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COURSE OUTLINE, Business Research Methods, Misganaw

This course outline describes a 2-credit Business Research Methods course offered at St. Mary's University. The course aims to train students in research skills such as identifying problems, applying appropriate research methods, analyzing and presenting results, and writing research reports. Students will learn research designs, sampling, measurement, data collection/analysis, and report writing. Coursework includes lectures, discussions, evaluations, and presentations. Assessment is based on individual/group assignments and a final exam.

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43 views3 pages

COURSE OUTLINE, Business Research Methods, Misganaw

This course outline describes a 2-credit Business Research Methods course offered at St. Mary's University. The course aims to train students in research skills such as identifying problems, applying appropriate research methods, analyzing and presenting results, and writing research reports. Students will learn research designs, sampling, measurement, data collection/analysis, and report writing. Coursework includes lectures, discussions, evaluations, and presentations. Assessment is based on individual/group assignments and a final exam.

Uploaded by

senay
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOC, PDF, TXT or read online on Scribd
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St.

Mary’s University
Course Outline
Business Research Methods
Course Code: MBA 541
Credit hours: 2

Course Description

This course is intended to acquaint students with various research methods used in social
sciences in general and business studies in particular. It covers research processes, including
identifying and formulating a research problem, selecting and applying appropriate research
approaches and methods of inquiry, presenting results, and writing research reports.

This course contributes to the students’ professional competencies by giving training in the
analytic and research skills that can be applied to the solution of problems encountered in
their professional lives. It provides the necessary expertise in business research methodology.

Learning Outcomes

Upon successful completion of the course, students should be able to:


a) choose appropriate research designs and methods for their own projects;
b) critically evaluate the work of other researchers;
c) analyze and present results from a variety of different types of research studies;
d) apply a range of research methods used in management/business and organizational
research;
e) analyze and report the results;
f) apply the ethical considerations relevant to business research.

Mode of Delivery

The teaching and learning methods to be used are lectures, discussions, critical evaluation of
research reports, reflections and presentations.

Course Contents

1. Introduction to Business Research


a) What is research?
b) What is business research?
c) Why business research done?
d) What characterizes good research?
e) Types of research

1
2. Scientific Reasoning

a) Scientific reasoning: Deduction, induction and combination of deduction and


induction
b) Understanding theory, concepts, constructs, definitions and variables
c) Propositions and hypothesis
3. The Research Process
a) Major components of the research process
b) Structure of research

4. The Research Proposal


a) What is research proposal?
b) Structure of research proposal
c) Components of a research proposal
d) Writing a research proposal

5. Research Design
a) What is research design?
b) What determines the selection of research design?
c) Types of research design
i. Exploratory
ii. Descriptive
iii. Causal
6. Sampling Design
a) Why sampling?
b) What is a good sample?
c) Sample size determination
d) Types of sampling: Probability vs non-probability

7. Measurement in Research
a) Levels of measurement: Nominal, Ordinal, Interval, Ratio
b) Sources of errors in measurement
c) Characteristics of good measurement: Validity, reliability and practicality
8. Data Collection
a) Sources of data: Primary and secondary
b) Methods of data collection: Survey method, observation, experimentation
c) Survey instruments
d) Pilot test
e) Ethical issues in research
9. Data Presentation and Analysis
a) Data processing: encoding, cleaning, editing
b) Data presentation: classifying and choosing and using appropriate tools
c) Methods of data analysis
i. Quantitative data analysis
ii. Qualitative data analysis

10. Research Report Writing

2
a) The Front Matter
b) The Main body
c) The Back Matter

11. Assessment by the report writing instructor

a) Individual and group tasks and assignments ……… 60%


b) Final examination ………40%

Required Readings
Creswell. J. W. and Clark, V. L. P. (2018). Designing and Conducting Mixed Methods
Research. (Third Edition). London: Sage Publications.
Cooper, D.R. and P., S. Schindler (2014). Business Research Methods. 12th Edition. New
Delhi: McGraw-Hill.
Sekaran, U. and Bougie, R. (2016). Research Methods for Business A Skill-Building
Approach. West Sussex: John Wiley & Sons Ltd.

References
Adams, J., Khan, H. T.A., Raeside, R. and White, D. (2007). Research Methods for Graduate
Business and Social Science Students. Los Angeles: Response.
Hay, C. M. (2016). Methods That Matter: Integrating Mixed Methods for More Effective
Social Science Research. Chicago and London: University of Chicago Press
Jackson, S. L. (2009). Research Methods and Statistics: A Critical Thinking Approach.
(Third Edition). Wadsworth: Jacksonville University.
Kotari, C.R. Research Methodology: Methods and Techniques. New Delhi: New Age
International (P) Limited.
Marczyk, G., DeMatteo, D., and Festinger, D. (2005). Essentials of Research Design and
Methodology. New Jersy: John Wiley & Sons, Inc.
Miles, M. B., Huberman, A. M., and Saldaña, J. Qualitative Data Analysis: A Methods
Sourcebook. (Third edition). Arizona: Arizona State University.
Novikov, A. M. and Novikov, D. A. (2013). Research Methods from Philosophy of Science to
Research Design. Boca Raton: CRC Press.
Zikmund, B. and Carr, G. (2011). Business Research Methods. (9th Edition). Cengage
Learning.

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