How to start a Halal catering company?

Before starting your own cleaning company in USA, you must take preliminary decisions.
A caterer or catering business is hired to provide food, beverages, and service for functions ranging from
intimate dinner parties to weddings, conferences, and other events for hundreds or even thousands of
people.

Understanding your industry: Why halal catering?

The Need

Individuals, organizations, and businesses use catering companies for special events and occasions, such
as birthdays, weddings, charity galas and business conferences. In today's busy life where all the family
members or at least most of them work and have busy schedules, catering services comes as a major relief
as the families can have a regular order to catering companies for their daily food requirements. Another
aspect of the catering services is hospitality events management services where you can offer a one stop
solution to your client when it comes to make their event memorable.

Opportunity

The market value of halal food market reached US$ 1,978 Billion in 2021. The IMARC group forecasted
that by 2027 the market value will reach US$ 3,907.7 Billion following a CAGR of 11.24% between
2022-2027.The catering market in the United States is huge—and growing. According to Technomic’s
2017 “Catering Usage and Preferences” report, the catering market topped $58 billion that year. Of that
market, more than a third—over $22 billion—went to business catering (B2B), and the balance of nearly
$36 billion went to social catering (B2C). These commanding numbers suggest that catering is a big
business opportunity that’s only getting bigger.

Return on Investment
 35% ROI per annum
 2.5 – 3 Years Break Even
 $6,000 - $8,000 Income Per Month
Overview of the budget
Before starting any business, the main question is what is the amount of investment you want to
inject in the business? What is your starting capital?
For a catering company a minimum of a 100K$ is required. This amount may vary depending on
number of factors such as location, space etc. Investment amount will be calculated at actual and
progressively as on every stage of the process would involve a budget price and its deliverables,
so as to keep the investors fully updated and transparent. An additional 25% of the investment
amount to be kept in business bank account for operating expenses. This amount includes at a
minimum three (3) months of average projected expenses to cover startup costs, working capital
costs, and contingency financing.

Choose a Location
You must decide the location of your business. Decide which state, city and area is feasible for
you. Number of factors can influence your decision such as family orientation, market study and
scope of growth.

Make a Business Plan

Once you’ve made all the executive decisions, another essential step is to make a detailed
business plan. There are number of topics you must cover in the business plan which are as
follows:
 Executive summary
 Business model
 Business objectives
 Mission statement
 Vision statement
 Core values
 Company summary
 Location and property details
 Services description
 Market analysis: SWOT, PESTEL Analysis
 Marketing strategy: 4 P’S
 Business Structure
 Operations plan: personnel requirements
 Financial plan
 Feasibility report and projections
 Exist strategy
Register your business

If you plan to start a business in USA the first step is that you must register a company in USA
irrespective if you are a US Citizens, Resident or Non-Resident and to form a US company from
anywhere in the world. You can setup a company in any of the 50 US States to make your
business dream come true. Our USA company registration services include everything you need
to get your company fully incorporated and operational in the United States.

US Business Address

To open a company in the United States, you are required to have a US business address in the
state of incorporation.

Apply for licenses and permits

Apply for all the licenses and permit as per the state laws

Procure the right insurances and bonds

Get the right business insurances to protect your company

Mail Forwarding

In conjunction with US business address services, our USA company registration services also
provide mail handling at your designated business address and the forwarding of mail via
scanned email or physical forwarding to your address anywhere in the world.

Contact Number

As a part of our business establishment services and mandatory requirements in many of the
situation, we provide a virtual phone number for your business which is dedicated to your
business exclusively and is available to answer any of your business communication.

Registered Agent Services

A registered agent is a responsible third-party who is in the same state in which a business entity
was established and who is designated to receive service of process notices, correspondence from
the Secretary of State, and other official government notifications, usually tax forms and notice
of lawsuits, on behalf of the corporation or LLC.
Obtaining an EIN Tax ID

An EIN Tax ID is required by the IRS and U.S Banks to track your business associated income
and operate your business legally.

Registration of DBA

A "Fictitious Business Name" (FBN) or "Doing Business As" name (DBA) is a name you choose
to do business under that can be different from the official legal name of your LLC or
corporation. Fictitious business names normally need to be filed with the Secretary of State or
other entity that governs business formation in your state.

Benefits of Cleaning company

Market Growth Factors

High demand for catering services

The demand for halal catering services has soared drastically. Muslim community now prefers
services halal catering services instead of international cuisine. The sales and distribution of
products in the US happen primarily through organized and modern retail channels. Globally, the
sale of halal food is mainly dominated by wet and traditional markets. But in the US, the sale of
halal food is through modern retail channels like supermarkets, hypermarkets, convenience
stores, and more. With growing demand for halal foods, a greater number of retailers are selling
halal labeled food products. It is mandatory for the supermarkets and other retailers who supply
halal food, to clearly label halal. In 2016, more than 7500 places sold halal food the US as
compared to nearly 200 places in 1998.

