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Aswsna Key Consern

Delivery times and service support need improvement for the US and Europe. Frame and shock absorber quality issues can lead to liability issues. European customers are unhappy with wooden pallets used for distribution. There are also dependability issues with an unresponsive frame supplier. For the African market, there is an urgent need to establish cost-effective logistics to sell low-hp bikes and competition is high with large fluctuations in demand. The supply chain should be responsive for the US and European markets and efficient for the African and Indian markets to maximize performance at minimum cost due to competition.

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2022-24 Akshat Malav
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40 views5 pages

Aswsna Key Consern

Delivery times and service support need improvement for the US and Europe. Frame and shock absorber quality issues can lead to liability issues. European customers are unhappy with wooden pallets used for distribution. There are also dependability issues with an unresponsive frame supplier. For the African market, there is an urgent need to establish cost-effective logistics to sell low-hp bikes and competition is high with large fluctuations in demand. The supply chain should be responsive for the US and European markets and efficient for the African and Indian markets to maximize performance at minimum cost due to competition.

Uploaded by

2022-24 Akshat Malav
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Key concerns

Delivery times and service support need improvement for the US and Europe
Urgent need to establish cost-effective logistics for selling low-hp bikes in Africa
Frames and shock absorber quality issues can lead to liability and voided warranties.
European customers are unhappy with the use of wooden pallets for bike distribution
Dependability issues with the frame supplier who did not respond to feedback
requests
Competition in the African market
large fluctuations in the demand for goods in Africa.
US and European Strategic Fit

Sales And sevice


Customer Order Cycle Pull Facility Denver CELT
And Italy

Customer order
arrives

Distributor

Assembly in
Procurement , Manufacturing , Push Banglore
Replinishment cycle
Engine, Bike frame
,Shock absorber
Africa Strategic Fit

Distributor
Manufacturing ,
Replinishment ,
CELT
Customer Order, Cycle ,
Pull
Assembly in
Banglore

Customer order Arrives

Procurement cycle
Engine, Bike frame
,Shock absorber,
Push
hardware
India Strategic Fit

Retailer

Manufacturing ,
Replinishment , Distributor CELT
Customer Order, Cycle ,
Pull

Assembly in
Banglore

Customer order Arrives

Procurement cycle
Engine, Bike frame
Push ,Shock absorber,
hardware
Efficient or Responsive Supply chain

For US and European Market Zoom motors Should have Responsive supply chain as
Hight delivery time is not acceptable there and Sales comprise of highly customized,
high HP bikes that are high on price and margins

Where as for African and Indain market Zoom motors should have efficient Supply chain
because The African and Indian market volume potential is huge for the low price and
competition is huge and Efficient Supply Chains Maximize performance at a minimum
product cost

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