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Micro - A Resort Hotel

Resort hotel advertising is important for promoting properties and services to attract visitors and convert them to guests. As internet usage grows, advertising has shifted predominantly online. Effective marketing campaigns can help increase brand awareness, boost direct bookings through special offers and promotions, and target the desired type of guest. Hotel advertising provides a way to communicate a property's value proposition and differentiation in the competitive hospitality industry to increase visibility and drive more reservations.

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59 views1 page

Micro - A Resort Hotel

Resort hotel advertising is important for promoting properties and services to attract visitors and convert them to guests. As internet usage grows, advertising has shifted predominantly online. Effective marketing campaigns can help increase brand awareness, boost direct bookings through special offers and promotions, and target the desired type of guest. Hotel advertising provides a way to communicate a property's value proposition and differentiation in the competitive hospitality industry to increase visibility and drive more reservations.

Uploaded by

rovic beltran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Introduction

Competing against online travel agencies (OTAs) and large hotel chains backed by billion-dollar
marketing budgets can be intimidating for independent properties. To stand out online, lodging
operators must be creative with their marketing strategies and craft compelling advertisements to
attract visitors to their website and convert those visitors to guests. Read on to learn more about
the importance of advertising in the Resort Hotel industry, the best ways to promote your
property, and 15 innovative Resort Hotel advertising examples to inspire your next ad campaign.

Resort Hotel advertising is the collection of different marketing techniques to promote a Resort
Hotel and its services. Over the years, Resort Hotel advertising has shifted predominantly online
as internet users reach staggering heights. In October 2022, the global internet
penetration reached 63.5% (or 5.07 billion users), making it an invaluable platform for hotels to
showcase their brand and convert travelers to guests. STR predicts that there are over 17.5
million guestrooms in 187,000 hotels worldwide, making advertising a critical component of a
hotel’s marketing strategy. An effective marketing campaign can help lodging businesses:
Brand awareness is the recognition of your hotel brand in the eyes of consumers. The more
travelers see your brand name through advertisements, the more top of mind you’ll be when they
decide to book. Consistent reminders of your hotel across advertising channels help to build trust
and relevancy with potential guests and is an effective long-term advertising strategy. If you want
to boost direct bookings fast, use special offers in your advertising efforts. A recent survey from
Software Advice and Google found that nearly 50% of travelers would be most likely to make a
direct reservation if a hotel offered a room upgrade as an incentive. Without advertisements, it
can be challenging to make your special offers and promotions known.
Your hotel marketing strategies should be crafted around the type of guest you want to attract to
your property. While reservations are great, if guests outside your target audience stay with you,
their guest experience will likely fail to meet expectations. Through targeted advertising, you can
craft compelling ads to draw your target audience to your hotel website to book. Competition is
fierce in the hospitality industry, with new hotel businesses appearing all the time. Hotel
advertising provides a platform to clearly communicate your property’s value and differentiating
factors. Ensure that your value proposition is consistent across digital marketing and advertising
channels. The more visible your property is to potential guests across online and physical
channels, the more likely they will visit your website and book. This phenomenon is referred to
as the ‘Billboard Effect,’ and advertising plays a critical role in increasing visibility to drive more
reservations.

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