Index

1. CHAPTER 1 :- Introduction………………………………………….……1-30
1.1. Story of Pepsi Cola………………………………..………..…………2-18
1.1.1 Pepsi’s Beginning
1.1.2 Growth of Popularity
1.1.3 Building the business
1.1.4 Marketing
1.1.5 Sports Sponsership
1.1.6 The pepsi Generation
1.1.7 The pepsi Challenges
1.2. Company Profile………………………………………………………19-30
1.2.1 Overview
1.2.2 Boards of Directors
1.2.3 Key MANAGRIAL PERSONNEL
1.2.4 Awards And Certificates
1.2.5 Our Products

2. CHAPTER 2 :- Findings , Conclusions……………………………….31-40

2.1. Findings…………………………………………………………………..32-49
2.1.1 Mango Share Analysis Kacheri Road Mainpuri
2.1.2 Mango Share Analysis Station Road Mainpuri
2.1.3 Mango Share Analysis R. Station Road Mainpuri
2.1.4 Mango Share Analysis Kurawali Road Mainpuri
2.1.5 Mango Share Analysis Ashram Road Mainpuri
2.1.6 Mango Share Analysis Devi Road Mainpuri
2.2. Conclusion…………………………………………………………………..50
THE PEPSI – COLA STORY
Over 100 Years of Fun and Refreshment
THE SUMMER OF 1898,
AS USUAL, WAS HOT AND HUMAID IN NEW BERN, NORTH CAROLINA. SO A YOUNG
PHARMACIST NAMED CALEB BRADHAM BEGAN EXPERIMENTING WITH COMBINATIONS OF
SPICES , JUICES AND SYRUPS , TRYING TO CREATE A REFRESHMENT NEW DRINK TO SERVE TO
HIS CUSTOMERS.HE SUCCEEDED BEYOND ALL EXPECTATIONS, INVENTING THE BEVERAGE NOW
KNOW AROUND THE WORD AS “PEPSI-COLA”
 Caleb Bradham (circled) was to focused on serving his
customers Pepsi-cola to pose for this Picture

PEPSI’S BEGINNINGS
Caleb Bradham knew that to keep people returning to his pharmacy, he would have to turn it into
a gathering place. Like many pharmacists at the turn of the century, he had a soda foundation in
his drungstore, where he served his customer refreshment drink that he created himself. His most
popular creation was a unique mixture of carbonated water, kola nuts, vanilla and rare oils, named
“Brad’s Drink” by his customers. Caleb decided to rename it “Pepsi-cola,” and advertised his new
soft drink to enthausiastic customers. Sales of Pepsi-Cola started to grow, convincing him to form
a company and market the new beverages .

In 1902, he launched the Pepsi-Cola Company in the back room of his pharmacy, and applied to
the U.S. patent office for a trademark. An official patent was awarded on June 16, 1903. At first,
he mixed the syrup himself and sold it exclusively through soda foundations. But soon caleb
recognized that a greater opportunity existed - to bottle Pepsi-Cola so that people everywhere
could enjoy it.
GROWTH OF POPULARITY

During the Great Depression, Pepsi gained popularity following the introduction in 1934 of a 12-
ounce (355 mL) bottle. Prior to that, Pepsi and Coca-Cola sold their drinks in 6.5-ounce (192 mL)
servings for about $0.05 a bottle. With a radio advertising campaign featuring the popular jingle
"Nickel, Nickel" – first recorded by the Tune Twisters in 1940 – Pepsi encouraged price-conscious
consumers to double the volume their nickels could purchase. The jingle is arranged in a way that
loops, creating a never-ending tune:

"Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-
Cola is the drink for you."

Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From
1936 to 1938, Pepsi-Cola's profits doubled.

Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially
used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft
Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft,
then ensued, with the case reaching the Delaware Supreme Court and ultimately ending in a loss
for Guth.
BUILDING THE BUSINESS
Advertising Pepsi-Cola as "Exhilarating, Invigorating, Aids Digestion," the business began to grow.
Caleb sold 7,968 gallons of syrup in 1903. Two years later, he awarded two franchises to bottle
Pepsi- Cola to independent investors in Charlotte and Durham, North Carolina. In 1906, the
number of franchises grew to 15, and leapt to 40 by 1907. By the end of 1910, there were Pepsi-
Cola franchises in 24 states, and the company was selling more than 100,000 gallons of syrup per
year.
Building a strong franchise system was one of Caleb's greatest achievements. Local Pepsi-Cola
bottlers, entrepreneurial in spirit and dedicated to the product's success, provided a sturdy
foundation for a growing company. They were then, and continue to be today, the cornerstone of
the Pepsi-Cola enterprise.
Caleb's business expertise and advertising savvy captured widespread attention for his company.
He erected a Pepsi-Cola headquarters so spectacular that the town of New Bern featured it on a
postcard. The company was one of the first in the United States to switch from horse-drawn
transport to motor vehicles, and a 1913 editorial in the Greensboro Patriot praised Caleb for his
"keen and energetic business sense." He was even mentioned as a possible candidate for
governor.
Pepsi-Cola's advertisements changed, too. Famous racing car driver Barney Oldfield endorsed
Pepsi in newspaper ads as "a bully drink... refreshing, invigorating, a fine bracer before a race."
Caleb promoted Pepsi sales with the slogan, "Drink Pepsi- Cola. It Will Satisfy You."
The outbreak of World War I changed the U.S. financial landscape, and the cost of doing business
increased drastically. Sugar prices fluctuated wildly between record highs and disastrous lows,
and so did the cost of producing Pepsi-Cola. In 1923, Pepsi-Cola was bankrupt. Caleb returned to
his pharmacy and sold the valuable Pepsi-Cola trademark to Craven Holdings Corporation, the
first of what would be several owners.

