming pool (if relevant)
Spa (if relevant)
Fitness center (if relevant)
EACH HOTEL HAS ITS OWN
UNIQUE STRONG POINTS.
DO’S: HOTEL FRONT

FOCUS ON THE HOTEL SIGN. CLOSE-UPS ON ARCHITECTURAL DETAILS.

ORIGINAL VIEW ANGLES, ESPECIALLY ON MODERN

VIBRANT COLOUR ATMOSPHERE.
HOTEL FRONTS LACKING IN CHARM.
DON’TS: HOTEL FRONT

IMPERSONAL VIEWS AND ATMOSPHERES. VEHICLES PARKED IN FRONT OF THE HOTEL.

DO’S: LOBBY

STRAIGHT FRAMINGS. FOCUS ON COLOURFUL ATMOSPHERES.

FOCUS ON AN ORIGINAL DETAIL. HUMAN PRESENCE.

DON’TS: LOBBY

COLD, BLAND LIGHT AND ATMOSPHERE. TOO MUCH BLURRING EFFECT.

DO’S: HOTEL ROOMS

DYNAMIC ANGLES OF VIEW. HIGHLIGHTING A MUSIC-RELATED DETAIL.

COLOURFUL DETAILS, CREATING A CONTRAST. MOMENTS OF FUN.

DON’TS: HOTEL ROOMS

POSING, LOOKING AT THE CAMERA. OVER ACTING.

DO’S: BREAKFAST

HUMAN PRESENCE. OVERHEAD VIEW OF APPETIZING BREAKFASTS.

WARM AND ENTICING VIEW OF THE BREAKFAST BUFFET. SHARING MOMENTS.

DON’TS: BREAKFAST

PEOPLE POSING. EMPTY BREAKFAST ROOMS.

DO’S: RESTAURANT/BAR

CONVEY THE RESTAURANT’S WARM ATMOSPHERE. FOCUS ON A CHEF’S GESTURE.

SHOOT CLOSE-UPS ON FOOD & BEVERAGE DETAILS. SHOW AN INTERACTION BETWEEN HOST AND GUESTS.
DON’TS: RESTAURANT/BAR

BEWARE: ALCOHOL CAN BE DISPLAYED,

A FORMAL HIGH END AND STIFF ATMOSPHERE.
BUT DON’T SHOW IT BEING CONSUMED.
DO’S: FITNESS & LEISURE

BRIGHT COLOURS AND ATMOSPHERES.

HUMAN PRESENCE, SUGGESTED OR SHOWN IN ACTION. INVITING VIEWS OF THE PREMISES.

DON’TS: FITNESS & LEISURE

EMPTY FITNESS ROOMS. OVERLY VISIBLE CEILING.

GLOBAL PRINCIPLE

• Rhythmic and dynamic editing.

• Vibrant tone, through colours,
lights and fast cuts.
• Energetic, fun and smiling
• atmosphere.
TECHNICAL RESPONSE
GRAPHIC APPROACH EDITING APPROACH MUSICAL INTENTIONS

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VIDEO HIGHLIGHTS

INTRO POI OUTRO

INTRO ROOM FITNESS & LEISURE

• • • REMINDER: TAKE CARE
TO ADAPT THE VIDEO
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• SEQUENCE-ORDER IN ORDER
HOTEL FRONT
• • TO GET CONSTANT ATTENTION:
• BREAKFAST •
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LOBBY •
• • POINT OF INTEREST
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RESTAURANT/BAR OUTRO
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 SHOOTING TIMELINE
HOTEL MANAGER

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16
PHOTOGRAPHER/VIDEOMAKER

REMINDER: MAKE SURE PHOTO AND VIDEO SESSIONS ARE NOT PLANNED AT THE SAME TIME,
IN ORDER TO LEAVE ENOUGH TIME AND ROOM FOR EACH TEAM.
TECHNICAL RECOMMENDATION
FOR THE HOTEL MANAGER
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REMINDER

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FOR A LIVELY WEB DISPLAY,
TAKE CARE TO ALTERNATE BETWEEN
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OVERALL AND
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LIFESTYLE PICTURES
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ON THE RESERVATION
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PLATFORM.
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TECHNICAL RECOMMENDATION
FOR THE PHOTOGRAPHER

• REMINDER

• MAKE SURE YOU OBTAIN

• SIGNATURES FROM EVERYONE
• PHOTOGRAPHED (HOTEL STAFF,
GUESTS AND MODELS)
• GIVING CONSENT FOR THE USE
• OF THEIR IMAGE.

