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Soft Skills For Managers

This document outlines the syllabus for a 4th semester BBA course titled "Soft Skills for Business". The course aims to develop oral and written communication skills for organizational and business issues. It is divided into 5 units covering topics like communication, business correspondence, presentations, personality development, leadership, management and team building skills. Students will be evaluated through a minor test of 1 hour on Unit 1 and a major semester end exam of 2.5 hours testing all units through short and long answer questions. Recommended reading materials on soft skills and business communication are also provided.

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ARYAN GUPTA
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646 views3 pages

Soft Skills For Managers

This document outlines the syllabus for a 4th semester BBA course titled "Soft Skills for Business". The course aims to develop oral and written communication skills for organizational and business issues. It is divided into 5 units covering topics like communication, business correspondence, presentations, personality development, leadership, management and team building skills. Students will be evaluated through a minor test of 1 hour on Unit 1 and a major semester end exam of 2.5 hours testing all units through short and long answer questions. Recommended reading materials on soft skills and business communication are also provided.

Uploaded by

ARYAN GUPTA
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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CLUSTER UNIVERSITY OF JAMMU

SYLLABUS – SEMESTER 4TH (CBCS) – BBA


(SKILL ENHANCEMENT COURSE)

(EXAMINATION TO BE HELD IN 2017, 2018 AND 2019)


TITLE: SOFT SKILLS FOR BUSINESS
COURSE CODE : 1BBASE0401 CREDITS : 04
DURATION OF EXAMINATION TOTAL: 100 Marks
MINOR TEST : 01 Hour MINOR TEST: 20 Marks
MAJOR TEST : 2.5 Hours MAJOR TEST: 80 Marks

OBJECTIVE:
The objective is to develop both oral and written communication skills relating to Organizational
and Business issues

UNIT I: (12 HOURS)

Communication: Meaning, Importance, Objectives & Principles of Communication, Process,


impediments of effective communication, Strategies for effective communication. Types and
forms of communication, Verbal Communication, Nonverbal Communication: Body
Language, Gestures, Postures, Facial Expressions, Dress codes, The Cross Cultural Dimensions
of Business Communication, Listening & Speaking, Techniques of Eliciting Response, Probing
Questions, Observation, Business and social etiquette.

UNIT II: (12 HOURS)

Soft Skills for Business Communication:

Business Letters: Inquiries, Circulars, Quotations, Orders, Acknowledgments Executions,


Complaints, Claims &Adjustments, Collection letter, Banking correspondence, Bad news and
Persuading letters, Sales letters, Job application letters - Bio-data, Covering Letter, Interview
Letters, Letter of Reference. Memos, Notices, Meetings, preparing agenda and minutes of the
meeting

Presentations: Principles of Effective Speaking& Presentations. Technical speeches & Non-


technical presentations, Poster Making.

UNIT III: (12 HOURS)

Personality Development: Meaning, Influences on Personality Development, Freudian stages of


Personality Development, Basic Personality Traits, Personality and Career Choice, Working with
a) like personalities b) Opposite Personalities c) Multi- Personalities in same team, Personality
Changes a) Focussing on attitude, b) Staying motivated, c) Increasing confidence, d) Watching
body language e) Handling other people

COURSE CODE : 1BBASE0401 Page | 1


CLUSTER UNIVERSITY OF JAMMU
SYLLABUS – SEMESTER 4TH (CBCS) – BBA
(SKILL ENHANCEMENT COURSE)

UNIT IV: (12 HOURS)

Leadership and Management Skills:

Definition, Elements, Manager Vs Leader, Importance of Leadership in Managerial- Decision


Making, Traits of Effective Leaders, Difference between Leaders and Non- Leaders, Leadership
Skills and Leadership Styles.

UNIT V: (12 HOURS)

Organising and Team Building Skills: Team building in enhancing Managerial Competency,
Creating purpose for team building, Identifying Potential members, defining the roles of
members, empowering to perform the job, praising members for accomplishment of goals, Team
Management Skills.

SKILL DEVELOPMENT ACTIVITY:

-data.

BOOKS RECOMMENDED:
1. Rai & Rai – Soft Skill for Business, Himalaya Publishing House.
2. Kumar, Santhosh, Soft Skill for Business, Vikas Publishing House.
3. Krishnamacharyulu, C.G.G., & Lalitha :Soft Skills of Personality Development, Himalaya
Publishing House.
4. Rai & Rai, Business Communication Himalaya Publishing House
5. Ludlow, R. & Panton, F. (1998). The Essence of Effective Communications. Prentice Hall of
India Pvt.Ltd.
6.. M.S. Rao, M.S., Soft Skills – Enhancing Employability I.K. International..
7, Rao& Das: Communication Skills, I.K. International.
8. Thill, J. V. &Bovee, G. L. (1993). Excellence in Business Communication. McGrawHill, New
York.
9. Bowman, J.P. & Branchaw, P.P. (1987). Business Communications: From Process to Product.
Dryden Press, Chicago.
10. Sharma S.P. & Others, Business Communication, VBH.
11. Banerjee, Soft Skills Business and Professional Communication, I.K. International

COURSE CODE : 1BBASE0401 Page | 2


CLUSTER UNIVERSITY OF JAMMU
SYLLABUS – SEMESTER 4TH (CBCS) – BBA
(SKILL ENHANCEMENT COURSE)

INSTRUCTIONS FOR PAPER SETTERS AND CANDIDATES:


1. The question paper for Semester End Examination will consist of two parts:
a) Part A will comprise of short answer /objective type questions of 16 marks (five
questions of 2 marks and six questions of 1 mark each) covering all five units.
b) Part B will comprise of eight questions of 16 marks each with two questions each from
II, III, IV and V units. The students will have to attempt four questions selecting one
question from each unit. Each question of 16 marks will have two parts: (i) long answer
question of 12 marks (ii) short answer question/numerical problem of 4 marks each. The
duration of the examination will be 2.5 hours.
2. The Minor Test will be held for unit I of the syllabus. It will comprise of two parts:
a) Part A consists of three long answer questions of 5 marks each and students will have to
attempt any two.
b) Part B consists of seven short answer questions of 2 marks each and students will have
to attempt any five.

COURSE CODE : 1BBASE0401 Page | 3

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