Soon, New York stockbroker Roy C. Megargel bought the Pepsi-Cola trademark and struggled to
save the business. He moved the company's operations from New Bern, North Carolina, to
Richmond, Virginia, in 1923, and with his own funds made up the deficits the company incurred
annually. In 1931, despite his best efforts, the restructured National Pepsi-Cola Company was
declared bankrupt for the second time. It wasn't until a successful candy manufacturer, Charles
G. Guth, appeared on the scene that the future of Pepsi-Cola was assured. Guth was president of
Loft Incorporated, a large chain of candy stores and soda fountains along the Eastern Seaboard.
He saw Pepsi-Cola as an opportunity to discontinue an unsatisfactory business relationship with
the Coca-Cola Company, and at the same time to add an attractive drawing card to Loft's soda
fountains. He was right. Under Guth's leadership, Pepsi-Cola became a thriving national brand
once again. Within two years after its sale, Pepsi would earn $1 million for its new owner. With
the in those days because the nation was in resurgence came new confidence, a rarity the early
stages of a severe economic decline that came to be known as the Great Depression.
MARKETING
From the 1930s through the late 1950s, "Pepsi-Cola Hits The Spot" was the most commonly used
slogan in the days of old-time radio, classic motion pictures and early days of television. Its jingle
(conceived in the days when Pepsi cost only five cents) was used in many different forms with
different lyrics. With the rise of radio, Pepsi-Cola utilized the services of a young, up-and-coming
actress named Polly Bergen to promote products, oftentimes, lending her singing talents to the
classic "Hits The Spot" jingle. Film actress Joan Crawford, after marrying Pepsi-Cola
president Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television
specials, and televised beauty pageants on behalf of the company. Crawford also had images of
the soft drink placed prominently in several of her later films. When Steele died in 1959, Crawford
was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although
she was not a board member of the larger PepsiCo, created in 1965.
Pepsi has been featured in several films, including Back to the Future Part II (1989), Home
Alone (1990), Wayne's World (1992), Fight Club (1999), World War Z (2013), and in films directed
by Spike Lee.
Pepsi marketing has also been marred in controversy. In 1989, Pepsi commissioned a $5 million
marketing campaign to coincide with the release of Madonna's song "Like a Prayer", but was
cancelled following strong backlash regarding the religious themes in the song's music video. In
1992, the Pepsi Number Fever marketing campaign in the Philippines accidentally distributed
800,000 winning bottle caps for a 1 million peso grand prize, leading to riots and the deaths of
five people. In 1996, PepsiCo launched the highly successful Pepsi Stuff marketing
strategy. "Project Blue" was launched in several international markets outside the United States
in April. The launch included extravagant publicity stunts, such as a Concorde airplane painted in
blue colors (which was owned by Air France) and a banner on the Mir space station. The Project
Blue design was first tested in the United States in June 1997, and was released that December
in preparation for Pepsi's 100th anniversary. It was at this point, the logo began to be referred to
as the Pepsi Globe.
In October 2008, Pepsi announced that it would redesign its logo and re-brand many of its
products by early 2009. In 2009, Pepsi, Diet Pepsi, and Pepsi Max began using all lower-case fonts
for name brands. The brand's blue and red globe trademark became a series of "smiles," with the
central white band initially arcing at different angles depending on the product. In March 2023,
Pepsi unveiled a new logo expected to launch in North America in late-2023, and internationally
in 2024. The logo is a modernization of the "vintage" Pepsi logo; accompanying branding elements
will also shift from blue to black as their primary color.
SPORTS SPONSORSHIP’S

Pepsi has official sponsorship deals with the National Football League, National Hockey League,
and National Basketball Association. In 2007, and from 2013 to 2022, Pepsi sponsored
the NFL's Super Bowl halftime shows. It was the sponsor of Major League Soccer until
December 2015 and Major League Baseball until April 2017, both leagues signing deals with
Coca-Cola. From 1999 to 2020, Pepsi also had the naming rights to the Pepsi Center, an indoor
sports and entertainment facility in Denver, Colorado, until the venue's new naming rights were
announced on October 22, 2020.
In 1997, after his sponsorship with Coca-Cola ended, retired NASCAR Sprint Cup Series driver
turned Fox NASCAR announcer Jeff Gordon signed a long-term contract with Pepsi, and he
drives with the Pepsi logos on his car with various paint schemes for about 2 races each year,
usually a darker paint scheme during nighttime races. Pepsi has remained as one of his
sponsors ever since. Pepsi has also sponsored the NFL Rookie of the Year award since 2002.
Pepsi has the first global sponsorship deals with the UEFA Champions League and the UEFA
Women's Champions League starting in the 2015–16 season along with the sister brand, Pepsi
Max and became the global sponsor of the competition.
Pepsi also has sponsorship deals in international cricket teams. The Pakistani national cricket
team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front
of their test and ODI test match clothing.
The Buffalo Bisons, an American Hockey League team, was sponsored by Pepsi-Cola in its later
years; the team adopted the beverage's red, white, and blue color scheme along with a
modification of the Pepsi logo (with the word "Buffalo" in place of the Pepsi-Cola wordmark).
The Bisons ceased operations in 1970, making way for the Buffalo Sabres of the NHL.
Pepsi also has been a sponsor of the Carolina Hurricanes of the National Hockey League since
the team moved to North Carolina in 1997.
In 2017, Pepsi was the jersey sponsor of the Papua New Guinea national basketball team.
THE PEPSI GENERATION

The stage was set for another advertising breakthrough. In the late 1950s, a demographic
phenomenon called the post-war "baby boom" would change forever the way Americans would
think, act and live. They were a new generation, embracing a new lifestyle and heading into the
future with a conviction that what lay ahead was better than what lay behind.
Pepsi-Cola sensed that attitude and captured their spirit with a name that has transcended time
and continues to identify with Americans today. They were the first "Pepsi Generation."

