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The Evolution of Traditional To New Media

The document outlines the evolution of media from pre-industrial to digital age. It describes 4 main eras: 1) Pre-industrial age used tools like papyrus, clay tablets, and cave paintings. 2) Industrial age brought printing press, newspapers, telephone, movies, and radio. 3) Electronic age harnessed transistors and created computers, fax, and cell phones. 4) Digital age introduced the Internet and social media, digitalizing voice, image, and data through technologies like websites, blogs, smartphones and wearables.
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0% found this document useful (0 votes)
62 views6 pages

The Evolution of Traditional To New Media

The document outlines the evolution of media from pre-industrial to digital age. It describes 4 main eras: 1) Pre-industrial age used tools like papyrus, clay tablets, and cave paintings. 2) Industrial age brought printing press, newspapers, telephone, movies, and radio. 3) Electronic age harnessed transistors and created computers, fax, and cell phones. 4) Digital age introduced the Internet and social media, digitalizing voice, image, and data through technologies like websites, blogs, smartphones and wearables.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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The Evolution of Traditional to New Media

The evolution of traditional to new media depicts records of the progress of media
technology. The development of media helps people communicate and
disseminate information in the fastest and most efficient way.

I. PRE-INDUSTRIAL AGE (BEFORE THE 1700S)

People discovered fire, developed paper from plants, and forged weapons
and tools with stone, bronze, copper, and iron.

Examples:

❖ Papyrus in Egypt (25000 BC)


❖ Clay tablets in Mesopotamia (2400 BC)
❖ Cave paintings (35,000 BC)
❖ Acta Diurna in Rome (130 BC)
❖ Dibao in China (2nd Century)
❖ Codex in the Mayan region (5th Century)
❖ Printing press using wood blocks (220 AD)

(refer to the following example using the image below)

1. Papyrus

2. Clay Tables in Mesopotamia


3. Cave Painting
4. Acta Diurna of Rome
5. Dibao in China

6. Codex in the Mayan Region


7. Press Printing Using Woodblocks

II. INDUSTRIAL AGE (1760S-1930S)

People used the power of steam, developed machine tools, established iron
production, and manufactured various products (including books through
the printing press)

Examples:

❖ A printing press for mass production (19th century)


❖ Newspaper- The London Gazette (1665)
❖ Typewriter (1800)
❖ Telephone (1876)
❖ Motion picture photography/projection (Kodak) (1890)
❖ Commercial motion pictures (1913)
❖ Motion picture with sound (1926)
❖ Telegraph
❖ Punch cards
❖ Television
❖ Radio - “broadcast” began its usage.

III. ELECTRONIC AGE (1930S-1980S)

The invention of the transistor ushered in the electronic age. People harnessed the
power of transistors that led to the transistor radio, electronic circuits, and early
computers. In this age, long-distance communication became more efficient.
Inventions of gadgetry and devices.

Examples

❖ Large electronic computers- i.e. EDSAC (1949) and


UNIVAC 1 (1951)
❖ Mainframe computers – i.e. IBM 704 (1960)
❖ Personal computers – i.e. Hewlett-Packard 9100A (1968),
Apple 1 (1976)
❖ Utilization of telegraph
❖ Fax machine and cellphones.
❖ Cable and Satellite
❖ CDs, DVDs, VCDs

IV. DIGITAL / INFORMATION AGE (1900S-2000S)

The Internet paved the way for faster communication and the creation of the social
network. People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology. Moreover, voice,
image, sound, and data are digitalized. We are now living in the information age.

Examples:

❖ Web browsers: Mosaic (1993), Internet Explorer (1995)


❖ Blogs: Blogspot (1999), LiveJournal (1999), WordPress
(2003)
❖ Social networks: Friendster (2002), Multiply (2003),
Facebook (2004)
❖ Microblogs: Twitter (2006), Tumblr (2007)
❖ Video: YouTube (2005)
❖ Augmented Reality / Virtual Reality
❖ Video chat: Skype (2003), Google Hangouts (2013)
❖ Search Engines: Google (1996), Yahoo (1995)
❖ Portable computers- laptops (1980), netbooks (2008),
tablets (1993)
❖ Smartphones
❖ Wearable technology
❖ Cloud and Big Data

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