SWOT Analysis

ATTY ERCY NANETTE M TOMAS

Police Superintendent

Center For Police Strategy Management

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Objectives

After this discussion, you should be able to:

 Describe the purpose of a SWOT analysis;

 Ask the right questions in conducting the SWOT

analysis;

 Identify your Strengths, Weaknesses, Opportunities

and Threats;

 Formulate your strategies
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Overview
 Definition

 Purpose of SWOT analysis

 Steps in conducting SWOT analysis

 Strategy Formulation using SWOT Matrix

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Definition

SWOT stands for:

Strengths

Weaknesses

Opportunities

Threats
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Strengths

– positive attributes, tangible and intangible that

are internal to the organization

– human resources, facilities

–
or physical assets,
organizational structure, financial and logistical
resources, systems and procedures and
operational processes

– positive aspects that add value or competitive

advantage
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Opportunities

– external attractive factors that represent the reason

for your organization to exists

– positive image, resolution of conflicts/problems

associated with current situations, events or trends
that provide greater value that will create demand
for your services

– positive aspects external to your organization

placing you at competitive advantage
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Threats

– external challenge created by an unfavorable

trend, events or development that may lead to
poor or deteriorating delivery of police services

– devastating media or press coverage,

economic downturns, governmental
regulations, technology

– requires proactive response through

contingency plans
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Purposes of SWOT Analysis

 Assesses the organization’s strengths,
weaknesses, opportunities and threats;

 Provides powerful insights in identifying critical

issues and ‘gaps’ in the performance of an
organization towards its vision; and

 Aids in strategy formulation to accomplish the

organization’s mission and to achieve it’s vision.
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Steps in SWOT Analysis

1. Conduct inventory of internal strengths and

weaknesses of your organization;

2. Note external opportunities and threats that

may affect your organization;

3. Bullet points is the best way to begin;

4. Capture the factors relevant in four (4) areas;

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Steps in SWOT Analysis

5. Juxtapose the opportunities and threats (OT)
from the external with the strengths and
weaknesses (SW) of the internal environment
in relation to the Vision, Mission, Objectives
(VMO). The result - SWOT Matrix; and

6. Formulate strategic options based on four (4)

combinations: (S-O), (S-T), (W-O) and (W-T).
 SWOT ANALYSIS
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Internal 1. 1.
Factors 2. 2.
3. 3.
External
Factors

OPPORTUNITIES S.O. STRATEGIES OPTIONS W.O. STRATEGIC OPTIONS

1. 1. 1.
2. 2. 2.
3. 3. 3.

THREATS S.T. STRATEGIC OPTIONS W.T. STRATEGIC OPTIONS

1. 1. 1.
2. 2. 2.
3. 3. 3.
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Strategy Formulation

Strengths-Opportunities (S-O) Strategic Option:

How can strengths be employed to take
advantage of the opportunities?

Strengths-Threats (S-T) Strategic Option:

How can strengths be used to counteract
threats that tend to hinder the attainment of
the PNP’s vision mission and objectives?
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Strategy Formulation

Weaknesses-Opportunities (W-O) Strategic

Option:
How can weaknesses be overcome to take
advantage or exploit the opportunities?

Weaknesses-Threats (W-T) Strategic Option:

How can weaknesses be overcome to
counteract threats that tend to hinder the
attainment of the objectives (VMO) and
exploitation of opportunities?
 SWOT ANALYSIS
SWOT ANALYSIS
STRENGTHS WEAKNESSES
Internal 1.PNPTS VMO -aligned with PNP’s VMO 1.Limited budget (dependent on
2.Strong leadership GAA)
Factors 3.Training policies and procedures in place
2.Inadequate training facilities
4.All PNP Personnel are college graduates
External 5.95% PNP-wide connectivity 3.Shortage of qualified instructors
6.Willingness of PNP to embrace 4.Lack of standard POIs
Factors technology- enhanced trainings 5.Displacement of officers holding
sensitive positions
6.Time constraint
OPPORTUNITIES S.O. STRATEGIES OPTIONS W.O. STRATEGIC OPTIONS
1.Availability of ICT and E-commerce law 1.Adoption of online/blended mode 1.Adoption of online/blended mode
2.Supportive internal and external of delivering training courses of delivering training courses;
stakeholders;
2.Forge partnerships to win 2.Reorganize PNTS Structure to
3.Responsive community
4.Partnership with international and local stakeholders’ support to enhance enable creation of online school to
law enforcement agencies PNP capability increase reach to PNP personnel
5.PNP ITP nationwide

THREATS S.T. STRATEGIC OPTIONS W.T. STRATEGIC OPTIONS

1.Emerging crimes that are highly 1.Design TNA and survey to address 1.Strengthening of police competencies
sophisticated emerging law enforcement needs 2.Job matching with skills and capabilities
2.Globalization/Transnational crimes 2.Institutionalize training polices and 3.Maximize training with limited budget
3.Political intervention procedures to insulate politicians meddling in using online or technologically- enhanced
the affairs of PNP training
4.Economic crisis
3.Adoption of online/blended learning to
bring down cost of training
Thank you and God bless us all.