This vanguard of active, funlov- ing, contemporary America would claim Pepsi as its own, under
the banner "Come Alive! You're in the Pepsi Generation." That daring campaign, launched in the
early '60s, set a new standard for advertising. It captured, like no other, a portrait of America living
life to the fullest.

Ever since then, the spirit of that first Pepsi Generation campaign has been an integral part of
America's best-loved and most recognized advertising- "Join the Pepsi People, Feeling'
Free"..."You've Got a Lot to Live. Pepsi's Got a Lot to Give" "Have a Pepsi Day!" "Catch that Pepsi
Spirit!" "Pepsi Now!" "The Joy of Pepsi"-campaigns that hold a mirror to the face of America and
reflect the best of it. This is really what the Pepsi Generation set out to do in the first place.
During its first 65 years, Pepsi-Cola Company sold only one product-Pepsi.

But with the baby boom, not only did the nation's population change, so did their dietary habits.
So, in 1964, the company developed a new low-calorie drink with a taste worthy of carrying the
Pepsi-Cola name: Diet Pepsi. Initially advertised alongside Pepsi, Diet Pepsi later took on an
identity of its own. One of its earliest campaigns, "Girlwatchers," was built around a catchy jingle
that became so popular it was released as a commercial record and hit the Top 40 list.

Serving Pepsi in cans had, by now, proved so popular that full-scale commercial distribution began
in 1965. That same year, the Pepsi-Cola Company merged with a successful dallas, Texas, marketer
of salty snacks, frito-lay, inc., to form pepsico, Inc. -one of the great consumer products companies
on the U.S. business scence. Donald M.Kendall eas founded, and soon after the merger, the
company opends its first soft drink operations in eastern Europe and Japan.
THE PEPSI CHALLENGE

A remarkable business phenomenon occurred as the 1960s gave way to the '70s. Business people,
the media and consumers began to observe that Pepsi, an upstart, aggressive company, was
challenging the dominant soft drink company, Coca-Cola, with increasing success. The media
named the competition "the cola wars," and as events were to prove, it was to have far-reaching
effects on the soft drink industry. Throughout the fast-paced '70s, Pepsi continued to evolve.
Larger serving-size bottles were introduced, like 32-ounce and 64-ounce packages. Soon after,
family-size bottles became easier to use, thanks to lightweight, recyclable plastic bottles that, with
improvements in technology, eventually became lighter and stronger than glass. In 1970, the
company moved its headquarters from New York City to Purchase, New York.

As consumers changed, so did Pepsi, and the Pepsi Generation stayed in perfect harmony with
the temper of the times. Diet Pepsi continued its remarkable growth. Overseas, some 15 years
after U.S. Vice President Nixon and Soviet Premier Khrushchev visited the Pepsi-Cola kiosk at the
American Exposition, Pepsi became the first American consumer product to be manufactured in
the Soviet Union.

Midway through the decade, The Pepsi Challenge, a landmark international marketing strategy,
was born when consumer test after consumer test confirmed that more people preferred the
taste of Pepsi over Coke.

The Pepsi Challenge campaign simply made that reality into advertising, with filmed taste tests
between Pepsi and Coke. The campaign made marketing history, and helped Pepsi gain market
share as well. By 1976, in an unprecedented development, Pepsi-Cola became the

single largest-selling soft drink brand in American supermarkets. By the time the 1980s dawned,
Pepsi was clearly the number one brand in take-home (grocery and convenience store) sales. The
diet market continued its growth, and Diet Pepsi grew with it.
1990 :- THE WONDER YEARS
2000 :- A NEW MILLENIUM
2011 :- CHANGE THE GAME
2013 :- OH YES ABHI !
1898 :-

1906 :-

1940 :-

1950 :-
1962 :-

1973 :-

1991-92 :-

1998 :-
2005 :-

2009 :-

2015 :-

TODAY :-
VARUN BEVERAGES
LIMITED
 VARUN BEVERAGES LIMITED

 Varun Beverages Limited (“VBL” or the “Company”) is a key player in beverage industry
and one of the largest franchisee of PepsiCo in the world (outside USA).

 VBL has been associated with PepsiCo since the 1990s and have over two and half decades
consolidated its business association with PepsiCo, increasing the number of licensed
territories and sub-territories covered by the Company, producing and distributing a
wider range of PepsiCo beverages, introducing various SKUs in the portfolio, and
expanding the distribution network.

 The Company manufactures, distributes and sells a wide range of carbonated soft drinks
(CSDs), as well as a large selection of non-carbonated beverages (NCBs), including
packaged drinking water sold under trademarks owned by PepsiCo.

 PepsiCo CSD brands produced and sold by VBL include Pepsi, Pepsi Black, Mountain Dew,
Sting, Seven-Up, Mirinda Orange, Seven-Up Nimbooz Masala Soda and Evervess. PepsiCo
NCB brands produced and sold by the Company include Tropicana Slice, Tropicana Juices
(100% and Delight), Seven-Up Nimbooz, Gatorade as well as packaged drinking water
under the brand Aquafina.