Significant demand for Catering services

There is a drastic increase in halal catering services. Instead of going towards the international cookery
Muslim community preferably go towards the Halal catering services. Initially in the US, the procedure of
distribution and sales of goods is done through retail channels. Worldwide, the dominancy of the halal
food market is represented traditionally. Usually in the US market considerably the biggest one the halal
food services are typically provided by supermarkets and convenience stores. But over time requisitions
for Halal foods increased potentially. There are significant demands for halal foods to be fulfilled. Now it
is one of the main necessities that labelled halal products must be provided in retails to coop with the
incoming demand. If we look at the year 2016, several 7500 places have been activated and worked as
halal services in the US in comparison to the year 1998. Rising Muslim population in the country
Rising Muslim Community in USA
The Muslim community is a minor part of the US population. But the follower of the Religion Islam
constitutes 1/3rd of the total world population. Through comparison and contrast, non-Christian
communities are still in growth, but the Muslim population is increasing exponentially. Back in 2015, the
highest growing community was Jewish and Almost 3.1 million Muslim communities occupied the US
population. And the increase in population that is expected by 2050 would be 8 million and ranking it the
largest expanding community. There is a considerable increase in Muslim Immigrants. The basic rise in
population is a high birth rate, so the growth of halal food services is expected to be greater than the
conventional rate.

Increase in disposable income

The source of income plays a vital role in availing of the catering services. In recent times, there
has been an increase in the disposable income of people across the world. With this disposable
income, people's lifestyles have also altered dramatically. They now prefer hiring catering
services for their events and get togethers instead of cooking themselves. Furthermore, high
income often follows a hectic work schedule and rigorous lifestyle, leaving no time for cooking.
In such circumstances, people prefer to outsource their cooking chores, helping the industry to
flourish even further.

Able to operate at a low cost

From an investment point of view, halal catering requires the rental of shops, acquisition of
equipment, and decoration. For this, the input cost is at least 150,000, and there is no operational
experience. Simultaneously, we can employ marketing methods such as online promotion to
make the service swift and more user-friendly. And you will earn more money.

Launch your company

Once your documents and business plan are set, you are ready to launch your company. There
are multiple steps as per the nature of your business that you can take.
Infrastructure
If you are opening a retail or physical business, you must get your inventory in order and set up
the company infrastructure. Before the launch, the office must be set up, the supplies must be in
stocks.
 Form contracts with vendors
 Form contracts with suppliers
 Form contracts with the third-party sellers
 Set up the logistics department
 Hire the team as per the company structure decided in the business plan
 Get your CRM set-up
Launch event
Having a ribbon cutting ceremony and launch event can be crucial for a new business. It is a way
to announce to the community of your arrival. Launch events can play an important factor in
market placement. The event can be small or big depending on the nature of your business.
While it is not an essential step, it plays a vital role in branding of the company.

Branding
The key to a successful company launch is establishing a promotional m i x to reach the right set of
audience and create a niche in the market. With proper advertisement we will tell our customers what
sets us apart from the competitors. There are several channels through we can market our services.
The first step i s to create a logo and set a theme for our branding. The logo will be used a t all
platforms so that maximum people in the area knows about your business.

Social Media Platforms

Digital transformation and marketing became the key components of successful operations.
F a c e b o o k , Instagram and P i n t e r e s t accounts can be c r e a t e d where t a r g e t e d market
campaigns will be launched to reach the audience. Have an online presence with constant updates is
essential as social media platforms has greater reach in today’s globalized world. The social media
accounts w i l l have creative graphics, c a t c hy slogans a n d eye-catching p o s t s and animations that
reaches are target audience. We have a digital marketing team that will keep the audience engage
the audience and devise marketing plans for the target audience. Different contests, give aways and
engagement posts w i l l be created t o maximize engagement on the social media platforms.

 Facebook – Facebook makes it easy to set up a business p a g e and have users follow us.
From our b u s i n e s s page, we can p o s t operating hours a n d s e r v i c e s o f f e r e d .
Customers c a n also provide a review on our Facebook b u s i n e s s page, a n d b e t t e r
reviews help more potential customers find our page.
 Twitter – Twitter also allows us to create a business p a g e . Having a Twitter business page
will enable us to create paid advertisements to reach more potential customers.
 LinkedIn – LinkedIn is a professional p l a t f o r m and a free way to post job openings. It is
also a great way to create awareness for our cleaning company’s brand.
 Instagram – Recently, Instagram has become the primary platform for social influencers who
have a large following and usually get paid to promote businesses and products. Influencers
can collaborate with you on how to promote our cleaning business.

Email Marketing
Email marketing today is very saturated, but there is a good re a son for it. Email is a quick and
inexpensive way to reach our audience. As mentioned earlier, developing a conversion website to
collect contact information like email addresses is one of the best ways to grow our network.
To expand our email reach beyond t h o s e w h o have visited our website, we can purchase email
lists. Companies like Mail Chimp, ZoomInfo, Exact Data, and Sleeknote provide lists that we can buy
based on the demographic information you provide, improving how you market your cleaning
business.

Network
Having an effective online and advertising strategy is important, but it is also important to meet up
with potential customers in person. Establishing a personal connection with prospective clients may
lead to new customers and customer referrals. Join our local chamber of commerce to meet other
professionals in your town or city. They may become p o t e n t i a l clients or simply grow your list
of connections. Getting involved in community events is another excellent way to meet customers
and build our network and how to market a cleaning business

Billboard
This strategy for marketing our cleaning business will help you get seen on the road and by people
who may not have seen you any other way.

Purchase door hangers and flyer local neighborhoods.

As we are not allowed to put your business flyers in private mailboxes, but we can put them on
doors. Door hangers are less likely to fly away and are an easy way to share your cleaning
business’s information.

Place Your Business Card at Local Businesses.

Many local eateries, gas stations, and other small shops will allow you to set your business cards
out for free. Network with local business owners and ask if we can take advantage of some free
promotion.

Website
Many websites offer free blogging plugins that you can add to our website. Creating informative
blogs that are relevant to your cleaning business will improve your Search Engine Optimization
(SEO) and drive more traffic to your site.