FOR THE VIDEO MAKER

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GUESTS’S STYLISM
WOMAN MAN
Elegant styling
with a rock touch.
Simple and refined
pieces.
Original accessories: massive
metal rings on thumb and
forefinger.
Bright colours by small
stokes.
Surprising details.
Particularities displayed:
an emphasis on red
colour.

REMINDER: AVOID DISPLAYING BRAND LOGOS AS MUCH AS POSSIBLE.

GUESTS’S ACCESSORIES
WOMAN MAN

REMINDER: AVOID DISPLAYING BRAND LOGOS AS MUCH AS POSSIBLE.

GUESTS’S STYLISM & ACCESSORIES
WOMAN ROOM MAN

Casual chic Vinyl discs/ Casual chic

Perfecto jacket/ Magazines Pullover sweater/
Trousers/Boots Helmet Jeans/Sneakers
Lipstick Suitcase Headphones
Hat Toilet bag Sunglasses
Passport

REMINDER: AVOID DISPLAYING BRAND LOGOS AS MUCH AS POSSIBLE.

PHOTO POST-PRODUCTION
VIBRANT COLOURIMETRY, THROUGH
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PRACTICAL RECOMMENDATIONS
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VIDEO POST-PRODUCTION
THE VIDEO COLOUR TONES ARE IN LINE
WITH THE PHOTOGRAPHIC ONES:

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FOR THE VIDEO MAKER

VIDEO MADE BY TVS (EX TVTRIP):

1. VALIDATION 2. RELEASE

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NB

IN A SINGLE SHOOT TWO SETS OF VIDEOS ARE PRODUCED BY TVS:

• PACKAGE 1 – ONE DAY SHOOT - MANDATORY
- 1 BRANDED VIDEO TO BE UPLOADED ON ACCORHOTELS.COM
- 1 ROOM TYPE VIDEO (WITHOUT HUMAN PRESENCE) TO BE
NB UPLOADED ON THE BOOKING ENGINE
• PACKAGE 2 – TWO DAYS SHOOT – SECOND DAY IS OPTIONAL
EDITING OF THE VIDEOS CAN - 1 BRANDED VIDEO TO BE UPLOADED ON ACCORHOTELS.COM
TAKE BETWEEN 6 AND 8 WEEKS. - 3 TO 4 ROOM TYPE VIDEOS (WITHOUT HUMAN PRESENCE) TO BE
UPLOADED ON ACCORHOTELS.COM AND THE BOOKING ENGINE
FOR THE VIDEO MAKER

VIDEOS MADE BY A LOCAL AGENCY:

VALIDATION RELEASE

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For more information regarding video modification and outdated videos

and videos DESACTIVATION, please consult: tvtrip-accor.com
FOR THE HOTEL: 2 OPTIONS TO ORGANIZE YOUR PHOTO SHOOTING

OPTION 1, DONE BY ABACA

The general manager gets in touch with Abaca, the professional
and referenced photo agency recommended by AccorHotels
to do a turnkey photo shooting (a complete one or additional
shootings of some areas). Abaca shall act as the photo shooting
“project manager”:

ABACA PHOTO AGENCY

Photo Library’s digital post production studio

FOR THE HOTEL: 2 OPTIONS TO ORGANIZE YOUR PHOTO SHOOTING

OPTION 2, DONE BY A PROFESSIONAL

PHOTOGRAPHER CHOSEN
BY THE GENERAL MANAGER
The general manager shall make contact with a professional
photographer of his/her choice (local or not). The general
manager shall act as the photo shooting “project manager”.
Technical specifications for the professional photographer
chosen by the general manager:
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If you require assistance,

the whole team of the Photo Library, is at your disposal