 VBL has been granted franchisees for various PepsiCo products across 27 States and 7
Union Territories in India (responsible for ~90% beverage sales volume of PepsiCo India).
VBL has also been granted the franchise for the territories of Nepal, Sri Lanka, Morocco,
Zambia and Zimbabwe. India is the largest market and contributed ~80% of revenues from
operations (net) in Fiscal 2022.
  VBL is part of the RJ Corp group, a diversified business conglomerate with interests in
beverages, quick-service restaurants, ice-creams and healthcare. VBL’s Promoter and
Chairman Mr. Ravi Jaipuria has an established reputation as an entrepreneur and business
leader and is the only Indian to receive PepsiCo’s International Bottler of the Year award,
which was awarded in 1997. He was also awarded the ‘Distinguished Entrepreneurship
Award’ at the PHD Annual Awards for Excellence 2018.

NOTE :- We are the second largest franchisee in the world (outside US) of carbonated soft drinks
(“CSDs”) and non-carbonated beverages (“NCBs”) sold under trademarks owned by PepsiCo and
a key player in the beverage industry. We produce and distribute a wide range of CSDs, as well as
a large selection of NCBs, including packaged drinking water. PepsiCo CSD brands sold by us
include Pepsi, Diet Pepsi, Seven-Up, Mirinda Orange, Mirinda Lemon, Mountain Dew, Seven-Up
Nimbooz Masala Soda, Evervess Soda, Duke’s Soda and Sting. PepsiCo NCB brands sold by us
include Tropicana (100%, Essentials & Delight), Tropicana Slice, Tropicana Frutz, Seven-Up
Nimbooz, Gatorade and Quaker Oat Milk as well as packaged drinking water under the brand
Aquafina. In addition, we have also been granted the franchise for Ole brand of PepsiCo products
in Sri Lanka.
We have been associated with PepsiCo since the 1990s and have over two and half decades
consolidated our business association with PepsiCo, increasing the number of PepsiCo licensed
territories and sub-territories covered by us, producing and distributing a wider range of PepsiCo
beverages, introducing various SKUs in our portfolio, and expanding our distribution network. We
have been granted franchisees for various PepsiCo products spread across 27 States and 7 Union
Territories (except Jammu & Kashmir and Andhra Pradesh) in India.
Our share of PepsiCo beverages volume sales increased from ~ 26% in Fiscal 2011 to 80%+ now.
Although, India is our largest market, we have also been granted the franchise for various PepsiCo
products for the territories of Nepal, Sri Lanka, Morocco, Zambia and Zimbabwe.
VBL has 30 manufacturing plants in India (Gr. Noida 1, Gr. Noida 2, Kosi, Sathariya 1, Sathariya 2,
Bazpur, Jainpur & Hardoi in Uttar Pradesh, Bhiwadi & Jodhpur in Rajasthan, Nuh & Panipat in
Haryana, Phillaur and Pathankot in Punjab, Kolkata in West Bengal, Guwahati Unit 1 & 2 in Assam,
Goa, Mandideep in Madhya Pradesh, Bargarh & Cuttack in Odisha, Jamshedpur in Jharkhand,
Bharuch in Gujarat, Mahul, Roha and Paithan in Maharashtra, Nelamangala in Karnataka,
Palakkad in Kerala, Sri City in Andhra Pradesh, Sangareddy in Telangana and Mamandur in Tamil
Nadu) and 6 manufacturing plants in international geographies (two in Nepal and one each in Sri
Lanka, Morocco, Zambia and Zimbabwe). In addition, we have set up backward integration
facilities for production of preforms, crowns, corrugated boxes, plastic crates and shrink-wrap
films in certain of our production facilities to ensure operational efficiencies and quality
standards.
We are part of the RJ Corp group, a diversified business conglomerate with interests in beverages,
quick-service restaurants, dairy and healthcare. Our Promoter and Chairman Mr. Ravi Kant
Jaipuria has an established reputation as an entrepreneur and business leader and is the only
Indian to receive PepsiCo’s International Bottler of the Year award, which was awarded in 1997.
BOARD OF DIRECTORS

RAVI KANT JAIPURIA

(PROMOTER & CHAIRMAN)
He is the promoter of the Company and has over three decades of experience in
conceptualizing, executing, developing and expanding food, beverages and dairy business in
South Asia and Africa. He has an established reputation as an entrepreneur and business leader
and is the only Indian Company’s promoter to receive PepsiCo’s award for International Bottler
of the Year, awarded in 1997. He was also awarded the ‘Distinguished Entrepreneurship Award’
at the PHD Chamber Annual Awards for Excellence 2018.
 VARUN JAIPURIA
(Promoter, Executive Vice-Chairman and Whole-time Director)

He is the Promoter & Executive Vice Chairman of the Company. He has been actively working
with the Company since 2009 and has been instrumental in comprehensive development of
Company’s business including acquisitions and integration of acquired territories.

Under his leadership, Varun Beverages was awarded PepsiCo’s Best Bottler in AMESA (Africa,
Middle East and South Asia) sector in 2021 in recognition of Company’s operational excellence,
governance practices and sustainability initiatives.

He is a Harvard Alumni and had attended Program for Leadership Development (PLD), 2018-2019
batch from Harvard Business School, Boston.

