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A2.+Clickbait T1 G7

The server is currently unreachable and asks to try again later. The document then discusses clickbait and how headlines try to exploit people's curiosity to get them to click links by leaving out key information and creating a "curiosity gap". While clickbait can increase views and engagement, it can also threaten privacy by tracking clicks to target advertising. A good digital citizen should be aware and careful about what they click on, like, or share online.

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Tanish Gupta
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18 views10 pages

A2.+Clickbait T1 G7

The server is currently unreachable and asks to try again later. The document then discusses clickbait and how headlines try to exploit people's curiosity to get them to click links by leaving out key information and creating a "curiosity gap". While clickbait can increase views and engagement, it can also threaten privacy by tracking clicks to target advertising. A good digital citizen should be aware and careful about what they click on, like, or share online.

Uploaded by

Tanish Gupta
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPSX, PDF, TXT or read online on Scribd
You are on page 1/ 10

Sorry, the server is unreachable. Try Later!

Click the image to play the most expensive


game for free!
Downloading….

Grade VII Digital Citizenship 1


Did you just tried clicking on the image?
What happened, when you clicked the image?

• Have you ever wondered what makes you download so


many applications on your mobile or computer?
• Sometimes few of the applications you don’t even
require, but you still download them.

This is due to Clickbait!

Grade VII Digital Citizenship 2


Watch the video to understand what is clickbait and
how it works.

Video Link: https://bit.ly/3KZkpBv

Grade VII Digital Citizenship 3


All such headlines are created to try to get you to click on them. They
do this using something called The Curiosity Gap. The Curiosity Gap is
people's desire to figure out the missing information.

Grade VII Digital Citizenship 4


For example, think about your favorite actor or singer.

• Have you ever wondered where they were born?


• What do they like to do in their spare time?
• Why do you think you're interested in that?

It is because your mind does not like to have missing pieces or "gaps"
in things we know about. Each of these headlines makes your brain
think there is a gap in something you already know about.

Grade VII Digital Citizenship 5


Is clickbait always harmful? NO!

The main purpose of clickbait is to


make users click on a link/ video
by using engaging headlines or
thumbnails.

Clickbait can be helpful to


companies to make their product
famous.

Grade VII Digital Citizenship 6


Clickbait can also increase page views.

• Page views generally help companies know


about the users' interests.

• Page view can also be used by the people who


publish content on YouTube or any other
popular web application. Publishers can charge
the advertisers who ask publishers to allow the
advertisements to play on their video or web
page.

Grade VII Digital Citizenship 7


You must be thinking, as far as it is not charging
you for the click, how does it matter if your clicks
contribute to increasing the page view of the
publisher?

Grade VII Digital Citizenship 8


Well! It can breach your privacy by tracking your
page clicks or visits, knowing your interests and
making targeted advertising!

Targeted advertising is nothing but to show all the


advertisements related to your interests. For example, if you buy a
T-shirt or pants, you will see a suggestion of matching shoes to
the clothes that you bought.

Grade VII Digital Citizenship 9


• A good digital citizen must always be aware and alert
of such clickbait.
• A good digital citizen should also be careful with what
they click, like or share.

Especially on the social media!

Grade VII Digital Citizenship 10

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