Big Data Presentation
Big Data Presentation
INDUSTRY(AIRBNB)
Mentored By:
Guided By:
•OBJECTIVE: PROVIDE VALUABLE INSIGHTS ON REVENUE MANAGEMENT AND VACATION RENTAL MARKET RESEARCH FOR AIRBNB TO
CUSTOMERS AND PROPERTY OWNERS IN THE TRAVEL AND TOURISM INDUSTRY.
•GOALS:
ANALYZE DATA ON NUMBER OF PROPERTIES, POPULAR PROPERTIES, AVAILABILITY, PRICES, MARKET SIZE, GROWTH RATES, AND
KEY PLAYERS.
COMPARE AND CONTRAST AIRBNB'S REVENUE MANAGEMENT STRATEGIES WITH THOSE OF COMPETITORS IN THE VACATION
RENTAL MARKET.
CONDUCT CUSTOMER RESEARCH ON FACTORS THAT INFLUENCE VACATION RENTAL BOOKING DECISIONS.
ANALYZE CUSTOMER FEEDBACK AND REVIEWS TO IDENTIFY AREAS FOR IMPROVEMENT IN AIRBNB'S REVENUE MANAGEMENT
AND VACATION RENTAL OFFERINGS.
DEVELOP RECOMMENDATIONS FOR AIRBNB TO ENHANCE ITS REVENUE MANAGEMENT STRATEGIES AND IMPROVE CUSTOMER
SATISFACTION.
•APPROACH: UTILIZE BIG DATA ANALYTICS TO PROVIDE COMPREHENSIVE AND ACTIONABLE INFORMATION.
•OVERALL OBJECTIVE: ENHANCE AIRBNB'S REVENUE MANAGEMENT STRATEGIES AND IMPROVE CUSTOMER SATISFACTION IN THE
VACATION RENTAL MARKET.
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•AWS S3
•AWS ATHENA
•AWS GLUE CRAWLER
•AWS GLUE JOB (ETL)
•AWS GLUE TRIGGER
•AWS LAMBDA
•AWS CLOUDFORMATION
•AWS GLUE WORKFLOW
•POWER BI
DATA PIPELINE:
5
INSIGHTS - TRAVELLER 6
INSIGHTS – PROPERTY OWNER 7
Presentation title 8
SUMMARY
The objectives of your project on revenue management and vacation rental
market research for the travel and tourism industry (Airbnb) could include
identifying current market trends and dynamics, analyzing Airbnb's revenue
management strategies, evaluating their effectiveness, comparing them to
competitors, identifying opportunities for optimization, conducting customer
research, analyzing feedback and reviews, and making recommendations for
improvement. Overall, the aim is to understand the market and develop strategies
that increase profitability and customer satisfaction in the vacation rental market.
THANK YOU