RAJ PAL GANDHI

(Whole time director)
He is a qualified Chartered Accountant of 1980 batch. He also did management program with
Harvard Business School. Out of his total 42 years of experience, 30 years of experience is with
the RJ Corp Group. He is instrumental in formulating company’s strategy towards diversification,
expansion, mergers and acquisitions, capex planning including capital/fund raising. He enjoys
longstanding relationship with institutional investors and lenders.

RAJINDER JEET SINGH BAGGA

(Whole-time Director)

He holds a master’s degree in mechanical engineering from the Indian Institute of Technology,
Kanpur. He has been associated with the Company since 1996 and is currently heading technical
operations since 2003. He has an experience of 26 years with the Company in managing technical
operations and execution of projects.

KEY MANAGRIAL PERSONNEL

MR. RAJ PAL GANDHI

WHOLE-TIME DIRECTOR

He is a qualified Chartered Accountant of 1980 batch. He also did

management program with Harvard Business School. Out of his total
42 years of experience, 30 years of experience is with the RJ Corp
Group. He is instrumental in formulating company’s strategy towards
diversification, expansion, mergers and acquisitions, capex planning
including capital/fund raising. He enjoys longstanding relationship
with institutional investors and lenders
 Varun Beverages Limited RJ Corp House, Plot no. 31, Institutional Area, Sector – 44
Gurgaon – 122 002 (Haryana) | Email Id : raj.gandhi@rjcorp.in | Ph. No. 0124-
4643100 – 500

MR. RAVI BATRA

CHIEF RISK OFFICER AND GROUP COMPANY SECRETARY

MR. Ravi Batra is member of the Institute of Company Secretaries

of India and Institute of Chartered Secretaries of London, having
25 years of rich experience in the field of Corporate Governance,
Listing Regulations, FEMA, ESOP’s, Policy framework, POSH,
Inspection and Investigations. He is leading the Governance,
Compliance and Secretarial functions of the Company. His role includes compliance of applicable
laws including Listing, SEBI, FEMA, Listing Regulations, Insider Trading Regulations, Companies
Act, shareholders/Board/Committee Meetings, Policy framework, training to employees on key
policies/FCPA regulations to ensure compliance of applicable laws in true spirit. Under his
leadership Company has won various awards for following Best Corporate Governance practices.

Varun Beverages Limited RJ Corp House, Plot no. 31, Institutional Area, Sector – 44
Gurgaon – 122 002 (Haryana) | Email Id : complianceofficer@rjcorp.in | Ph.
No. 0124- 4643100 – 500

MR. RAJESH CHAWLA

CHIEF FINANCIAL OFFICER

Mr. Rajesh Chawla is a qualified Chartered Accountant. Joined VBL

in 2021. Mr. Chawla is a Finance professional with a diversified
career spanning across more than 25 years and is instrumental in
various financial transformation journeys. He has led multiple
initiatives to improve operations, impact business growth and maximize profits through
contributions in financial management, cost reductions and productivity improvements. Before
joining VBL, he has worked with reputed organization like Whirlpool & SIS Group. In his earlier
roles he was involved and leading the various projects of margin improvement, cost
rationalization, business restructuring, working capital optimization, strengthening cash flows
and driving ERP strategy of organization.
 Varun Beverages Limited RJ Corp House, Plot no. 31, Institutional Area, Sector – 44
Gurgaon – 122 002 (Haryana) | Email Id : rajesh.chawla@rjcorp.in | Ph. No. 0124-
4643100 – 500

AWARD AND CERTIFICATES

PepsiCo’s International Business Brand Award for Best

Bottler of the Year 2022 Corporate Governance – 2022

CFI.CO (UK) for the 4th Consecutive Year Business Leader Awards for Best
for Best FMCG Corporate Governance Corporate Governance Practices -
(India) 2018-22 2022
 Golden Peacock National India Achievers’ Award 2022
Quality Award – 2022 for Best Corporate Governance

Responsible Business Award for PepsiCo’s Best Bottler in

Best Corporate Governance – 2022 AMESA Sector for the year 2021

CFI.CO (UK for Best FMCG Corporate Golden Peacock Award Excellence In
Governance (India)- 2021 Corporate Governance – 2021
 Award for Achievement in PepsiCo Award for Bigger-Better-
Continuous Improvement – 2021 Stronger Partnership -2021

Award for Highly Valued Global Best Employer – 2020

Customer – 2021

OUR PRODUCTS

BEVERAGES :-
FINDINGS
 Mango share analysis (SURVEY) Kacheri Road

NAME :- S.S Point

ADDRESS:- Kacheri Road
PHNO:- +91 7982901909
C.P:- Anubhav
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 1 1 10 5 30
600ML 3 1 1 10 2 5
1.25L 0 1 2 1 1 3
1.75L 1 1 1 10 1 5
Total :- 6 4 5 31 9 43

NAME :- Jain General Store

ADDRESS:- Bus Stand
PHNO:- +91 8410402273
C.P:- Anuj Jain
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 0 1 20 10 35
600ML 2 0 1 10 10 5
1.25L 0 0 0 0 0 3
1.75L 1 0 1 10 0 3
Total :- 5 0 3 40 20 46

NAME :- Devendra Cold Drinks

ADDRESS:- Bus Stand
PHNO:- +91 8273907811
C.P:- Shivank Gupta
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 4 1 2 20 8 30
600ML 2 1 1 5 5 5
1.25L 0 0 0 1 0 3
1.75L 2 0 1 5 2 3
Total :- 8 2 4 31 15 41

