Sarah Tag

UX/UI Designer
 Toronto, Ontario, Canada
 +14168291210
 sarahtag.design@gmail.com
 sarahtag.ca/

SUMMARY

Product design professional and Innovative, creative and intuitive visual design in
developing digital products with cutting-edge design. Excellent communication skills
and critical thinking to solve any problem in the product design path. Extremely
detail and process-oriented. Strengths in creativity, teamwork, and building projects
from ideation to execution. My fine arts background, coupled with strong research
skills, a curious mindset, a positive attitude and an eye for modern and creative
design principles, make me a valuable addition to any team.

WORK EXPERIENCE

May 2022-Current

UX/UI Designer

 Next Art
 Toronto, Ontario, Canada

• Collaborated with founders, engineers, and data scientists to troubleshoot UX and UI problems and improve user
engagement based on user research. Generated a
21% growth in active users in 2 months. Developed a better experience for the end
user by utilizing the design rationale to articulate the design approach finely.
• Created, refined, and tested prototypes for the onboarding, home, shopping and
profile pages to share the project vision; implemented improved visual design and
data visualizations. Created a design system and a UI library. Collaborate with Developers for better results.

January 2022-Current

Freelance

 Sarah Tag
 Canada

• Demonstrated a high level of initiative and creativity while tackling difficult tasks.
• Worked flexible hours across the night, weekend and holiday shifts.
• Skilled at working independently and collaboratively in a team environment.
• Proved successful working within tight deadlines and a fast-paced environment.

January 2020-May 2022

UX Designer
 Picture depot
 Toronto, Ontario, Canada

• Planned and led the end-to-end redesign of the intranet product from ideation to final implementation.
• Delivered an engaging and seamless user experience by collaborating crossfunctionally
with product, marketing, sales, and dev teams.
• Achieved improvements in conversion rate optimization, user experience, and design responsiveness by conducting
UI/UX audits.
• Streamlined the time it took the team to go from concept to feature implementation by aligning internal and external
stakeholders.
• Optimized dev team coding time by implementing better design systems and detailed product specifications.

April 2017-August 2018

Product Design and Branding Lead

 Shargh Newspaper
 Tehran, Iran

Led design meetings with business partners to help turn user requirements and projects KPIs into impactful user
experiences on various informative linked web
pages and intranet sites
• Designed the information architecture and interface of provincial insurance information page. Worked with developers
to gather technical constraints and limitations on design and product structure
• Created visual concepts using Graphic design software and design tools to inspire,
inform and captivate advertising customers. Supervised page planning to balance
advertising and editorial space for optimal results. Make sure that the brand's
principles are reflected in the final digital products, such as the app and website.

EDUCATION

-2022

Certificate

 University of Toronto
 Toronto, Ontario, Canada

• UX/UI Certificate; Toronto, Ontario | 2022

-2018

Master of Arts in Fine Arts

 Azad University of Art and Architecture

• Master of Arts in Fine Arts; Tehran, Iran | 2018

Bachelor of Arts in Graphic And Digital Design

 Azad University of Art and Architecture

• Bachelor of Arts in Graphic And Digital Design ; Tehran, Iran | 2013

UX/UI PROJECTS
• UX Design Group Project: Kyndli Donation App - 2021
-Kyndli simplifies the donation process based on user research to make the UX and UI
more reasonable. In the process of product design for this app, I followed the double
diamond framework from empathize and Define to ideate and wireframes prototypes.
Then the testing phase refined my product design process.
• UX UI Design: On The Edge Travel App - 2021
A case study for post-pandemic travels to ease the stress of Covid-19 by providing
instructions based on the desired location across Canada. I developed this case study
based on the user needs and insights through usability testing and continued to validate solutions.
• Graphic

SKILLS

Information Architecture User Interface UI CSS HTML Intranet Responsive Web Design Coding

Javascript UI Designer WEB UI UI Design Wireframing Agile Mapping Usability Testing

Interaction Design Product Design User Experience Design UX UX Design Visual Design

User Research User Testing Graphic Design User Interface Design Illustration Illustrator Wireframe

Wireframes Digital Design Google Analytics User Experience Marketing Advertising Branding

Product Specifications Prototyping TOPO Articulate Excellent Communication Skills Problem-Solving

Adobe Illustrator Figma Photoshop Adobe Photoshop Typography Onboarding Audit Audits

Documentation

CERTIFICATIONS

UX/UI Certificate

LANGUAGES

English - Advanced
WORK AUTHORIZATION

I am authorized to work in the following countries: