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Dashboard Marketing Digital

The digital marketing dashboard summarizes key metrics for paid, organic, and total visits, revenues, and ROI for the month. Total visits were 190,017, revenue was $9,584,202, and average ROI was 8408%. Paid media contributed 82,900 visits, $4,346,890 in revenue, and 8408% ROI. Organic media contributed 107,117 visits, $5,289,012 in revenue. The data is also broken down by media source and trends over time are shown in a line chart.

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Eniht Sosa Gonzalez
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52 views3 pages

Dashboard Marketing Digital

The digital marketing dashboard summarizes key metrics for paid, organic, and total visits, revenues, and ROI for the month. Total visits were 190,017, revenue was $9,584,202, and average ROI was 8408%. Paid media contributed 82,900 visits, $4,346,890 in revenue, and 8408% ROI. Organic media contributed 107,117 visits, $5,289,012 in revenue. The data is also broken down by media source and trends over time are shown in a line chart.

Uploaded by

Eniht Sosa Gonzalez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
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DASHBOARD MARKETING DIGITAL

VISITS THIS MONTH

PAID MEDIA ORGANIC MEDIA


Social (Pd) Social (Org)
Search (Org) Banners
(Partner)
Banner Ads Referring
Domains
Search (Pd)

Email Banners
(Website)

Mobile Ads Direct Traffic

VISITS THIS MONTH AVG ROI REVENUE THIS MONTH

190,017 8408% $9,584,202

VISITS VISIT GOAL % of GOAL ORDERS PLACED ENROLLMENTS IMPRESSIONS REVENUE BUDGET ROI

Banner Ads 26,346 20,000 132% 414 15,084 2,954 $812,426 $8,500 9558%
PAID MEDIA

Mobile Ads 24,571 18,000 137% 2,300 9,864 3,254 $1,756,723 $12,000 14639%
Search (Pd) 24,490 15,000 163% 159 11,056 5,838 $627,376 $6,200 10119%
Social (Pd) 7,493 5,000 150% 81 124 8,616 $1,150,365 $25,000 4601%
PAID TOTALS 82,900 58,000 143% 2,954 36,128 20,662 $4,346,890 $51,700 8408%
Banners (Partner) 23,966 20,000 120% 345 857 2,497 $354,944
Banners (Website) 23,604 20,000 118% 2,286 2,747 7,747 $1,137,442
ORGANIC MEDIA

Direct Traffic 12,766 15,000 85% 88 2,011 5,698 $832,707


Email 21,274 20,000 106% 35 1,004 5,178 $415,608
Referring Domains 15,556 10,000 156% 11 7 7,171 $3,042
Search (Org) 7,434 5,000 149% 1,582 3,307 4,478 $1,369,064
Social (Org) 2,517 1,000 252% 986 2,841 4,113 $1,176,205
ORGANIC TOTALS 107,117 91,000 118% 5,333 12,774 36,882 $5,289,012

VISITS PER MONTH

200,000

180,000

160,000

140,000

120,000

100,000

80,000

60,000

40,000

20,000

0
L
JA
N
FE
B AR R AY N
JU
G P CT V C
M AP M JU AU SE O NO DE

Banner Ads Mobile Ads Search (Pd) Social (Pd) Banners (Partner) Banners (Website)
Direct Traffic Email Referring Domains Search (Org) Social (Org)
DIGITAL MARKETING DASHBOARD DATA
VISITS BY MONTH

MEDIA JAN FEB MAR APR MAY JUN

Banner Ads 1,304 26,663 20,824 20,615 22,808 9,443


PAID MEDIA

Mobile Ads 21,285 3,842 22,524 9,473 19,812 15,751


Search (Pd) 7,020 22,565 19,001 901 11,112 31
Social (Pd) 9,874 1,275 16,686 3,846 4,705 20,554
PAID TOTALS 39,483 54,345 79,035 34,835 58,437 45,779
Banners (Partner) 5,409 7,643 7,137 1,336 10,817 18,751
Banners (Website) 831 21,131 17,561 14,747 5,210 21,365
ORGANIC MEDIA

Direct Traffic 1,569 25,969 7,886 4,104 17,398 4,916


Email 17,983 25,468 14,424 23,807 26,181 4,797
Referring Domains 20,676 12,180 25,103 18,425 16,306 3,388
Search (Org) 7,567 7,510 2,970 14,772 21,839 8,541
Social (Org) 6,614 23,484 17,822 10,778 18,216 6,592
ORGANIC TOTALS 60,649 123,385 92,903 87,969 115,967 68,350
Y MONTH

JUL AUG SEP OCT NOV DEC

25,562 19,129 15,939 25,976 14,829 26,346


1,999 16,082 25,148 19,790 23,346 24,571
2,271 16,151 2,728 22,990 20,374 24,490
13,476 6,255 21,165 26,770 3,887 7,493
43,308 57,617 64,980 95,526 62,436 82,900
20,593 24,271 22,709 12,616 25,314 23,966
8,576 3,941 2,712 625 18,480 23,604
6,127 12,493 12,134 2,190 14,209 12,766
23,145 12,005 7,310 11,778 1,234 21,274
5,742 1,883 25,974 8,458 22,349 15,556
26,009 4,512 22,258 3,177 23,035 7,434
18,140 19,304 18,692 12,592 11,167 2,517
108,332 78,409 111,789 51,436 115,788 107,117

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