NAME :- Mishra Cold Drinks

ADDRESS:- Bus Stand
PHNO:- +91 9719211385
C.P:- Aman Mishra
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 1 1 10 15 30
600ML 2 1 1 10 5 15
1.25L 0 0 0 5 0 3
1.75L 2 1 1 10 2 15
Total :- 6 3 3 35 22 63
NAME :- Dharmic Cold Drink
ADDRESS:- Krishna Tiraha
PHNO:- +91 7599258559
C.P:- Dharmic
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 20 15 30
600ML 1 1 0 5 5 5
1.25L 1 0 0 5 0 3
1.75L 1 1 1 5 5 2
Total :- 4 3 2 35 20 40

Total Yearly Sale In Percentage % (Kacheri Road )

SLICE :- 28%
MAZZA :- 21.50%
FROOTI :- 50.5%

Mango Share Analysie

(Kacheri Road)
60%

50%

40%

30%

20%

10%

0%
SLICE :- 28% MAZZA :- 21.50% FROOTI :- 50.5%
 Mango share analysis (SURVEY) Station Road

NAME :- Raju Paan Bhandar

ADDRESS:- Station Road Infront of SBI bank
PHNO:- +91 9719775575
C.P:- Raju
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 1 1 10 5 30
600ML 1 1 1 5 2 5
1.25L 0 1 2 0 0 0
1.75L 1 1 1 5 1 5
Total :- 4 4 5 20 8 40

NAME :- Param General Store

ADDRESS:- Station Road (Devpura mod)
PHNO:- +91 8958465999
C.P:-
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 1 1 10 15 20
600ML 0 1 1 2 0 5
1.25L 0 1 1 0 1 5
1.75L 1 1 1 10 1 5
Total :- 3 4 4 22 17 35

NAME :- Krishna Ice Cream Parlour

ADDRESS:- Station Road
PHNO:- +91 9411850771
C.P:- Raman
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 2 15 5 20
600ML 2 1 1 5 0 5
1.25L 0 0 2 1 0 5
1.75L 0 1 1 0 5 5
Total :- 3 2 6 21 10 35

NAME :- Rahul General Store

ADDRESS:- Station Road
PHNO:- +91 9808440552
C.P:- Rahul
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 0 4 5 5 20
600ML 1 0 1 5 5 15
1.25L 0 0 0 0 2 5
1.75L 1 0 1 3 5 5
Total :- 2 0 6 13 17 45
NAME :- Akshit Paan Bhandar
ADDRESS:- Station Road
PHNO:- +91 9717878964
C.P:- Rohit Gupta
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 5 5 25
600ML 1 0 1 5 1 5
1.25L 1 0 0 5 1 0
1.75L 0 1 1 5 1 5
Total :- 3 2 3 20 8 35

NAME :- Gaytri Amul Ice Cream

ADDRESS:- Station Road
PHNO:- +91 9411836423
C.P:- Gaytri
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 5 10 15
600ML 0 0 1 5 2 7
1.25L 0 1 1 5 1 5
1.75L 1 1 1 5 1 5
Total :- 2 3 4 20 14 27

NAME :- Dev Rishi Kulphi Bhandar

ADDRESS:- Station Road
PHNO:- +91 9873814765
C.P:- devendra
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 10 1 30
600ML 0 0 1 10 0 5
1.25L 0 1 1 1 1 2
1.75L 0 0 1 5 1 5
Total :- 1 2 4 26 3 42

NAME :- Suraj Misthan Bhandar

ADDRESS:- Station Road
PHNO:- +91 7895934500
C.P:- Suraj
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 3 4 6
600ML 1 1 1 3 4 6
1.25L 1 1 1 3 4 6
1.75L 1 1 1 3 4 6
Total :- 4 4 4 12 16 24

NAME :- Kumar Provision Store

ADDRESS:- Station Road
PHNO:- +91 9837494461
C.P:- Anil kumar
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 10 10 25
600ML 0 0 1 5 0 20
1.25L 0 0 2 0 0 15
1.75L 0 1 1 0 10 20
Total :- 1 2 5 15 20 80

NAME :- New kamal beej Agency

ADDRESS:- Station Road
PHNO:- +91 8218428851
C.P:- Gaurav Gupta
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 1 10 0 20
600ML 1 0 1 10 0 15
1.25L 0 0 0 0 0 0
1.75L 0 0 2 0 0 5
Total :- 2 0 4 20 0 40

NAME :- Sneha Cold Drink

ADDRESS:- Bhawat Chauraha
PHNO:- +91 9030586961
C.P:- Sunil Gupta
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 2 10 15 20
600ML 1 0 1 5 10 15
1.25L 0 1 2 1 1 5
1.75L 0 1 1 5 1 5
Total :- 2 3 6 21 36 45

NAME :- Chauhan Kirana Store

ADDRESS:- Bahawat Chauraha
PHNO:- +91 9851238501
C.P:- Raj Chauhan
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 1 10 5 10
600ML 0 0 1 0 0 10
1.25L 0 0 0 0 0 10
1.75L 1 0 0 0 0 0
Total :- 2 0 2 10 5 30

Total Yearly Sale In Percentage % (Station Road )

SLICE :- 26.2%
MAZZA :- 18.3%
FROOTI :- 55.5%
 Mango Share Analysis
(Station Road)
60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00%
SLICE :- 26.2% MAZZA :- 18.3% FROOTI :- 55.5%
 Mango share analysis (SURVEY) Railway Station Road

