& COURSE SPECIFICATIONS FOR ONLINE/BLENDED LEARNING it ‘Teaching institutio ae College: partment / Centr ia Course Title | Code: 5. Credit Hours: 6. Pre-/Co-Requisites: ‘8. Programme(s) to which it Contributes: 9. Modes of Attendan Offered: 10. Semester/Yeai Tf Instructor(s) Name(s) and Ms. Sara Contact Details: 12. Office Hours: : Face to Face ee 7 Phone: |17764428 [13. Date of Production/Re Specificatl 14. Course Description’ ‘September 2023, ‘Typography is a cardinal part of Graphic Design. Students will earn the appreciation of the subject and that ype and font design are imperative to the Graphic Designers’ skill in conveying a message. Itis the fitting of words Into a given space in an artistic and knowledgeable way to make it understandable as well as complimentary to its | content ensuring to aesthetic qualities of typography and page design. Typographic syntax denotes the | connection of typographic signs, as a visual metaphor to form words and sentences with a psychological message. The elements of design Le. letter, word, line, column and margin are blended into a cohesive whole | with a functional, emotional, readable and legible end product. | at. Demonstrate the understanding of visualization, conceptualization, and communication skills inthe | relationship between text and type. 1. Develop an ability to evaluate typographic design approaches and styles. | "Asin Programme Handbook Overall numberof LOs should not exceed 6 Based on Template in NAQQAET-HERU Handbook for Programmes within-College Qualy Reviews 2083.RUWSNTTa6: a8logho20 [b2. 32. Define the economics and aesthetical functions of a typeface wil ina certain cult | conveying a message. ©. Critical Thinking Skills —_ ‘1. Apply the structured and designed letterforms asa solution fora design problem. | dt. Create Ietterforms into a single composition in a professional and digital way with the integration and porting of pictorial format 16. Assessment Details ‘Assessment [Assessment] typeof | ILO ‘Assignment Brief Criteria of | Submission No. | Welght (%) | Assessment assessed : | Evaluation | Date (Quiz, written | (ony (ode! | Exam Seminar, | br. Answer, | Project; Report, ubrie) Preseneatlor, | bi J Pee pre Mane ena | | | Greate a ‘Veualy Enhanced Quotation to find | | away to visually express in typographic way. | Select a quotation related to any preferred | topic, then play with typography, letters and ‘words and try to expressit without the use of any imagery or vectors. Present your workin | an A3 poster. | 7 lay, \ er Project ‘22,0102 _| Part 2: Ambigram and C1 (10%) Cee eset | |An ambigram is simply an artform involving | lwords, and which is readable from more than | lone perspective. The simplest form (which people usually refer to when they say \“ambigram”)s the one in wihich the word reads the same when rotated 180 | 21-2, bs, [Ongoing student engagement and participation loa, cud [throughout the semester [engagement Eight-Page Brochure: i Midterm ‘box | buba,cr | lin this project you must carry a consistent. [design theme throughout the brochure, i [working with text type, display type, head, weads, captions, folios, and a gr Based on Template in NAQQAET-HERU Handbook for Programmes-within-College Qualty Reviews 20%.DIN: RUWANT-TH6) COURSE SPECIFICATIONS FOR ONLINE/BLENDED LEARNING = RN: co £0: _o8/oshor0 ‘Rvareness Garnpalgn for Auta] cancer Prepare a corporate identity to start with for j your awareness campaign | Final Project Revi your campaigns istry, isin and | methods. Before you establish a corporate : oe mie entity forthe pubic youneedaninteral APE Ub Meeks coroweur on oyousre i Use the corporate identity previously created inassessment 3 | Prepare posters, teases bags anda 78 avant {lscusion, student engagement and YouTube videos G2) How spoaraphy impacts videosAsesment mood <_ Serf versus Sansserif ~ Thinking with type and image hours | > Pesuasveness loss Material uploadedin Moodle, salt services, class woes | 2 | tans aiscussion, student engagement and YouTube videos | 89) Besson ‘Assesment crtique and dass discussion = Labetinvolved information | din ype eisions a a Pee eee a] ‘mastering Type ‘class Material