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Organizational Values

Organizational values are guiding principles that define a company's culture, behavior, and decision-making. Common examples include integrity, accountability, innovation, and customer centricity. Companies communicate their values through their website, social media, reports, and by highlighting employees. George Ritzer coined the term "McDonaldization" to describe how fast food principles like efficiency, calculability, predictability, and control are spreading to other sectors. Technology plays a role in control by automating processes. While McDonaldization provides convenience and standardization, Ritzer argues it can dehumanize workers and customers through excessive standardization and waste. The document also discusses communicating and analyzing organizational values, potential inconsistencies between stated and

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48 views22 pages

Organizational Values

Organizational values are guiding principles that define a company's culture, behavior, and decision-making. Common examples include integrity, accountability, innovation, and customer centricity. Companies communicate their values through their website, social media, reports, and by highlighting employees. George Ritzer coined the term "McDonaldization" to describe how fast food principles like efficiency, calculability, predictability, and control are spreading to other sectors. Technology plays a role in control by automating processes. While McDonaldization provides convenience and standardization, Ritzer argues it can dehumanize workers and customers through excessive standardization and waste. The document also discusses communicating and analyzing organizational values, potential inconsistencies between stated and

Uploaded by

K61 HOÀNG LÊ KHÁNH HUYỀN
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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1. What is “organizational value”?

“Organizational value”?

a set of guiding principles and


beliefs that define the culture,
behavior, and decision-making
of a company or an institution.
These values reflect the
organization's core beliefs and
serve as a foundation for its
identity, actions, and
interactions with stakeholders.
COMMON EXAMPLES
Integrity Accountability
Innovation Sustainability
Customer- Centricity Empowerment
Respect Adaptability
Diversity and Inclusion Excellence
Leadership Trustworthiness
2. How do companies effectively communicate
their “organizational values” to the public?
Corporate Website Partnerships and Collaborations
Visual Identity Videos and Podcasts
Social Media Campaigns Press Releases
Blog Posts and Articles Social Responsibility Reports
Employee Spotlight Events and Conferences
Annual Reports Community Engagement
THE MCDONALDIZATION THESIS
1. According to George Ritzer, what is the main
concept behind the term "McDonaldization"?
1. According to George Ritzer, what is the main
concept behind the term "McDonaldization"?

It is the process through which the principles


of fast-food restaurants are increasingly
dominating various sectors of society, both in
the United States and globally.
2. Describe the role of technology in the
principle of "control" within
McDonaldization. Give examples from fast-
food restaurants.
2. Describe the role of technology in the principle of
"control" within McDonaldization. Give examples from
fast-food restaurants.

Technology plays a role in the principle of "control" in


McDonaldization by automating processes and tasks to
ensure consistent quality and adherence to procedures.
Examples include automated order-taking kiosks and
cooking equipment used in fast-food establishments.
3. In what ways does Ritzer acknowledge the potential
advantages of McDonaldization for organizations?
3. In what ways does Ritzer acknowledge the potential
advantages of McDonaldization for organizations?

Ritzer acknowledges that McDonaldization has


allowed organizations to deliver a wider range of
goods and services to a larger population. He also
points out advantages like convenience and
standardization.
4. What negative consequences does Ritzer associate
with McDonaldization, particularly concerning its
impact on workers and customers?
4. What negative consequences does Ritzer associate
with McDonaldization, particularly concerning its
impact on workers and customers?

Ritzer associates negative consequences with


McDonaldization, such as dehumanization of both
workers and customers, excessive waste due to
standardized packaging, and customers being required
to perform tasks that were traditionally handled by
employees.
5. What does Ritzer mean by the term "double
standard" in the context of rational systems?
5. What does Ritzer mean by the term "double
standard" in the context of rational systems?

In the context of rational systems, Ritzer uses the term


"double standard" to highlight how those in positions
of power, such as owners and top managers, impose
rationalization on lower-level employees while seeking to
retain a level of personal creativity and non-rational
decision-making themselves.
6. Why does Ritzer suggest that the values represented
by McDonaldization may lead to conflict between
different value systems?
6. Why does Ritzer suggest that the values represented
by McDonaldization may lead to conflict between
different value systems?

Ritzer suggests that McDonaldization's values may


create conflicts between different value systems. The
standardized and controlled nature of McDonaldization
may clash with alternative value systems that prioritize
creativity, personal autonomy, and more individualized
approaches.
Group work
Consider the ways corporate values are expressed in an
organization you know. Briefly present those
organizational values. How do the senior management
represent and communicate these values?
Group project - Homework

Choose an organization and analyze its industry and core values based on the following
questions. Prepare a brief presentation on your findings.
What written materials does the organization use to communicate its values? How clear and
concise are these materials? How does the organization's visual branding align with its stated
values?
What internal communication methods are used to educate employees about company values?
How does the organization engage with customers and the public to communicate its values?
Can you identify any inconsistencies between the organization's stated values and its actual
actions or practices?
Can you identify instances where the organization's communication of values has led to positive
outcomes, such as increased employee morale or customer loyalty?
Have there been any instances where the organization's communication of values has fallen
short or caused negative perceptions?
Based on your analysis, what recommendations would you provide to the organization to
enhance the effectiveness of its value communication?
Group project - Homework

Saturday, 12 August, 2023


Oral presentation
5-min length

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