NAME :- Shiva Cold Drinks

ADDRESS:- Bhawat Chauraha Railway Station Road
PHNO:- +91 6358435210
C.P:- Shivam Gupta
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 10 5 20
600ML 1 1 1 10 5 20
1.25L 0 0 0 0 0 0
1.75L 0 1 0 0 0 15
Total :- 2 3 2 20 10 55

NAME :- Ram Singh Tea & Cold Drink

ADDRESS:- HDFC Bank Ke samne
PHNO:- +91 8901326563
C.P:- Ram lakhan
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 1 1 10 5 10
600ML 0 1 1 5 0 15
1.25L 0 1 1 0 0 0
1.75L 1 1 1 5 2 5
Total :- 3 4 4 20 7 30

NAME :- Neeraj Tea Stall

ADDRESS:- HDFC Bank ke samne
PHNO:- +91 8077962580
C.P:- Neeraj
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 0 0 5 10 0
600ML 0 0 2 10 10 5
1.25L 0 0 2 0 0 10
1.75L 1 0 1 5 0 10
Total :- 1 0 5 20 20 25

NAME :- Aradhya mobile

ADDRESS:- Near Railway Station
PHNO:- +91 9548053849
C.P:- Raja
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 0 1 0 15 0
600ML 0 0 0 10 0 10
1.25L 1 0 1 0 0 5
1.75L 1 0 1 5 0 1
Total :- 2 0 3 15 15 16
NAME :- Shri Gopal JI Bakery
ADDRESS:- Railway Station
PHNO:- +91 6393050801
C.P:- Gopal Singh
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 0 1 0 0 20
600ML 0 0 1 0 0 10
1.25L 0 0 1 0 0 5
1.75L 0 0 1 0 0 5
Total :- 0 0 4 0 0 40

NAME :- Hari om kirana

ADDRESS:- Railway Station
PHNO:- +91 8534889177
C.P:- Jagdish Chandra
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 0 0 5 0 0
600ML 0 1 0 0 0 10
1.25L 0 0 0 0 0 0
1.75L 0 0 0 5 0 0
Total :- 0 1 0 10 0 10

NAME :- Aditya cold drinks

ADDRESS:- Railway Station
PHNO:- +91 7351724539
C.P:- Ujjwal singh
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 1 10 0 10
600ML 0 0 1 5 0 10
1.25L 1 0 1 0 0 10
1.75L 1 0 1 5 0 10
Total :- 3 0 4 20 0 40

Total Yearly Sale In Percentage % (Railway Station Road )

SLICE :- 28.1%
MAZZA :- 13.8%
FROOTI :- 57.9%
 Mango Share Analysis
(Railway Station Road)
70.00%

60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00%
SLICE :- 28.1% MAZZA :- 13.8% FROOTI :- 57.9%
 Mango share analysis (SURVEY) Kurawali Road
NAME :- Khushi Amul Parlour
ADDRESS:- PWD Chauraha
PHNO:- +91 9808348892
C.P:- Ritesh Rajput
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 0 10 5 10
600ML 0 0 1 5 0 5
1.25L 0 0 1 0 0 0
1.75L 0 0 0 0 0 5
Total :- 1 1 2 15 5 20

NAME :- Pradeep Cold Drink

ADDRESS:- Kurawali Road
PHNO:- +91 7500264547
C.P:- Pradeep
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 0 5 0 10
600ML 0 0 1 0 0 5
1.25L 0 0 1` 0 0 5
1.75L 1 0 1 5 0 5
Total :- 2 0 3 31 0 35

NAME :- Maa sheetla paneer B Kirana Store

ADDRESS:- Kurawali Road
PHNO:- +91 9870709441
C.P:- Rahul
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 0 10 5 20
600ML 1 2 1 10 2 5
1.25L 0 0 0 0 0 0
1.75L 0 0 1 0 2 5
Total :- 2 3 2 20 9 30

NAME :- B.N Mart

ADDRESS:- Kurawali Road
PHNO:- +91 8218649137
C.P:- Arvindra
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 1 1 10 5 10
600ML 1 0 1 0 0 10
1.25L 0 1 0 0 5 0
1.75L 0 1 0 10 0 5
Total :- 3 3 2 20 10 25
Total Yearly Sale In Percentage % (Kurawali Road)
SLICE :- 39.1%
MAZZA :- 10.9%
FROOTI :- 50%

Mango Share Analysis

(Kurawali Road)
60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00%
SLICE :- 39.1% MAZZA :- 10.9% FROOTI :- 50%
 Mango share analysis (SURVEY) Devi Road
NAME :- Ravesh Mobile & Accessory
ADDRESS:- Numaish Devi Road
PHNO:- +91 8954141541
C.P:- Ravesh Kumar
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 1 0 5 2 8
600ML 1 0 0 5 2 2
1.25L 0 0 0 0 0 1
1.75L 1 0 1 0 0 0
Total :- 2 1 1 10 4 11

NAME :- Maa Sheetla Kirana Store

ADDRESS:- Numaish Devi Road
PHNO:- +91 8273850597
C.P:- Mohit Yadav
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 15 10 30
600ML 1 1 1 5 2 5
1.25L 0 1 2 2 1 5
1.75L 1 1 1 2 1 5
Total :- 3 4 5 24 14 45

NAME :- Mahesh Tea Stall

ADDRESS:- Numaish Devi Road
PHNO:- +91 9837480517
C.P:- Rajesh
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 3 10 5 30
600ML 1 1 1 5 2 4
1.25L 1 1 1 1 0 0
1.75L 1 1 1 5 0 5
Total :- 4 4 6 21 7 39