uploaded in Moodle, selFservices, cass Sshours | Visual double page mogazne layout discussion, student engagement and YouTube videos [Wek | oe) | eb assesment submission Session | Introduction to Assesment 6 | Magazine advertisementresearch | essen CSbetnvted ormation py [vera son? Clase Matarlal uploaded in Moodle self services class iscusson, student engagement and YouTube videos aa,byb2 \ ee | How typography impacts 2 eee | mood Serif Versus Sans serif | Session’ Introduction to midterm } ‘lass Material uploaded and discussion Solemn | as ea + esa [pasando otamrsasear | eo ee cer sabi? | lseselon, student egagementand YouTube videos Based on Template in NAQQAET-HERU Handbook for Programmes-within-College Quality Reviews 2013,& COURSE SPECIFICATIONS FOR ONLINE/BLENDED LEARNING RUWSNTTH6 osiog/2020 ‘Emotional quaities ‘Axial Radial [Sexona Dilatational Random rid <__ Modular [Session + Transttoral |= Bilateral shours |Session2 Week i2 | (3+2) | Why fonts matter, strengthening. jazrbybe ‘typography skills = Geometry of type = Knowledge transfer | fc estan Using ype appropriate space | shours |- theuseofsoft emphasis i baer, dt Gea) Sie ‘Typographic systems Slee andimage sshours |-_ Review of system applications ‘Week 4) (3+2) —foact di ‘Type on colour and combination with images <_ Print style sheets Sessions Review Final Project | = Tone of voice __prcn dt |session2 [Continue on final project 19. Blended-Learning Methods (tuitimedia, Web-based, etc) “Elearning with LMS Mole Self service ‘Adstional plugins class Material uploaded in Moodle, self-service, lass \iscussion, student engagementand YouTube videos \Assesment 7 {class Material uploaded in Moodle, self-servces class discussion student engagement. Assesment 7 |dass Material uploaded in Moodle, slisrvces, cass lescssion, student engagement. | Assesment 7 | class material uploaded in Moodle, selfservces, class iiscussion, student engagement ‘Assesment 7 Based on Template in NAQQAET-HERU Handbook for Programmes within College Quality Reviews 2013,& COURSE SPECIFICATIONS FOR ONLINE/BLENDED LEARNING [webbed 20, Infrastructure and Needed Resources : EE ae] Required reading: Recommended readin; | * Core texts) 4. Striaver, I (2013). Type rules: The designer's guide to professional | yLabjConnect ‘ypngrphy. John Wiley np; Sons Call num (mandatory) 2. Caldwell, C, & Zappaterr, Y. (2016). Editorial esign: Digital and print Fee eee Laurence King Publishing Ld * Other (E Books) E Journals 3. Krause, J. (2004), Design basics inex. How Design Books. (€4 workshops, periodicals, IT software, 1. Adobe Photoshop websites) 2. Adobe illustrator 3. Adobe indesign Online resources: | 1. tipsilvanw youtube. com/watsh2v=Jepbhw64y Uustrator/Photoshop | tutorial, how to create magazine layout mock-up. | 2. ttpulawwott.stein.de | 3. httpulhwwe 4. teal ve amt 5. _ttpuwww.webdesignerdepat.com/2on2/nftypographic:art/ 6. ttpsywmw.thinkingform.com 7. hitpillww.davidcarsondesign.com| | 8. httpuwuw,researchstudios.comfresearch-studios! i 9. uipiltonypritchardwordpress,com | Data-bases: | 1. Ebrary: hipisite brary convibleuwbh 2. ProQuest database: hup//proguest.umi.com/Touin User name -BIVIN3TAY | Password: welcome | | | 3. SpringerLink: wow springertink ccm. Special requirements for CAD for’ the course s conducted 700% online then to succesfully achieve athe | online delivery | CiLos, a practicum will be conducted onsite. Attendance will be compulsory fapplicable) for all the students. On successful completion ofthis practicum (15 contact | hours) student willbe get an “A” credit. | ‘Community-based facilities Fea eee See eee ee (c.g. quest lectures, internship, field trips! 2, | virtual even | veut events) 3 cette jee | Disclaimer: | ‘Based on Template in NAQQAET-HERU Handbook for Programmeswithin-College Quality Reviews 2013.8 COURSE SPECIFICATIONS FOR ONLINE/BLENDED LEARNING [ Please read the following applicable px L. Attendance fi, Plagiarism Iii, Misuse of university computer resources . Article 6 in the Student Violation of Professional Conduct at RUW Sz ee cca pelgher?.. Cod ee [2000-8 Based on Template InNNAQQAET-HERU Handbook for Programmes within-College Cally Reviews 2013,