Scribd
Upload
21 views3 pages

04 2020broadcasting

This document defines broadcasting as the practice of creating and distributing audio and video content to mass audiences via radio, television, and the internet. It identifies two main types of broadcasting: radio broadcasting, which uses radio waves to transmit audio to listeners, and television broadcasting, which distributes audio and video content electromagnetically to a widespread audience. The document also notes that broadcasting plays an important role in society by shaping public opinion, educating people, providing updates and entertainment.

Uploaded by

Samson Olayemi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
21 views3 pages

04 2020broadcasting

This document defines broadcasting as the practice of creating and distributing audio and video content to mass audiences via radio, television, and the internet. It identifies two main types of broadcasting: radio broadcasting, which uses radio waves to transmit audio to listeners, and television broadcasting, which distributes audio and video content electromagnetically to a widespread audience. The document also notes that broadcasting plays an important role in society by shaping public opinion, educating people, providing updates and entertainment.

Uploaded by

Samson Olayemi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
You are on page 1/ 3

Vileep, K. S.

Faculty Member,
DoS in Physical Education,
Kuvempu University,
Shankaraghatta.
BROADCASTING

Definition
Broadcasting is the practice of creating audio and video program content and
distributing it to the mass audiences of radio, television and internet
media.

*Broadcasting is a crucial instrument of modern social and political life, because of its
capacity to reach large numbers of people

Main Types of broadcasting

Broadcasting

Radio Television
Broadcasting Broadcasting

Radio broadcasting:

Using radio waves to send transmissions to a large


audience, who will listen to the transmission through a radio.

*The Best known of radio stations are the ones that


broadcast through radio waves. These generally consists of
AM and FM stations.

*It involves many technologies, which combine to form a method of one way
transmission of audio data.
Television broadcasting:

The distribution of audio and video content to a dispersed audience via any audio
or visual mass communications medium, but usually one using electromagnetic
radiation.

*Television broadcasting became a vital rule in 21 centuries’ media

*Television broadcasting came to fit the human needs towards knowing the
unknown through communication, yet could be/mostly used in a negative way

Features of Broadcasting
The Role of broadcasting in the society

* Form people’s opinion about certain issues.


* Educates people and spreads awareness especially through
documentaries or Radio programs.

* Updates people about the latest news the moment it happens.


* Entertainment

Strengths and Limitations of Radio Broadcasting

Strengths Limitations

• Low CPM(Cost per mille) • Short life


• Good supplementary medium • No visuals
• Selective audiences • Can not provide details
• Great flexibility • No motion
• Universal coverage
• Short lead time
• Production can be free
• Inside and outside home
• Loyalty/credibility
• Urban and Uural
• Reaches motorists
• Messages are personal
• Messages stand alone – obtrusive
medium
• Portable
• Prime source of local information

You might also like

pFad - Phonifier reborn

Pfad - The Proxy pFad of © 2024 Garber Painting. All rights reserved.

Note: This service is not intended for secure transactions such as banking, social media, email, or purchasing. Use at your own risk. We assume no liability whatsoever for broken pages.


Alternative Proxies:

Alternative Proxy

pFad Proxy

pFad v3 Proxy

pFad v4 Proxy