NAME :- Nawab Kirana Store

ADDRESS:- Devi Road
PHNO:- +91 9520458949
C.P:- Atul krishna
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 1 10 5 15
600ML 0 0 1 5 0 5
1.25L 0 0 1 0 0 2
1.75L 1 0 1 5 0 5
Total :- 2 1 4 20 5 27
NAME :- Raj Mega Store
ADDRESS:- Devi Road
PHNO:- +91 9084150676
C.P:- phuspendra singh
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 0 10 0 20
600ML 1 0 1 5 0 5
1.25L 1 0 1 0 0 2
1.75L 0 0 0 2 0 5
Total :- 3 0 2 17 0 32

NAME :- Kasim General store

ADDRESS:- Devi Road
PHNO:- +91 9286767277
C.P:- MOH. Kashim
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 0 2 10 0 25
600ML 1 0 0 10 0 5
1.25L 0 0 0 5 0 5
1.75L 0 0 1 5 0 5
Total :- 1 0 3 30 0 35

NAME :- Maa sheetla amul parlour

ADDRESS:- madar gate
PHNO:- +91 9844230876
C.P:- vivek
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 0 1 10 0 20
600ML 1 0 0 10 1 5
1.25L 0 0 0 3 1 3
1.75L 1 1 0 10 1 5
Total :- 4 1 1 33 3 33

NAME :- Vaishno Sweets

ADDRESS:- Madar Gate
PHNO:- +91 9837186338
C.P:- kanhaiya
PHYSICAL STOCK Annual SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 0 5 5 20
600ML 0 0 1 5 0 5
1.25L 0 0 1 0 0 5
1.75L 0 0 0 5 0 0
Total :- 1 1 2 15 5 30

Total Yearly Sale In Percentage % (Devi Road )

SLICE :- 36.9%
MAZZA :- 8.2%
FROOTI :- 54.9%

Mangi Share Analysis

(Devi Road)

60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00%
SLICE :- 36.9% MAZZA :- 8.2% FROOTI :- 54.9%
 Mango share analysis (SURVEY) Ashram Road

NAME : Jai Maa Iswari Daily needs Store

ADDRESS:- Ashram Road
PHNO:- +91 9412674570
C.P:- Ram kishan yadav
PHYSICAL STOCK YEARLY SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 1 3 20 10 30
600ML 0 0 1 0 0 5
1.25L 0 1 0 1 3 3
1.75L 0 0 1 0 0 3
Total :- 1 2 5 21 13 41

NAME : Sunita Provision store

ADDRESS:- Ashram Road
PHNO:- +91 9758525927
C.P:- sunita Devi
PHYSICAL STOCK YEARLY SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 1 10 0 20
600ML 0 0 2 0 5 15
1.25L 0 0 1 0 0 0
1.75L 0 0 0 0 0 5
Total :- 1 0 4 10 5 40

NAME : J.M.D General Store

ADDRESS:- Ashram Road
PHNO:- +91 8279455284
C.P:- Siyaram
PHYSICAL STOCK YEARLY SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 1 15 5 20
600ML 1 0 2 4 0 15
1.25L 0 0 0 0 0 0
1.75L 0 0 0 0 0 0
Total :- 2 0 3 19 5 35

NAME : Maya Daily Needs Store (NEW SHOP)

ADDRESS:- ST. Marry School Ashram Road
PHNO:- +91 8218237746
C.P:- Jitendra kashap
PHYSICAL STOCK YEARLY SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 2 0 0 10 10 20
600ML 2 0 0 5 0 0
1.25L 0 0 0 0 0 0
1.75L 0 0 0 0 0 0
Total :- 4 0 0 15 10 20

NAME :- Mahadev General Store

ADDRESS:- ST. Marry School Ashram Road
PHNO:- +91 8218237746
C.P:- Sunny
PHYSICAL STOCK YEARLY SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 1 0 0 10 10 20
600ML 1 0 1 5 0 5
1.25L 0 0 0 0 0 0
1.75L 0 1 1 0 5 5
Total :- 2 1 2 15 15 30

NAME :-Pandit G kirana Store

ADDRESS:- Ashram Road Mainpuri
PHNO:- +91 6354560701
C.P:- Pandit G
PHYSICAL STOCK YEARLY SALE
SLICE MAZZA FROOTI SLICE MAZZA FROOTI
200ML 0 0 0 10 10 20
600ML 0 0 0 0 0 0
1.25L 0 0 0 0 0 0
1.75L 0 0 0 0 0 0
Total :- 0 0 0 10 10 20

Total Yearly Sale In Percentage % (Ashram Road )

SLICE :- 26.9%
MAZZA :- 17.3%
FROOTI :- 55.7%

Mango Share Analysis

(Ashram Road)
60.00%

50.00%

40.00%

30.00%

20.00%

10.00%

0.00%
SLICE :- 26.9% MAZZA :- 17.3% FROOTI :- 55.7%
CONCLUSION
 CONCLUSION

Annually Selling Mango Flavour in Mainpuri

800

700

600

500

400

300

200

100

0
SLICE MAZZA FROOTI

200ML 600ML 1.25L 1.75L

TOTAL SALE IN MARKET :-

SLICE MAZZA FROOTI

200ML 500 Pet 220 Pet 800 Pet
600ML 200 Pet 100 Pet 260 Pet
1.25L 60 Pet 40 Pet 221 Pet
1.75L 83 Pet 51 Pet 194 Pet