A Level Business Exam Skills Posters
A Level Business Exam Skills Posters
Confusing Pairs
A common mistake that students make in exam answers is confusing key terms, concepts,
models and theories. For example:
• Price elasticity of demand and income elasticity of demand
• Decentralisation and delegation
• Maslow and Herzberg
• Interest rates and exchange rates
• Porter’s Five Forces and Porter’s Generic Strategies
• Labour turnover and labour productivity
• Cash flow and profit
Ensure that you show distinct and precise understanding of the concept or topic area in
the question in your response as it must be obvious to the examiner that the answer is
embedded in the theory or concept in the question to gain the marks. A generic response
that could relate to a number of different topics is unlikely to move up the levels in the
mark scheme and imprecise knowledge and understanding can impact heavily on the
marks awarded.
Formulae
You won’t be provided with any formulae in your exam papers, so make sure you know
all the formulae on your specification so that you can perform any calculation with
confidence.
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EXAM SKILLS FOR A-LEVEL BUSINESS
application
Application is about tailoring your answers to the business you are writing about. No two businesses
are the same, and the same question, applied to different businesses, should elicit different responses.
Effective application can be demonstrated by writing answers that are completely in context.
SCORE
SCORE is a technique which you can use to identify key elements of context and help you write more
contextualised responses. Picking out the SCORE elements of a particular business can allow you
to write more applied answers, for example, rather than just saying that a business operates in a
highly competitive market, pick out the specific competitors of the business.
PADLS
Using data is an excellent way to demonstrate the skill of application as the use of
data helps you to write in context. Performing a calculation, or using data in a table
or in the appendices to support an argument, is a great way of writing in context.
When looking at data, think PADLS.
Connectives
A useful technique to help you develop your arguments and to write more analytically. Connectives include:
• As a result • Therefore • This may lead to • Consequently
2 Arguments should have a clear start point and end point and be fully focused on the question
Use connectives and discuss the HOW’S and the WHY’S in context. Arguments and analysis
5 should not be simple statements and assertions strung together
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EXAM SKILLS FOR A LEVEL BUSINESS
effective JUDGEMENT
AND RECOMMENDATIONS
When writing judgements and recommendations you need to ensure that they are well supported, fully address
the question, are built on prior analysis and that they show balance. Judgements and recommendations should
not simply be a repeat of previous arguments.
The 5 Ws
A useful framework to use when writing judgements and recommendations is the 5 Ws:
AJIM
The 5 Ws can be used effectively at the end of your answer by using the acronym AJIM:
M What was the MOST IMPORTANT reason that led you to your
judgement or recommendation?